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Demand Side Platform (DSP) System-Global Market Insights and Sales Trends 2025
Synopsis
Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.
The global Demand Side Platform (DSP) System market size is expected to reach US$ 13930 million by 2029, growing at a CAGR of 3.4% from 2023 to 2029. The market is mainly driven by the significant applications of Demand Side Platform (DSP) System in various end use industries. The expanding demands from the Retail, Automotive, Financial and Telecom, are propelling Demand Side Platform (DSP) System market. RTB (Real Time Bidding), one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the PPB (Programmatic Premium Buying) segment is estimated at % CAGR for the next seven-year period.
The main DSP (Demand-Side Platform) players include Criteo, Double Click (Google), Facebook Ads Manager, Adobe, etc. The top four DSP (Demand-Side Platform) players account for approximately 35% of the total global market. North America is the largest consumer market for DSP (Demand-Side Platform) accounting for about 45%, followed by Asia-Pacific and Europe. In terms of Type, RTB is the largest segment, with a share about 67%. And in terms of Application, the largest application is Retail, followed by Automotive.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Demand Side Platform (DSP) System, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Demand Side Platform (DSP) System market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Demand Side Platform (DSP) System market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Demand Side Platform (DSP) System sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Demand Side Platform (DSP) System covered in this report include Double Click (Google), Facebook Ads Manager, Amazon DSP, Trade Desk, Mediamath, Adobe, Oath Inc, Centro Inc and Appnexus, etc.
The global Demand Side Platform (DSP) System market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Double Click (Google)
Facebook Ads Manager
Amazon DSP
Trade Desk
Mediamath
Adobe
Oath Inc
Centro Inc
Appnexus
Amobee
Dataxu
LiveRamp
Criteo
SocioMatic
Sizmek
AdForm
Global Demand Side Platform (DSP) System market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Demand Side Platform (DSP) System market, Segment by Type:
RTB (Real Time Bidding)
PPB (Programmatic Premium Buying)
Global Demand Side Platform (DSP) System market, by Application
Retail
Automotive
Financial
Telecom
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Demand Side Platform (DSP) System companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.
The global Demand Side Platform (DSP) System market size is expected to reach US$ 13930 million by 2029, growing at a CAGR of 3.4% from 2023 to 2029. The market is mainly driven by the significant applications of Demand Side Platform (DSP) System in various end use industries. The expanding demands from the Retail, Automotive, Financial and Telecom, are propelling Demand Side Platform (DSP) System market. RTB (Real Time Bidding), one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the PPB (Programmatic Premium Buying) segment is estimated at % CAGR for the next seven-year period.
The main DSP (Demand-Side Platform) players include Criteo, Double Click (Google), Facebook Ads Manager, Adobe, etc. The top four DSP (Demand-Side Platform) players account for approximately 35% of the total global market. North America is the largest consumer market for DSP (Demand-Side Platform) accounting for about 45%, followed by Asia-Pacific and Europe. In terms of Type, RTB is the largest segment, with a share about 67%. And in terms of Application, the largest application is Retail, followed by Automotive.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Demand Side Platform (DSP) System, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Demand Side Platform (DSP) System market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Demand Side Platform (DSP) System market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Demand Side Platform (DSP) System sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Demand Side Platform (DSP) System covered in this report include Double Click (Google), Facebook Ads Manager, Amazon DSP, Trade Desk, Mediamath, Adobe, Oath Inc, Centro Inc and Appnexus, etc.
