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Global Ad Tech Software Market Research Report 2024
Synopsis
The ad tech market as the technology for managing advertisements across channels, including search, display, video, mobile and social, with functions for targeting, campaign design, bid-management, analysis, optimization and automation of digital advertising.
The global Ad Tech Software market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for Ad Tech Software is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Ad Tech Software is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Ad Tech Software in Large Enterprises(1000+ Users) is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Ad Tech Software include The Trade Desk, AdRoll, Criteo, Google, MediaMath, 4C Insights, InMobi, Amobee and Adform, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Ad Tech Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Ad Tech Software.
Report Scope
The Ad Tech Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Ad Tech Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Ad Tech Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
The Trade Desk
AdRoll
Criteo
Google
MediaMath
4C Insights
InMobi
Amobee
Adform
IgnitionOne
Kenshoo
AppNexus
Quantcast
Centro
Xaxis
Sizmek
FlashTalking
Visto
Segment by Type
Cloud-Based
On-Premises
Segment by Application
Large Enterprises(1000+ Users)
Medium-Sized Enterprise(499-1000 Users)
Small Enterprises(1-499 Users)
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Ad Tech Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
The ad tech market as the technology for managing advertisements across channels, including search, display, video, mobile and social, with functions for targeting, campaign design, bid-management, analysis, optimization and automation of digital advertising.
The global Ad Tech Software market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for Ad Tech Software is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Ad Tech Software is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Ad Tech Software in Large Enterprises(1000+ Users) is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Ad Tech Software include The Trade Desk, AdRoll, Criteo, Google, MediaMath, 4C Insights, InMobi, Amobee and Adform, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Ad Tech Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Ad Tech Software.
Report Scope
The Ad Tech Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Ad Tech Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Ad Tech Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
The Trade Desk
AdRoll
Criteo
MediaMath
4C Insights
InMobi
Amobee
Adform
IgnitionOne
Kenshoo
AppNexus
Quantcast
Centro
Xaxis
Sizmek
FlashTalking
Visto
Segment by Type
Cloud-Based
On-Premises
Segment by Application
Large Enterprises(1000+ Users)
Medium-Sized Enterprise(499-1000 Users)
Small Enterprises(1-499 Users)
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Ad Tech Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Ad Tech Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Cloud-Based
1.2.3 On-Premises
1.3 Market by Application
1.3.1 Global Ad Tech Software Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises(1000+ Users)
1.3.3 Medium-Sized Enterprise(499-1000 Users)
1.3.4 Small Enterprises(1-499 Users)
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Ad Tech Software Market Perspective (2019-2030)
2.2 Ad Tech Software Growth Trends by Region
2.2.1 Global Ad Tech Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Ad Tech Software Historic Market Size by Region (2019-2024)
2.2.3 Ad Tech Software Forecasted Market Size by Region (2025-2030)
2.3 Ad Tech Software Market Dynamics
2.3.1 Ad Tech Software Industry Trends
2.3.2 Ad Tech Software Market Drivers
2.3.3 Ad Tech Software Market Challenges
2.3.4 Ad Tech Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Ad Tech Software Players by Revenue
3.1.1 Global Top Ad Tech Software Players by Revenue (2019-2024)
3.1.2 Global Ad Tech Software Revenue Market Share by Players (2019-2024)
3.2 Global Ad Tech Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Ad Tech Software Revenue
3.4 Global Ad Tech Software Market Concentration Ratio
3.4.1 Global Ad Tech Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Ad Tech Software Revenue in 2023
3.5 Ad Tech Software Key Players Head office and Area Served
3.6 Key Players Ad Tech Software Product Solution and Service
3.7 Date of Enter into Ad Tech Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Ad Tech Software Breakdown Data by Type
4.1 Global Ad Tech Software Historic Market Size by Type (2019-2024)
4.2 Global Ad Tech Software Forecasted Market Size by Type (2025-2030)
5 Ad Tech Software Breakdown Data by Application
5.1 Global Ad Tech Software Historic Market Size by Application (2019-2024)
5.2 Global Ad Tech Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Ad Tech Software Market Size (2019-2030)
6.2 North America Ad Tech Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Ad Tech Software Market Size by Country (2019-2024)
6.4 North America Ad Tech Software Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Ad Tech Software Market Size (2019-2030)
