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Baby Playmat-Global Market Insights and Sales Trends 2025
Synopsis
A baby playmat is a mat designed for a young child to play upon. It is typically placed on the floor and provides a soft, comfortable, and safe surface for children to play on and to protect them from hard floors. Baby playmats are constructed with materials that are lightweight, provide cushioning, and have a pattern or design that is likely to engage the attention of the infant or young child for extended periods of time. Baby playmats can be classified into two types: splicing mats and whole piece mats. Splicing mats are made of interlocking foam tiles that can be assembled and disassembled according to the desired size and shape. Whole piece mats are made of one piece of material that covers a large area. Both types of mats can have different features such as textures, sounds, lights, mirrors, toys, or activities to stimulate the baby’s senses and development.
The global Baby Playmat market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Baby Playmat in various end use industries. The expanding demands from the Home Use and Commercial Use, are propelling Baby Playmat market. Splicing Mats, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Whole Piece Mats segment is estimated at % CAGR for the next seven-year period.
According to World Bank statistics, the global birth rate in 2021 was about 1.7%. Although the population growth rate had slowed down, with the development of the world economy and the increase of per capita disposable income of residents, the spending power is growing. Therefore, there is still a large room for development in the baby products industry. Improving product quality and tapping the value of a single customer will become the drivers for the growth of the infant and child industry. Refinement and diversification are the core characteristics of the consumer demand. China has a large population base, and even if the population growth rate slows down, there will still be a demographic dividend. The State Council in 2022 proposes to "Guide market players to produce safer and healthier domestic infant products". According to the National Bureau of Statistics, China's birth rate in 2022 was 6.77%, and the birth population was 9.56 million. According to the results of the seventh national census in 2021, the number of infants and young children aged 0-6 in China reached 140 million, of which the number of infants and young children aged 3-6 exceeded 70 million. The huge population size has brewed a market demand with huge potential, and the children's consumption market has risen rapidly. Chinese families spend a lot on childcare, with the average cost of childcare ranking second in the world. The survey data released by China Research Center for Children's Industry shows that in 80% of families in China, children's expenditures account for 30% to 50% of household expenditures, and the average annual consumption of children in families is ¥17,000 to 25,500. According to data from the Yuwa Population Research, the national average cost of raising a child (the cost of raising a child to the age of 18) is ¥485,218. From the perspective of specific stages, the largest proportion is the cost of raising children aged 6-14, accounting for about 45%. The cost during pregnancy, the cost of childbirth and confinement, and the cost of raising babies aged 0-2 accounted for 2.06%, 2.09% and 13.33% separately.
Report Objectives
This report provides market insight on the different segments, by manufacturers, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Baby Playmat, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Baby Playmat market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Baby Playmat market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Baby Playmat sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Baby Playmat covered in this report include Nantong Meitoku, John Lewis, Skip Hop, Rubber Flooring Inc, Norsk, SoftTiles, Uline, Menard, Inc and Dwinguler, etc.
The global Baby Playmat market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Nantong Meitoku
John Lewis
Skip Hop
Rubber Flooring Inc
Norsk
SoftTiles
Uline
Menard, Inc
Dwinguler
Disney
Baby Box
T.W. Mambo
Global Baby Playmat market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Baby Playmat market, Segment by Type:
Splicing Mats
Whole Piece Mats
Global Baby Playmat market, by Application
Home Use
Commercial Use
Core Chapters
Chapter One: Introduces the study scope of this report, executive summary of market segments by Type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Two: Detailed analysis of Baby Playmat manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Three: Sales, revenue of Baby Playmat in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter Four: Introduces market segments by Application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Five, Six, Seven, Eight and Nine: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter Ten: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter Eleven: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics. Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Analysis of sales channel, distributors and customers.
Chapter Thirteen: Research Findings and Conclusion.