The global Demand Side Platform (DSP) System market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Double Click (Google)
Facebook Ads Manager
Amazon DSP
Trade Desk
Mediamath
Adobe
Oath Inc
Centro Inc
Appnexus
Amobee
Dataxu
LiveRamp
Criteo
SocioMatic
Sizmek
AdForm
Global Demand Side Platform (DSP) System market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Demand Side Platform (DSP) System market, Segment by Type:
RTB (Real Time Bidding)
PPB (Programmatic Premium Buying)
Global Demand Side Platform (DSP) System market, by Application
Retail
Automotive
Financial
Telecom
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Demand Side Platform (DSP) System companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Demand Side Platform (DSP) System
1.1 Demand Side Platform (DSP) System Market Overview
1.1.1 Demand Side Platform (DSP) System Product Scope
1.1.2 Demand Side Platform (DSP) System Market Status and Outlook
1.2 Global Demand Side Platform (DSP) System Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Demand Side Platform (DSP) System Market Size by Region (2018-2029)
1.4 Global Demand Side Platform (DSP) System Historic Market Size by Region (2018-2023)
1.5 Global Demand Side Platform (DSP) System Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Demand Side Platform (DSP) System Market Size (2018-2029)
1.6.1 North America Demand Side Platform (DSP) System Market Size (2018-2029)
1.6.2 Europe Demand Side Platform (DSP) System Market Size (2018-2029)
1.6.3 Asia-Pacific Demand Side Platform (DSP) System Market Size (2018-2029)
1.6.4 Latin America Demand Side Platform (DSP) System Market Size (2018-2029)
1.6.5 Middle East & Africa Demand Side Platform (DSP) System Market Size (2018-2029)
2 Demand Side Platform (DSP) System Market by Type
2.1 Introduction
2.1.1 RTB (Real Time Bidding)
2.1.2 PPB (Programmatic Premium Buying)
2.2 Global Demand Side Platform (DSP) System Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Demand Side Platform (DSP) System Historic Market Size by Type (2018-2023)
2.2.2 Global Demand Side Platform (DSP) System Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Demand Side Platform (DSP) System Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Demand Side Platform (DSP) System Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Demand Side Platform (DSP) System Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Demand Side Platform (DSP) System Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Demand Side Platform (DSP) System Revenue Breakdown by Type (2018-2029)
3 Demand Side Platform (DSP) System Market Overview by Application
3.1 Introduction
3.1.1 Retail
3.1.2 Automotive
3.1.3 Financial
3.1.4 Telecom
3.1.5 Others
3.2 Global Demand Side Platform (DSP) System Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Demand Side Platform (DSP) System Historic Market Size by Application (2018-2023)
3.2.2 Global Demand Side Platform (DSP) System Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Demand Side Platform (DSP) System Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Demand Side Platform (DSP) System Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Demand Side Platform (DSP) System Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Demand Side Platform (DSP) System Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Demand Side Platform (DSP) System Revenue Breakdown by Application (2018-2029)
4 Demand Side Platform (DSP) System Competition Analysis by Players
4.1 Global Demand Side Platform (DSP) System Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Demand Side Platform (DSP) System as of 2022)
4.3 Date of Key Players Enter into Demand Side Platform (DSP) System Market
4.4 Global Top Players Demand Side Platform (DSP) System Headquarters and Area Served
4.5 Key Players Demand Side Platform (DSP) System Product Solution and Service
4.6 Competitive Status
4.6.1 Demand Side Platform (DSP) System Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Double Click (Google)
5.1.1 Double Click (Google) Profile
5.1.2 Double Click (Google) Main Business
5.1.3 Double Click (Google) Demand Side Platform (DSP) System Products, Services and Solutions
5.1.4 Double Click (Google) Demand Side Platform (DSP) System Revenue (US$ Million) & (2018-2023)
5.1.5 Double Click (Google) Recent Developments
5.2 Facebook Ads Manager
5.2.1 Facebook Ads Manager Profile
5.2.2 Facebook Ads Manager Main Business
5.2.3 Facebook Ads Manager Demand Side Platform (DSP) System Products, Services and Solutions
5.2.4 Facebook Ads Manager Demand Side Platform (DSP) System Revenue (US$ Million) & (2018-2023)
