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Global Account-Based Marketing (ABM) Market Research Report 2024
Synopsis
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.
The global Account-Based Marketing (ABM) market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North America is expected to hold the largest market size in the ABM market by regions, as ABM solutions have already penetrated in the region. APAC is expected to grow at the highest CAGR, owing to the presence of half of the world’s mobile users, the largest number of social media users, the rising trend of online shopping experience, and the increasing internet connection and speed in the region.
This report aims to provide a comprehensive presentation of the global market for Account-Based Marketing (ABM), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Account-Based Marketing (ABM).
Report Scope
The Account-Based Marketing (ABM) market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Account-Based Marketing (ABM) market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Account-Based Marketing (ABM) companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Demandbase
InsideView
6Sense
Act-On Software
AdDaptive Intelligence
Albacross
Celsius GKK International
Drift
Engagio
Evergage
HubSpot
Integrate
Iterable
Jabmo
Kwanzoo
Lattice Engines
Madison Logic
Marketo
MRP
Radius Intelligence
Segment by Type
Strategic ABM
ABM Lite
Programmatic ABM
Segment by Application
Small and Medium-sized Enterprises(SMEs)
Large Enterprises
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Account-Based Marketing (ABM) companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.
The global Account-Based Marketing (ABM) market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North America is expected to hold the largest market size in the ABM market by regions, as ABM solutions have already penetrated in the region. APAC is expected to grow at the highest CAGR, owing to the presence of half of the world’s mobile users, the largest number of social media users, the rising trend of online shopping experience, and the increasing internet connection and speed in the region.
This report aims to provide a comprehensive presentation of the global market for Account-Based Marketing (ABM), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Account-Based Marketing (ABM).
Report Scope
The Account-Based Marketing (ABM) market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Account-Based Marketing (ABM) market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Account-Based Marketing (ABM) companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Demandbase
InsideView
6Sense
Act-On Software
AdDaptive Intelligence
Albacross
Celsius GKK International
Drift
Engagio
Evergage
HubSpot
Integrate
Iterable
Jabmo
Kwanzoo
Lattice Engines
Madison Logic
Marketo
MRP
Radius Intelligence
Segment by Type
Strategic ABM
ABM Lite
Programmatic ABM
Segment by Application
Small and Medium-sized Enterprises(SMEs)
Large Enterprises
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Account-Based Marketing (ABM) companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Account-Based Marketing (ABM) Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Strategic ABM
1.2.3 ABM Lite
1.2.4 Programmatic ABM
1.3 Market by Application
1.3.1 Global Account-Based Marketing (ABM) Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Small and Medium-sized Enterprises(SMEs)
1.3.3 Large Enterprises
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Account-Based Marketing (ABM) Market Perspective (2019-2030)
2.2 Account-Based Marketing (ABM) Growth Trends by Region
2.2.1 Global Account-Based Marketing (ABM) Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Account-Based Marketing (ABM) Historic Market Size by Region (2019-2024)
2.2.3 Account-Based Marketing (ABM) Forecasted Market Size by Region (2025-2030)
2.3 Account-Based Marketing (ABM) Market Dynamics
2.3.1 Account-Based Marketing (ABM) Industry Trends
2.3.2 Account-Based Marketing (ABM) Market Drivers
2.3.3 Account-Based Marketing (ABM) Market Challenges