A baby playmat is a mat designed for a young child to play upon. It is typically placed on the floor and provides a soft, comfortable, and safe surface for children to play on and to protect them from hard floors. Baby playmats are constructed with materials that are lightweight, provide cushioning, and have a pattern or design that is likely to engage the attention of the infant or young child for extended periods of time. Baby playmats can be classified into two types: splicing mats and whole piece mats. Splicing mats are made of interlocking foam tiles that can be assembled and disassembled according to the desired size and shape. Whole piece mats are made of one piece of material that covers a large area. Both types of mats can have different features such as textures, sounds, lights, mirrors, toys, or activities to stimulate the baby’s senses and development.
The global Baby Playmat market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Baby Playmat in various end use industries. The expanding demands from the Home Use and Commercial Use, are propelling Baby Playmat market. Splicing Mats, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Whole Piece Mats segment is estimated at % CAGR for the next seven-year period.
According to World Bank statistics, the global birth rate in 2021 was about 1.7%. Although the population growth rate had slowed down, with the development of the world economy and the increase of per capita disposable income of residents, the spending power is growing. Therefore, there is still a large room for development in the baby products industry. Improving product quality and tapping the value of a single customer will become the drivers for the growth of the infant and child industry. Refinement and diversification are the core characteristics of the consumer demand. China has a large population base, and even if the population growth rate slows down, there will still be a demographic dividend. The State Council in 2022 proposes to "Guide market players to produce safer and healthier domestic infant products". According to the National Bureau of Statistics, China's birth rate in 2022 was 6.77%, and the birth population was 9.56 million. According to the results of the seventh national census in 2021, the number of infants and young children aged 0-6 in China reached 140 million, of which the number of infants and young children aged 3-6 exceeded 70 million. The huge population size has brewed a market demand with huge potential, and the children's consumption market has risen rapidly. Chinese families spend a lot on childcare, with the average cost of childcare ranking second in the world. The survey data released by China Research Center for Children's Industry shows that in 80% of families in China, children's expenditures account for 30% to 50% of household expenditures, and the average annual consumption of children in families is ¥17,000 to 25,500. According to data from the Yuwa Population Research, the national average cost of raising a child (the cost of raising a child to the age of 18) is ¥485,218. From the perspective of specific stages, the largest proportion is the cost of raising children aged 6-14, accounting for about 45%. The cost during pregnancy, the cost of childbirth and confinement, and the cost of raising babies aged 0-2 accounted for 2.06%, 2.09% and 13.33% separately.
Report Objectives
This report provides market insight on the different segments, by manufacturers, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Baby Playmat, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Baby Playmat market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Baby Playmat market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Baby Playmat sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Baby Playmat covered in this report include Nantong Meitoku, John Lewis, Skip Hop, Rubber Flooring Inc, Norsk, SoftTiles, Uline, Menard, Inc and Dwinguler, etc.
The global Baby Playmat market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Nantong Meitoku
John Lewis
Skip Hop
Rubber Flooring Inc
Norsk
SoftTiles
Uline
Menard, Inc
Dwinguler
Disney
Baby Box
T.W. Mambo
Global Baby Playmat market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Baby Playmat market, Segment by Type:
Splicing Mats
Whole Piece Mats
Global Baby Playmat market, by Application
Home Use
Commercial Use
Core Chapters
Chapter One: Introduces the study scope of this report, executive summary of market segments by Type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Two: Detailed analysis of Baby Playmat manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Three: Sales, revenue of Baby Playmat in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter Four: Introduces market segments by Application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Five, Six, Seven, Eight and Nine: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter Ten: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter Eleven: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics. Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Analysis of sales channel, distributors and customers.
Chapter Thirteen: Research Findings and Conclusion.
