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Synopsis
An ad server is a piece of advertising technology (AdTech) that is used by publishers, advertisers, ad agencies, and ad networks to manage and run online advertising campaigns.
The global Ad Server market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for Ad Server is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Ad Server is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Ad Server in Publishers is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Ad Server include Google, AdButler, Adzerk, Epom Ad Server, Revive Adserver, Facebook, OIO Publisher, AdGlare and Outbrain, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Ad Server, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Ad Server.
Report Scope
The Ad Server market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Ad Server market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Ad Server companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Google
AdButler
Adzerk
Epom Ad Server
Revive Adserver
Facebook
OIO Publisher
AdGlare
Outbrain
Segment by Type
Cloud-based
On-premises
Segment by Application
Publishers
Advertisers
Other
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Ad Server companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
An ad server is a piece of advertising technology (AdTech) that is used by publishers, advertisers, ad agencies, and ad networks to manage and run online advertising campaigns.
The global Ad Server market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for Ad Server is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Ad Server is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Ad Server in Publishers is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Ad Server include Google, AdButler, Adzerk, Epom Ad Server, Revive Adserver, Facebook, OIO Publisher, AdGlare and Outbrain, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Ad Server, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Ad Server.
Report Scope
The Ad Server market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Ad Server market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Ad Server companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
AdButler
Adzerk
Epom Ad Server
Revive Adserver
OIO Publisher
AdGlare
Outbrain
Segment by Type
Cloud-based
On-premises
Segment by Application
Publishers
Advertisers
Other
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Ad Server companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Ad Server Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Cloud-based
1.2.3 On-premises
1.3 Market by Application
1.3.1 Global Ad Server Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Publishers
1.3.3 Advertisers
1.3.4 Other
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Ad Server Market Perspective (2019-2030)
2.2 Ad Server Growth Trends by Region
2.2.1 Global Ad Server Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Ad Server Historic Market Size by Region (2019-2024)
2.2.3 Ad Server Forecasted Market Size by Region (2025-2030)
2.3 Ad Server Market Dynamics
2.3.1 Ad Server Industry Trends
2.3.2 Ad Server Market Drivers
2.3.3 Ad Server Market Challenges
2.3.4 Ad Server Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Ad Server Players by Revenue
3.1.1 Global Top Ad Server Players by Revenue (2019-2024)
3.1.2 Global Ad Server Revenue Market Share by Players (2019-2024)
3.2 Global Ad Server Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Ad Server Revenue
3.4 Global Ad Server Market Concentration Ratio
3.4.1 Global Ad Server Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Ad Server Revenue in 2023
3.5 Ad Server Key Players Head office and Area Served
3.6 Key Players Ad Server Product Solution and Service
3.7 Date of Enter into Ad Server Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Ad Server Breakdown Data by Type
4.1 Global Ad Server Historic Market Size by Type (2019-2024)
4.2 Global Ad Server Forecasted Market Size by Type (2025-2030)
5 Ad Server Breakdown Data by Application
5.1 Global Ad Server Historic Market Size by Application (2019-2024)
5.2 Global Ad Server Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Ad Server Market Size (2019-2030)
6.2 North America Ad Server Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Ad Server Market Size by Country (2019-2024)
6.4 North America Ad Server Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Ad Server Market Size (2019-2030)
7.2 Europe Ad Server Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Ad Server Market Size by Country (2019-2024)
7.4 Europe Ad Server Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Ad Server Market Size (2019-2030)
8.2 Asia-Pacific Ad Server Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Ad Server Market Size by Region (2019-2024)
8.4 Asia-Pacific Ad Server Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Ad Server Market Size (2019-2030)
9.2 Latin America Ad Server Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Ad Server Market Size by Country (2019-2024)
9.4 Latin America Ad Server Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Ad Server Market Size (2019-2030)
10.2 Middle East & Africa Ad Server Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Ad Server Market Size by Country (2019-2024)
10.4 Middle East & Africa Ad Server Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Google
11.1.1 Google Company Detail
11.1.2 Google Business Overview
11.1.3 Google Ad Server Introduction
11.1.4 Google Revenue in Ad Server Business (2019-2024)
11.1.5 Google Recent Development
11.2 AdButler
11.2.1 AdButler Company Detail
11.2.2 AdButler Business Overview
11.2.3 AdButler Ad Server Introduction
11.2.4 AdButler Revenue in Ad Server Business (2019-2024)
11.2.5 AdButler Recent Development
11.3 Adzerk
11.3.1 Adzerk Company Detail
11.3.2 Adzerk Business Overview
11.3.3 Adzerk Ad Server Introduction
11.3.4 Adzerk Revenue in Ad Server Business (2019-2024)
11.3.5 Adzerk Recent Development
11.4 Epom Ad Server
11.4.1 Epom Ad Server Company Detail
11.4.2 Epom Ad Server Business Overview
11.4.3 Epom Ad Server Ad Server Introduction
11.4.4 Epom Ad Server Revenue in Ad Server Business (2019-2024)
11.4.5 Epom Ad Server Recent Development
11.5 Revive Adserver
11.5.1 Revive Adserver Company Detail
11.5.2 Revive Adserver Business Overview
11.5.3 Revive Adserver Ad Server Introduction
11.5.4 Revive Adserver Revenue in Ad Server Business (2019-2024)
11.5.5 Revive Adserver Recent Development
11.6 Facebook
11.6.1 Facebook Company Detail
11.6.2 Facebook Business Overview
11.6.3 Facebook Ad Server Introduction
11.6.4 Facebook Revenue in Ad Server Business (2019-2024)
11.6.5 Facebook Recent Development
11.7 OIO Publisher
11.7.1 OIO Publisher Company Detail
11.7.2 OIO Publisher Business Overview
11.7.3 OIO Publisher Ad Server Introduction
11.7.4 OIO Publisher Revenue in Ad Server Business (2019-2024)
11.7.5 OIO Publisher Recent Development
11.8 AdGlare
11.8.1 AdGlare Company Detail
11.8.2 AdGlare Business Overview
11.8.3 AdGlare Ad Server Introduction
11.8.4 AdGlare Revenue in Ad Server Business (2019-2024)
11.8.5 AdGlare Recent Development
11.9 Outbrain
11.9.1 Outbrain Company Detail
11.9.2 Outbrain Business Overview
11.9.3 Outbrain Ad Server Introduction
11.9.4 Outbrain Revenue in Ad Server Business (2019-2024)
11.9.5 Outbrain Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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