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Augmented Reality and Virtual Reality Apps-Global Market Insights and Sales Trends 2024
Synopsis
When technology is used to augment a user's experience of the real world it is termed as Augmented Reality (AR). When technology is used to completely immerse the user in a virtually simulated world, it is termed as Virtual Reality (VR). These two technologies are finding more and more potential applications every day.
The global Augmented Reality and Virtual Reality Apps market size is expected to reach US$ 31760 million by 2029, growing at a CAGR of 21.4% from 2023 to 2029. The market is mainly driven by the significant applications of Augmented Reality and Virtual Reality Apps in various end use industries. The expanding demands from the Education and training, Video Game, Media and Tourism, are propelling Augmented Reality and Virtual Reality Apps market. For Non-Immersive Systems, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the For Semi-Immersive Projection Systems segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Augmented Reality and Virtual Reality Apps market, driven by demand from China, the second largest economy with some signs of stabilising, the Augmented Reality and Virtual Reality Apps market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Augmented Reality and Virtual Reality Apps, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Augmented Reality and Virtual Reality Apps market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Augmented Reality and Virtual Reality Apps market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Augmented Reality and Virtual Reality Apps sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Augmented Reality and Virtual Reality Apps covered in this report include Augmented Pixels, Aurasma, Blippar, Catchoom, DAQRI, Wikitude, AR Circuits, SkyView and Anatomy 4D, etc.
The global Augmented Reality and Virtual Reality Apps market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Augmented Pixels
Aurasma
Blippar
Catchoom
DAQRI
Wikitude
AR Circuits
SkyView
Anatomy 4D
Blippar
BuildAR.com
Virtals
EON Reality Inc.
Google
Zappar
Wikitude
Reza Moh
Global Augmented Reality and Virtual Reality Apps market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Augmented Reality and Virtual Reality Apps market, Segment by Type:
For Non-Immersive Systems
For Semi-Immersive Projection Systems
For Fully Immersive Head-Mounted Systems
Global Augmented Reality and Virtual Reality Apps market, by Application
Education and training
Video Game
Media
Tourism
Social Media
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Augmented Reality and Virtual Reality Apps companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
When technology is used to augment a user's experience of the real world it is termed as Augmented Reality (AR). When technology is used to completely immerse the user in a virtually simulated world, it is termed as Virtual Reality (VR). These two technologies are finding more and more potential applications every day.
The global Augmented Reality and Virtual Reality Apps market size is expected to reach US$ 31760 million by 2029, growing at a CAGR of 21.4% from 2023 to 2029. The market is mainly driven by the significant applications of Augmented Reality and Virtual Reality Apps in various end use industries. The expanding demands from the Education and training, Video Game, Media and Tourism, are propelling Augmented Reality and Virtual Reality Apps market. For Non-Immersive Systems, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the For Semi-Immersive Projection Systems segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Augmented Reality and Virtual Reality Apps market, driven by demand from China, the second largest economy with some signs of stabilising, the Augmented Reality and Virtual Reality Apps market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Augmented Reality and Virtual Reality Apps, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Augmented Reality and Virtual Reality Apps market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Augmented Reality and Virtual Reality Apps market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Augmented Reality and Virtual Reality Apps sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Augmented Reality and Virtual Reality Apps covered in this report include Augmented Pixels, Aurasma, Blippar, Catchoom, DAQRI, Wikitude, AR Circuits, SkyView and Anatomy 4D, etc.
The global Augmented Reality and Virtual Reality Apps market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Augmented Pixels
Aurasma
Blippar
Catchoom
DAQRI
Wikitude
AR Circuits
SkyView
Anatomy 4D
Blippar
BuildAR.com
Virtals
EON Reality Inc.
