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Automotive Augmented Reality and Virtual Reality-Global Market Insights and Sales Trends 2024
Synopsis
VR places users in an imaginary or re-replicated world (such as a game, movie, or flight simulation), or simulates the real world (such as watching live sports). The major hardware players in the VR space are Oculus, Sony (PlayStation VR) and HTC (Vive). AR is the addition of a digital imaginary world to the real world, with major hardware including Microsoft (HoloLens), Google (Google Glass) and Magic Leap.
The global Automotive Augmented Reality and Virtual Reality market size is expected to reach US$ 5264.8 million by 2029, growing at a CAGR of 12.4% from 2023 to 2029. The market is mainly driven by the significant applications of Automotive Augmented Reality and Virtual Reality in various end use industries. The expanding demands from the Passenger Vehicle and Commercial Vehicle, are propelling Automotive Augmented Reality and Virtual Reality market. AR, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the VR segment is estimated at % CAGR for the next seven-year period.
Automotive is a key driver of this industry. According to data from the World Automobile Organization (OICA), global automobile production and sales in 2017 reached their peak in the past 10 years, at 97.3 million and 95.89 million respectively. In 2018, the global economic expansion ended, and the global auto market declined as a whole. In 2022, there will wear units 81.6 million vehicles in the world. At present, more than 90% of the world's automobiles are concentrated in the three continents of Asia, Europe and North America, of which Asia automobile production accounts for 56% of the world, Europe accounts for 20%, and North America accounts for 16%. The world major automobile producing countries include China, the United States, Japan, South Korea, Germany, India, Mexico, and other countries; among them, China is the largest automobile producing country in the world, accounting for about 32%. Japan is the world's largest car exporter, exporting more than 3.5 million vehicles in 2022.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Automotive Augmented Reality and Virtual Reality, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Automotive Augmented Reality and Virtual Reality market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Automotive Augmented Reality and Virtual Reality market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Automotive Augmented Reality and Virtual Reality sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Automotive Augmented Reality and Virtual Reality covered in this report include Continental, HARMAN International, Microsoft, Visteon, Volkswagen, HTC, NVIDIA, Unity and AutoVRse, etc.
The global Automotive Augmented Reality and Virtual Reality market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Continental
HARMAN International
Microsoft
Visteon
Volkswagen
HTC
NVIDIA
Unity
AutoVRse
Bosch
DENSO
Global Automotive Augmented Reality and Virtual Reality market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Automotive Augmented Reality and Virtual Reality market, Segment by Type:
AR
VR
Global Automotive Augmented Reality and Virtual Reality market, by Application
Passenger Vehicle
Commercial Vehicle
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Automotive Augmented Reality and Virtual Reality companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
VR places users in an imaginary or re-replicated world (such as a game, movie, or flight simulation), or simulates the real world (such as watching live sports). The major hardware players in the VR space are Oculus, Sony (PlayStation VR) and HTC (Vive). AR is the addition of a digital imaginary world to the real world, with major hardware including Microsoft (HoloLens), Google (Google Glass) and Magic Leap.
The global Automotive Augmented Reality and Virtual Reality market size is expected to reach US$ 5264.8 million by 2029, growing at a CAGR of 12.4% from 2023 to 2029. The market is mainly driven by the significant applications of Automotive Augmented Reality and Virtual Reality in various end use industries. The expanding demands from the Passenger Vehicle and Commercial Vehicle, are propelling Automotive Augmented Reality and Virtual Reality market. AR, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the VR segment is estimated at % CAGR for the next seven-year period.
Automotive is a key driver of this industry. According to data from the World Automobile Organization (OICA), global automobile production and sales in 2017 reached their peak in the past 10 years, at 97.3 million and 95.89 million respectively. In 2018, the global economic expansion ended, and the global auto market declined as a whole. In 2022, there will wear units 81.6 million vehicles in the world. At present, more than 90% of the world's automobiles are concentrated in the three continents of Asia, Europe and North America, of which Asia automobile production accounts for 56% of the world, Europe accounts for 20%, and North America accounts for 16%. The world major automobile producing countries include China, the United States, Japan, South Korea, Germany, India, Mexico, and other countries; among them, China is the largest automobile producing country in the world, accounting for about 32%. Japan is the world's largest car exporter, exporting more than 3.5 million vehicles in 2022.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Automotive Augmented Reality and Virtual Reality, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Automotive Augmented Reality and Virtual Reality market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Automotive Augmented Reality and Virtual Reality market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Automotive Augmented Reality and Virtual Reality sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Automotive Augmented Reality and Virtual Reality covered in this report include Continental, HARMAN International, Microsoft, Visteon, Volkswagen, HTC, NVIDIA, Unity and AutoVRse, etc.
