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Global Advertising Management Platform Market Research Report 2024
Synopsis
Advertising Management Platform is a type of software that helps advertisers to manage their digital advertising campaigns across various channels and formats. It provides features such as campaign planning, media buying, ad creation, targeting, optimization, analytics, and reporting. Advertising Management Platform enables advertisers to reach their target audiences, measure the performance of their ads, and optimize their return on ad spend.
The global Advertising Management Platform market was valued at US$ 2412 million in 2023 and is anticipated to reach US$ 4319.5 million by 2030, witnessing a CAGR of 8.6% during the forecast period 2024-2030.
The industry trend of Advertising Management Platform is expected to be positive and growing in the coming years. The drivers of this growth include increasing demand for online advertising, rising adoption of cloud computing and SaaS models, growing complexity and scale of digital advertising campaigns, and enhancing customer satisfaction and retention. The report also identifies some of the challenges and opportunities for the market, such as data privacy and security issues, regional variations, and technological innovations.
This report aims to provide a comprehensive presentation of the global market for Advertising Management Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Advertising Management Platform.
Report Scope
The Advertising Management Platform market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Advertising Management Platform market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Advertising Management Platform companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Google
Celtra
Bannerflow
Adobe
RhythmOne
Sizmek
Adform
Thunder
SteelHouse
Flashtalking
Snapchat (Flite)
Mediawide
Balihoo
Mixpo
Bannersnack
Bonzai
Marin Software
Segment by Type
Publishers and Brands
Marketers and Agencies
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Advertising Management Platform companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Advertising Management Platform is a type of software that helps advertisers to manage their digital advertising campaigns across various channels and formats. It provides features such as campaign planning, media buying, ad creation, targeting, optimization, analytics, and reporting. Advertising Management Platform enables advertisers to reach their target audiences, measure the performance of their ads, and optimize their return on ad spend.
The global Advertising Management Platform market was valued at US$ 2412 million in 2023 and is anticipated to reach US$ 4319.5 million by 2030, witnessing a CAGR of 8.6% during the forecast period 2024-2030.
The industry trend of Advertising Management Platform is expected to be positive and growing in the coming years. The drivers of this growth include increasing demand for online advertising, rising adoption of cloud computing and SaaS models, growing complexity and scale of digital advertising campaigns, and enhancing customer satisfaction and retention. The report also identifies some of the challenges and opportunities for the market, such as data privacy and security issues, regional variations, and technological innovations.
This report aims to provide a comprehensive presentation of the global market for Advertising Management Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Advertising Management Platform.
Report Scope
The Advertising Management Platform market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Advertising Management Platform market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Advertising Management Platform companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Celtra
Bannerflow
Adobe
RhythmOne
Sizmek
Adform
Thunder
SteelHouse
Flashtalking
Snapchat (Flite)
Mediawide
Balihoo
Mixpo
Bannersnack
Bonzai
Marin Software
Segment by Type
Publishers and Brands
Marketers and Agencies
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Advertising Management Platform companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Advertising Management Platform Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Publishers and Brands
1.2.3 Marketers and Agencies
1.3 Market by Application
1.3.1 Global Advertising Management Platform Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Advertising Management Platform Market Perspective (2019-2030)
2.2 Advertising Management Platform Growth Trends by Region
2.2.1 Global Advertising Management Platform Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Advertising Management Platform Historic Market Size by Region (2019-2024)
2.2.3 Advertising Management Platform Forecasted Market Size by Region (2025-2030)
2.3 Advertising Management Platform Market Dynamics
2.3.1 Advertising Management Platform Industry Trends
2.3.2 Advertising Management Platform Market Drivers
2.3.3 Advertising Management Platform Market Challenges
2.3.4 Advertising Management Platform Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Advertising Management Platform Players by Revenue
3.1.1 Global Top Advertising Management Platform Players by Revenue (2019-2024)
3.1.2 Global Advertising Management Platform Revenue Market Share by Players (2019-2024)
3.2 Global Advertising Management Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Advertising Management Platform Revenue
3.4 Global Advertising Management Platform Market Concentration Ratio
3.4.1 Global Advertising Management Platform Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Advertising Management Platform Revenue in 2023
3.5 Advertising Management Platform Key Players Head office and Area Served
3.6 Key Players Advertising Management Platform Product Solution and Service
3.7 Date of Enter into Advertising Management Platform Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Advertising Management Platform Breakdown Data by Type
4.1 Global Advertising Management Platform Historic Market Size by Type (2019-2024)
4.2 Global Advertising Management Platform Forecasted Market Size by Type (2025-2030)
5 Advertising Management Platform Breakdown Data by Application