7.2 Europe Ad Tech Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Ad Tech Software Market Size by Country (2019-2024)
7.4 Europe Ad Tech Software Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Ad Tech Software Market Size (2019-2030)
8.2 Asia-Pacific Ad Tech Software Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Ad Tech Software Market Size by Region (2019-2024)
8.4 Asia-Pacific Ad Tech Software Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Ad Tech Software Market Size (2019-2030)
9.2 Latin America Ad Tech Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Ad Tech Software Market Size by Country (2019-2024)
9.4 Latin America Ad Tech Software Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Ad Tech Software Market Size (2019-2030)
10.2 Middle East & Africa Ad Tech Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Ad Tech Software Market Size by Country (2019-2024)
10.4 Middle East & Africa Ad Tech Software Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 The Trade Desk
11.1.1 The Trade Desk Company Detail
11.1.2 The Trade Desk Business Overview
11.1.3 The Trade Desk Ad Tech Software Introduction
11.1.4 The Trade Desk Revenue in Ad Tech Software Business (2019-2024)
11.1.5 The Trade Desk Recent Development
11.2 AdRoll
11.2.1 AdRoll Company Detail
11.2.2 AdRoll Business Overview
11.2.3 AdRoll Ad Tech Software Introduction
11.2.4 AdRoll Revenue in Ad Tech Software Business (2019-2024)
11.2.5 AdRoll Recent Development
11.3 Criteo
11.3.1 Criteo Company Detail
11.3.2 Criteo Business Overview
11.3.3 Criteo Ad Tech Software Introduction
11.3.4 Criteo Revenue in Ad Tech Software Business (2019-2024)
11.3.5 Criteo Recent Development
11.4 Google
11.4.1 Google Company Detail
11.4.2 Google Business Overview
11.4.3 Google Ad Tech Software Introduction
11.4.4 Google Revenue in Ad Tech Software Business (2019-2024)
11.4.5 Google Recent Development
11.5 MediaMath
11.5.1 MediaMath Company Detail
11.5.2 MediaMath Business Overview
11.5.3 MediaMath Ad Tech Software Introduction
11.5.4 MediaMath Revenue in Ad Tech Software Business (2019-2024)
11.5.5 MediaMath Recent Development
11.6 4C Insights
11.6.1 4C Insights Company Detail
11.6.2 4C Insights Business Overview
11.6.3 4C Insights Ad Tech Software Introduction
11.6.4 4C Insights Revenue in Ad Tech Software Business (2019-2024)
11.6.5 4C Insights Recent Development
11.7 InMobi
11.7.1 InMobi Company Detail
11.7.2 InMobi Business Overview
11.7.3 InMobi Ad Tech Software Introduction
11.7.4 InMobi Revenue in Ad Tech Software Business (2019-2024)
11.7.5 InMobi Recent Development
11.8 Amobee
11.8.1 Amobee Company Detail
11.8.2 Amobee Business Overview
11.8.3 Amobee Ad Tech Software Introduction
11.8.4 Amobee Revenue in Ad Tech Software Business (2019-2024)
11.8.5 Amobee Recent Development
11.9 Adform
11.9.1 Adform Company Detail
11.9.2 Adform Business Overview
11.9.3 Adform Ad Tech Software Introduction
11.9.4 Adform Revenue in Ad Tech Software Business (2019-2024)
11.9.5 Adform Recent Development
11.10 IgnitionOne
11.10.1 IgnitionOne Company Detail
11.10.2 IgnitionOne Business Overview
11.10.3 IgnitionOne Ad Tech Software Introduction
11.10.4 IgnitionOne Revenue in Ad Tech Software Business (2019-2024)
11.10.5 IgnitionOne Recent Development
11.11 Kenshoo
11.11.1 Kenshoo Company Detail
11.11.2 Kenshoo Business Overview
11.11.3 Kenshoo Ad Tech Software Introduction
11.11.4 Kenshoo Revenue in Ad Tech Software Business (2019-2024)
11.11.5 Kenshoo Recent Development
11.12 AppNexus
11.12.1 AppNexus Company Detail
11.12.2 AppNexus Business Overview
11.12.3 AppNexus Ad Tech Software Introduction
11.12.4 AppNexus Revenue in Ad Tech Software Business (2019-2024)
11.12.5 AppNexus Recent Development
11.13 Quantcast
11.13.1 Quantcast Company Detail
11.13.2 Quantcast Business Overview
11.13.3 Quantcast Ad Tech Software Introduction
11.13.4 Quantcast Revenue in Ad Tech Software Business (2019-2024)
11.13.5 Quantcast Recent Development
11.14 Centro
11.14.1 Centro Company Detail
11.14.2 Centro Business Overview
11.14.3 Centro Ad Tech Software Introduction
11.14.4 Centro Revenue in Ad Tech Software Business (2019-2024)
11.14.5 Centro Recent Development
11.15 Xaxis
11.15.1 Xaxis Company Detail
11.15.2 Xaxis Business Overview
11.15.3 Xaxis Ad Tech Software Introduction
11.15.4 Xaxis Revenue in Ad Tech Software Business (2019-2024)
11.15.5 Xaxis Recent Development
11.16 Sizmek
11.16.1 Sizmek Company Detail
11.16.2 Sizmek Business Overview
11.16.3 Sizmek Ad Tech Software Introduction
11.16.4 Sizmek Revenue in Ad Tech Software Business (2019-2024)
11.16.5 Sizmek Recent Development
11.17 FlashTalking
11.17.1 FlashTalking Company Detail
11.17.2 FlashTalking Business Overview
11.17.3 FlashTalking Ad Tech Software Introduction
11.17.4 FlashTalking Revenue in Ad Tech Software Business (2019-2024)
11.17.5 FlashTalking Recent Development
11.18 Visto
11.18.1 Visto Company Detail
11.18.2 Visto Business Overview
11.18.3 Visto Ad Tech Software Introduction
11.18.4 Visto Revenue in Ad Tech Software Business (2019-2024)
11.18.5 Visto Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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