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Advertising-Global Market Insights and Sales Trends 2024
Synopsis
The global Advertising market size is expected to reach US$ 316780 million by 2029, growing at a CAGR of 5.9% from 2023 to 2029. The market is mainly driven by the significant applications of Advertising in various end use industries. The expanding demands from the Food and Beverage, Auto Industry, Healthcare and Consumer Good, are propelling Advertising market. TV Advertising, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Newspaper Advertising segment is estimated at % CAGR for the next seven-year period.
The major players in global of advertising market include Interpublic Group, WPP and Omnicom. The top three players occupy about 15% shares of the global market. Internet advertising is the main type, with a share about 52%. Food and beverage is the main application, which holds a share about 22%.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Advertising, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Advertising market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Advertising market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Advertising sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Advertising covered in this report include WPP, Interpublic Group, Omnicom, 蓝色光标集团, PublicisGroupe, 利欧数字, Dentsu Inc, Hakuhodo and 广东省广告集团股份有限公司, etc.
The global Advertising market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
WPP
Interpublic Group
Omnicom
蓝色光标集团
PublicisGroupe
利欧数字
Dentsu Inc
Hakuhodo
广东省广告集团股份有限公司
Havas Group (Vivendi)
华扬联众
引力传媒
ADK Holdings Inc. (Bain Capital)
思美传媒
派瑞威行（浙文互联集团）
因赛集团
三人行传媒集团
福石控股
广东广州日报传媒
北京巴士传媒
中视传媒
博瑞传播
分众传媒
Global Advertising market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Advertising market, Segment by Type:
TV Advertising
Newspaper Advertising
Outdoor Advertising
Radio Advertising
Internet Advertising
Other
Global Advertising market, by Application
Food and Beverage
Auto Industry
Healthcare
Consumer Good
Travel
Education
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Advertising companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
The global Advertising market size is expected to reach US$ 316780 million by 2029, growing at a CAGR of 5.9% from 2023 to 2029. The market is mainly driven by the significant applications of Advertising in various end use industries. The expanding demands from the Food and Beverage, Auto Industry, Healthcare and Consumer Good, are propelling Advertising market. TV Advertising, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Newspaper Advertising segment is estimated at % CAGR for the next seven-year period.
The major players in global of advertising market include Interpublic Group, WPP and Omnicom. The top three players occupy about 15% shares of the global market. Internet advertising is the main type, with a share about 52%. Food and beverage is the main application, which holds a share about 22%.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Advertising, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Advertising market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Advertising market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Advertising sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Advertising covered in this report include WPP, Interpublic Group, Omnicom, 蓝色光标集团, PublicisGroupe, 利欧数字, Dentsu Inc, Hakuhodo and 广东省广告集团股份有限公司, etc.
The global Advertising market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
WPP
Interpublic Group
Omnicom
蓝色光标集团
PublicisGroupe
利欧数字
Dentsu Inc
Hakuhodo
广东省广告集团股份有限公司
Havas Group (Vivendi)
华扬联众
引力传媒
ADK Holdings Inc. (Bain Capital)
思美传媒
派瑞威行（浙文互联集团）
因赛集团
三人行传媒集团
福石控股
广东广州日报传媒
北京巴士传媒
中视传媒
博瑞传播
分众传媒
Global Advertising market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Advertising market, Segment by Type:
TV Advertising
Newspaper Advertising
Outdoor Advertising
Radio Advertising
Internet Advertising
Other
Global Advertising market, by Application
Food and Beverage
Auto Industry
Healthcare
Consumer Good
Travel
Education
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Advertising companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Advertising
