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Synopsis
A/B testing, also called split testing or bucket testing, is a method of comparing two versions of a webpage or app against each other to determine which one performs better. A/B Testing can take the guesswork out of website optimization and enables data-informed decisions that shift business conversations from "we think" to "we know."
The Multivariate Testing is also included in this report.
The global AB Testing Tools market was valued at US$ 696.6 million in 2023 and is anticipated to reach US$ 1467.8 million by 2030, witnessing a CAGR of 11.1% during the forecast period 2024-2030.
A/B testing software are mainly classified into the following types: web based, mobile based and full stack. Web based product is the most widely used type which takes up about 57.3% of the total sales in 2019, but the mobile and full stack products mark a faster growth rate.
North America is the largest region of A/B testing software in the world in the past few years and it will keep increasing in the next few years. North America market took up about 44.3% the global market in 2019, while Europe was about 36.2%.
This report aims to provide a comprehensive presentation of the global market for AB Testing Tools, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding AB Testing Tools.
Report Scope
The AB Testing Tools market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global AB Testing Tools market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the AB Testing Tools companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
- Optimizely
- VWO
- AB Tasty
- Instapage
- Dynamic Yield
- Adobe
- Freshmarketer
- Unbounce
- Qubit
- Kibo (Monetate)
- Kameleoon
- Rock Content (ion)
- Evergage
- SiteSpect
- Evolv Ascend
- Omniconvert
- Convert
- Landingi
- NotifyVisitors
- Crazy Egg
- Leanplum
- Oracle
- Webtrends Optimize
Segment by Type
- Web Based
- Mobile Based
- Full Stack
Segment by Application
- Large Enterprises
- SMEs
By Region
- North America (United States, Canada)
- Europe (Germany, France, U.K., Italy, Netherlands)
- Asia-Pacific (China, Japan, South Korea, China Taiwan, Southeast Asia, India)
- Latin America, Middle East & Africa (Latin America, Mexico, Brazil, Turkey)
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of AB Testing Tools companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global AB Testing Tools Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Web Based
1.2.3 Mobile Based
1.2.4 Full Stack
1.3 Market by Application
1.3.1 Global AB Testing Tools Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global AB Testing Tools Market Perspective (2019-2030)
2.2 AB Testing Tools Growth Trends by Region
2.2.1 Global AB Testing Tools Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 AB Testing Tools Historic Market Size by Region (2019-2024)
2.2.3 AB Testing Tools Forecasted Market Size by Region (2025-2030)
2.3 AB Testing Tools Market Dynamics
2.3.1 AB Testing Tools Industry Trends
2.3.2 AB Testing Tools Market Drivers
2.3.3 AB Testing Tools Market Challenges
2.3.4 AB Testing Tools Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top AB Testing Tools Players by Revenue
3.1.1 Global Top AB Testing Tools Players by Revenue (2019-2024)
3.1.2 Global AB Testing Tools Revenue Market Share by Players (2019-2024)
3.2 Global AB Testing Tools Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by AB Testing Tools Revenue
3.4 Global AB Testing Tools Market Concentration Ratio
3.4.1 Global AB Testing Tools Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by AB Testing Tools Revenue in 2023
3.5 AB Testing Tools Key Players Head office and Area Served
3.6 Key Players AB Testing Tools Product Solution and Service