Zappar
Wikitude
Reza Moh
Global Augmented Reality and Virtual Reality Apps market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Augmented Reality and Virtual Reality Apps market, Segment by Type:
For Non-Immersive Systems
For Semi-Immersive Projection Systems
For Fully Immersive Head-Mounted Systems
Global Augmented Reality and Virtual Reality Apps market, by Application
Education and training
Video Game
Media
Tourism
Social Media
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Augmented Reality and Virtual Reality Apps companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Augmented Reality and Virtual Reality Apps
1.1 Augmented Reality and Virtual Reality Apps Market Overview
1.1.1 Augmented Reality and Virtual Reality Apps Product Scope
1.1.2 Augmented Reality and Virtual Reality Apps Market Status and Outlook
1.2 Global Augmented Reality and Virtual Reality Apps Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Augmented Reality and Virtual Reality Apps Market Size by Region (2018-2029)
1.4 Global Augmented Reality and Virtual Reality Apps Historic Market Size by Region (2018-2023)
1.5 Global Augmented Reality and Virtual Reality Apps Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Augmented Reality and Virtual Reality Apps Market Size (2018-2029)
1.6.1 North America Augmented Reality and Virtual Reality Apps Market Size (2018-2029)
1.6.2 Europe Augmented Reality and Virtual Reality Apps Market Size (2018-2029)
1.6.3 Asia-Pacific Augmented Reality and Virtual Reality Apps Market Size (2018-2029)
1.6.4 Latin America Augmented Reality and Virtual Reality Apps Market Size (2018-2029)
1.6.5 Middle East & Africa Augmented Reality and Virtual Reality Apps Market Size (2018-2029)
2 Augmented Reality and Virtual Reality Apps Market by Type
2.1 Introduction
2.1.1 For Non-Immersive Systems
2.1.2 For Semi-Immersive Projection Systems
2.1.3 For Fully Immersive Head-Mounted Systems
2.2 Global Augmented Reality and Virtual Reality Apps Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Augmented Reality and Virtual Reality Apps Historic Market Size by Type (2018-2023)
2.2.2 Global Augmented Reality and Virtual Reality Apps Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Augmented Reality and Virtual Reality Apps Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Augmented Reality and Virtual Reality Apps Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Augmented Reality and Virtual Reality Apps Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Augmented Reality and Virtual Reality Apps Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Augmented Reality and Virtual Reality Apps Revenue Breakdown by Type (2018-2029)
3 Augmented Reality and Virtual Reality Apps Market Overview by Application
3.1 Introduction
3.1.1 Education and training
3.1.2 Video Game
3.1.3 Media
3.1.4 Tourism
3.1.5 Social Media
3.1.6 Others
3.2 Global Augmented Reality and Virtual Reality Apps Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Augmented Reality and Virtual Reality Apps Historic Market Size by Application (2018-2023)
3.2.2 Global Augmented Reality and Virtual Reality Apps Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Augmented Reality and Virtual Reality Apps Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Augmented Reality and Virtual Reality Apps Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Augmented Reality and Virtual Reality Apps Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Augmented Reality and Virtual Reality Apps Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Augmented Reality and Virtual Reality Apps Revenue Breakdown by Application (2018-2029)
4 Augmented Reality and Virtual Reality Apps Competition Analysis by Players
4.1 Global Augmented Reality and Virtual Reality Apps Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Augmented Reality and Virtual Reality Apps as of 2022)
4.3 Date of Key Players Enter into Augmented Reality and Virtual Reality Apps Market
4.4 Global Top Players Augmented Reality and Virtual Reality Apps Headquarters and Area Served
4.5 Key Players Augmented Reality and Virtual Reality Apps Product Solution and Service
4.6 Competitive Status
4.6.1 Augmented Reality and Virtual Reality Apps Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Augmented Pixels
5.1.1 Augmented Pixels Profile
5.1.2 Augmented Pixels Main Business
5.1.3 Augmented Pixels Augmented Reality and Virtual Reality Apps Products, Services and Solutions
5.1.4 Augmented Pixels Augmented Reality and Virtual Reality Apps Revenue (US$ Million) & (2018-2023)
5.1.5 Augmented Pixels Recent Developments
5.2 Aurasma
5.2.1 Aurasma Profile
5.2.2 Aurasma Main Business
5.2.3 Aurasma Augmented Reality and Virtual Reality Apps Products, Services and Solutions
5.2.4 Aurasma Augmented Reality and Virtual Reality Apps Revenue (US$ Million) & (2018-2023)
5.2.5 Aurasma Recent Developments
5.3 Blippar
5.3.1 Blippar Profile
5.3.2 Blippar Main Business
5.3.3 Blippar Augmented Reality and Virtual Reality Apps Products, Services and Solutions
