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App Analytics-Global Market Insights and Sales Trends 2025

App Analytics-Global Market Insights and Sales Trends 2025

Publishing Date : Mar, 2025

License Type :
 

Report Code : 1846037

No of Pages : 120

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Synopsis

App analytics monitors the performance of mobile, desktop, and other device applications. Companies use app analytics software to quickly make better-informed and more data-driven decisions. The infusion of new insights allows companies to improve their product, marketing, and overall profitability. With app analytics, companies unlock growth opportunities whereas without them, they run great risks.

The global App Analytics market size is expected to reach US$ 5075.4 million by 2029, growing at a CAGR of 15.6% from 2023 to 2029. The market is mainly driven by the significant applications of App Analytics in various end use industries. The expanding demands from the BFSI, Retail, Media and Entertainment and Logistics, Travel and Transportation, are propelling App Analytics market. Mobile App Analytics, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Web App Analytics segment is estimated at % CAGR for the next seven-year period.

North America is expected to hold the largest app analytics market share during the forecast period. The North American region comprises the US and Canada. These countries have sustainable and well-established economies, which enable them to strongly invest in R&D activities, thereby contributing to the development and innovation of new technologies. Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period, as the region is witnessing a dynamic change in the adoption of app analytics solutions and services across various verticals. It is expected to provide major growth opportunities for app analytics vendors, because of its flexible economic policies and the increasing investments in app analytics solutions and services.

Report Objectives

This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for App Analytics, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.

Key Features of The Study:

This report provides in-depth analysis of the global App Analytics market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.

This report profiles key players in the global App Analytics market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, App Analytics sales data, market share and ranking.

This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.

This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.

Key companies of App Analytics covered in this report include Google, Yahoo, Amazon, Adobe, IBM, Countly, Localytics, Swrve and Appsee, etc.

The global App Analytics market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.

Market Segmentation

Company Profiles:

  • Google
  • Yahoo
  • Amazon
  • Adobe
  • IBM
  • Countly
  • Localytics
  • Swrve
  • Appsee
  • Amplitude
  • Appscatter
  • Appdynamics
  • Appsflyer
  • Heap
  • Adjust
  • Clevertap
  • Segment
  • Tune
  • Contentsquare
  • Mixpanel
  • Moengage
  • App Annie
  • Apptentive
  • Kochava
  • Taplytics

Global App Analytics market, by region:

  • North America (U.S., Canada, Mexico)
  • Europe (Germany, France, UK, Italy, etc.)
  • Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
  • South America (Brazil, etc.)
  • Middle East and Africa (Turkey, GCC Countries, Africa, etc.)

Global App Analytics market, Segment by Type:

  • Mobile App Analytics
  • Web App Analytics

Global App Analytics market, by Application

  • BFSI
  • Retail
  • Media and Entertainment
  • Logistics, Travel and Transportation
  • Telecom and IT
  • Others

Core Chapters

Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of App Analytics companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion

