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Global Ad Tech Market Research Report 2024

Global Ad Tech Market Research Report 2024

Publishing Date : Feb, 2024

License Type :
 

Report Code : 1899146

No of Pages : 86

Synopsis
The term “Ad Tech,” which is short for advertising technology, broadly refers to different types of analytics and digital tools used in the context of advertising. Discussions about ad tech often revolve around the extensive and complex systems used to direct advertising to individuals and specific target audiences.
The global Ad Tech market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for Ad Tech is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Ad Tech is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Ad Tech in Large Enterprises is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Ad Tech include Facebook, Google, Amazon, Verizon, AT&T and Comcast, Adobe, Salesforce, Oracle and The Trade Desk, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Ad Tech, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Ad Tech.
Report Scope
The Ad Tech market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Ad Tech market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Ad Tech companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Facebook
Google
Amazon
Verizon
AT&T and Comcast
Adobe
Salesforce
Oracle
The Trade Desk
Criteo
Telaria
Segment by Type
Web-Based
Cloud-Based
On-Premise
Segment by Application
Large Enterprises
Small and Medium-sized Enterprises (SMEs)
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Ad Tech companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Ad Tech Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Web-Based
1.2.3 Cloud-Based
1.2.4 On-Premise
1.3 Market by Application
1.3.1 Global Ad Tech Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 Small and Medium-sized Enterprises (SMEs)
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Ad Tech Market Perspective (2019-2030)
2.2 Ad Tech Growth Trends by Region
2.2.1 Global Ad Tech Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Ad Tech Historic Market Size by Region (2019-2024)
2.2.3 Ad Tech Forecasted Market Size by Region (2025-2030)
2.3 Ad Tech Market Dynamics
2.3.1 Ad Tech Industry Trends
2.3.2 Ad Tech Market Drivers
2.3.3 Ad Tech Market Challenges
2.3.4 Ad Tech Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Ad Tech Players by Revenue
3.1.1 Global Top Ad Tech Players by Revenue (2019-2024)
3.1.2 Global Ad Tech Revenue Market Share by Players (2019-2024)
3.2 Global Ad Tech Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Ad Tech Revenue
3.4 Global Ad Tech Market Concentration Ratio
3.4.1 Global Ad Tech Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Ad Tech Revenue in 2023
3.5 Ad Tech Key Players Head office and Area Served
3.6 Key Players Ad Tech Product Solution and Service
3.7 Date of Enter into Ad Tech Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Ad Tech Breakdown Data by Type
4.1 Global Ad Tech Historic Market Size by Type (2019-2024)
4.2 Global Ad Tech Forecasted Market Size by Type (2025-2030)
5 Ad Tech Breakdown Data by Application
5.1 Global Ad Tech Historic Market Size by Application (2019-2024)
5.2 Global Ad Tech Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Ad Tech Market Size (2019-2030)
6.2 North America Ad Tech Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Ad Tech Market Size by Country (2019-2024)
6.4 North America Ad Tech Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Ad Tech Market Size (2019-2030)
7.2 Europe Ad Tech Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Ad Tech Market Size by Country (2019-2024)
7.4 Europe Ad Tech Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Ad Tech Market Size (2019-2030)
8.2 Asia-Pacific Ad Tech Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Ad Tech Market Size by Region (2019-2024)
8.4 Asia-Pacific Ad Tech Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Ad Tech Market Size (2019-2030)
9.2 Latin America Ad Tech Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Ad Tech Market Size by Country (2019-2024)
9.4 Latin America Ad Tech Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Ad Tech Market Size (2019-2030)
10.2 Middle East & Africa Ad Tech Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Ad Tech Market Size by Country (2019-2024)
10.4 Middle East & Africa Ad Tech Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Facebook
11.1.1 Facebook Company Detail
11.1.2 Facebook Business Overview
11.1.3 Facebook Ad Tech Introduction
11.1.4 Facebook Revenue in Ad Tech Business (2019-2024)
11.1.5 Facebook Recent Development
11.2 Google
11.2.1 Google Company Detail
11.2.2 Google Business Overview
11.2.3 Google Ad Tech Introduction
11.2.4 Google Revenue in Ad Tech Business (2019-2024)
11.2.5 Google Recent Development
11.3 Amazon
11.3.1 Amazon Company Detail
11.3.2 Amazon Business Overview
11.3.3 Amazon Ad Tech Introduction
11.3.4 Amazon Revenue in Ad Tech Business (2019-2024)
11.3.5 Amazon Recent Development
11.4 Verizon
11.4.1 Verizon Company Detail
11.4.2 Verizon Business Overview
11.4.3 Verizon Ad Tech Introduction
11.4.4 Verizon Revenue in Ad Tech Business (2019-2024)
11.4.5 Verizon Recent Development
11.5 AT&T and Comcast
11.5.1 AT&T and Comcast Company Detail
11.5.2 AT&T and Comcast Business Overview
11.5.3 AT&T and Comcast Ad Tech Introduction
11.5.4 AT&T and Comcast Revenue in Ad Tech Business (2019-2024)
11.5.5 AT&T and Comcast Recent Development
11.6 Adobe
11.6.1 Adobe Company Detail
11.6.2 Adobe Business Overview
11.6.3 Adobe Ad Tech Introduction
11.6.4 Adobe Revenue in Ad Tech Business (2019-2024)
11.6.5 Adobe Recent Development
11.7 Salesforce
11.7.1 Salesforce Company Detail
11.7.2 Salesforce Business Overview
11.7.3 Salesforce Ad Tech Introduction
11.7.4 Salesforce Revenue in Ad Tech Business (2019-2024)
11.7.5 Salesforce Recent Development
11.8 Oracle
11.8.1 Oracle Company Detail
11.8.2 Oracle Business Overview
11.8.3 Oracle Ad Tech Introduction
11.8.4 Oracle Revenue in Ad Tech Business (2019-2024)
11.8.5 Oracle Recent Development
11.9 The Trade Desk
11.9.1 The Trade Desk Company Detail
11.9.2 The Trade Desk Business Overview
11.9.3 The Trade Desk Ad Tech Introduction
11.9.4 The Trade Desk Revenue in Ad Tech Business (2019-2024)
11.9.5 The Trade Desk Recent Development
11.10 Criteo
11.10.1 Criteo Company Detail
11.10.2 Criteo Business Overview
11.10.3 Criteo Ad Tech Introduction
11.10.4 Criteo Revenue in Ad Tech Business (2019-2024)
11.10.5 Criteo Recent Development
11.11 Telaria
11.11.1 Telaria Company Detail
11.11.2 Telaria Business Overview
11.11.3 Telaria Ad Tech Introduction
11.11.4 Telaria Revenue in Ad Tech Business (2019-2024)
11.11.5 Telaria Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details

Published By : QY Research

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