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Global Ad Experience Platform Market Research Report 2024
Synopsis
Ad Experience Platform is a type of software that helps advertisers create, manage, and optimize their digital advertising campaigns across various channels and formats. It is also known as ad management platform, ad server, or ad platform. An Ad Experience Platform typically provides features such as ad creation and editing, campaign management and optimization, audience segmentation and targeting, ad delivery and tracking, performance measurement and analytics, and integration with other systems. An Ad Experience Platform aims to provide a convenient and effective way for advertisers to reach their target customers and achieve their marketing goals.
The global Ad Experience Platform market was valued at US$ 296 million in 2023 and is anticipated to reach US$ 513.9 million by 2030, witnessing a CAGR of 7.7% during the forecast period 2024-2030.
The industry trend of Ad Experience Platform is driven by the increasing demand for automation integration security and analytics in the digital advertising function. Some of the key trends are:
Cloud adoption: More advertisers are opting for cloud-based Ad Experience Platform over traditional on-premise ones due to the benefits of scalability flexibility cost-efficiency accessibility and innovation. Cloud-based Ad Experience Platform also enable faster implementation and easier integration with other systems.
Artificial intelligence (AI) and machine learning (ML): AI and ML technologies are enhancing the capabilities of Ad Experience Platform by enabling more accurate audience segmentation and targeting automated campaign management and optimization intelligent ad delivery and tracking fraud detection and prevention and data-driven insights.
Application programming interfaces (APIs): APIs are enabling seamless connectivity between Ad Experience Platform and various external data sources and platforms such as data management platforms (DMPs) demand-side platforms (DSPs) supply-side platforms (SSPs) ad exchanges ad networks etc. APIs also facilitate real-time data exchange and automation of workflows across different systems.
Data security and compliance: Data security and compliance are becoming more critical for digital advertising operations due to the increasing volume and complexity of advertising data and transactions. Ad Experience Platform are adopting advanced encryption techniques multi-factor authentication methods role-based access controls audit trails etc., to ensure data protection and privacy. Ad Experience Platform are also helping advertisers comply with various regulatory requirements and standards related to digital advertising activities.
This report aims to provide a comprehensive presentation of the global market for Ad Experience Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Ad Experience Platform.
Report Scope
The Ad Experience Platform market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Ad Experience Platform market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Ad Experience Platform companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
RevJet
Adobe
Thunder
Advangelists, LLC
Outbrain.com
InMobi
Sprinklr
Segment by Type
Cloud Based
Web Based
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Ad Experience Platform companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Ad Experience Platform is a type of software that helps advertisers create, manage, and optimize their digital advertising campaigns across various channels and formats. It is also known as ad management platform, ad server, or ad platform. An Ad Experience Platform typically provides features such as ad creation and editing, campaign management and optimization, audience segmentation and targeting, ad delivery and tracking, performance measurement and analytics, and integration with other systems. An Ad Experience Platform aims to provide a convenient and effective way for advertisers to reach their target customers and achieve their marketing goals.
The global Ad Experience Platform market was valued at US$ 296 million in 2023 and is anticipated to reach US$ 513.9 million by 2030, witnessing a CAGR of 7.7% during the forecast period 2024-2030.
The industry trend of Ad Experience Platform is driven by the increasing demand for automation integration security and analytics in the digital advertising function. Some of the key trends are:
Cloud adoption: More advertisers are opting for cloud-based Ad Experience Platform over traditional on-premise ones due to the benefits of scalability flexibility cost-efficiency accessibility and innovation. Cloud-based Ad Experience Platform also enable faster implementation and easier integration with other systems.
Artificial intelligence (AI) and machine learning (ML): AI and ML technologies are enhancing the capabilities of Ad Experience Platform by enabling more accurate audience segmentation and targeting automated campaign management and optimization intelligent ad delivery and tracking fraud detection and prevention and data-driven insights.
Application programming interfaces (APIs): APIs are enabling seamless connectivity between Ad Experience Platform and various external data sources and platforms such as data management platforms (DMPs) demand-side platforms (DSPs) supply-side platforms (SSPs) ad exchanges ad networks etc. APIs also facilitate real-time data exchange and automation of workflows across different systems.
Data security and compliance: Data security and compliance are becoming more critical for digital advertising operations due to the increasing volume and complexity of advertising data and transactions. Ad Experience Platform are adopting advanced encryption techniques multi-factor authentication methods role-based access controls audit trails etc., to ensure data protection and privacy. Ad Experience Platform are also helping advertisers comply with various regulatory requirements and standards related to digital advertising activities.
This report aims to provide a comprehensive presentation of the global market for Ad Experience Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Ad Experience Platform.