3.7 Date of Enter into AB Testing Tools Market
3.8 Mergers & Acquisitions, Expansion Plans
4 AB Testing Tools Breakdown Data by Type
4.1 Global AB Testing Tools Historic Market Size by Type (2019-2024)
4.2 Global AB Testing Tools Forecasted Market Size by Type (2025-2030)
5 AB Testing Tools Breakdown Data by Application
5.1 Global AB Testing Tools Historic Market Size by Application (2019-2024)
5.2 Global AB Testing Tools Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America AB Testing Tools Market Size (2019-2030)
6.2 North America AB Testing Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America AB Testing Tools Market Size by Country (2019-2024)
6.4 North America AB Testing Tools Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe AB Testing Tools Market Size (2019-2030)
7.2 Europe AB Testing Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe AB Testing Tools Market Size by Country (2019-2024)
7.4 Europe AB Testing Tools Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific AB Testing Tools Market Size (2019-2030)
8.2 Asia-Pacific AB Testing Tools Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific AB Testing Tools Market Size by Region (2019-2024)
8.4 Asia-Pacific AB Testing Tools Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America AB Testing Tools Market Size (2019-2030)
9.2 Latin America AB Testing Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America AB Testing Tools Market Size by Country (2019-2024)
9.4 Latin America AB Testing Tools Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa AB Testing Tools Market Size (2019-2030)
10.2 Middle East & Africa AB Testing Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa AB Testing Tools Market Size by Country (2019-2024)
10.4 Middle East & Africa AB Testing Tools Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Optimizely
11.1.1 Optimizely Company Detail
11.1.2 Optimizely Business Overview
11.1.3 Optimizely AB Testing Tools Introduction
11.1.4 Optimizely Revenue in AB Testing Tools Business (2019-2024)
11.1.5 Optimizely Recent Development
11.2 VWO
11.2.1 VWO Company Detail
11.2.2 VWO Business Overview
11.2.3 VWO AB Testing Tools Introduction
11.2.4 VWO Revenue in AB Testing Tools Business (2019-2024)
11.2.5 VWO Recent Development
11.3 AB Tasty
11.3.1 AB Tasty Company Detail
11.3.2 AB Tasty Business Overview
11.3.3 AB Tasty AB Testing Tools Introduction
11.3.4 AB Tasty Revenue in AB Testing Tools Business (2019-2024)
11.3.5 AB Tasty Recent Development
11.4 Instapage
11.4.1 Instapage Company Detail
11.4.2 Instapage Business Overview
11.4.3 Instapage AB Testing Tools Introduction
11.4.4 Instapage Revenue in AB Testing Tools Business (2019-2024)
11.4.5 Instapage Recent Development
11.5 Dynamic Yield
11.5.1 Dynamic Yield Company Detail
11.5.2 Dynamic Yield Business Overview
11.5.3 Dynamic Yield AB Testing Tools Introduction
11.5.4 Dynamic Yield Revenue in AB Testing Tools Business (2019-2024)
11.5.5 Dynamic Yield Recent Development
11.6 Adobe
11.6.1 Adobe Company Detail
11.6.2 Adobe Business Overview
11.6.3 Adobe AB Testing Tools Introduction
11.6.4 Adobe Revenue in AB Testing Tools Business (2019-2024)
11.6.5 Adobe Recent Development
11.7 Freshmarketer
11.7.1 Freshmarketer Company Detail
11.7.2 Freshmarketer Business Overview
11.7.3 Freshmarketer AB Testing Tools Introduction
11.7.4 Freshmarketer Revenue in AB Testing Tools Business (2019-2024)
11.7.5 Freshmarketer Recent Development
11.8 Unbounce
11.8.1 Unbounce Company Detail
11.8.2 Unbounce Business Overview
11.8.3 Unbounce AB Testing Tools Introduction
11.8.4 Unbounce Revenue in AB Testing Tools Business (2019-2024)
11.8.5 Unbounce Recent Development
11.9 Qubit
11.9.1 Qubit Company Detail