The global Automotive Augmented Reality and Virtual Reality market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Continental
HARMAN International
Microsoft
Visteon
Volkswagen
HTC
NVIDIA
Unity
AutoVRse
Bosch
DENSO
Global Automotive Augmented Reality and Virtual Reality market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Automotive Augmented Reality and Virtual Reality market, Segment by Type:
AR
VR
Global Automotive Augmented Reality and Virtual Reality market, by Application
Passenger Vehicle
Commercial Vehicle
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Automotive Augmented Reality and Virtual Reality companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Automotive Augmented Reality and Virtual Reality
1.1 Automotive Augmented Reality and Virtual Reality Market Overview
1.1.1 Automotive Augmented Reality and Virtual Reality Product Scope
1.1.2 Automotive Augmented Reality and Virtual Reality Market Status and Outlook
1.2 Global Automotive Augmented Reality and Virtual Reality Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Automotive Augmented Reality and Virtual Reality Market Size by Region (2018-2029)
1.4 Global Automotive Augmented Reality and Virtual Reality Historic Market Size by Region (2018-2023)
1.5 Global Automotive Augmented Reality and Virtual Reality Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Automotive Augmented Reality and Virtual Reality Market Size (2018-2029)
1.6.1 North America Automotive Augmented Reality and Virtual Reality Market Size (2018-2029)
1.6.2 Europe Automotive Augmented Reality and Virtual Reality Market Size (2018-2029)
1.6.3 Asia-Pacific Automotive Augmented Reality and Virtual Reality Market Size (2018-2029)
1.6.4 Latin America Automotive Augmented Reality and Virtual Reality Market Size (2018-2029)
1.6.5 Middle East & Africa Automotive Augmented Reality and Virtual Reality Market Size (2018-2029)
2 Automotive Augmented Reality and Virtual Reality Market by Type
2.1 Introduction
2.1.1 AR
2.1.2 VR
2.2 Global Automotive Augmented Reality and Virtual Reality Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Automotive Augmented Reality and Virtual Reality Historic Market Size by Type (2018-2023)
2.2.2 Global Automotive Augmented Reality and Virtual Reality Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Automotive Augmented Reality and Virtual Reality Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Automotive Augmented Reality and Virtual Reality Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Automotive Augmented Reality and Virtual Reality Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Automotive Augmented Reality and Virtual Reality Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Automotive Augmented Reality and Virtual Reality Revenue Breakdown by Type (2018-2029)
3 Automotive Augmented Reality and Virtual Reality Market Overview by Application
3.1 Introduction
3.1.1 Passenger Vehicle
3.1.2 Commercial Vehicle
3.2 Global Automotive Augmented Reality and Virtual Reality Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Automotive Augmented Reality and Virtual Reality Historic Market Size by Application (2018-2023)
3.2.2 Global Automotive Augmented Reality and Virtual Reality Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Automotive Augmented Reality and Virtual Reality Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Automotive Augmented Reality and Virtual Reality Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Automotive Augmented Reality and Virtual Reality Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Automotive Augmented Reality and Virtual Reality Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Automotive Augmented Reality and Virtual Reality Revenue Breakdown by Application (2018-2029)
4 Automotive Augmented Reality and Virtual Reality Competition Analysis by Players
4.1 Global Automotive Augmented Reality and Virtual Reality Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Automotive Augmented Reality and Virtual Reality as of 2022)
4.3 Date of Key Players Enter into Automotive Augmented Reality and Virtual Reality Market
4.4 Global Top Players Automotive Augmented Reality and Virtual Reality Headquarters and Area Served
4.5 Key Players Automotive Augmented Reality and Virtual Reality Product Solution and Service
4.6 Competitive Status
