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Direct Marketing Services-Global Market Insights and Sales Trends 2024
Synopsis
This report studies the direct marketing services market, direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media.
The global Direct Marketing Services market size is expected to reach US$ 6820.7 million by 2029, growing at a CAGR of 2.4% from 2023 to 2029. The market is mainly driven by the significant applications of Direct Marketing Services in various end use industries. The expanding demands from the Business to Business, Business to Government, Business to Consumers and Others, are propelling Direct Marketing Services market. Direct Mail, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Telemarketing segment is estimated at % CAGR for the next seven-year period.
The major players in global Direct Marketing Services market include Wunderman, Epsilon, OgilvyOne, etc. The top 3 players occupy about 25% shares of the global market. North America and Europe are main markets, they occupy over 70% of the global market. Direct Mail and Telemarketing are two main types, with a share about 50% altogether. Business to Business is the key application, which holds over 55% shares.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Direct Marketing Services, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Direct Marketing Services market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Direct Marketing Services market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Direct Marketing Services sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Direct Marketing Services covered in this report include Rapp, Epsilon, Wunderman, FCB, Acxiom, Harte-Hanks Direct, OgilvyOne, Merkle and Harland Clarke Corp, etc.
The global Direct Marketing Services market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Rapp
Epsilon
Wunderman
FCB
Acxiom
Harte-Hanks Direct
OgilvyOne
Merkle
Harland Clarke Corp
MRM//McCann
DigitasLBi
Aimia
SourceLink
BBDO
SapientNitro
Leo Burnett
Global Direct Marketing Services market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Direct Marketing Services market, Segment by Type:
Direct Mail
Telemarketing
Email Marketing
Text (SMS) Marketing
Handouts
Social Media Marketing
Direct Selling
Others
Global Direct Marketing Services market, by Application
Business to Business
Business to Government
Business to Consumers
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Direct Marketing Services companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
This report studies the direct marketing services market, direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media.
The global Direct Marketing Services market size is expected to reach US$ 6820.7 million by 2029, growing at a CAGR of 2.4% from 2023 to 2029. The market is mainly driven by the significant applications of Direct Marketing Services in various end use industries. The expanding demands from the Business to Business, Business to Government, Business to Consumers and Others, are propelling Direct Marketing Services market. Direct Mail, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Telemarketing segment is estimated at % CAGR for the next seven-year period.
The major players in global Direct Marketing Services market include Wunderman, Epsilon, OgilvyOne, etc. The top 3 players occupy about 25% shares of the global market. North America and Europe are main markets, they occupy over 70% of the global market. Direct Mail and Telemarketing are two main types, with a share about 50% altogether. Business to Business is the key application, which holds over 55% shares.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Direct Marketing Services, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Direct Marketing Services market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Direct Marketing Services market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Direct Marketing Services sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Direct Marketing Services covered in this report include Rapp, Epsilon, Wunderman, FCB, Acxiom, Harte-Hanks Direct, OgilvyOne, Merkle and Harland Clarke Corp, etc.
