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Synopsis
Application-to-Person messaging (A2P) is one-way SMS to which recipients are not expected to reply. When you send a text message to vote for your favorite singer on the TV talent show, you are using A2P messaging. Software applications use an API to send an receive texts.
The global A2P Messaging market was valued at US$ 64410 million in 2023 and is anticipated to reach US$ 78420 million by 2030, witnessing a CAGR of 2.8% during the forecast period 2024-2030.
The global A2P messaging market is drived by various growth drivers, such as increasing population, rising smartphone connections, increasing mobile payments market, growing retail industry, the use of SMS for marketing and customer relation management. Yet, the market faces certain challenges, such as grey routing, cumbersome traditional telecom infrastructure and a few challenges for MNOs (partial realization of revenue.)
This report aims to provide a comprehensive presentation of the global market for A2P Messaging, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding A2P Messaging.
Report Scope
The A2P Messaging market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global A2P Messaging market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the A2P Messaging companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
By Company
- The Carlyle Group (Syniverse Technologies)
- CLX Communications AB
- Infobip Ltd.
- Twilio
Segment by Type
- Grey Route A2P SMS
- OTT A2P Messaging
- Others
Segment by Application
- Banking
- Ticketing
- Healthcare
- Content Payments
- Operator Engagement
- Advertising
- Retail
By Region
- North America (United States, Canada)
- Europe (Germany, France, U.K., Italy, Russia)
- Asia-Pacific (China, Japan, South Korea, India, Australia, China Taiwan, Indonesia, Thailand, Malaysia)
- Latin America (Mexico, Brazil, Argentina, Colombia)
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of A2P Messaging companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global A2P Messaging Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Grey Route A2P SMS
1.2.3 OTT A2P Messaging
1.2.4 Others
1.3 Market by Application
1.3.1 Global A2P Messaging Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Banking
1.3.3 Ticketing
1.3.4 Healthcare
1.3.5 Content Payments
1.3.6 Operator Engagement
1.3.7 Advertising
1.3.8 Retail
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global A2P Messaging Market Perspective (2019-2030)
2.2 A2P Messaging Growth Trends by Region
2.2.1 Global A2P Messaging Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 A2P Messaging Historic Market Size by Region (2019-2024)
2.2.3 A2P Messaging Forecasted Market Size by Region (2025-2030)
2.3 A2P Messaging Market Dynamics
2.3.1 A2P Messaging Industry Trends
2.3.2 A2P Messaging Market Drivers
2.3.3 A2P Messaging Market Challenges
2.3.4 A2P Messaging Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top A2P Messaging Players by Revenue
3.1.1 Global Top A2P Messaging Players by Revenue (2019-2024)
3.1.2 Global A2P Messaging Revenue Market Share by Players (2019-2024)
3.2 Global A2P Messaging Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by A2P Messaging Revenue
3.4 Global A2P Messaging Market Concentration Ratio
3.4.1 Global A2P Messaging Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by A2P Messaging Revenue in 2023
3.5 A2P Messaging Key Players Head office and Area Served
3.6 Key Players A2P Messaging Product Solution and Service
3.7 Date of Enter into A2P Messaging Market
3.8 Mergers & Acquisitions, Expansion Plans
4 A2P Messaging Breakdown Data by Type
4.1 Global A2P Messaging Historic Market Size by Type (2019-2024)
4.2 Global A2P Messaging Forecasted Market Size by Type (2025-2030)
5 A2P Messaging Breakdown Data by Application
5.1 Global A2P Messaging Historic Market Size by Application (2019-2024)
5.2 Global A2P Messaging Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America A2P Messaging Market Size (2019-2030)
6.2 North America A2P Messaging Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America A2P Messaging Market Size by Country (2019-2024)
6.4 North America A2P Messaging Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe A2P Messaging Market Size (2019-2030)
7.2 Europe A2P Messaging Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe A2P Messaging Market Size by Country (2019-2024)
7.4 Europe A2P Messaging Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific A2P Messaging Market Size (2019-2030)
8.2 Asia-Pacific A2P Messaging Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific A2P Messaging Market Size by Region (2019-2024)
8.4 Asia-Pacific A2P Messaging Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America A2P Messaging Market Size (2019-2030)
9.2 Latin America A2P Messaging Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America A2P Messaging Market Size by Country (2019-2024)
9.4 Latin America A2P Messaging Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa A2P Messaging Market Size (2019-2030)
10.2 Middle East & Africa A2P Messaging Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa A2P Messaging Market Size by Country (2019-2024)
10.4 Middle East & Africa A2P Messaging Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 The Carlyle Group (Syniverse Technologies)
11.1.1 The Carlyle Group (Syniverse Technologies) Company Detail
11.1.2 The Carlyle Group (Syniverse Technologies) Business Overview
11.1.3 The Carlyle Group (Syniverse Technologies) A2P Messaging Introduction
11.1.4 The Carlyle Group (Syniverse Technologies) Revenue in A2P Messaging Business (2019-2024)
11.1.5 The Carlyle Group (Syniverse Technologies) Recent Development
11.2 CLX Communications AB
11.2.1 CLX Communications AB Company Detail
11.2.2 CLX Communications AB Business Overview
11.2.3 CLX Communications AB A2P Messaging Introduction
11.2.4 CLX Communications AB Revenue in A2P Messaging Business (2019-2024)
11.2.5 CLX Communications AB Recent Development
11.3 Infobip Ltd.
11.3.1 Infobip Ltd. Company Detail
11.3.2 Infobip Ltd. Business Overview
11.3.3 Infobip Ltd. A2P Messaging Introduction
11.3.4 Infobip Ltd. Revenue in A2P Messaging Business (2019-2024)
11.3.5 Infobip Ltd. Recent Development
11.4 Twilio
11.4.1 Twilio Company Detail
11.4.2 Twilio Business Overview
11.4.3 Twilio A2P Messaging Introduction
11.4.4 Twilio Revenue in A2P Messaging Business (2019-2024)
11.4.5 Twilio Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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