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Demand Side Platforms (DSP) For Programmatic Advertising-Global Market Insights and Sales Trends 2024
Synopsis
A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.
The global Demand Side Platforms (DSP) For Programmatic Advertising market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Demand Side Platforms (DSP) For Programmatic Advertising in various end use industries. The expanding demands from the Retail, Recreation, Banking and Transportation, are propelling Demand Side Platforms (DSP) For Programmatic Advertising market. Cloud based, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the On Premise segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Demand Side Platforms (DSP) For Programmatic Advertising market, driven by demand from China, the second largest economy with some signs of stabilising, the Demand Side Platforms (DSP) For Programmatic Advertising market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Demand Side Platforms (DSP) For Programmatic Advertising, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Demand Side Platforms (DSP) For Programmatic Advertising market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Demand Side Platforms (DSP) For Programmatic Advertising market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Demand Side Platforms (DSP) For Programmatic Advertising sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Demand Side Platforms (DSP) For Programmatic Advertising covered in this report include Facebook Ads Manager, Rocket Fuel, MediaMath, Amazon (AAP), DoubleClick, LiveRamp, Choozle, TubeMogul and BrightRoll, etc.
The global Demand Side Platforms (DSP) For Programmatic Advertising market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Facebook Ads Manager
Rocket Fuel
MediaMath
Amazon (AAP)
DoubleClick
LiveRamp
Choozle
TubeMogul
BrightRoll
AppNexus
Global Demand Side Platforms (DSP) For Programmatic Advertising market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Demand Side Platforms (DSP) For Programmatic Advertising market, Segment by Type:
Cloud based
On Premise
Global Demand Side Platforms (DSP) For Programmatic Advertising market, by Application
Retail
Recreation
Banking
Transportation
Other
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Demand Side Platforms (DSP) For Programmatic Advertising companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.
The global Demand Side Platforms (DSP) For Programmatic Advertising market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Demand Side Platforms (DSP) For Programmatic Advertising in various end use industries. The expanding demands from the Retail, Recreation, Banking and Transportation, are propelling Demand Side Platforms (DSP) For Programmatic Advertising market. Cloud based, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the On Premise segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Demand Side Platforms (DSP) For Programmatic Advertising market, driven by demand from China, the second largest economy with some signs of stabilising, the Demand Side Platforms (DSP) For Programmatic Advertising market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Demand Side Platforms (DSP) For Programmatic Advertising, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Demand Side Platforms (DSP) For Programmatic Advertising market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Demand Side Platforms (DSP) For Programmatic Advertising market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Demand Side Platforms (DSP) For Programmatic Advertising sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Demand Side Platforms (DSP) For Programmatic Advertising covered in this report include Facebook Ads Manager, Rocket Fuel, MediaMath, Amazon (AAP), DoubleClick, LiveRamp, Choozle, TubeMogul and BrightRoll, etc.