The global Direct Marketing Services market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Rapp
Epsilon
Wunderman
FCB
Acxiom
Harte-Hanks Direct
OgilvyOne
Merkle
Harland Clarke Corp
MRM//McCann
DigitasLBi
Aimia
SourceLink
BBDO
SapientNitro
Leo Burnett
Global Direct Marketing Services market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Direct Marketing Services market, Segment by Type:
Direct Mail
Telemarketing
Email Marketing
Text (SMS) Marketing
Handouts
Social Media Marketing
Direct Selling
Others
Global Direct Marketing Services market, by Application
Business to Business
Business to Government
Business to Consumers
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Direct Marketing Services companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Direct Marketing Services
1.1 Direct Marketing Services Market Overview
1.1.1 Direct Marketing Services Product Scope
1.1.2 Direct Marketing Services Market Status and Outlook
1.2 Global Direct Marketing Services Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Direct Marketing Services Market Size by Region (2018-2029)
1.4 Global Direct Marketing Services Historic Market Size by Region (2018-2023)
1.5 Global Direct Marketing Services Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Direct Marketing Services Market Size (2018-2029)
1.6.1 North America Direct Marketing Services Market Size (2018-2029)
1.6.2 Europe Direct Marketing Services Market Size (2018-2029)
1.6.3 Asia-Pacific Direct Marketing Services Market Size (2018-2029)
1.6.4 Latin America Direct Marketing Services Market Size (2018-2029)
1.6.5 Middle East & Africa Direct Marketing Services Market Size (2018-2029)
2 Direct Marketing Services Market by Type
2.1 Introduction
2.1.1 Direct Mail
2.1.2 Telemarketing
2.1.3 Email Marketing
2.1.4 Text (SMS) Marketing
2.1.5 Handouts
2.1.6 Social Media Marketing
2.1.7 Direct Selling
2.1.8 Others
2.2 Global Direct Marketing Services Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Direct Marketing Services Historic Market Size by Type (2018-2023)
2.2.2 Global Direct Marketing Services Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Direct Marketing Services Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Direct Marketing Services Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Direct Marketing Services Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Direct Marketing Services Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Direct Marketing Services Revenue Breakdown by Type (2018-2029)
3 Direct Marketing Services Market Overview by Application
3.1 Introduction
3.1.1 Business to Business
3.1.2 Business to Government
3.1.3 Business to Consumers
3.1.4 Others
3.2 Global Direct Marketing Services Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Direct Marketing Services Historic Market Size by Application (2018-2023)
3.2.2 Global Direct Marketing Services Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Direct Marketing Services Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Direct Marketing Services Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Direct Marketing Services Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Direct Marketing Services Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Direct Marketing Services Revenue Breakdown by Application (2018-2029)
4 Direct Marketing Services Competition Analysis by Players
4.1 Global Direct Marketing Services Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Direct Marketing Services as of 2022)
4.3 Date of Key Players Enter into Direct Marketing Services Market
4.4 Global Top Players Direct Marketing Services Headquarters and Area Served
4.5 Key Players Direct Marketing Services Product Solution and Service
4.6 Competitive Status
4.6.1 Direct Marketing Services Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Rapp
5.1.1 Rapp Profile
5.1.2 Rapp Main Business
5.1.3 Rapp Direct Marketing Services Products, Services and Solutions
5.1.4 Rapp Direct Marketing Services Revenue (US$ Million) & (2018-2023)
5.1.5 Rapp Recent Developments
5.2 Epsilon
5.2.1 Epsilon Profile
5.2.2 Epsilon Main Business
5.2.3 Epsilon Direct Marketing Services Products, Services and Solutions
5.2.4 Epsilon Direct Marketing Services Revenue (US$ Million) & (2018-2023)
5.2.5 Epsilon Recent Developments
5.3 Wunderman
5.3.1 Wunderman Profile
5.3.2 Wunderman Main Business
