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Demand-Side Platform Systems-Global Market Insights and Sales Trends 2024
Synopsis
Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.
The global Demand-Side Platform Systems market size is expected to reach US$ 13930 million by 2029, growing at a CAGR of 3.4% from 2023 to 2029. The market is mainly driven by the significant applications of Demand-Side Platform Systems in various end use industries. The expanding demands from the SMBs and Large Organizations, are propelling Demand-Side Platform Systems market. Self-serve DSPs, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Full-service DSPs segment is estimated at % CAGR for the next seven-year period.
The main DSP (Demand-Side Platform) players include Criteo, Double Click (Google), Facebook Ads Manager, Adobe, etc. The top four DSP (Demand-Side Platform) players account for approximately 35% of the total global market. North America is the largest consumer market for DSP (Demand-Side Platform) accounting for about 45%, followed by Asia-Pacific and Europe. In terms of Type, RTB is the largest segment, with a share about 67%. And in terms of Application, the largest application is Retail, followed by Automotive.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Demand-Side Platform Systems, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Demand-Side Platform Systems market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Demand-Side Platform Systems market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Demand-Side Platform Systems sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Demand-Side Platform Systems covered in this report include Acuityads, Adobe Media Optimizer, Adform, Amazon A9, Brightroll, Centro Basis, Criteo, Google Marketing Platform (Dv360) and Index Exchange, etc.
The global Demand-Side Platform Systems market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Acuityads
Adobe Media Optimizer
Adform
Amazon A9
Brightroll
Centro Basis
Criteo
Google Marketing Platform (Dv360)
Index Exchange
Quantcast
The Trade Desk
Vertoz
Xandr (Formerly Appnexus)
Global Demand-Side Platform Systems market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Demand-Side Platform Systems market, Segment by Type:
Self-serve DSPs
Full-service DSPs
Global Demand-Side Platform Systems market, by Application
SMBs
Large Organizations
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Demand-Side Platform Systems companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.
The global Demand-Side Platform Systems market size is expected to reach US$ 13930 million by 2029, growing at a CAGR of 3.4% from 2023 to 2029. The market is mainly driven by the significant applications of Demand-Side Platform Systems in various end use industries. The expanding demands from the SMBs and Large Organizations, are propelling Demand-Side Platform Systems market. Self-serve DSPs, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Full-service DSPs segment is estimated at % CAGR for the next seven-year period.
The main DSP (Demand-Side Platform) players include Criteo, Double Click (Google), Facebook Ads Manager, Adobe, etc. The top four DSP (Demand-Side Platform) players account for approximately 35% of the total global market. North America is the largest consumer market for DSP (Demand-Side Platform) accounting for about 45%, followed by Asia-Pacific and Europe. In terms of Type, RTB is the largest segment, with a share about 67%. And in terms of Application, the largest application is Retail, followed by Automotive.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Demand-Side Platform Systems, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Demand-Side Platform Systems market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Demand-Side Platform Systems market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Demand-Side Platform Systems sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Demand-Side Platform Systems covered in this report include Acuityads, Adobe Media Optimizer, Adform, Amazon A9, Brightroll, Centro Basis, Criteo, Google Marketing Platform (Dv360) and Index Exchange, etc.