5.1 Global Advertising Management Platform Historic Market Size by Application (2019-2024)
5.2 Global Advertising Management Platform Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Advertising Management Platform Market Size (2019-2030)
6.2 North America Advertising Management Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Advertising Management Platform Market Size by Country (2019-2024)
6.4 North America Advertising Management Platform Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Advertising Management Platform Market Size (2019-2030)
7.2 Europe Advertising Management Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Advertising Management Platform Market Size by Country (2019-2024)
7.4 Europe Advertising Management Platform Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Advertising Management Platform Market Size (2019-2030)
8.2 Asia-Pacific Advertising Management Platform Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Advertising Management Platform Market Size by Region (2019-2024)
8.4 Asia-Pacific Advertising Management Platform Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Advertising Management Platform Market Size (2019-2030)
9.2 Latin America Advertising Management Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Advertising Management Platform Market Size by Country (2019-2024)
9.4 Latin America Advertising Management Platform Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Advertising Management Platform Market Size (2019-2030)
10.2 Middle East & Africa Advertising Management Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Advertising Management Platform Market Size by Country (2019-2024)
10.4 Middle East & Africa Advertising Management Platform Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Google
11.1.1 Google Company Detail
11.1.2 Google Business Overview
11.1.3 Google Advertising Management Platform Introduction
11.1.4 Google Revenue in Advertising Management Platform Business (2019-2024)
11.1.5 Google Recent Development
11.2 Celtra
11.2.1 Celtra Company Detail
11.2.2 Celtra Business Overview
11.2.3 Celtra Advertising Management Platform Introduction
11.2.4 Celtra Revenue in Advertising Management Platform Business (2019-2024)
11.2.5 Celtra Recent Development
11.3 Bannerflow
11.3.1 Bannerflow Company Detail
11.3.2 Bannerflow Business Overview
11.3.3 Bannerflow Advertising Management Platform Introduction
11.3.4 Bannerflow Revenue in Advertising Management Platform Business (2019-2024)
11.3.5 Bannerflow Recent Development
11.4 Adobe
11.4.1 Adobe Company Detail
11.4.2 Adobe Business Overview
11.4.3 Adobe Advertising Management Platform Introduction
11.4.4 Adobe Revenue in Advertising Management Platform Business (2019-2024)
11.4.5 Adobe Recent Development
11.5 RhythmOne
11.5.1 RhythmOne Company Detail
11.5.2 RhythmOne Business Overview
11.5.3 RhythmOne Advertising Management Platform Introduction
11.5.4 RhythmOne Revenue in Advertising Management Platform Business (2019-2024)
11.5.5 RhythmOne Recent Development
11.6 Sizmek
11.6.1 Sizmek Company Detail
11.6.2 Sizmek Business Overview
11.6.3 Sizmek Advertising Management Platform Introduction
11.6.4 Sizmek Revenue in Advertising Management Platform Business (2019-2024)
11.6.5 Sizmek Recent Development
11.7 Adform
11.7.1 Adform Company Detail
11.7.2 Adform Business Overview
11.7.3 Adform Advertising Management Platform Introduction
11.7.4 Adform Revenue in Advertising Management Platform Business (2019-2024)
11.7.5 Adform Recent Development
11.8 Thunder
11.8.1 Thunder Company Detail
11.8.2 Thunder Business Overview
11.8.3 Thunder Advertising Management Platform Introduction
11.8.4 Thunder Revenue in Advertising Management Platform Business (2019-2024)
11.8.5 Thunder Recent Development
11.9 SteelHouse
11.9.1 SteelHouse Company Detail
11.9.2 SteelHouse Business Overview
11.9.3 SteelHouse Advertising Management Platform Introduction
11.9.4 SteelHouse Revenue in Advertising Management Platform Business (2019-2024)
11.9.5 SteelHouse Recent Development
11.10 Flashtalking
11.10.1 Flashtalking Company Detail
11.10.2 Flashtalking Business Overview
11.10.3 Flashtalking Advertising Management Platform Introduction
11.10.4 Flashtalking Revenue in Advertising Management Platform Business (2019-2024)
11.10.5 Flashtalking Recent Development
11.11 Snapchat (Flite)
11.11.1 Snapchat (Flite) Company Detail
11.11.2 Snapchat (Flite) Business Overview
11.11.3 Snapchat (Flite) Advertising Management Platform Introduction
11.11.4 Snapchat (Flite) Revenue in Advertising Management Platform Business (2019-2024)
11.11.5 Snapchat (Flite) Recent Development
11.12 Mediawide
11.12.1 Mediawide Company Detail
11.12.2 Mediawide Business Overview
11.12.3 Mediawide Advertising Management Platform Introduction
11.12.4 Mediawide Revenue in Advertising Management Platform Business (2019-2024)
11.12.5 Mediawide Recent Development
11.13 Balihoo
11.13.1 Balihoo Company Detail
11.13.2 Balihoo Business Overview
11.13.3 Balihoo Advertising Management Platform Introduction
11.13.4 Balihoo Revenue in Advertising Management Platform Business (2019-2024)
11.13.5 Balihoo Recent Development
11.14 Mixpo
11.14.1 Mixpo Company Detail
11.14.2 Mixpo Business Overview
11.14.3 Mixpo Advertising Management Platform Introduction
11.14.4 Mixpo Revenue in Advertising Management Platform Business (2019-2024)
11.14.5 Mixpo Recent Development
11.15 Bannersnack
11.15.1 Bannersnack Company Detail
11.15.2 Bannersnack Business Overview
11.15.3 Bannersnack Advertising Management Platform Introduction
11.15.4 Bannersnack Revenue in Advertising Management Platform Business (2019-2024)
11.15.5 Bannersnack Recent Development
11.16 Bonzai
11.16.1 Bonzai Company Detail
11.16.2 Bonzai Business Overview
11.16.3 Bonzai Advertising Management Platform Introduction
11.16.4 Bonzai Revenue in Advertising Management Platform Business (2019-2024)
11.16.5 Bonzai Recent Development
11.17 Marin Software
11.17.1 Marin Software Company Detail
11.17.2 Marin Software Business Overview
11.17.3 Marin Software Advertising Management Platform Introduction
11.17.4 Marin Software Revenue in Advertising Management Platform Business (2019-2024)
11.17.5 Marin Software Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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