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Contextual Advertising-Global Market Insights and Sales Trends 2025
Synopsis
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the identity of the user and the content displayed.
The global Contextual Advertising market size is expected to reach US$ 267680 million by 2029, growing at a CAGR of 10.7% from 2023 to 2029. The market is mainly driven by the significant applications of Contextual Advertising in various end use industries. The expanding demands from the Consumer Goods, Retail and Restaurants, Telecom and IT, Banking, Financial Services and Insurance (BFSI) and Media and Entertainment, are propelling Contextual Advertising market. Activity-based Advertising, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Location-based Advertising segment is estimated at % CAGR for the next seven-year period.
North America holds the largest share of the contextual advertising market owing to the strong presence of key players offering advertising technologies in this region. North America is expected to hold the largest share of the global contextual advertising market in 2018, while the market in APAC is expected to witness the highest growth during the forecast period. The high growth of the market in APAC can be attributed to the presence of countries such as China, Japan, and India in this region. These countries have a large number of internet users, which, in turn, creates huge opportunities for advertisers.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Contextual Advertising, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Contextual Advertising market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Contextual Advertising market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Contextual Advertising sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Contextual Advertising covered in this report include Google, Beijing Miteno Communication Technology, Facebook, Microsoft, Amazon, Aol, Yahoo, Twitter and IAC, etc.
The global Contextual Advertising market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Google
Beijing Miteno Communication Technology
Facebook
Microsoft
Amazon
Aol
Yahoo
Twitter
IAC
Amobee
Act-On Software
Simplycast
Inmobi
Flytxt
Infolinks
Adobe Systems
Sap
Marketo
Millennial Media
Global Contextual Advertising market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Contextual Advertising market, Segment by Type:
Activity-based Advertising
Location-based Advertising
Others
Global Contextual Advertising market, by Application
Consumer Goods, Retail and Restaurants
Telecom and IT
Banking, Financial Services and Insurance (BFSI)
Media and Entertainment
Travel, Transportation and Automobile
Healthcare
Academia and Government
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Contextual Advertising companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the identity of the user and the content displayed.
The global Contextual Advertising market size is expected to reach US$ 267680 million by 2029, growing at a CAGR of 10.7% from 2023 to 2029. The market is mainly driven by the significant applications of Contextual Advertising in various end use industries. The expanding demands from the Consumer Goods, Retail and Restaurants, Telecom and IT, Banking, Financial Services and Insurance (BFSI) and Media and Entertainment, are propelling Contextual Advertising market. Activity-based Advertising, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Location-based Advertising segment is estimated at % CAGR for the next seven-year period.
North America holds the largest share of the contextual advertising market owing to the strong presence of key players offering advertising technologies in this region. North America is expected to hold the largest share of the global contextual advertising market in 2018, while the market in APAC is expected to witness the highest growth during the forecast period. The high growth of the market in APAC can be attributed to the presence of countries such as China, Japan, and India in this region. These countries have a large number of internet users, which, in turn, creates huge opportunities for advertisers.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Contextual Advertising, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Contextual Advertising market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Contextual Advertising market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Contextual Advertising sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Contextual Advertising covered in this report include Google, Beijing Miteno Communication Technology, Facebook, Microsoft, Amazon, Aol, Yahoo, Twitter and IAC, etc.
