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Global Account-Based Marketing Software Market Research Report 2024
Synopsis
Account-Based Marketing (ABM) Software is a type of software that helps marketers to target and engage with specific accounts or prospects based on their characteristics, needs, and preferences. ABM Software can perform various functions, such as account identification, account profiling, account segmentation, account personalization, account outreach, account measurement, and account optimization. ABM Software can also enable integration and collaboration among different teams, such as sales, marketing, and customer success.
The global Account-Based Marketing Software market was valued at US$ 4056 million in 2023 and is anticipated to reach US$ 7530.5 million by 2030, witnessing a CAGR of 8.9% during the forecast period 2024-2030.
The industry trend of ABM Software is driven by the increasing demand for personalized, relevant, and effective marketing strategies in the B2B sector, especially in the wake of the COVID-19 pandemic. Some of the key trends that are shaping the market are:
Cloud-based solutions: Cloud-based ABM Software solutions offer advantages such as scalability, accessibility, collaboration, and cost-effectiveness. Users can access ABM Software solutions from any device and location without installing any software on their premises.
Artificial intelligence integration: Artificial intelligence integration can enhance the capabilities of ABM Software solutions by providing automated analysis, detection, classification, and prediction of account patterns. Users can leverage machine learning algorithms to improve account identification, engagement, conversion, and retention.
User-friendly interface: User-friendly interface is essential for ABM Software solutions to provide a smooth and intuitive user experience. Users can easily navigate through the software features and functions without requiring extensive training or technical knowledge.
This report aims to provide a comprehensive presentation of the global market for Account-Based Marketing Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Account-Based Marketing Software.
Report Scope
The Account-Based Marketing Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Account-Based Marketing Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Account-Based Marketing Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Terminus ABM Platform
Sendoso
Engagio ABM Platform
Printfection
Metadata.io
PFL
Marketo
LeanData
Groove
Bizible
DiscoverOrg
Adapt
Act-On
InsideView
Segment by Type
Account-Based Execution Software
Account-Based Reporting Software
Marketing Account Intelligence Software
Marketing Account Management Software
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Account-Based Marketing Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Account-Based Marketing (ABM) Software is a type of software that helps marketers to target and engage with specific accounts or prospects based on their characteristics, needs, and preferences. ABM Software can perform various functions, such as account identification, account profiling, account segmentation, account personalization, account outreach, account measurement, and account optimization. ABM Software can also enable integration and collaboration among different teams, such as sales, marketing, and customer success.
The global Account-Based Marketing Software market was valued at US$ 4056 million in 2023 and is anticipated to reach US$ 7530.5 million by 2030, witnessing a CAGR of 8.9% during the forecast period 2024-2030.
The industry trend of ABM Software is driven by the increasing demand for personalized, relevant, and effective marketing strategies in the B2B sector, especially in the wake of the COVID-19 pandemic. Some of the key trends that are shaping the market are:
Cloud-based solutions: Cloud-based ABM Software solutions offer advantages such as scalability, accessibility, collaboration, and cost-effectiveness. Users can access ABM Software solutions from any device and location without installing any software on their premises.
Artificial intelligence integration: Artificial intelligence integration can enhance the capabilities of ABM Software solutions by providing automated analysis, detection, classification, and prediction of account patterns. Users can leverage machine learning algorithms to improve account identification, engagement, conversion, and retention.
User-friendly interface: User-friendly interface is essential for ABM Software solutions to provide a smooth and intuitive user experience. Users can easily navigate through the software features and functions without requiring extensive training or technical knowledge.
This report aims to provide a comprehensive presentation of the global market for Account-Based Marketing Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Account-Based Marketing Software.