5.3.3 Wunderman Direct Marketing Services Products, Services and Solutions
5.3.4 Wunderman Direct Marketing Services Revenue (US$ Million) & (2018-2023)
5.3.5 FCB Recent Developments
5.4 FCB
5.4.1 FCB Profile
5.4.2 FCB Main Business
5.4.3 FCB Direct Marketing Services Products, Services and Solutions
5.4.4 FCB Direct Marketing Services Revenue (US$ Million) & (2018-2023)
5.4.5 FCB Recent Developments
5.5 Acxiom
5.5.1 Acxiom Profile
5.5.2 Acxiom Main Business
5.5.3 Acxiom Direct Marketing Services Products, Services and Solutions
5.5.4 Acxiom Direct Marketing Services Revenue (US$ Million) & (2018-2023)
5.5.5 Acxiom Recent Developments
5.6 Harte-Hanks Direct
5.6.1 Harte-Hanks Direct Profile
5.6.2 Harte-Hanks Direct Main Business
5.6.3 Harte-Hanks Direct Direct Marketing Services Products, Services and Solutions
5.6.4 Harte-Hanks Direct Direct Marketing Services Revenue (US$ Million) & (2018-2023)
5.6.5 Harte-Hanks Direct Recent Developments
5.7 OgilvyOne
5.7.1 OgilvyOne Profile
5.7.2 OgilvyOne Main Business
5.7.3 OgilvyOne Direct Marketing Services Products, Services and Solutions
5.7.4 OgilvyOne Direct Marketing Services Revenue (US$ Million) & (2018-2023)
5.7.5 OgilvyOne Recent Developments
5.8 Merkle
5.8.1 Merkle Profile
5.8.2 Merkle Main Business
5.8.3 Merkle Direct Marketing Services Products, Services and Solutions
5.8.4 Merkle Direct Marketing Services Revenue (US$ Million) & (2018-2023)
5.8.5 Merkle Recent Developments
5.9 Harland Clarke Corp
5.9.1 Harland Clarke Corp Profile
5.9.2 Harland Clarke Corp Main Business
5.9.3 Harland Clarke Corp Direct Marketing Services Products, Services and Solutions
5.9.4 Harland Clarke Corp Direct Marketing Services Revenue (US$ Million) & (2018-2023)
5.9.5 Harland Clarke Corp Recent Developments
5.10 MRM//McCann
5.10.1 MRM//McCann Profile
5.10.2 MRM//McCann Main Business
5.10.3 MRM//McCann Direct Marketing Services Products, Services and Solutions
5.10.4 MRM//McCann Direct Marketing Services Revenue (US$ Million) & (2018-2023)
5.10.5 MRM//McCann Recent Developments
5.11 DigitasLBi
5.11.1 DigitasLBi Profile
5.11.2 DigitasLBi Main Business
5.11.3 DigitasLBi Direct Marketing Services Products, Services and Solutions
5.11.4 DigitasLBi Direct Marketing Services Revenue (US$ Million) & (2018-2023)
5.11.5 DigitasLBi Recent Developments
5.12 Aimia
5.12.1 Aimia Profile
5.12.2 Aimia Main Business
5.12.3 Aimia Direct Marketing Services Products, Services and Solutions
5.12.4 Aimia Direct Marketing Services Revenue (US$ Million) & (2018-2023)
5.12.5 Aimia Recent Developments
5.13 SourceLink
5.13.1 SourceLink Profile
5.13.2 SourceLink Main Business
5.13.3 SourceLink Direct Marketing Services Products, Services and Solutions
5.13.4 SourceLink Direct Marketing Services Revenue (US$ Million) & (2018-2023)
5.13.5 SourceLink Recent Developments
5.14 BBDO
5.14.1 BBDO Profile
5.14.2 BBDO Main Business
5.14.3 BBDO Direct Marketing Services Products, Services and Solutions
5.14.4 BBDO Direct Marketing Services Revenue (US$ Million) & (2018-2023)
5.14.5 BBDO Recent Developments
5.15 SapientNitro
5.15.1 SapientNitro Profile
5.15.2 SapientNitro Main Business
5.15.3 SapientNitro Direct Marketing Services Products, Services and Solutions
5.15.4 SapientNitro Direct Marketing Services Revenue (US$ Million) & (2018-2023)
5.15.5 SapientNitro Recent Developments
5.16 Leo Burnett
5.16.1 Leo Burnett Profile
5.16.2 Leo Burnett Main Business
5.16.3 Leo Burnett Direct Marketing Services Products, Services and Solutions
5.16.4 Leo Burnett Direct Marketing Services Revenue (US$ Million) & (2018-2023)
5.16.5 Leo Burnett Recent Developments
6 North America
6.1 North America Direct Marketing Services Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Direct Marketing Services Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Direct Marketing Services Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Direct Marketing Services Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Direct Marketing Services Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Direct Marketing Services Market Dynamics
11.1 Direct Marketing Services Industry Trends
11.2 Direct Marketing Services Market Drivers
11.3 Direct Marketing Services Market Challenges
11.4 Direct Marketing Services Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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