4.6.1 Automotive Augmented Reality and Virtual Reality Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Continental
5.1.1 Continental Profile
5.1.2 Continental Main Business
5.1.3 Continental Automotive Augmented Reality and Virtual Reality Products, Services and Solutions
5.1.4 Continental Automotive Augmented Reality and Virtual Reality Revenue (US$ Million) & (2018-2023)
5.1.5 Continental Recent Developments
5.2 HARMAN International
5.2.1 HARMAN International Profile
5.2.2 HARMAN International Main Business
5.2.3 HARMAN International Automotive Augmented Reality and Virtual Reality Products, Services and Solutions
5.2.4 HARMAN International Automotive Augmented Reality and Virtual Reality Revenue (US$ Million) & (2018-2023)
5.2.5 HARMAN International Recent Developments
5.3 Microsoft
5.3.1 Microsoft Profile
5.3.2 Microsoft Main Business
5.3.3 Microsoft Automotive Augmented Reality and Virtual Reality Products, Services and Solutions
5.3.4 Microsoft Automotive Augmented Reality and Virtual Reality Revenue (US$ Million) & (2018-2023)
5.3.5 Visteon Recent Developments
5.4 Visteon
5.4.1 Visteon Profile
5.4.2 Visteon Main Business
5.4.3 Visteon Automotive Augmented Reality and Virtual Reality Products, Services and Solutions
5.4.4 Visteon Automotive Augmented Reality and Virtual Reality Revenue (US$ Million) & (2018-2023)
5.4.5 Visteon Recent Developments
5.5 Volkswagen
5.5.1 Volkswagen Profile
5.5.2 Volkswagen Main Business
5.5.3 Volkswagen Automotive Augmented Reality and Virtual Reality Products, Services and Solutions
5.5.4 Volkswagen Automotive Augmented Reality and Virtual Reality Revenue (US$ Million) & (2018-2023)
5.5.5 Volkswagen Recent Developments
5.6 HTC
5.6.1 HTC Profile
5.6.2 HTC Main Business
5.6.3 HTC Automotive Augmented Reality and Virtual Reality Products, Services and Solutions
5.6.4 HTC Automotive Augmented Reality and Virtual Reality Revenue (US$ Million) & (2018-2023)
5.6.5 HTC Recent Developments
5.7 NVIDIA
5.7.1 NVIDIA Profile
5.7.2 NVIDIA Main Business
5.7.3 NVIDIA Automotive Augmented Reality and Virtual Reality Products, Services and Solutions
5.7.4 NVIDIA Automotive Augmented Reality and Virtual Reality Revenue (US$ Million) & (2018-2023)
5.7.5 NVIDIA Recent Developments
5.8 Unity
5.8.1 Unity Profile
5.8.2 Unity Main Business
5.8.3 Unity Automotive Augmented Reality and Virtual Reality Products, Services and Solutions
5.8.4 Unity Automotive Augmented Reality and Virtual Reality Revenue (US$ Million) & (2018-2023)
5.8.5 Unity Recent Developments
5.9 AutoVRse
5.9.1 AutoVRse Profile
5.9.2 AutoVRse Main Business
5.9.3 AutoVRse Automotive Augmented Reality and Virtual Reality Products, Services and Solutions
5.9.4 AutoVRse Automotive Augmented Reality and Virtual Reality Revenue (US$ Million) & (2018-2023)
5.9.5 AutoVRse Recent Developments
5.10 Bosch
5.10.1 Bosch Profile
5.10.2 Bosch Main Business
5.10.3 Bosch Automotive Augmented Reality and Virtual Reality Products, Services and Solutions
5.10.4 Bosch Automotive Augmented Reality and Virtual Reality Revenue (US$ Million) & (2018-2023)
5.10.5 Bosch Recent Developments
5.11 DENSO
5.11.1 DENSO Profile
5.11.2 DENSO Main Business
5.11.3 DENSO Automotive Augmented Reality and Virtual Reality Products, Services and Solutions
5.11.4 DENSO Automotive Augmented Reality and Virtual Reality Revenue (US$ Million) & (2018-2023)
5.11.5 DENSO Recent Developments
6 North America
6.1 North America Automotive Augmented Reality and Virtual Reality Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Automotive Augmented Reality and Virtual Reality Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Automotive Augmented Reality and Virtual Reality Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Automotive Augmented Reality and Virtual Reality Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Automotive Augmented Reality and Virtual Reality Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Automotive Augmented Reality and Virtual Reality Market Dynamics
11.1 Automotive Augmented Reality and Virtual Reality Industry Trends
11.2 Automotive Augmented Reality and Virtual Reality Market Drivers
11.3 Automotive Augmented Reality and Virtual Reality Market Challenges
11.4 Automotive Augmented Reality and Virtual Reality Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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