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Connected TV-Global Market Insights and Sales Trends 2025
Synopsis
The global Connected TV market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Connected TV in various end use industries. The expanding demands from the Entertainment, Education, Home Use and Others, are propelling Connected TV market. 50 Inch Connected TV, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the 32 Inch Connected TV segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Connected TV market, driven by demand from China, the second largest economy with some signs of stabilising, the Connected TV market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by manufacturers, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Connected TV, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Connected TV market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Connected TV market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Connected TV sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Connected TV covered in this report include Samsung Electronics, LG Electronics, Sony, Panasonic, Sharp, Vizio, Toshiba, Hisense and TCL, etc.
The global Connected TV market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Samsung Electronics
LG Electronics
Sony
Panasonic
Sharp
Vizio
Toshiba
Hisense
TCL
Skyworth
ChangHong
KONKA
Letv
Philips
Global Connected TV market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Connected TV market, Segment by Type:
50 Inch Connected TV
32 Inch Connected TV
42 Inch Connected TV
55 Inch Connected TV
39 Inch Connected TV
40 Inch Connected TV
48 Inch Connected TV
46 Inch Connected TV
60 Inch Connected TV
Others
Global Connected TV market, by Application
Entertainment
Education
Home Use
Others
Core Chapters
Chapter One: Introduces the study scope of this report, executive summary of market segments by Type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Two: Detailed analysis of Connected TV manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Three: Sales, revenue of Connected TV in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter Four: Introduces market segments by Application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Five, Six, Seven, Eight and Nine: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter Ten: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter Eleven: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics. Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Analysis of sales channel, distributors and customers.
Chapter Thirteen: Research Findings and Conclusion.
The global Connected TV market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Connected TV in various end use industries. The expanding demands from the Entertainment, Education, Home Use and Others, are propelling Connected TV market. 50 Inch Connected TV, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the 32 Inch Connected TV segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Connected TV market, driven by demand from China, the second largest economy with some signs of stabilising, the Connected TV market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by manufacturers, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Connected TV, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Connected TV market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Connected TV market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Connected TV sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Connected TV covered in this report include Samsung Electronics, LG Electronics, Sony, Panasonic, Sharp, Vizio, Toshiba, Hisense and TCL, etc.
The global Connected TV market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Samsung Electronics
LG Electronics
Sony
Panasonic
Sharp
Vizio
Toshiba
Hisense
TCL
Skyworth
ChangHong
KONKA
Letv
Philips
Global Connected TV market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Connected TV market, Segment by Type:
50 Inch Connected TV
32 Inch Connected TV
42 Inch Connected TV
55 Inch Connected TV
39 Inch Connected TV
40 Inch Connected TV
48 Inch Connected TV
46 Inch Connected TV
60 Inch Connected TV
Others
Global Connected TV market, by Application
Entertainment
Education
Home Use
Others
Core Chapters
Chapter One: Introduces the study scope of this report, executive summary of market segments by Type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Two: Detailed analysis of Connected TV manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Three: Sales, revenue of Connected TV in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter Four: Introduces market segments by Application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Five, Six, Seven, Eight and Nine: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter Ten: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter Eleven: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics. Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Analysis of sales channel, distributors and customers.
Chapter Thirteen: Research Findings and Conclusion.
Index1 Connected TV Market Overview
1.1 Connected TV Product Overview