5.2.5 Facebook Ads Manager Recent Developments
5.3 Amazon DSP
5.3.1 Amazon DSP Profile
5.3.2 Amazon DSP Main Business
5.3.3 Amazon DSP Demand Side Platform (DSP) System Products, Services and Solutions
5.3.4 Amazon DSP Demand Side Platform (DSP) System Revenue (US$ Million) & (2018-2023)
5.3.5 Trade Desk Recent Developments
5.4 Trade Desk
5.4.1 Trade Desk Profile
5.4.2 Trade Desk Main Business
5.4.3 Trade Desk Demand Side Platform (DSP) System Products, Services and Solutions
5.4.4 Trade Desk Demand Side Platform (DSP) System Revenue (US$ Million) & (2018-2023)
5.4.5 Trade Desk Recent Developments
5.5 Mediamath
5.5.1 Mediamath Profile
5.5.2 Mediamath Main Business
5.5.3 Mediamath Demand Side Platform (DSP) System Products, Services and Solutions
5.5.4 Mediamath Demand Side Platform (DSP) System Revenue (US$ Million) & (2018-2023)
5.5.5 Mediamath Recent Developments
5.6 Adobe
5.6.1 Adobe Profile
5.6.2 Adobe Main Business
5.6.3 Adobe Demand Side Platform (DSP) System Products, Services and Solutions
5.6.4 Adobe Demand Side Platform (DSP) System Revenue (US$ Million) & (2018-2023)
5.6.5 Adobe Recent Developments
5.7 Oath Inc
5.7.1 Oath Inc Profile
5.7.2 Oath Inc Main Business
5.7.3 Oath Inc Demand Side Platform (DSP) System Products, Services and Solutions
5.7.4 Oath Inc Demand Side Platform (DSP) System Revenue (US$ Million) & (2018-2023)
5.7.5 Oath Inc Recent Developments
5.8 Centro Inc
5.8.1 Centro Inc Profile
5.8.2 Centro Inc Main Business
5.8.3 Centro Inc Demand Side Platform (DSP) System Products, Services and Solutions
5.8.4 Centro Inc Demand Side Platform (DSP) System Revenue (US$ Million) & (2018-2023)
5.8.5 Centro Inc Recent Developments
5.9 Appnexus
5.9.1 Appnexus Profile
5.9.2 Appnexus Main Business
5.9.3 Appnexus Demand Side Platform (DSP) System Products, Services and Solutions
5.9.4 Appnexus Demand Side Platform (DSP) System Revenue (US$ Million) & (2018-2023)
5.9.5 Appnexus Recent Developments
5.10 Amobee
5.10.1 Amobee Profile
5.10.2 Amobee Main Business
5.10.3 Amobee Demand Side Platform (DSP) System Products, Services and Solutions
5.10.4 Amobee Demand Side Platform (DSP) System Revenue (US$ Million) & (2018-2023)
5.10.5 Amobee Recent Developments
5.11 Dataxu
5.11.1 Dataxu Profile
5.11.2 Dataxu Main Business
5.11.3 Dataxu Demand Side Platform (DSP) System Products, Services and Solutions
5.11.4 Dataxu Demand Side Platform (DSP) System Revenue (US$ Million) & (2018-2023)
5.11.5 Dataxu Recent Developments
5.12 LiveRamp
5.12.1 LiveRamp Profile
5.12.2 LiveRamp Main Business
5.12.3 LiveRamp Demand Side Platform (DSP) System Products, Services and Solutions
5.12.4 LiveRamp Demand Side Platform (DSP) System Revenue (US$ Million) & (2018-2023)
5.12.5 LiveRamp Recent Developments
5.13 Criteo
5.13.1 Criteo Profile
5.13.2 Criteo Main Business
5.13.3 Criteo Demand Side Platform (DSP) System Products, Services and Solutions
5.13.4 Criteo Demand Side Platform (DSP) System Revenue (US$ Million) & (2018-2023)
5.13.5 Criteo Recent Developments
5.14 SocioMatic
5.14.1 SocioMatic Profile
5.14.2 SocioMatic Main Business
5.14.3 SocioMatic Demand Side Platform (DSP) System Products, Services and Solutions
5.14.4 SocioMatic Demand Side Platform (DSP) System Revenue (US$ Million) & (2018-2023)
5.14.5 SocioMatic Recent Developments
5.15 Sizmek
5.15.1 Sizmek Profile
5.15.2 Sizmek Main Business
5.15.3 Sizmek Demand Side Platform (DSP) System Products, Services and Solutions
5.15.4 Sizmek Demand Side Platform (DSP) System Revenue (US$ Million) & (2018-2023)
5.15.5 Sizmek Recent Developments
5.16 AdForm
5.16.1 AdForm Profile
5.16.2 AdForm Main Business
5.16.3 AdForm Demand Side Platform (DSP) System Products, Services and Solutions
5.16.4 AdForm Demand Side Platform (DSP) System Revenue (US$ Million) & (2018-2023)
5.16.5 AdForm Recent Developments
6 North America
6.1 North America Demand Side Platform (DSP) System Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Demand Side Platform (DSP) System Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Demand Side Platform (DSP) System Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Demand Side Platform (DSP) System Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Demand Side Platform (DSP) System Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Demand Side Platform (DSP) System Market Dynamics
11.1 Demand Side Platform (DSP) System Industry Trends
11.2 Demand Side Platform (DSP) System Market Drivers
11.3 Demand Side Platform (DSP) System Market Challenges
11.4 Demand Side Platform (DSP) System Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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