Index1 Baby Playmat Market Overview
1.1 Baby Playmat Product Overview
1.2 Baby Playmat Market Segment by Type
1.2.1 Splicing Mats
1.2.2 Whole Piece Mats
1.3 Global Baby Playmat Market Size by Type
1.3.1 Global Baby Playmat Market Size Overview by Type (2018-2029)
1.3.2 Global Baby Playmat Historic Market Size Review by Type (2018-2023)
1.3.3 Global Baby Playmat Forecasted Market Size by Type (2024-2029)
1.4 Key Regions Market Size Segment by Type
1.4.1 North America Baby Playmat Sales Breakdown by Type (2018-2023)
1.4.2 Europe Baby Playmat Sales Breakdown by Type (2018-2023)
1.4.3 Asia-Pacific Baby Playmat Sales Breakdown by Type (2018-2023)
1.4.4 Latin America Baby Playmat Sales Breakdown by Type (2018-2023)
1.4.5 Middle East and Africa Baby Playmat Sales Breakdown by Type (2018-2023)
2 Global Baby Playmat Market Competition by Company
2.1 Global Top Players by Baby Playmat Sales (2018-2023)
2.2 Global Top Players by Baby Playmat Revenue (2018-2023)
2.3 Global Top Players by Baby Playmat Price (2018-2023)
2.4 Global Top Manufacturers Baby Playmat Manufacturing Base Distribution, Sales Area, Product Type
2.5 Baby Playmat Market Competitive Situation and Trends
2.5.1 Baby Playmat Market Concentration Rate (2018-2023)
2.5.2 Global 5 and 10 Largest Manufacturers by Baby Playmat Sales and Revenue in 2022
2.6 Global Top Manufacturers by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Baby Playmat as of 2022)
2.7 Date of Key Manufacturers Enter into Baby Playmat Market
2.8 Key Manufacturers Baby Playmat Product Offered
2.9 Mergers & Acquisitions, Expansion
3 Baby Playmat Status and Outlook by Region
3.1 Global Baby Playmat Market Size and CAGR by Region: 2018 VS 2022 VS 2029
3.2 Global Baby Playmat Historic Market Size by Region
3.2.1 Global Baby Playmat Sales in Volume by Region (2018-2023)
3.2.2 Global Baby Playmat Sales in Value by Region (2018-2023)
3.2.3 Global Baby Playmat Sales (Volume & Value) Price and Gross Margin (2018-2023)
3.3 Global Baby Playmat Forecasted Market Size by Region
3.3.1 Global Baby Playmat Sales in Volume by Region (2024-2029)
3.3.2 Global Baby Playmat Sales in Value by Region (2024-2029)
3.3.3 Global Baby Playmat Sales (Volume & Value), Price and Gross Margin (2024-2029)
4 Global Baby Playmat by Application
4.1 Baby Playmat Market Segment by Application
4.1.1 Home Use
4.1.2 Commercial Use
4.2 Global Baby Playmat Market Size by Application
4.2.1 Global Baby Playmat Market Size Overview by Application (2018-2029)
4.2.2 Global Baby Playmat Historic Market Size Review by Application (2018-2023)
4.2.3 Global Baby Playmat Forecasted Market Size by Application (2024-2029)
4.3 Key Regions Market Size Segment by Application
4.3.1 North America Baby Playmat Sales Breakdown by Application (2018-2023)
4.3.2 Europe Baby Playmat Sales Breakdown by Application (2018-2023)
4.3.3 Asia-Pacific Baby Playmat Sales Breakdown by Application (2018-2023)
4.3.4 Latin America Baby Playmat Sales Breakdown by Application (2018-2023)
4.3.5 Middle East and Africa Baby Playmat Sales Breakdown by Application (2018-2023)
5 North America Baby Playmat by Country
5.1 North America Baby Playmat Historic Market Size by Country
5.1.1 North America Baby Playmat Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
5.1.2 North America Baby Playmat Sales in Volume by Country (2018-2023)