1.2 Connected TV Market Segment by Type
1.2.1 50 Inch Connected TV
1.2.2 32 Inch Connected TV
1.2.3 42 Inch Connected TV
1.2.4 55 Inch Connected TV
1.2.5 39 Inch Connected TV
1.2.6 40 Inch Connected TV
1.2.7 48 Inch Connected TV
1.2.8 46 Inch Connected TV
1.2.9 60 Inch Connected TV
1.2.10 Others
1.3 Global Connected TV Market Size by Type
1.3.1 Global Connected TV Market Size Overview by Type (2018-2029)
1.3.2 Global Connected TV Historic Market Size Review by Type (2018-2023)
1.3.3 Global Connected TV Forecasted Market Size by Type (2024-2029)
1.4 Key Regions Market Size Segment by Type
1.4.1 North America Connected TV Sales Breakdown by Type (2018-2023)
1.4.2 Europe Connected TV Sales Breakdown by Type (2018-2023)
1.4.3 Asia-Pacific Connected TV Sales Breakdown by Type (2018-2023)
1.4.4 Latin America Connected TV Sales Breakdown by Type (2018-2023)
1.4.5 Middle East and Africa Connected TV Sales Breakdown by Type (2018-2023)
2 Global Connected TV Market Competition by Company
2.1 Global Top Players by Connected TV Sales (2018-2023)
2.2 Global Top Players by Connected TV Revenue (2018-2023)
2.3 Global Top Players by Connected TV Price (2018-2023)
2.4 Global Top Manufacturers Connected TV Manufacturing Base Distribution, Sales Area, Product Type
2.5 Connected TV Market Competitive Situation and Trends
2.5.1 Connected TV Market Concentration Rate (2018-2023)
2.5.2 Global 5 and 10 Largest Manufacturers by Connected TV Sales and Revenue in 2022
2.6 Global Top Manufacturers by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Connected TV as of 2022)
2.7 Date of Key Manufacturers Enter into Connected TV Market
2.8 Key Manufacturers Connected TV Product Offered
2.9 Mergers & Acquisitions, Expansion
3 Connected TV Status and Outlook by Region
3.1 Global Connected TV Market Size and CAGR by Region: 2018 VS 2022 VS 2029
3.2 Global Connected TV Historic Market Size by Region
3.2.1 Global Connected TV Sales in Volume by Region (2018-2023)
3.2.2 Global Connected TV Sales in Value by Region (2018-2023)
3.2.3 Global Connected TV Sales (Volume & Value) Price and Gross Margin (2018-2023)
3.3 Global Connected TV Forecasted Market Size by Region
3.3.1 Global Connected TV Sales in Volume by Region (2024-2029)
3.3.2 Global Connected TV Sales in Value by Region (2024-2029)
3.3.3 Global Connected TV Sales (Volume & Value), Price and Gross Margin (2024-2029)
4 Global Connected TV by Application
4.1 Connected TV Market Segment by Application
4.1.1 Entertainment
4.1.2 Education
4.1.3 Home Use
4.1.4 Others
4.2 Global Connected TV Market Size by Application
4.2.1 Global Connected TV Market Size Overview by Application (2018-2029)
4.2.2 Global Connected TV Historic Market Size Review by Application (2018-2023)
4.2.3 Global Connected TV Forecasted Market Size by Application (2024-2029)
4.3 Key Regions Market Size Segment by Application
4.3.1 North America Connected TV Sales Breakdown by Application (2018-2023)
4.3.2 Europe Connected TV Sales Breakdown by Application (2018-2023)
4.3.3 Asia-Pacific Connected TV Sales Breakdown by Application (2018-2023)
4.3.4 Latin America Connected TV Sales Breakdown by Application (2018-2023)
4.3.5 Middle East and Africa Connected TV Sales Breakdown by Application (2018-2023)
5 North America Connected TV by Country
5.1 North America Connected TV Historic Market Size by Country
5.1.1 North America Connected TV Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
5.1.2 North America Connected TV Sales in Volume by Country (2018-2023)
5.1.3 North America Connected TV Sales in Value by Country (2018-2023)
5.2 North America Connected TV Forecasted Market Size by Country
5.2.1 North America Connected TV Sales in Volume by Country (2024-2029)
5.2.2 North America Connected TV Sales in Value by Country (2024-2029)
6 Europe Connected TV by Country
6.1 Europe Connected TV Historic Market Size by Country
6.1.1 Europe Connected TV Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
6.1.2 Europe Connected TV Sales in Volume by Country (2018-2023)
6.1.3 Europe Connected TV Sales in Value by Country (2018-2023)
6.2 Europe Connected TV Forecasted Market Size by Country
6.2.1 Europe Connected TV Sales in Volume by Country (2024-2029)
6.2.2 Europe Connected TV Sales in Value by Country (2024-2029)
7 Asia-Pacific Connected TV by Region
7.1 Asia-Pacific Connected TV Historic Market Size by Region
7.1.1 Asia-Pacific Connected TV Market Size Growth Rate (CAGR) by Region: 2018 VS 2022 VS 2029
7.1.2 Asia-Pacific Connected TV Sales in Volume by Region (2018-2023)
7.1.3 Asia-Pacific Connected TV Sales in Value by Region (2018-2023)
7.2 Asia-Pacific Connected TV Forecasted Market Size by Region
7.2.1 Asia-Pacific Connected TV Sales in Volume by Region (2024-2029)
7.2.2 Asia-Pacific Connected TV Sales in Value by Region (2024-2029)
8 Latin America Connected TV by Country
8.1 Latin America Connected TV Historic Market Size by Country
8.1.1 Latin America Connected TV Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
8.1.2 Latin America Connected TV Sales in Volume by Country (2018-2023)
8.1.3 Latin America Connected TV Sales in Value by Country (2018-2023)
8.2 Latin America Connected TV Forecasted Market Size by Country