11.9.2 Qubit Business Overview
11.9.3 Qubit AB Testing Tools Introduction
11.9.4 Qubit Revenue in AB Testing Tools Business (2019-2024)
11.9.5 Qubit Recent Development
11.10 Kibo (Monetate)
11.10.1 Kibo (Monetate) Company Detail
11.10.2 Kibo (Monetate) Business Overview
11.10.3 Kibo (Monetate) AB Testing Tools Introduction
11.10.4 Kibo (Monetate) Revenue in AB Testing Tools Business (2019-2024)
11.10.5 Kibo (Monetate) Recent Development
11.11 Kameleoon
11.11.1 Kameleoon Company Detail
11.11.2 Kameleoon Business Overview
11.11.3 Kameleoon AB Testing Tools Introduction
11.11.4 Kameleoon Revenue in AB Testing Tools Business (2019-2024)
11.11.5 Kameleoon Recent Development
11.12 Rock Content (ion)
11.12.1 Rock Content (ion) Company Detail
11.12.2 Rock Content (ion) Business Overview
11.12.3 Rock Content (ion) AB Testing Tools Introduction
11.12.4 Rock Content (ion) Revenue in AB Testing Tools Business (2019-2024)
11.12.5 Rock Content (ion) Recent Development
11.13 Evergage
11.13.1 Evergage Company Detail
11.13.2 Evergage Business Overview
11.13.3 Evergage AB Testing Tools Introduction
11.13.4 Evergage Revenue in AB Testing Tools Business (2019-2024)
11.13.5 Evergage Recent Development
11.14 SiteSpect
11.14.1 SiteSpect Company Detail
11.14.2 SiteSpect Business Overview
11.14.3 SiteSpect AB Testing Tools Introduction
11.14.4 SiteSpect Revenue in AB Testing Tools Business (2019-2024)
11.14.5 SiteSpect Recent Development
11.15 Evolv Ascend
11.15.1 Evolv Ascend Company Detail
11.15.2 Evolv Ascend Business Overview
11.15.3 Evolv Ascend AB Testing Tools Introduction
11.15.4 Evolv Ascend Revenue in AB Testing Tools Business (2019-2024)
11.15.5 Evolv Ascend Recent Development
11.16 Omniconvert
11.16.1 Omniconvert Company Detail
11.16.2 Omniconvert Business Overview
11.16.3 Omniconvert AB Testing Tools Introduction
11.16.4 Omniconvert Revenue in AB Testing Tools Business (2019-2024)
11.16.5 Omniconvert Recent Development
11.17 Convert
11.17.1 Convert Company Detail
11.17.2 Convert Business Overview
11.17.3 Convert AB Testing Tools Introduction
11.17.4 Convert Revenue in AB Testing Tools Business (2019-2024)
11.17.5 Convert Recent Development
11.18 Landingi
11.18.1 Landingi Company Detail
11.18.2 Landingi Business Overview
11.18.3 Landingi AB Testing Tools Introduction
11.18.4 Landingi Revenue in AB Testing Tools Business (2019-2024)
11.18.5 Landingi Recent Development
11.19 NotifyVisitors
11.19.1 NotifyVisitors Company Detail
11.19.2 NotifyVisitors Business Overview
11.19.3 NotifyVisitors AB Testing Tools Introduction
11.19.4 NotifyVisitors Revenue in AB Testing Tools Business (2019-2024)
11.19.5 NotifyVisitors Recent Development
11.20 Crazy Egg
11.20.1 Crazy Egg Company Detail
11.20.2 Crazy Egg Business Overview
11.20.3 Crazy Egg AB Testing Tools Introduction
11.20.4 Crazy Egg Revenue in AB Testing Tools Business (2019-2024)
11.20.5 Crazy Egg Recent Development
11.21 Leanplum
11.21.1 Leanplum Company Detail
11.21.2 Leanplum Business Overview
11.21.3 Leanplum AB Testing Tools Introduction
11.21.4 Leanplum Revenue in AB Testing Tools Business (2019-2024)
11.21.5 Leanplum Recent Development
11.22 Oracle
11.22.1 Oracle Company Detail
11.22.2 Oracle Business Overview
11.22.3 Oracle AB Testing Tools Introduction
11.22.4 Oracle Revenue in AB Testing Tools Business (2019-2024)
11.22.5 Oracle Recent Development
11.23 Webtrends Optimize
11.23.1 Webtrends Optimize Company Detail
11.23.2 Webtrends Optimize Business Overview
11.23.3 Webtrends Optimize AB Testing Tools Introduction
11.23.4 Webtrends Optimize Revenue in AB Testing Tools Business (2019-2024)
11.23.5 Webtrends Optimize Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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