The global Demand Side Platforms (DSP) For Programmatic Advertising market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Facebook Ads Manager
Rocket Fuel
MediaMath
Amazon (AAP)
DoubleClick
LiveRamp
Choozle
TubeMogul
BrightRoll
AppNexus
Global Demand Side Platforms (DSP) For Programmatic Advertising market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Demand Side Platforms (DSP) For Programmatic Advertising market, Segment by Type:
Cloud based
On Premise
Global Demand Side Platforms (DSP) For Programmatic Advertising market, by Application
Retail
Recreation
Banking
Transportation
Other
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Demand Side Platforms (DSP) For Programmatic Advertising companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Demand Side Platforms (DSP) For Programmatic Advertising
1.1 Demand Side Platforms (DSP) For Programmatic Advertising Market Overview
1.1.1 Demand Side Platforms (DSP) For Programmatic Advertising Product Scope
1.1.2 Demand Side Platforms (DSP) For Programmatic Advertising Market Status and Outlook
1.2 Global Demand Side Platforms (DSP) For Programmatic Advertising Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Region (2018-2029)
1.4 Global Demand Side Platforms (DSP) For Programmatic Advertising Historic Market Size by Region (2018-2023)
1.5 Global Demand Side Platforms (DSP) For Programmatic Advertising Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Demand Side Platforms (DSP) For Programmatic Advertising Market Size (2018-2029)
1.6.1 North America Demand Side Platforms (DSP) For Programmatic Advertising Market Size (2018-2029)
1.6.2 Europe Demand Side Platforms (DSP) For Programmatic Advertising Market Size (2018-2029)
1.6.3 Asia-Pacific Demand Side Platforms (DSP) For Programmatic Advertising Market Size (2018-2029)
1.6.4 Latin America Demand Side Platforms (DSP) For Programmatic Advertising Market Size (2018-2029)
1.6.5 Middle East & Africa Demand Side Platforms (DSP) For Programmatic Advertising Market Size (2018-2029)
2 Demand Side Platforms (DSP) For Programmatic Advertising Market by Type
2.1 Introduction
2.1.1 Cloud based
2.1.2 On Premise
2.2 Global Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Demand Side Platforms (DSP) For Programmatic Advertising Historic Market Size by Type (2018-2023)
2.2.2 Global Demand Side Platforms (DSP) For Programmatic Advertising Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Demand Side Platforms (DSP) For Programmatic Advertising Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Demand Side Platforms (DSP) For Programmatic Advertising Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Demand Side Platforms (DSP) For Programmatic Advertising Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Demand Side Platforms (DSP) For Programmatic Advertising Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Demand Side Platforms (DSP) For Programmatic Advertising Revenue Breakdown by Type (2018-2029)
3 Demand Side Platforms (DSP) For Programmatic Advertising Market Overview by Application
3.1 Introduction
3.1.1 Retail
3.1.2 Recreation
3.1.3 Banking
3.1.4 Transportation
3.1.5 Other
3.2 Global Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Demand Side Platforms (DSP) For Programmatic Advertising Historic Market Size by Application (2018-2023)
3.2.2 Global Demand Side Platforms (DSP) For Programmatic Advertising Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Demand Side Platforms (DSP) For Programmatic Advertising Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Demand Side Platforms (DSP) For Programmatic Advertising Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Demand Side Platforms (DSP) For Programmatic Advertising Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Demand Side Platforms (DSP) For Programmatic Advertising Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Demand Side Platforms (DSP) For Programmatic Advertising Revenue Breakdown by Application (2018-2029)
4 Demand Side Platforms (DSP) For Programmatic Advertising Competition Analysis by Players
4.1 Global Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Demand Side Platforms (DSP) For Programmatic Advertising as of 2022)