2.3.4 Account-Based Marketing (ABM) Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Account-Based Marketing (ABM) Players by Revenue
3.1.1 Global Top Account-Based Marketing (ABM) Players by Revenue (2019-2024)
3.1.2 Global Account-Based Marketing (ABM) Revenue Market Share by Players (2019-2024)
3.2 Global Account-Based Marketing (ABM) Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Account-Based Marketing (ABM) Revenue
3.4 Global Account-Based Marketing (ABM) Market Concentration Ratio
3.4.1 Global Account-Based Marketing (ABM) Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Account-Based Marketing (ABM) Revenue in 2023
3.5 Account-Based Marketing (ABM) Key Players Head office and Area Served
3.6 Key Players Account-Based Marketing (ABM) Product Solution and Service
3.7 Date of Enter into Account-Based Marketing (ABM) Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Account-Based Marketing (ABM) Breakdown Data by Type
4.1 Global Account-Based Marketing (ABM) Historic Market Size by Type (2019-2024)
4.2 Global Account-Based Marketing (ABM) Forecasted Market Size by Type (2025-2030)
5 Account-Based Marketing (ABM) Breakdown Data by Application
5.1 Global Account-Based Marketing (ABM) Historic Market Size by Application (2019-2024)
5.2 Global Account-Based Marketing (ABM) Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Account-Based Marketing (ABM) Market Size (2019-2030)
6.2 North America Account-Based Marketing (ABM) Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Account-Based Marketing (ABM) Market Size by Country (2019-2024)
6.4 North America Account-Based Marketing (ABM) Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Account-Based Marketing (ABM) Market Size (2019-2030)
7.2 Europe Account-Based Marketing (ABM) Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Account-Based Marketing (ABM) Market Size by Country (2019-2024)
7.4 Europe Account-Based Marketing (ABM) Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Account-Based Marketing (ABM) Market Size (2019-2030)
8.2 Asia-Pacific Account-Based Marketing (ABM) Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Account-Based Marketing (ABM) Market Size by Region (2019-2024)
8.4 Asia-Pacific Account-Based Marketing (ABM) Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Account-Based Marketing (ABM) Market Size (2019-2030)
9.2 Latin America Account-Based Marketing (ABM) Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Account-Based Marketing (ABM) Market Size by Country (2019-2024)
9.4 Latin America Account-Based Marketing (ABM) Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Account-Based Marketing (ABM) Market Size (2019-2030)
10.2 Middle East & Africa Account-Based Marketing (ABM) Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Account-Based Marketing (ABM) Market Size by Country (2019-2024)
10.4 Middle East & Africa Account-Based Marketing (ABM) Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Demandbase
11.1.1 Demandbase Company Detail
11.1.2 Demandbase Business Overview
11.1.3 Demandbase Account-Based Marketing (ABM) Introduction
11.1.4 Demandbase Revenue in Account-Based Marketing (ABM) Business (2019-2024)
11.1.5 Demandbase Recent Development
11.2 InsideView
11.2.1 InsideView Company Detail
11.2.2 InsideView Business Overview
11.2.3 InsideView Account-Based Marketing (ABM) Introduction
11.2.4 InsideView Revenue in Account-Based Marketing (ABM) Business (2019-2024)
11.2.5 InsideView Recent Development
11.3 6Sense
11.3.1 6Sense Company Detail
11.3.2 6Sense Business Overview
11.3.3 6Sense Account-Based Marketing (ABM) Introduction
11.3.4 6Sense Revenue in Account-Based Marketing (ABM) Business (2019-2024)
11.3.5 6Sense Recent Development
11.4 Act-On Software
11.4.1 Act-On Software Company Detail
11.4.2 Act-On Software Business Overview
11.4.3 Act-On Software Account-Based Marketing (ABM) Introduction
11.4.4 Act-On Software Revenue in Account-Based Marketing (ABM) Business (2019-2024)
11.4.5 Act-On Software Recent Development
11.5 AdDaptive Intelligence
11.5.1 AdDaptive Intelligence Company Detail
11.5.2 AdDaptive Intelligence Business Overview
11.5.3 AdDaptive Intelligence Account-Based Marketing (ABM) Introduction