Index

1 Market Overview of App Analytics
1.1 App Analytics Market Overview
1.1.1 App Analytics Product Scope
1.1.2 App Analytics Market Status and Outlook
1.2 Global App Analytics Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global App Analytics Market Size by Region (2018-2029)
1.4 Global App Analytics Historic Market Size by Region (2018-2023)
1.5 Global App Analytics Market Size Forecast by Region (2024-2029)
1.6 Key Regions, App Analytics Market Size (2018-2029)
1.6.1 North America App Analytics Market Size (2018-2029)
1.6.2 Europe App Analytics Market Size (2018-2029)
1.6.3 Asia-Pacific App Analytics Market Size (2018-2029)
1.6.4 Latin America App Analytics Market Size (2018-2029)
1.6.5 Middle East & Africa App Analytics Market Size (2018-2029)
2 App Analytics Market by Type
2.1 Introduction
2.1.1 Mobile App Analytics
2.1.2 Web App Analytics
2.2 Global App Analytics Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global App Analytics Historic Market Size by Type (2018-2023)
2.2.2 Global App Analytics Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America App Analytics Revenue Breakdown by Type (2018-2029)
2.3.2 Europe App Analytics Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific App Analytics Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America App Analytics Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa App Analytics Revenue Breakdown by Type (2018-2029)
3 App Analytics Market Overview by Application
3.1 Introduction
3.1.1 BFSI
3.1.2 Retail
3.1.3 Media and Entertainment
3.1.4 Logistics, Travel and Transportation
3.1.5 Telecom and IT
3.1.6 Others
3.2 Global App Analytics Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global App Analytics Historic Market Size by Application (2018-2023)
3.2.2 Global App Analytics Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America App Analytics Revenue Breakdown by Application (2018-2029)
3.3.2 Europe App Analytics Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific App Analytics Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America App Analytics Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa App Analytics Revenue Breakdown by Application (2018-2029)
4 App Analytics Competition Analysis by Players
4.1 Global App Analytics Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in App Analytics as of 2022)
4.3 Date of Key Players Enter into App Analytics Market
4.4 Global Top Players App Analytics Headquarters and Area Served
4.5 Key Players App Analytics Product Solution and Service
4.6 Competitive Status
4.6.1 App Analytics Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Google
5.1.1 Google Profile
5.1.2 Google Main Business
5.1.3 Google App Analytics Products, Services and Solutions
5.1.4 Google App Analytics Revenue (US$ Million) & (2018-2023)
5.1.5 Google Recent Developments
5.2 Yahoo
5.2.1 Yahoo Profile
5.2.2 Yahoo Main Business
5.2.3 Yahoo App Analytics Products, Services and Solutions
5.2.4 Yahoo App Analytics Revenue (US$ Million) & (2018-2023)
5.2.5 Yahoo Recent Developments
5.3 Amazon
5.3.1 Amazon Profile
5.3.2 Amazon Main Business
5.3.3 Amazon App Analytics Products, Services and Solutions
5.3.4 Amazon App Analytics Revenue (US$ Million) & (2018-2023)
5.3.5 Adobe Recent Developments
5.4 Adobe
5.4.1 Adobe Profile
5.4.2 Adobe Main Business
5.4.3 Adobe App Analytics Products, Services and Solutions
5.4.4 Adobe App Analytics Revenue (US$ Million) & (2018-2023)
5.4.5 Adobe Recent Developments
5.5 IBM
5.5.1 IBM Profile
5.5.2 IBM Main Business
5.5.3 IBM App Analytics Products, Services and Solutions
5.5.4 IBM App Analytics Revenue (US$ Million) & (2018-2023)
5.5.5 IBM Recent Developments
5.6 Countly
5.6.1 Countly Profile
5.6.2 Countly Main Business
5.6.3 Countly App Analytics Products, Services and Solutions
5.6.4 Countly App Analytics Revenue (US$ Million) & (2018-2023)
5.6.5 Countly Recent Developments
5.7 Localytics
5.7.1 Localytics Profile
5.7.2 Localytics Main Business
5.7.3 Localytics App Analytics Products, Services and Solutions
5.7.4 Localytics App Analytics Revenue (US$ Million) & (2018-2023)
5.7.5 Localytics Recent Developments
5.8 Swrve
5.8.1 Swrve Profile
5.8.2 Swrve Main Business
5.8.3 Swrve App Analytics Products, Services and Solutions
5.8.4 Swrve App Analytics Revenue (US$ Million) & (2018-2023)
5.8.5 Swrve Recent Developments
5.9 Appsee
5.9.1 Appsee Profile
5.9.2 Appsee Main Business
5.9.3 Appsee App Analytics Products, Services and Solutions
5.9.4 Appsee App Analytics Revenue (US$ Million) & (2018-2023)