4.3 Date of Key Players Enter into Demand Side Platforms (DSP) For Programmatic Advertising Market
4.4 Global Top Players Demand Side Platforms (DSP) For Programmatic Advertising Headquarters and Area Served
4.5 Key Players Demand Side Platforms (DSP) For Programmatic Advertising Product Solution and Service
4.6 Competitive Status
4.6.1 Demand Side Platforms (DSP) For Programmatic Advertising Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Facebook Ads Manager
5.1.1 Facebook Ads Manager Profile
5.1.2 Facebook Ads Manager Main Business
5.1.3 Facebook Ads Manager Demand Side Platforms (DSP) For Programmatic Advertising Products, Services and Solutions
5.1.4 Facebook Ads Manager Demand Side Platforms (DSP) For Programmatic Advertising Revenue (US$ Million) & (2018-2023)
5.1.5 Facebook Ads Manager Recent Developments
5.2 Rocket Fuel
5.2.1 Rocket Fuel Profile
5.2.2 Rocket Fuel Main Business
5.2.3 Rocket Fuel Demand Side Platforms (DSP) For Programmatic Advertising Products, Services and Solutions
5.2.4 Rocket Fuel Demand Side Platforms (DSP) For Programmatic Advertising Revenue (US$ Million) & (2018-2023)
5.2.5 Rocket Fuel Recent Developments
5.3 MediaMath
5.3.1 MediaMath Profile
5.3.2 MediaMath Main Business
5.3.3 MediaMath Demand Side Platforms (DSP) For Programmatic Advertising Products, Services and Solutions
5.3.4 MediaMath Demand Side Platforms (DSP) For Programmatic Advertising Revenue (US$ Million) & (2018-2023)
5.3.5 Amazon (AAP) Recent Developments
5.4 Amazon (AAP)
5.4.1 Amazon (AAP) Profile
5.4.2 Amazon (AAP) Main Business
5.4.3 Amazon (AAP) Demand Side Platforms (DSP) For Programmatic Advertising Products, Services and Solutions
5.4.4 Amazon (AAP) Demand Side Platforms (DSP) For Programmatic Advertising Revenue (US$ Million) & (2018-2023)
5.4.5 Amazon (AAP) Recent Developments
5.5 DoubleClick
5.5.1 DoubleClick Profile
5.5.2 DoubleClick Main Business
5.5.3 DoubleClick Demand Side Platforms (DSP) For Programmatic Advertising Products, Services and Solutions
5.5.4 DoubleClick Demand Side Platforms (DSP) For Programmatic Advertising Revenue (US$ Million) & (2018-2023)
5.5.5 DoubleClick Recent Developments
5.6 LiveRamp
5.6.1 LiveRamp Profile
5.6.2 LiveRamp Main Business
5.6.3 LiveRamp Demand Side Platforms (DSP) For Programmatic Advertising Products, Services and Solutions
5.6.4 LiveRamp Demand Side Platforms (DSP) For Programmatic Advertising Revenue (US$ Million) & (2018-2023)
5.6.5 LiveRamp Recent Developments
5.7 Choozle
5.7.1 Choozle Profile
5.7.2 Choozle Main Business
5.7.3 Choozle Demand Side Platforms (DSP) For Programmatic Advertising Products, Services and Solutions
5.7.4 Choozle Demand Side Platforms (DSP) For Programmatic Advertising Revenue (US$ Million) & (2018-2023)
5.7.5 Choozle Recent Developments
5.8 TubeMogul
5.8.1 TubeMogul Profile
5.8.2 TubeMogul Main Business
5.8.3 TubeMogul Demand Side Platforms (DSP) For Programmatic Advertising Products, Services and Solutions
5.8.4 TubeMogul Demand Side Platforms (DSP) For Programmatic Advertising Revenue (US$ Million) & (2018-2023)
5.8.5 TubeMogul Recent Developments
5.9 BrightRoll
5.9.1 BrightRoll Profile
5.9.2 BrightRoll Main Business
5.9.3 BrightRoll Demand Side Platforms (DSP) For Programmatic Advertising Products, Services and Solutions
5.9.4 BrightRoll Demand Side Platforms (DSP) For Programmatic Advertising Revenue (US$ Million) & (2018-2023)
5.9.5 BrightRoll Recent Developments
5.10 AppNexus
5.10.1 AppNexus Profile
5.10.2 AppNexus Main Business
5.10.3 AppNexus Demand Side Platforms (DSP) For Programmatic Advertising Products, Services and Solutions
5.10.4 AppNexus Demand Side Platforms (DSP) For Programmatic Advertising Revenue (US$ Million) & (2018-2023)
5.10.5 AppNexus Recent Developments
6 North America
6.1 North America Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Demand Side Platforms (DSP) For Programmatic Advertising Market Dynamics
11.1 Demand Side Platforms (DSP) For Programmatic Advertising Industry Trends
11.2 Demand Side Platforms (DSP) For Programmatic Advertising Market Drivers
11.3 Demand Side Platforms (DSP) For Programmatic Advertising Market Challenges
11.4 Demand Side Platforms (DSP) For Programmatic Advertising Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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