The global Demand-Side Platform Systems market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Acuityads
Adobe Media Optimizer
Adform
Amazon A9
Brightroll
Centro Basis
Criteo
Google Marketing Platform (Dv360)
Index Exchange
Quantcast
The Trade Desk
Vertoz
Xandr (Formerly Appnexus)
Global Demand-Side Platform Systems market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Demand-Side Platform Systems market, Segment by Type:
Self-serve DSPs
Full-service DSPs
Global Demand-Side Platform Systems market, by Application
SMBs
Large Organizations
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Demand-Side Platform Systems companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Demand-Side Platform Systems
1.1 Demand-Side Platform Systems Market Overview
1.1.1 Demand-Side Platform Systems Product Scope
1.1.2 Demand-Side Platform Systems Market Status and Outlook
1.2 Global Demand-Side Platform Systems Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Demand-Side Platform Systems Market Size by Region (2018-2029)
1.4 Global Demand-Side Platform Systems Historic Market Size by Region (2018-2023)
1.5 Global Demand-Side Platform Systems Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Demand-Side Platform Systems Market Size (2018-2029)
1.6.1 North America Demand-Side Platform Systems Market Size (2018-2029)
1.6.2 Europe Demand-Side Platform Systems Market Size (2018-2029)
1.6.3 Asia-Pacific Demand-Side Platform Systems Market Size (2018-2029)
1.6.4 Latin America Demand-Side Platform Systems Market Size (2018-2029)
1.6.5 Middle East & Africa Demand-Side Platform Systems Market Size (2018-2029)
2 Demand-Side Platform Systems Market by Type
2.1 Introduction
2.1.1 Self-serve DSPs
2.1.2 Full-service DSPs
2.2 Global Demand-Side Platform Systems Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Demand-Side Platform Systems Historic Market Size by Type (2018-2023)
2.2.2 Global Demand-Side Platform Systems Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Demand-Side Platform Systems Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Demand-Side Platform Systems Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Demand-Side Platform Systems Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Demand-Side Platform Systems Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Demand-Side Platform Systems Revenue Breakdown by Type (2018-2029)
3 Demand-Side Platform Systems Market Overview by Application
3.1 Introduction
3.1.1 SMBs
3.1.2 Large Organizations
3.2 Global Demand-Side Platform Systems Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Demand-Side Platform Systems Historic Market Size by Application (2018-2023)
3.2.2 Global Demand-Side Platform Systems Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Demand-Side Platform Systems Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Demand-Side Platform Systems Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Demand-Side Platform Systems Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Demand-Side Platform Systems Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Demand-Side Platform Systems Revenue Breakdown by Application (2018-2029)
4 Demand-Side Platform Systems Competition Analysis by Players
4.1 Global Demand-Side Platform Systems Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Demand-Side Platform Systems as of 2022)
4.3 Date of Key Players Enter into Demand-Side Platform Systems Market
4.4 Global Top Players Demand-Side Platform Systems Headquarters and Area Served
4.5 Key Players Demand-Side Platform Systems Product Solution and Service
4.6 Competitive Status
4.6.1 Demand-Side Platform Systems Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Acuityads
5.1.1 Acuityads Profile
5.1.2 Acuityads Main Business
5.1.3 Acuityads Demand-Side Platform Systems Products, Services and Solutions
5.1.4 Acuityads Demand-Side Platform Systems Revenue (US$ Million) & (2018-2023)
5.1.5 Acuityads Recent Developments
5.2 Adobe Media Optimizer
5.2.1 Adobe Media Optimizer Profile
5.2.2 Adobe Media Optimizer Main Business
5.2.3 Adobe Media Optimizer Demand-Side Platform Systems Products, Services and Solutions