5.3.4 Blippar Augmented Reality and Virtual Reality Apps Revenue (US$ Million) & (2018-2023)
5.3.5 Catchoom Recent Developments
5.4 Catchoom
5.4.1 Catchoom Profile
5.4.2 Catchoom Main Business
5.4.3 Catchoom Augmented Reality and Virtual Reality Apps Products, Services and Solutions
5.4.4 Catchoom Augmented Reality and Virtual Reality Apps Revenue (US$ Million) & (2018-2023)
5.4.5 Catchoom Recent Developments
5.5 DAQRI
5.5.1 DAQRI Profile
5.5.2 DAQRI Main Business
5.5.3 DAQRI Augmented Reality and Virtual Reality Apps Products, Services and Solutions
5.5.4 DAQRI Augmented Reality and Virtual Reality Apps Revenue (US$ Million) & (2018-2023)
5.5.5 DAQRI Recent Developments
5.6 Wikitude
5.6.1 Wikitude Profile
5.6.2 Wikitude Main Business
5.6.3 Wikitude Augmented Reality and Virtual Reality Apps Products, Services and Solutions
5.6.4 Wikitude Augmented Reality and Virtual Reality Apps Revenue (US$ Million) & (2018-2023)
5.6.5 Wikitude Recent Developments
5.7 AR Circuits
5.7.1 AR Circuits Profile
5.7.2 AR Circuits Main Business
5.7.3 AR Circuits Augmented Reality and Virtual Reality Apps Products, Services and Solutions
5.7.4 AR Circuits Augmented Reality and Virtual Reality Apps Revenue (US$ Million) & (2018-2023)
5.7.5 AR Circuits Recent Developments
5.8 SkyView
5.8.1 SkyView Profile
5.8.2 SkyView Main Business
5.8.3 SkyView Augmented Reality and Virtual Reality Apps Products, Services and Solutions
5.8.4 SkyView Augmented Reality and Virtual Reality Apps Revenue (US$ Million) & (2018-2023)
5.8.5 SkyView Recent Developments
5.9 Anatomy 4D
5.9.1 Anatomy 4D Profile
5.9.2 Anatomy 4D Main Business
5.9.3 Anatomy 4D Augmented Reality and Virtual Reality Apps Products, Services and Solutions
5.9.4 Anatomy 4D Augmented Reality and Virtual Reality Apps Revenue (US$ Million) & (2018-2023)
5.9.5 Anatomy 4D Recent Developments
5.10 Blippar
5.10.1 Blippar Profile
5.10.2 Blippar Main Business
5.10.3 Blippar Augmented Reality and Virtual Reality Apps Products, Services and Solutions
5.10.4 Blippar Augmented Reality and Virtual Reality Apps Revenue (US$ Million) & (2018-2023)
5.10.5 Blippar Recent Developments
5.11 BuildAR.com
5.11.1 BuildAR.com Profile
5.11.2 BuildAR.com Main Business
5.11.3 BuildAR.com Augmented Reality and Virtual Reality Apps Products, Services and Solutions
5.11.4 BuildAR.com Augmented Reality and Virtual Reality Apps Revenue (US$ Million) & (2018-2023)
5.11.5 BuildAR.com Recent Developments
5.12 Virtals
5.12.1 Virtals Profile
5.12.2 Virtals Main Business
5.12.3 Virtals Augmented Reality and Virtual Reality Apps Products, Services and Solutions
5.12.4 Virtals Augmented Reality and Virtual Reality Apps Revenue (US$ Million) & (2018-2023)
5.12.5 Virtals Recent Developments
5.13 EON Reality Inc.
5.13.1 EON Reality Inc. Profile
5.13.2 EON Reality Inc. Main Business
5.13.3 EON Reality Inc. Augmented Reality and Virtual Reality Apps Products, Services and Solutions
5.13.4 EON Reality Inc. Augmented Reality and Virtual Reality Apps Revenue (US$ Million) & (2018-2023)
5.13.5 EON Reality Inc. Recent Developments
5.14 Google
5.14.1 Google Profile
5.14.2 Google Main Business
5.14.3 Google Augmented Reality and Virtual Reality Apps Products, Services and Solutions
5.14.4 Google Augmented Reality and Virtual Reality Apps Revenue (US$ Million) & (2018-2023)
5.14.5 Google Recent Developments
5.15 Zappar
5.15.1 Zappar Profile
5.15.2 Zappar Main Business
5.15.3 Zappar Augmented Reality and Virtual Reality Apps Products, Services and Solutions
5.15.4 Zappar Augmented Reality and Virtual Reality Apps Revenue (US$ Million) & (2018-2023)
5.15.5 Zappar Recent Developments
5.16 Wikitude
5.16.1 Wikitude Profile
5.16.2 Wikitude Main Business
5.16.3 Wikitude Augmented Reality and Virtual Reality Apps Products, Services and Solutions
5.16.4 Wikitude Augmented Reality and Virtual Reality Apps Revenue (US$ Million) & (2018-2023)
5.16.5 Wikitude Recent Developments
5.17 Reza Moh
5.17.1 Reza Moh Profile
5.17.2 Reza Moh Main Business
5.17.3 Reza Moh Augmented Reality and Virtual Reality Apps Products, Services and Solutions
5.17.4 Reza Moh Augmented Reality and Virtual Reality Apps Revenue (US$ Million) & (2018-2023)
5.17.5 Reza Moh Recent Developments
6 North America
6.1 North America Augmented Reality and Virtual Reality Apps Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Augmented Reality and Virtual Reality Apps Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Augmented Reality and Virtual Reality Apps Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Augmented Reality and Virtual Reality Apps Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Augmented Reality and Virtual Reality Apps Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Augmented Reality and Virtual Reality Apps Market Dynamics
11.1 Augmented Reality and Virtual Reality Apps Industry Trends
11.2 Augmented Reality and Virtual Reality Apps Market Drivers
11.3 Augmented Reality and Virtual Reality Apps Market Challenges
11.4 Augmented Reality and Virtual Reality Apps Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
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