1.1 Advertising Market Overview
1.1.1 Advertising Product Scope
1.1.2 Advertising Market Status and Outlook
1.2 Global Advertising Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Advertising Market Size by Region (2018-2029)
1.4 Global Advertising Historic Market Size by Region (2018-2023)
1.5 Global Advertising Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Advertising Market Size (2018-2029)
1.6.1 North America Advertising Market Size (2018-2029)
1.6.2 Europe Advertising Market Size (2018-2029)
1.6.3 Asia-Pacific Advertising Market Size (2018-2029)
1.6.4 Latin America Advertising Market Size (2018-2029)
1.6.5 Middle East & Africa Advertising Market Size (2018-2029)
2 Advertising Market by Type
2.1 Introduction
2.1.1 TV Advertising
2.1.2 Newspaper Advertising
2.1.3 Outdoor Advertising
2.1.4 Radio Advertising
2.1.5 Internet Advertising
2.1.6 Other
2.2 Global Advertising Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Advertising Historic Market Size by Type (2018-2023)
2.2.2 Global Advertising Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Advertising Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Advertising Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Advertising Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Advertising Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Advertising Revenue Breakdown by Type (2018-2029)
3 Advertising Market Overview by Application
3.1 Introduction
3.1.1 Food and Beverage
3.1.2 Auto Industry
3.1.3 Healthcare
3.1.4 Consumer Good
3.1.5 Travel
3.1.6 Education
3.1.7 Others
3.2 Global Advertising Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Advertising Historic Market Size by Application (2018-2023)
3.2.2 Global Advertising Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Advertising Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Advertising Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Advertising Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Advertising Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Advertising Revenue Breakdown by Application (2018-2029)
4 Advertising Competition Analysis by Players
4.1 Global Advertising Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Advertising as of 2022)
4.3 Date of Key Players Enter into Advertising Market
4.4 Global Top Players Advertising Headquarters and Area Served
4.5 Key Players Advertising Product Solution and Service
4.6 Competitive Status
4.6.1 Advertising Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 WPP
5.1.1 WPP Profile
5.1.2 WPP Main Business
5.1.3 WPP Advertising Products, Services and Solutions
5.1.4 WPP Advertising Revenue (US$ Million) & (2018-2023)
5.1.5 WPP Recent Developments
5.2 Interpublic Group
5.2.1 Interpublic Group Profile
5.2.2 Interpublic Group Main Business
5.2.3 Interpublic Group Advertising Products, Services and Solutions
5.2.4 Interpublic Group Advertising Revenue (US$ Million) & (2018-2023)
5.2.5 Interpublic Group Recent Developments
5.3 Omnicom
5.3.1 Omnicom Profile
5.3.2 Omnicom Main Business
5.3.3 Omnicom Advertising Products, Services and Solutions
5.3.4 Omnicom Advertising Revenue (US$ Million) & (2018-2023)
5.3.5 蓝色光标集团 Recent Developments
5.4 蓝色光标集团
5.4.1 蓝色光标集团 Profile
5.4.2 蓝色光标集团 Main Business
5.4.3 蓝色光标集团 Advertising Products, Services and Solutions
5.4.4 蓝色光标集团 Advertising Revenue (US$ Million) & (2018-2023)
5.4.5 蓝色光标集团 Recent Developments
5.5 PublicisGroupe
5.5.1 PublicisGroupe Profile
5.5.2 PublicisGroupe Main Business
5.5.3 PublicisGroupe Advertising Products, Services and Solutions
5.5.4 PublicisGroupe Advertising Revenue (US$ Million) & (2018-2023)
5.5.5 PublicisGroupe Recent Developments
5.6 利欧数字
5.6.1 利欧数字 Profile
5.6.2 利欧数字 Main Business
5.6.3 利欧数字 Advertising Products, Services and Solutions
5.6.4 利欧数字 Advertising Revenue (US$ Million) & (2018-2023)
5.6.5 利欧数字 Recent Developments
5.7 Dentsu Inc
5.7.1 Dentsu Inc Profile
5.7.2 Dentsu Inc Main Business
5.7.3 Dentsu Inc Advertising Products, Services and Solutions
5.7.4 Dentsu Inc Advertising Revenue (US$ Million) & (2018-2023)
5.7.5 Dentsu Inc Recent Developments
5.8 Hakuhodo
5.8.1 Hakuhodo Profile
5.8.2 Hakuhodo Main Business
5.8.3 Hakuhodo Advertising Products, Services and Solutions