Report Scope
The Account-Based Marketing Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Account-Based Marketing Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Account-Based Marketing Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Terminus ABM Platform
Sendoso
Engagio ABM Platform
Printfection
Metadata.io
PFL
Marketo
LeanData
Groove
Bizible
DiscoverOrg
Adapt
Act-On
InsideView
Segment by Type
Account-Based Execution Software
Account-Based Reporting Software
Marketing Account Intelligence Software
Marketing Account Management Software
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Account-Based Marketing Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Account-Based Marketing Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Account-Based Execution Software
1.2.3 Account-Based Reporting Software
1.2.4 Marketing Account Intelligence Software
1.2.5 Marketing Account Management Software
1.3 Market by Application
1.3.1 Global Account-Based Marketing Software Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Account-Based Marketing Software Market Perspective (2019-2030)
2.2 Account-Based Marketing Software Growth Trends by Region
2.2.1 Global Account-Based Marketing Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Account-Based Marketing Software Historic Market Size by Region (2019-2024)
2.2.3 Account-Based Marketing Software Forecasted Market Size by Region (2025-2030)
2.3 Account-Based Marketing Software Market Dynamics
2.3.1 Account-Based Marketing Software Industry Trends
2.3.2 Account-Based Marketing Software Market Drivers
2.3.3 Account-Based Marketing Software Market Challenges
2.3.4 Account-Based Marketing Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Account-Based Marketing Software Players by Revenue
3.1.1 Global Top Account-Based Marketing Software Players by Revenue (2019-2024)
3.1.2 Global Account-Based Marketing Software Revenue Market Share by Players (2019-2024)
3.2 Global Account-Based Marketing Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Account-Based Marketing Software Revenue
3.4 Global Account-Based Marketing Software Market Concentration Ratio
3.4.1 Global Account-Based Marketing Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Account-Based Marketing Software Revenue in 2023
3.5 Account-Based Marketing Software Key Players Head office and Area Served
3.6 Key Players Account-Based Marketing Software Product Solution and Service
3.7 Date of Enter into Account-Based Marketing Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Account-Based Marketing Software Breakdown Data by Type
4.1 Global Account-Based Marketing Software Historic Market Size by Type (2019-2024)
4.2 Global Account-Based Marketing Software Forecasted Market Size by Type (2025-2030)
5 Account-Based Marketing Software Breakdown Data by Application
5.1 Global Account-Based Marketing Software Historic Market Size by Application (2019-2024)
5.2 Global Account-Based Marketing Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Account-Based Marketing Software Market Size (2019-2030)
6.2 North America Account-Based Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Account-Based Marketing Software Market Size by Country (2019-2024)
6.4 North America Account-Based Marketing Software Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Account-Based Marketing Software Market Size (2019-2030)
7.2 Europe Account-Based Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Account-Based Marketing Software Market Size by Country (2019-2024)
7.4 Europe Account-Based Marketing Software Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Account-Based Marketing Software Market Size (2019-2030)
8.2 Asia-Pacific Account-Based Marketing Software Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Account-Based Marketing Software Market Size by Region (2019-2024)
8.4 Asia-Pacific Account-Based Marketing Software Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Account-Based Marketing Software Market Size (2019-2030)
9.2 Latin America Account-Based Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Account-Based Marketing Software Market Size by Country (2019-2024)