Report Scope
The Ad Experience Platform market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Ad Experience Platform market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Ad Experience Platform companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
RevJet
Adobe
Thunder
Advangelists, LLC
Outbrain.com
InMobi
Sprinklr
Segment by Type
Cloud Based
Web Based
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Ad Experience Platform companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Ad Experience Platform Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Cloud Based
1.2.3 Web Based
1.3 Market by Application
1.3.1 Global Ad Experience Platform Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Ad Experience Platform Market Perspective (2019-2030)
2.2 Ad Experience Platform Growth Trends by Region
2.2.1 Global Ad Experience Platform Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Ad Experience Platform Historic Market Size by Region (2019-2024)
2.2.3 Ad Experience Platform Forecasted Market Size by Region (2025-2030)
2.3 Ad Experience Platform Market Dynamics
2.3.1 Ad Experience Platform Industry Trends
2.3.2 Ad Experience Platform Market Drivers
2.3.3 Ad Experience Platform Market Challenges
2.3.4 Ad Experience Platform Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Ad Experience Platform Players by Revenue
3.1.1 Global Top Ad Experience Platform Players by Revenue (2019-2024)
3.1.2 Global Ad Experience Platform Revenue Market Share by Players (2019-2024)
3.2 Global Ad Experience Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Ad Experience Platform Revenue
3.4 Global Ad Experience Platform Market Concentration Ratio
3.4.1 Global Ad Experience Platform Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Ad Experience Platform Revenue in 2023
3.5 Ad Experience Platform Key Players Head office and Area Served
3.6 Key Players Ad Experience Platform Product Solution and Service
3.7 Date of Enter into Ad Experience Platform Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Ad Experience Platform Breakdown Data by Type
4.1 Global Ad Experience Platform Historic Market Size by Type (2019-2024)
4.2 Global Ad Experience Platform Forecasted Market Size by Type (2025-2030)
5 Ad Experience Platform Breakdown Data by Application
5.1 Global Ad Experience Platform Historic Market Size by Application (2019-2024)
5.2 Global Ad Experience Platform Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Ad Experience Platform Market Size (2019-2030)
6.2 North America Ad Experience Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Ad Experience Platform Market Size by Country (2019-2024)
6.4 North America Ad Experience Platform Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Ad Experience Platform Market Size (2019-2030)
7.2 Europe Ad Experience Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Ad Experience Platform Market Size by Country (2019-2024)
7.4 Europe Ad Experience Platform Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Ad Experience Platform Market Size (2019-2030)
8.2 Asia-Pacific Ad Experience Platform Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Ad Experience Platform Market Size by Region (2019-2024)
8.4 Asia-Pacific Ad Experience Platform Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Ad Experience Platform Market Size (2019-2030)
9.2 Latin America Ad Experience Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Ad Experience Platform Market Size by Country (2019-2024)
9.4 Latin America Ad Experience Platform Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Ad Experience Platform Market Size (2019-2030)
10.2 Middle East & Africa Ad Experience Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Ad Experience Platform Market Size by Country (2019-2024)
10.4 Middle East & Africa Ad Experience Platform Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 RevJet
11.1.1 RevJet Company Detail
11.1.2 RevJet Business Overview
11.1.3 RevJet Ad Experience Platform Introduction
11.1.4 RevJet Revenue in Ad Experience Platform Business (2019-2024)
11.1.5 RevJet Recent Development
11.2 Adobe
11.2.1 Adobe Company Detail
11.2.2 Adobe Business Overview
11.2.3 Adobe Ad Experience Platform Introduction
11.2.4 Adobe Revenue in Ad Experience Platform Business (2019-2024)
11.2.5 Adobe Recent Development
11.3 Thunder
11.3.1 Thunder Company Detail
11.3.2 Thunder Business Overview
11.3.3 Thunder Ad Experience Platform Introduction
11.3.4 Thunder Revenue in Ad Experience Platform Business (2019-2024)
11.3.5 Thunder Recent Development
11.4 Advangelists, LLC
11.4.1 Advangelists, LLC Company Detail
11.4.2 Advangelists, LLC Business Overview
11.4.3 Advangelists, LLC Ad Experience Platform Introduction
11.4.4 Advangelists, LLC Revenue in Ad Experience Platform Business (2019-2024)
11.4.5 Advangelists, LLC Recent Development
11.5 Outbrain.com
11.5.1 Outbrain.com Company Detail
11.5.2 Outbrain.com Business Overview
11.5.3 Outbrain.com Ad Experience Platform Introduction
11.5.4 Outbrain.com Revenue in Ad Experience Platform Business (2019-2024)
11.5.5 Outbrain.com Recent Development
11.6 InMobi
11.6.1 InMobi Company Detail
11.6.2 InMobi Business Overview
11.6.3 InMobi Ad Experience Platform Introduction
11.6.4 InMobi Revenue in Ad Experience Platform Business (2019-2024)
11.6.5 InMobi Recent Development
11.7 Sprinklr
11.7.1 Sprinklr Company Detail
11.7.2 Sprinklr Business Overview
11.7.3 Sprinklr Ad Experience Platform Introduction
11.7.4 Sprinklr Revenue in Ad Experience Platform Business (2019-2024)
11.7.5 Sprinklr Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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