5.9.5 Appsee Recent Developments
5.10 Amplitude
5.10.1 Amplitude Profile
5.10.2 Amplitude Main Business
5.10.3 Amplitude App Analytics Products, Services and Solutions
5.10.4 Amplitude App Analytics Revenue (US$ Million) & (2018-2023)
5.10.5 Amplitude Recent Developments
5.11 Appscatter
5.11.1 Appscatter Profile
5.11.2 Appscatter Main Business
5.11.3 Appscatter App Analytics Products, Services and Solutions
5.11.4 Appscatter App Analytics Revenue (US$ Million) & (2018-2023)
5.11.5 Appscatter Recent Developments
5.12 Appdynamics
5.12.1 Appdynamics Profile
5.12.2 Appdynamics Main Business
5.12.3 Appdynamics App Analytics Products, Services and Solutions
5.12.4 Appdynamics App Analytics Revenue (US$ Million) & (2018-2023)
5.12.5 Appdynamics Recent Developments
5.13 Appsflyer
5.13.1 Appsflyer Profile
5.13.2 Appsflyer Main Business
5.13.3 Appsflyer App Analytics Products, Services and Solutions
5.13.4 Appsflyer App Analytics Revenue (US$ Million) & (2018-2023)
5.13.5 Appsflyer Recent Developments
5.14 Heap
5.14.1 Heap Profile
5.14.2 Heap Main Business
5.14.3 Heap App Analytics Products, Services and Solutions
5.14.4 Heap App Analytics Revenue (US$ Million) & (2018-2023)
5.14.5 Heap Recent Developments
5.15 Adjust
5.15.1 Adjust Profile
5.15.2 Adjust Main Business
5.15.3 Adjust App Analytics Products, Services and Solutions
5.15.4 Adjust App Analytics Revenue (US$ Million) & (2018-2023)
5.15.5 Adjust Recent Developments
5.16 Clevertap
5.16.1 Clevertap Profile
5.16.2 Clevertap Main Business
5.16.3 Clevertap App Analytics Products, Services and Solutions
5.16.4 Clevertap App Analytics Revenue (US$ Million) & (2018-2023)
5.16.5 Clevertap Recent Developments
5.17 Segment
5.17.1 Segment Profile
5.17.2 Segment Main Business
5.17.3 Segment App Analytics Products, Services and Solutions
5.17.4 Segment App Analytics Revenue (US$ Million) & (2018-2023)
5.17.5 Segment Recent Developments
5.18 Tune
5.18.1 Tune Profile
5.18.2 Tune Main Business
5.18.3 Tune App Analytics Products, Services and Solutions
5.18.4 Tune App Analytics Revenue (US$ Million) & (2018-2023)
5.18.5 Tune Recent Developments
5.19 Contentsquare
5.19.1 Contentsquare Profile
5.19.2 Contentsquare Main Business
5.19.3 Contentsquare App Analytics Products, Services and Solutions
5.19.4 Contentsquare App Analytics Revenue (US$ Million) & (2018-2023)
5.19.5 Contentsquare Recent Developments
5.20 Mixpanel
5.20.1 Mixpanel Profile
5.20.2 Mixpanel Main Business
5.20.3 Mixpanel App Analytics Products, Services and Solutions
5.20.4 Mixpanel App Analytics Revenue (US$ Million) & (2018-2023)
5.20.5 Mixpanel Recent Developments
5.21 Moengage
5.21.1 Moengage Profile
5.21.2 Moengage Main Business
5.21.3 Moengage App Analytics Products, Services and Solutions
5.21.4 Moengage App Analytics Revenue (US$ Million) & (2018-2023)
5.21.5 Moengage Recent Developments
5.22 App Annie
5.22.1 App Annie Profile
5.22.2 App Annie Main Business
5.22.3 App Annie App Analytics Products, Services and Solutions
5.22.4 App Annie App Analytics Revenue (US$ Million) & (2018-2023)
5.22.5 App Annie Recent Developments
5.23 Apptentive
5.23.1 Apptentive Profile
5.23.2 Apptentive Main Business
5.23.3 Apptentive App Analytics Products, Services and Solutions
5.23.4 Apptentive App Analytics Revenue (US$ Million) & (2018-2023)
5.23.5 Apptentive Recent Developments
5.24 Kochava
5.24.1 Kochava Profile
5.24.2 Kochava Main Business
5.24.3 Kochava App Analytics Products, Services and Solutions
5.24.4 Kochava App Analytics Revenue (US$ Million) & (2018-2023)
5.24.5 Kochava Recent Developments
5.25 Taplytics
5.25.1 Taplytics Profile
5.25.2 Taplytics Main Business
5.25.3 Taplytics App Analytics Products, Services and Solutions
5.25.4 Taplytics App Analytics Revenue (US$ Million) & (2018-2023)
5.25.5 Taplytics Recent Developments
6 North America
6.1 North America App Analytics Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe App Analytics Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific App Analytics Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America App Analytics Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa App Analytics Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 App Analytics Market Dynamics
11.1 App Analytics Industry Trends
11.2 App Analytics Market Drivers
11.3 App Analytics Market Challenges
11.4 App Analytics Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List

Published By : QY Research

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