5.2.4 Adobe Media Optimizer Demand-Side Platform Systems Revenue (US$ Million) & (2018-2023)
5.2.5 Adobe Media Optimizer Recent Developments
5.3 Adform
5.3.1 Adform Profile
5.3.2 Adform Main Business
5.3.3 Adform Demand-Side Platform Systems Products, Services and Solutions
5.3.4 Adform Demand-Side Platform Systems Revenue (US$ Million) & (2018-2023)
5.3.5 Amazon A9 Recent Developments
5.4 Amazon A9
5.4.1 Amazon A9 Profile
5.4.2 Amazon A9 Main Business
5.4.3 Amazon A9 Demand-Side Platform Systems Products, Services and Solutions
5.4.4 Amazon A9 Demand-Side Platform Systems Revenue (US$ Million) & (2018-2023)
5.4.5 Amazon A9 Recent Developments
5.5 Brightroll
5.5.1 Brightroll Profile
5.5.2 Brightroll Main Business
5.5.3 Brightroll Demand-Side Platform Systems Products, Services and Solutions
5.5.4 Brightroll Demand-Side Platform Systems Revenue (US$ Million) & (2018-2023)
5.5.5 Brightroll Recent Developments
5.6 Centro Basis
5.6.1 Centro Basis Profile
5.6.2 Centro Basis Main Business
5.6.3 Centro Basis Demand-Side Platform Systems Products, Services and Solutions
5.6.4 Centro Basis Demand-Side Platform Systems Revenue (US$ Million) & (2018-2023)
5.6.5 Centro Basis Recent Developments
5.7 Criteo
5.7.1 Criteo Profile
5.7.2 Criteo Main Business
5.7.3 Criteo Demand-Side Platform Systems Products, Services and Solutions
5.7.4 Criteo Demand-Side Platform Systems Revenue (US$ Million) & (2018-2023)
5.7.5 Criteo Recent Developments
5.8 Google Marketing Platform (Dv360)
5.8.1 Google Marketing Platform (Dv360) Profile
5.8.2 Google Marketing Platform (Dv360) Main Business
5.8.3 Google Marketing Platform (Dv360) Demand-Side Platform Systems Products, Services and Solutions
5.8.4 Google Marketing Platform (Dv360) Demand-Side Platform Systems Revenue (US$ Million) & (2018-2023)
5.8.5 Google Marketing Platform (Dv360) Recent Developments
5.9 Index Exchange
5.9.1 Index Exchange Profile
5.9.2 Index Exchange Main Business
5.9.3 Index Exchange Demand-Side Platform Systems Products, Services and Solutions
5.9.4 Index Exchange Demand-Side Platform Systems Revenue (US$ Million) & (2018-2023)
5.9.5 Index Exchange Recent Developments
5.10 Quantcast
5.10.1 Quantcast Profile
5.10.2 Quantcast Main Business
5.10.3 Quantcast Demand-Side Platform Systems Products, Services and Solutions
5.10.4 Quantcast Demand-Side Platform Systems Revenue (US$ Million) & (2018-2023)
5.10.5 Quantcast Recent Developments
5.11 The Trade Desk
5.11.1 The Trade Desk Profile
5.11.2 The Trade Desk Main Business
5.11.3 The Trade Desk Demand-Side Platform Systems Products, Services and Solutions
5.11.4 The Trade Desk Demand-Side Platform Systems Revenue (US$ Million) & (2018-2023)
5.11.5 The Trade Desk Recent Developments
5.12 Vertoz
5.12.1 Vertoz Profile
5.12.2 Vertoz Main Business
5.12.3 Vertoz Demand-Side Platform Systems Products, Services and Solutions
5.12.4 Vertoz Demand-Side Platform Systems Revenue (US$ Million) & (2018-2023)
5.12.5 Vertoz Recent Developments
5.13 Xandr (Formerly Appnexus)
5.13.1 Xandr (Formerly Appnexus) Profile
5.13.2 Xandr (Formerly Appnexus) Main Business
5.13.3 Xandr (Formerly Appnexus) Demand-Side Platform Systems Products, Services and Solutions
5.13.4 Xandr (Formerly Appnexus) Demand-Side Platform Systems Revenue (US$ Million) & (2018-2023)
5.13.5 Xandr (Formerly Appnexus) Recent Developments
6 North America
6.1 North America Demand-Side Platform Systems Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Demand-Side Platform Systems Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Demand-Side Platform Systems Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Demand-Side Platform Systems Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Demand-Side Platform Systems Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Demand-Side Platform Systems Market Dynamics
11.1 Demand-Side Platform Systems Industry Trends
11.2 Demand-Side Platform Systems Market Drivers
11.3 Demand-Side Platform Systems Market Challenges
11.4 Demand-Side Platform Systems Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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