11.5.4 AdDaptive Intelligence Revenue in Account-Based Marketing (ABM) Business (2019-2024)
11.5.5 AdDaptive Intelligence Recent Development
11.6 Albacross
11.6.1 Albacross Company Detail
11.6.2 Albacross Business Overview
11.6.3 Albacross Account-Based Marketing (ABM) Introduction
11.6.4 Albacross Revenue in Account-Based Marketing (ABM) Business (2019-2024)
11.6.5 Albacross Recent Development
11.7 Celsius GKK International
11.7.1 Celsius GKK International Company Detail
11.7.2 Celsius GKK International Business Overview
11.7.3 Celsius GKK International Account-Based Marketing (ABM) Introduction
11.7.4 Celsius GKK International Revenue in Account-Based Marketing (ABM) Business (2019-2024)
11.7.5 Celsius GKK International Recent Development
11.8 Drift
11.8.1 Drift Company Detail
11.8.2 Drift Business Overview
11.8.3 Drift Account-Based Marketing (ABM) Introduction
11.8.4 Drift Revenue in Account-Based Marketing (ABM) Business (2019-2024)
11.8.5 Drift Recent Development
11.9 Engagio
11.9.1 Engagio Company Detail
11.9.2 Engagio Business Overview
11.9.3 Engagio Account-Based Marketing (ABM) Introduction
11.9.4 Engagio Revenue in Account-Based Marketing (ABM) Business (2019-2024)
11.9.5 Engagio Recent Development
11.10 Evergage
11.10.1 Evergage Company Detail
11.10.2 Evergage Business Overview
11.10.3 Evergage Account-Based Marketing (ABM) Introduction
11.10.4 Evergage Revenue in Account-Based Marketing (ABM) Business (2019-2024)
11.10.5 Evergage Recent Development
11.11 HubSpot
11.11.1 HubSpot Company Detail
11.11.2 HubSpot Business Overview
11.11.3 HubSpot Account-Based Marketing (ABM) Introduction
11.11.4 HubSpot Revenue in Account-Based Marketing (ABM) Business (2019-2024)
11.11.5 HubSpot Recent Development
11.12 Integrate
11.12.1 Integrate Company Detail
11.12.2 Integrate Business Overview
11.12.3 Integrate Account-Based Marketing (ABM) Introduction
11.12.4 Integrate Revenue in Account-Based Marketing (ABM) Business (2019-2024)
11.12.5 Integrate Recent Development
11.13 Iterable
11.13.1 Iterable Company Detail
11.13.2 Iterable Business Overview
11.13.3 Iterable Account-Based Marketing (ABM) Introduction
11.13.4 Iterable Revenue in Account-Based Marketing (ABM) Business (2019-2024)
11.13.5 Iterable Recent Development
11.14 Jabmo
11.14.1 Jabmo Company Detail
11.14.2 Jabmo Business Overview
11.14.3 Jabmo Account-Based Marketing (ABM) Introduction
11.14.4 Jabmo Revenue in Account-Based Marketing (ABM) Business (2019-2024)
11.14.5 Jabmo Recent Development
11.15 Kwanzoo
11.15.1 Kwanzoo Company Detail
11.15.2 Kwanzoo Business Overview
11.15.3 Kwanzoo Account-Based Marketing (ABM) Introduction
11.15.4 Kwanzoo Revenue in Account-Based Marketing (ABM) Business (2019-2024)
11.15.5 Kwanzoo Recent Development
11.16 Lattice Engines
11.16.1 Lattice Engines Company Detail
11.16.2 Lattice Engines Business Overview
11.16.3 Lattice Engines Account-Based Marketing (ABM) Introduction
11.16.4 Lattice Engines Revenue in Account-Based Marketing (ABM) Business (2019-2024)
11.16.5 Lattice Engines Recent Development
11.17 Madison Logic
11.17.1 Madison Logic Company Detail
11.17.2 Madison Logic Business Overview
11.17.3 Madison Logic Account-Based Marketing (ABM) Introduction
11.17.4 Madison Logic Revenue in Account-Based Marketing (ABM) Business (2019-2024)
11.17.5 Madison Logic Recent Development
11.18 Marketo
11.18.1 Marketo Company Detail
11.18.2 Marketo Business Overview
11.18.3 Marketo Account-Based Marketing (ABM) Introduction
11.18.4 Marketo Revenue in Account-Based Marketing (ABM) Business (2019-2024)
11.18.5 Marketo Recent Development
11.19 MRP
11.19.1 MRP Company Detail
11.19.2 MRP Business Overview
11.19.3 MRP Account-Based Marketing (ABM) Introduction
11.19.4 MRP Revenue in Account-Based Marketing (ABM) Business (2019-2024)
11.19.5 MRP Recent Development
11.20 Radius Intelligence
11.20.1 Radius Intelligence Company Detail
11.20.2 Radius Intelligence Business Overview
11.20.3 Radius Intelligence Account-Based Marketing (ABM) Introduction
11.20.4 Radius Intelligence Revenue in Account-Based Marketing (ABM) Business (2019-2024)
11.20.5 Radius Intelligence Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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