The global Contextual Advertising market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Beijing Miteno Communication Technology
Microsoft
Amazon
Aol
Yahoo
IAC
Amobee
Act-On Software
Simplycast
Inmobi
Flytxt
Infolinks
Adobe Systems
Sap
Marketo
Millennial Media
Global Contextual Advertising market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Contextual Advertising market, Segment by Type:
Activity-based Advertising
Location-based Advertising
Others
Global Contextual Advertising market, by Application
Consumer Goods, Retail and Restaurants
Telecom and IT
Banking, Financial Services and Insurance (BFSI)
Media and Entertainment
Travel, Transportation and Automobile
Healthcare
Academia and Government
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Contextual Advertising companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Contextual Advertising
1.1 Contextual Advertising Market Overview
1.1.1 Contextual Advertising Product Scope
1.1.2 Contextual Advertising Market Status and Outlook
1.2 Global Contextual Advertising Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Contextual Advertising Market Size by Region (2018-2029)
1.4 Global Contextual Advertising Historic Market Size by Region (2018-2023)
1.5 Global Contextual Advertising Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Contextual Advertising Market Size (2018-2029)
1.6.1 North America Contextual Advertising Market Size (2018-2029)
1.6.2 Europe Contextual Advertising Market Size (2018-2029)
1.6.3 Asia-Pacific Contextual Advertising Market Size (2018-2029)
1.6.4 Latin America Contextual Advertising Market Size (2018-2029)
1.6.5 Middle East & Africa Contextual Advertising Market Size (2018-2029)
2 Contextual Advertising Market by Type
2.1 Introduction
2.1.1 Activity-based Advertising
2.1.2 Location-based Advertising
2.1.3 Others
2.2 Global Contextual Advertising Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Contextual Advertising Historic Market Size by Type (2018-2023)
2.2.2 Global Contextual Advertising Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Contextual Advertising Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Contextual Advertising Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Contextual Advertising Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Contextual Advertising Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Contextual Advertising Revenue Breakdown by Type (2018-2029)
3 Contextual Advertising Market Overview by Application
3.1 Introduction
3.1.1 Consumer Goods, Retail and Restaurants
3.1.2 Telecom and IT
3.1.3 Banking, Financial Services and Insurance (BFSI)
3.1.4 Media and Entertainment
3.1.5 Travel, Transportation and Automobile
3.1.6 Healthcare
3.1.7 Academia and Government
3.1.8 Others
3.2 Global Contextual Advertising Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Contextual Advertising Historic Market Size by Application (2018-2023)
3.2.2 Global Contextual Advertising Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Contextual Advertising Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Contextual Advertising Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Contextual Advertising Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Contextual Advertising Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Contextual Advertising Revenue Breakdown by Application (2018-2029)
4 Contextual Advertising Competition Analysis by Players
4.1 Global Contextual Advertising Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Contextual Advertising as of 2022)
4.3 Date of Key Players Enter into Contextual Advertising Market
4.4 Global Top Players Contextual Advertising Headquarters and Area Served
4.5 Key Players Contextual Advertising Product Solution and Service
4.6 Competitive Status
4.6.1 Contextual Advertising Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Google
5.1.1 Google Profile
5.1.2 Google Main Business
5.1.3 Google Contextual Advertising Products, Services and Solutions
5.1.4 Google Contextual Advertising Revenue (US$ Million) & (2018-2023)
5.1.5 Google Recent Developments
5.2 Beijing Miteno Communication Technology
5.2.1 Beijing Miteno Communication Technology Profile
5.2.2 Beijing Miteno Communication Technology Main Business
5.2.3 Beijing Miteno Communication Technology Contextual Advertising Products, Services and Solutions
5.2.4 Beijing Miteno Communication Technology Contextual Advertising Revenue (US$ Million) & (2018-2023)
5.2.5 Beijing Miteno Communication Technology Recent Developments
5.3 Facebook
5.3.1 Facebook Profile
5.3.2 Facebook Main Business
5.3.3 Facebook Contextual Advertising Products, Services and Solutions
5.3.4 Facebook Contextual Advertising Revenue (US$ Million) & (2018-2023)