5.1.3 North America Baby Playmat Sales in Value by Country (2018-2023)
5.2 North America Baby Playmat Forecasted Market Size by Country
5.2.1 North America Baby Playmat Sales in Volume by Country (2024-2029)
5.2.2 North America Baby Playmat Sales in Value by Country (2024-2029)
6 Europe Baby Playmat by Country
6.1 Europe Baby Playmat Historic Market Size by Country
6.1.1 Europe Baby Playmat Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
6.1.2 Europe Baby Playmat Sales in Volume by Country (2018-2023)
6.1.3 Europe Baby Playmat Sales in Value by Country (2018-2023)
6.2 Europe Baby Playmat Forecasted Market Size by Country
6.2.1 Europe Baby Playmat Sales in Volume by Country (2024-2029)
6.2.2 Europe Baby Playmat Sales in Value by Country (2024-2029)
7 Asia-Pacific Baby Playmat by Region
7.1 Asia-Pacific Baby Playmat Historic Market Size by Region
7.1.1 Asia-Pacific Baby Playmat Market Size Growth Rate (CAGR) by Region: 2018 VS 2022 VS 2029
7.1.2 Asia-Pacific Baby Playmat Sales in Volume by Region (2018-2023)
7.1.3 Asia-Pacific Baby Playmat Sales in Value by Region (2018-2023)
7.2 Asia-Pacific Baby Playmat Forecasted Market Size by Region
7.2.1 Asia-Pacific Baby Playmat Sales in Volume by Region (2024-2029)
7.2.2 Asia-Pacific Baby Playmat Sales in Value by Region (2024-2029)
8 Latin America Baby Playmat by Country
8.1 Latin America Baby Playmat Historic Market Size by Country
8.1.1 Latin America Baby Playmat Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
8.1.2 Latin America Baby Playmat Sales in Volume by Country (2018-2023)
8.1.3 Latin America Baby Playmat Sales in Value by Country (2018-2023)
8.2 Latin America Baby Playmat Forecasted Market Size by Country
8.2.1 Latin America Baby Playmat Sales in Volume by Country (2024-2029)
8.2.2 Latin America Baby Playmat Sales in Value by Country (2024-2029)
9 Middle East and Africa Baby Playmat by Country
9.1 Middle East and Africa Baby Playmat Historic Market Size by Country
9.1.1 Middle East and Africa Baby Playmat Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
9.1.2 Middle East and Africa Baby Playmat Sales in Volume by Country (2018-2023)
9.1.3 Middle East and Africa Baby Playmat Sales in Value by Country (2018-2023)
9.2 Middle East and Africa Baby Playmat Forecasted Market Size by Country
9.2.1 Middle East and Africa Baby Playmat Sales in Volume by Country (2024-2029)
9.2.2 Middle East and Africa Baby Playmat Sales in Value by Country (2024-2029)
10 Company Profiles
10.1 Nantong Meitoku
10.1.1 Nantong Meitoku Company Information
10.1.2 Nantong Meitoku Introduction and Business Overview
10.1.3 Nantong Meitoku Baby Playmat Sales, Revenue and Gross Margin (2018-2023)
10.1.4 Nantong Meitoku Baby Playmat Products Offered
10.1.5 Nantong Meitoku Recent Development
10.2 John Lewis
10.2.1 John Lewis Company Information
10.2.2 John Lewis Introduction and Business Overview
10.2.3 John Lewis Baby Playmat Sales, Revenue and Gross Margin (2018-2023)
10.2.4 John Lewis Baby Playmat Products Offered
10.2.5 John Lewis Recent Development
10.3 Skip Hop
10.3.1 Skip Hop Company Information
10.3.2 Skip Hop Introduction and Business Overview
10.3.3 Skip Hop Baby Playmat Sales, Revenue and Gross Margin (2018-2023)
10.3.4 Skip Hop Baby Playmat Products Offered