8.2.1 Latin America Connected TV Sales in Volume by Country (2024-2029)
8.2.2 Latin America Connected TV Sales in Value by Country (2024-2029)
9 Middle East and Africa Connected TV by Country
9.1 Middle East and Africa Connected TV Historic Market Size by Country
9.1.1 Middle East and Africa Connected TV Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
9.1.2 Middle East and Africa Connected TV Sales in Volume by Country (2018-2023)
9.1.3 Middle East and Africa Connected TV Sales in Value by Country (2018-2023)
9.2 Middle East and Africa Connected TV Forecasted Market Size by Country
9.2.1 Middle East and Africa Connected TV Sales in Volume by Country (2024-2029)
9.2.2 Middle East and Africa Connected TV Sales in Value by Country (2024-2029)
10 Company Profiles
10.1 Samsung Electronics
10.1.1 Samsung Electronics Company Information
10.1.2 Samsung Electronics Introduction and Business Overview
10.1.3 Samsung Electronics Connected TV Sales, Revenue and Gross Margin (2018-2023)
10.1.4 Samsung Electronics Connected TV Products Offered
10.1.5 Samsung Electronics Recent Development
10.2 LG Electronics
10.2.1 LG Electronics Company Information
10.2.2 LG Electronics Introduction and Business Overview
10.2.3 LG Electronics Connected TV Sales, Revenue and Gross Margin (2018-2023)
10.2.4 LG Electronics Connected TV Products Offered
10.2.5 LG Electronics Recent Development
10.3 Sony
10.3.1 Sony Company Information
10.3.2 Sony Introduction and Business Overview
10.3.3 Sony Connected TV Sales, Revenue and Gross Margin (2018-2023)
10.3.4 Sony Connected TV Products Offered
10.3.5 Sony Recent Development
10.4 Panasonic
10.4.1 Panasonic Company Information
10.4.2 Panasonic Introduction and Business Overview
10.4.3 Panasonic Connected TV Sales, Revenue and Gross Margin (2018-2023)
10.4.4 Panasonic Connected TV Products Offered
10.4.5 Panasonic Recent Development
10.5 Sharp
10.5.1 Sharp Company Information
10.5.2 Sharp Introduction and Business Overview
10.5.3 Sharp Connected TV Sales, Revenue and Gross Margin (2018-2023)
10.5.4 Sharp Connected TV Products Offered
10.5.5 Sharp Recent Development
10.6 Vizio
10.6.1 Vizio Company Information
10.6.2 Vizio Introduction and Business Overview
10.6.3 Vizio Connected TV Sales, Revenue and Gross Margin (2018-2023)
10.6.4 Vizio Connected TV Products Offered
10.6.5 Vizio Recent Development
10.7 Toshiba
10.7.1 Toshiba Company Information
10.7.2 Toshiba Introduction and Business Overview
10.7.3 Toshiba Connected TV Sales, Revenue and Gross Margin (2018-2023)
10.7.4 Toshiba Connected TV Products Offered
10.7.5 Toshiba Recent Development
10.8 Hisense
10.8.1 Hisense Company Information
10.8.2 Hisense Introduction and Business Overview
10.8.3 Hisense Connected TV Sales, Revenue and Gross Margin (2018-2023)
10.8.4 Hisense Connected TV Products Offered
10.8.5 Hisense Recent Development
10.9 TCL
10.9.1 TCL Company Information
10.9.2 TCL Introduction and Business Overview
10.9.3 TCL Connected TV Sales, Revenue and Gross Margin (2018-2023)
10.9.4 TCL Connected TV Products Offered
10.9.5 TCL Recent Development
10.10 Skyworth
10.10.1 Skyworth Company Information
10.10.2 Skyworth Introduction and Business Overview
10.10.3 Skyworth Connected TV Sales, Revenue and Gross Margin (2018-2023)
10.10.4 Skyworth Connected TV Products Offered
10.10.5 Skyworth Recent Development
10.11 ChangHong
10.11.1 ChangHong Company Information
10.11.2 ChangHong Introduction and Business Overview
10.11.3 ChangHong Connected TV Sales, Revenue and Gross Margin (2018-2023)
10.11.4 ChangHong Connected TV Products Offered
10.11.5 ChangHong Recent Development
10.12 KONKA
10.12.1 KONKA Company Information
10.12.2 KONKA Introduction and Business Overview
10.12.3 KONKA Connected TV Sales, Revenue and Gross Margin (2018-2023)
10.12.4 KONKA Connected TV Products Offered
10.12.5 KONKA Recent Development
10.13 Letv
10.13.1 Letv Company Information
10.13.2 Letv Introduction and Business Overview
10.13.3 Letv Connected TV Sales, Revenue and Gross Margin (2018-2023)
10.13.4 Letv Connected TV Products Offered
10.13.5 Letv Recent Development
10.14 Philips
10.14.1 Philips Company Information
10.14.2 Philips Introduction and Business Overview
10.14.3 Philips Connected TV Sales, Revenue and Gross Margin (2018-2023)
10.14.4 Philips Connected TV Products Offered
10.14.5 Philips Recent Development
11 Upstream, Opportunities, Challenges, Risks and Influences Factors Analysis
11.1 Connected TV Key Raw Materials
11.1.1 Key Raw Materials
11.1.2 Key Raw Materials Price
11.1.3 Raw Materials Key Suppliers
11.2 Manufacturing Cost Structure
11.2.1 Raw Materials
11.2.2 Labor Cost
11.2.3 Manufacturing Expenses
11.3 Connected TV Industrial Chain Analysis
11.4 Connected TV Market Dynamics
11.4.1 Connected TV Industry Trends
11.4.2 Connected TV Market Drivers
11.4.3 Connected TV Market Challenges
11.4.4 Connected TV Market Restraints
12 Market Strategy Analysis, Distributors
12.1 Sales Channel
12.2 Connected TV Distributors
12.3 Connected TV Downstream Customers
13 Research Findings and Conclusion
14 Appendix
14.1 Research Methodology
14.1.1 Methodology/Research Approach
14.1.2 Data Source
14.2 Author Details
14.3 Disclaimer
Published By : QY Research
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