5.3.5 Microsoft Recent Developments
5.4 Microsoft
5.4.1 Microsoft Profile
5.4.2 Microsoft Main Business
5.4.3 Microsoft Contextual Advertising Products, Services and Solutions
5.4.4 Microsoft Contextual Advertising Revenue (US$ Million) & (2018-2023)
5.4.5 Microsoft Recent Developments
5.5 Amazon
5.5.1 Amazon Profile
5.5.2 Amazon Main Business
5.5.3 Amazon Contextual Advertising Products, Services and Solutions
5.5.4 Amazon Contextual Advertising Revenue (US$ Million) & (2018-2023)
5.5.5 Amazon Recent Developments
5.6 Aol
5.6.1 Aol Profile
5.6.2 Aol Main Business
5.6.3 Aol Contextual Advertising Products, Services and Solutions
5.6.4 Aol Contextual Advertising Revenue (US$ Million) & (2018-2023)
5.6.5 Aol Recent Developments
5.7 Yahoo
5.7.1 Yahoo Profile
5.7.2 Yahoo Main Business
5.7.3 Yahoo Contextual Advertising Products, Services and Solutions
5.7.4 Yahoo Contextual Advertising Revenue (US$ Million) & (2018-2023)
5.7.5 Yahoo Recent Developments
5.8 Twitter
5.8.1 Twitter Profile
5.8.2 Twitter Main Business
5.8.3 Twitter Contextual Advertising Products, Services and Solutions
5.8.4 Twitter Contextual Advertising Revenue (US$ Million) & (2018-2023)
5.8.5 Twitter Recent Developments
5.9 IAC
5.9.1 IAC Profile
5.9.2 IAC Main Business
5.9.3 IAC Contextual Advertising Products, Services and Solutions
5.9.4 IAC Contextual Advertising Revenue (US$ Million) & (2018-2023)
5.9.5 IAC Recent Developments
5.10 Amobee
5.10.1 Amobee Profile
5.10.2 Amobee Main Business
5.10.3 Amobee Contextual Advertising Products, Services and Solutions
5.10.4 Amobee Contextual Advertising Revenue (US$ Million) & (2018-2023)
5.10.5 Amobee Recent Developments
5.11 Act-On Software
5.11.1 Act-On Software Profile
5.11.2 Act-On Software Main Business
5.11.3 Act-On Software Contextual Advertising Products, Services and Solutions
5.11.4 Act-On Software Contextual Advertising Revenue (US$ Million) & (2018-2023)
5.11.5 Act-On Software Recent Developments
5.12 Simplycast
5.12.1 Simplycast Profile
5.12.2 Simplycast Main Business
5.12.3 Simplycast Contextual Advertising Products, Services and Solutions
5.12.4 Simplycast Contextual Advertising Revenue (US$ Million) & (2018-2023)
5.12.5 Simplycast Recent Developments
5.13 Inmobi
5.13.1 Inmobi Profile
5.13.2 Inmobi Main Business
5.13.3 Inmobi Contextual Advertising Products, Services and Solutions
5.13.4 Inmobi Contextual Advertising Revenue (US$ Million) & (2018-2023)
5.13.5 Inmobi Recent Developments
5.14 Flytxt
5.14.1 Flytxt Profile
5.14.2 Flytxt Main Business
5.14.3 Flytxt Contextual Advertising Products, Services and Solutions
5.14.4 Flytxt Contextual Advertising Revenue (US$ Million) & (2018-2023)
5.14.5 Flytxt Recent Developments
5.15 Infolinks
5.15.1 Infolinks Profile
5.15.2 Infolinks Main Business
5.15.3 Infolinks Contextual Advertising Products, Services and Solutions
5.15.4 Infolinks Contextual Advertising Revenue (US$ Million) & (2018-2023)
5.15.5 Infolinks Recent Developments
5.16 Adobe Systems
5.16.1 Adobe Systems Profile
5.16.2 Adobe Systems Main Business
5.16.3 Adobe Systems Contextual Advertising Products, Services and Solutions
5.16.4 Adobe Systems Contextual Advertising Revenue (US$ Million) & (2018-2023)
5.16.5 Adobe Systems Recent Developments
5.17 Sap
5.17.1 Sap Profile
5.17.2 Sap Main Business
5.17.3 Sap Contextual Advertising Products, Services and Solutions
5.17.4 Sap Contextual Advertising Revenue (US$ Million) & (2018-2023)
5.17.5 Sap Recent Developments
5.18 Marketo
5.18.1 Marketo Profile
5.18.2 Marketo Main Business
5.18.3 Marketo Contextual Advertising Products, Services and Solutions
5.18.4 Marketo Contextual Advertising Revenue (US$ Million) & (2018-2023)
5.18.5 Marketo Recent Developments
5.19 Millennial Media
5.19.1 Millennial Media Profile
5.19.2 Millennial Media Main Business
5.19.3 Millennial Media Contextual Advertising Products, Services and Solutions
5.19.4 Millennial Media Contextual Advertising Revenue (US$ Million) & (2018-2023)
5.19.5 Millennial Media Recent Developments
6 North America
6.1 North America Contextual Advertising Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Contextual Advertising Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Contextual Advertising Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Contextual Advertising Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Contextual Advertising Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Contextual Advertising Market Dynamics
11.1 Contextual Advertising Industry Trends
11.2 Contextual Advertising Market Drivers
11.3 Contextual Advertising Market Challenges
11.4 Contextual Advertising Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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