10.3.5 Skip Hop Recent Development
10.4 Rubber Flooring Inc
10.4.1 Rubber Flooring Inc Company Information
10.4.2 Rubber Flooring Inc Introduction and Business Overview
10.4.3 Rubber Flooring Inc Baby Playmat Sales, Revenue and Gross Margin (2018-2023)
10.4.4 Rubber Flooring Inc Baby Playmat Products Offered
10.4.5 Rubber Flooring Inc Recent Development
10.5 Norsk
10.5.1 Norsk Company Information
10.5.2 Norsk Introduction and Business Overview
10.5.3 Norsk Baby Playmat Sales, Revenue and Gross Margin (2018-2023)
10.5.4 Norsk Baby Playmat Products Offered
10.5.5 Norsk Recent Development
10.6 SoftTiles
10.6.1 SoftTiles Company Information
10.6.2 SoftTiles Introduction and Business Overview
10.6.3 SoftTiles Baby Playmat Sales, Revenue and Gross Margin (2018-2023)
10.6.4 SoftTiles Baby Playmat Products Offered
10.6.5 SoftTiles Recent Development
10.7 Uline
10.7.1 Uline Company Information
10.7.2 Uline Introduction and Business Overview
10.7.3 Uline Baby Playmat Sales, Revenue and Gross Margin (2018-2023)
10.7.4 Uline Baby Playmat Products Offered
10.7.5 Uline Recent Development
10.8 Menard, Inc
10.8.1 Menard, Inc Company Information
10.8.2 Menard, Inc Introduction and Business Overview
10.8.3 Menard, Inc Baby Playmat Sales, Revenue and Gross Margin (2018-2023)
10.8.4 Menard, Inc Baby Playmat Products Offered
10.8.5 Menard, Inc Recent Development
10.9 Dwinguler
10.9.1 Dwinguler Company Information
10.9.2 Dwinguler Introduction and Business Overview
10.9.3 Dwinguler Baby Playmat Sales, Revenue and Gross Margin (2018-2023)
10.9.4 Dwinguler Baby Playmat Products Offered
10.9.5 Dwinguler Recent Development
10.10 Disney
10.10.1 Disney Company Information
10.10.2 Disney Introduction and Business Overview
10.10.3 Disney Baby Playmat Sales, Revenue and Gross Margin (2018-2023)
10.10.4 Disney Baby Playmat Products Offered
10.10.5 Disney Recent Development
10.11 Baby Box
10.11.1 Baby Box Company Information
10.11.2 Baby Box Introduction and Business Overview
10.11.3 Baby Box Baby Playmat Sales, Revenue and Gross Margin (2018-2023)
10.11.4 Baby Box Baby Playmat Products Offered
10.11.5 Baby Box Recent Development
10.12 T.W. Mambo
10.12.1 T.W. Mambo Company Information
10.12.2 T.W. Mambo Introduction and Business Overview
10.12.3 T.W. Mambo Baby Playmat Sales, Revenue and Gross Margin (2018-2023)
10.12.4 T.W. Mambo Baby Playmat Products Offered
10.12.5 T.W. Mambo Recent Development
11 Upstream, Opportunities, Challenges, Risks and Influences Factors Analysis
11.1 Baby Playmat Key Raw Materials
11.1.1 Key Raw Materials
11.1.2 Key Raw Materials Price
11.1.3 Raw Materials Key Suppliers
11.2 Manufacturing Cost Structure
11.2.1 Raw Materials
11.2.2 Labor Cost
11.2.3 Manufacturing Expenses
11.3 Baby Playmat Industrial Chain Analysis
11.4 Baby Playmat Market Dynamics
11.4.1 Baby Playmat Industry Trends
11.4.2 Baby Playmat Market Drivers
11.4.3 Baby Playmat Market Challenges
11.4.4 Baby Playmat Market Restraints
12 Market Strategy Analysis, Distributors
12.1 Sales Channel
12.2 Baby Playmat Distributors
12.3 Baby Playmat Downstream Customers
13 Research Findings and Conclusion
14 Appendix
14.1 Research Methodology
14.1.1 Methodology/Research Approach
14.1.2 Data Source
14.2 Author Details
14.3 Disclaimer
Published By : QY Research
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