5.8.4 Hakuhodo Advertising Revenue (US$ Million) & (2018-2023)
5.8.5 Hakuhodo Recent Developments
5.9 广东省广告集团股份有限公司
5.9.1 广东省广告集团股份有限公司 Profile
5.9.2 广东省广告集团股份有限公司 Main Business
5.9.3 广东省广告集团股份有限公司 Advertising Products, Services and Solutions
5.9.4 广东省广告集团股份有限公司 Advertising Revenue (US$ Million) & (2018-2023)
5.9.5 广东省广告集团股份有限公司 Recent Developments
5.10 Havas Group (Vivendi)
5.10.1 Havas Group (Vivendi) Profile
5.10.2 Havas Group (Vivendi) Main Business
5.10.3 Havas Group (Vivendi) Advertising Products, Services and Solutions
5.10.4 Havas Group (Vivendi) Advertising Revenue (US$ Million) & (2018-2023)
5.10.5 Havas Group (Vivendi) Recent Developments
5.11 华扬联众
5.11.1 华扬联众 Profile
5.11.2 华扬联众 Main Business
5.11.3 华扬联众 Advertising Products, Services and Solutions
5.11.4 华扬联众 Advertising Revenue (US$ Million) & (2018-2023)
5.11.5 华扬联众 Recent Developments
5.12 引力传媒
5.12.1 引力传媒 Profile
5.12.2 引力传媒 Main Business
5.12.3 引力传媒 Advertising Products, Services and Solutions
5.12.4 引力传媒 Advertising Revenue (US$ Million) & (2018-2023)
5.12.5 引力传媒 Recent Developments
5.13 ADK Holdings Inc. (Bain Capital)
5.13.1 ADK Holdings Inc. (Bain Capital) Profile
5.13.2 ADK Holdings Inc. (Bain Capital) Main Business
5.13.3 ADK Holdings Inc. (Bain Capital) Advertising Products, Services and Solutions
5.13.4 ADK Holdings Inc. (Bain Capital) Advertising Revenue (US$ Million) & (2018-2023)
5.13.5 ADK Holdings Inc. (Bain Capital) Recent Developments
5.14 思美传媒
5.14.1 思美传媒 Profile
5.14.2 思美传媒 Main Business
5.14.3 思美传媒 Advertising Products, Services and Solutions
5.14.4 思美传媒 Advertising Revenue (US$ Million) & (2018-2023)
5.14.5 思美传媒 Recent Developments
5.15 派瑞威行（浙文互联集团）
5.15.1 派瑞威行（浙文互联集团） Profile
5.15.2 派瑞威行（浙文互联集团） Main Business
5.15.3 派瑞威行（浙文互联集团） Advertising Products, Services and Solutions
5.15.4 派瑞威行（浙文互联集团） Advertising Revenue (US$ Million) & (2018-2023)
5.15.5 派瑞威行（浙文互联集团） Recent Developments
5.16 因赛集团
5.16.1 因赛集团 Profile
5.16.2 因赛集团 Main Business
5.16.3 因赛集团 Advertising Products, Services and Solutions
5.16.4 因赛集团 Advertising Revenue (US$ Million) & (2018-2023)
5.16.5 因赛集团 Recent Developments
5.17 三人行传媒集团
5.17.1 三人行传媒集团 Profile
5.17.2 三人行传媒集团 Main Business
5.17.3 三人行传媒集团 Advertising Products, Services and Solutions
5.17.4 三人行传媒集团 Advertising Revenue (US$ Million) & (2018-2023)
5.17.5 三人行传媒集团 Recent Developments
5.18 福石控股
5.18.1 福石控股 Profile
5.18.2 福石控股 Main Business
5.18.3 福石控股 Advertising Products, Services and Solutions
5.18.4 福石控股 Advertising Revenue (US$ Million) & (2018-2023)
5.18.5 福石控股 Recent Developments
5.19 广东广州日报传媒
5.19.1 广东广州日报传媒 Profile
5.19.2 广东广州日报传媒 Main Business
5.19.3 广东广州日报传媒 Advertising Products, Services and Solutions
5.19.4 广东广州日报传媒 Advertising Revenue (US$ Million) & (2018-2023)
5.19.5 广东广州日报传媒 Recent Developments
5.20 北京巴士传媒
5.20.1 北京巴士传媒 Profile
5.20.2 北京巴士传媒 Main Business
5.20.3 北京巴士传媒 Advertising Products, Services and Solutions
5.20.4 北京巴士传媒 Advertising Revenue (US$ Million) & (2018-2023)
5.20.5 北京巴士传媒 Recent Developments
5.21 中视传媒
5.21.1 中视传媒 Profile
5.21.2 中视传媒 Main Business
5.21.3 中视传媒 Advertising Products, Services and Solutions
5.21.4 中视传媒 Advertising Revenue (US$ Million) & (2018-2023)
5.21.5 中视传媒 Recent Developments
5.22 博瑞传播
5.22.1 博瑞传播 Profile
5.22.2 博瑞传播 Main Business
5.22.3 博瑞传播 Advertising Products, Services and Solutions
5.22.4 博瑞传播 Advertising Revenue (US$ Million) & (2018-2023)
5.22.5 博瑞传播 Recent Developments
5.23 分众传媒
5.23.1 分众传媒 Profile
5.23.2 分众传媒 Main Business
5.23.3 分众传媒 Advertising Products, Services and Solutions
5.23.4 分众传媒 Advertising Revenue (US$ Million) & (2018-2023)
5.23.5 分众传媒 Recent Developments
6 North America
6.1 North America Advertising Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Advertising Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Advertising Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Advertising Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Advertising Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Advertising Market Dynamics
11.1 Advertising Industry Trends
11.2 Advertising Market Drivers
11.3 Advertising Market Challenges
11.4 Advertising Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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