9.4 Latin America Account-Based Marketing Software Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Account-Based Marketing Software Market Size (2019-2030)
10.2 Middle East & Africa Account-Based Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Account-Based Marketing Software Market Size by Country (2019-2024)
10.4 Middle East & Africa Account-Based Marketing Software Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Terminus ABM Platform
11.1.1 Terminus ABM Platform Company Detail
11.1.2 Terminus ABM Platform Business Overview
11.1.3 Terminus ABM Platform Account-Based Marketing Software Introduction
11.1.4 Terminus ABM Platform Revenue in Account-Based Marketing Software Business (2019-2024)
11.1.5 Terminus ABM Platform Recent Development
11.2 Sendoso
11.2.1 Sendoso Company Detail
11.2.2 Sendoso Business Overview
11.2.3 Sendoso Account-Based Marketing Software Introduction
11.2.4 Sendoso Revenue in Account-Based Marketing Software Business (2019-2024)
11.2.5 Sendoso Recent Development
11.3 Engagio ABM Platform
11.3.1 Engagio ABM Platform Company Detail
11.3.2 Engagio ABM Platform Business Overview
11.3.3 Engagio ABM Platform Account-Based Marketing Software Introduction
11.3.4 Engagio ABM Platform Revenue in Account-Based Marketing Software Business (2019-2024)
11.3.5 Engagio ABM Platform Recent Development
11.4 Printfection
11.4.1 Printfection Company Detail
11.4.2 Printfection Business Overview
11.4.3 Printfection Account-Based Marketing Software Introduction
11.4.4 Printfection Revenue in Account-Based Marketing Software Business (2019-2024)
11.4.5 Printfection Recent Development
11.5 Metadata.io
11.5.1 Metadata.io Company Detail
11.5.2 Metadata.io Business Overview
11.5.3 Metadata.io Account-Based Marketing Software Introduction
11.5.4 Metadata.io Revenue in Account-Based Marketing Software Business (2019-2024)
11.5.5 Metadata.io Recent Development
11.6 PFL
11.6.1 PFL Company Detail
11.6.2 PFL Business Overview
11.6.3 PFL Account-Based Marketing Software Introduction
11.6.4 PFL Revenue in Account-Based Marketing Software Business (2019-2024)
11.6.5 PFL Recent Development
11.7 Marketo
11.7.1 Marketo Company Detail
11.7.2 Marketo Business Overview
11.7.3 Marketo Account-Based Marketing Software Introduction
11.7.4 Marketo Revenue in Account-Based Marketing Software Business (2019-2024)
11.7.5 Marketo Recent Development
11.8 LeanData
11.8.1 LeanData Company Detail
11.8.2 LeanData Business Overview
11.8.3 LeanData Account-Based Marketing Software Introduction
11.8.4 LeanData Revenue in Account-Based Marketing Software Business (2019-2024)
11.8.5 LeanData Recent Development
11.9 Groove
11.9.1 Groove Company Detail
11.9.2 Groove Business Overview
11.9.3 Groove Account-Based Marketing Software Introduction
11.9.4 Groove Revenue in Account-Based Marketing Software Business (2019-2024)
11.9.5 Groove Recent Development
11.10 Bizible
11.10.1 Bizible Company Detail
11.10.2 Bizible Business Overview
11.10.3 Bizible Account-Based Marketing Software Introduction
11.10.4 Bizible Revenue in Account-Based Marketing Software Business (2019-2024)
11.10.5 Bizible Recent Development
11.11 DiscoverOrg
11.11.1 DiscoverOrg Company Detail
11.11.2 DiscoverOrg Business Overview
11.11.3 DiscoverOrg Account-Based Marketing Software Introduction
11.11.4 DiscoverOrg Revenue in Account-Based Marketing Software Business (2019-2024)
11.11.5 DiscoverOrg Recent Development
11.12 Adapt
11.12.1 Adapt Company Detail
11.12.2 Adapt Business Overview
11.12.3 Adapt Account-Based Marketing Software Introduction
11.12.4 Adapt Revenue in Account-Based Marketing Software Business (2019-2024)
11.12.5 Adapt Recent Development
11.13 Act-On
11.13.1 Act-On Company Detail
11.13.2 Act-On Business Overview
11.13.3 Act-On Account-Based Marketing Software Introduction
11.13.4 Act-On Revenue in Account-Based Marketing Software Business (2019-2024)
11.13.5 Act-On Recent Development
11.14 InsideView
11.14.1 InsideView Company Detail
11.14.2 InsideView Business Overview
11.14.3 InsideView Account-Based Marketing Software Introduction
11.14.4 InsideView Revenue in Account-Based Marketing Software Business (2019-2024)
11.14.5 InsideView Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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