The Market Reports
Call: +1-631-407-1315 / +91-750-729-1479
Email: sales@themarketreports.com
Global Advertising Market Research Report 2024
Synopsis
The global Advertising market was valued at US$ 211560 million in 2023 and is anticipated to reach US$ 316780 million by 2030, witnessing a CAGR of 5.9% during the forecast period 2024-2030.
The major players in global of advertising market include Interpublic Group, WPP and Omnicom. The top three players occupy about 15% shares of the global market. Internet advertising is the main type, with a share about 52%. Food and beverage is the main application, which holds a share about 22%.
This report aims to provide a comprehensive presentation of the global market for Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Advertising.
Report Scope
The Advertising market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Advertising market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Advertising companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
WPP
Interpublic Group
Omnicom
蓝色光标集团
PublicisGroupe
利欧数字
Dentsu Inc
Hakuhodo
广东省广告集团股份有限公司
Havas Group (Vivendi)
华扬联众
引力传媒
ADK Holdings Inc. (Bain Capital)
思美传媒
派瑞威行（浙文互联集团）
因赛集团
三人行传媒集团
福石控股
广东广州日报传媒
北京巴士传媒
中视传媒
博瑞传播
分众传媒
Segment by Type
TV Advertising
Newspaper Advertising
Outdoor Advertising
Radio Advertising
Internet Advertising
Other
Segment by Application
Food and Beverage
Auto Industry
Healthcare
Consumer Good
Travel
Education
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Advertising companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
The global Advertising market was valued at US$ 211560 million in 2023 and is anticipated to reach US$ 316780 million by 2030, witnessing a CAGR of 5.9% during the forecast period 2024-2030.
The major players in global of advertising market include Interpublic Group, WPP and Omnicom. The top three players occupy about 15% shares of the global market. Internet advertising is the main type, with a share about 52%. Food and beverage is the main application, which holds a share about 22%.
This report aims to provide a comprehensive presentation of the global market for Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Advertising.
Report Scope
The Advertising market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Advertising market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Advertising companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
WPP
Interpublic Group
Omnicom
蓝色光标集团
PublicisGroupe
利欧数字
Dentsu Inc
Hakuhodo
广东省广告集团股份有限公司
Havas Group (Vivendi)
华扬联众
引力传媒
ADK Holdings Inc. (Bain Capital)
思美传媒
派瑞威行（浙文互联集团）
因赛集团
三人行传媒集团
福石控股
广东广州日报传媒
北京巴士传媒
中视传媒
博瑞传播
分众传媒
Segment by Type
TV Advertising
Newspaper Advertising
Outdoor Advertising
Radio Advertising
Internet Advertising
Other
Segment by Application
Food and Beverage
Auto Industry
Healthcare
Consumer Good
Travel
Education
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Advertising companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Advertising Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 TV Advertising
1.2.3 Newspaper Advertising
1.2.4 Outdoor Advertising
1.2.5 Radio Advertising
1.2.6 Internet Advertising
1.2.7 Other
1.3 Market by Application
1.3.1 Global Advertising Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Food and Beverage
1.3.3 Auto Industry
1.3.4 Healthcare
1.3.5 Consumer Good
1.3.6 Travel
1.3.7 Education
1.3.8 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Advertising Market Perspective (2019-2030)
2.2 Advertising Growth Trends by Region
2.2.1 Global Advertising Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Advertising Historic Market Size by Region (2019-2024)
2.2.3 Advertising Forecasted Market Size by Region (2025-2030)
2.3 Advertising Market Dynamics
2.3.1 Advertising Industry Trends
2.3.2 Advertising Market Drivers
2.3.3 Advertising Market Challenges
2.3.4 Advertising Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Advertising Players by Revenue
3.1.1 Global Top Advertising Players by Revenue (2019-2024)
3.1.2 Global Advertising Revenue Market Share by Players (2019-2024)
3.2 Global Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Advertising Revenue
3.4 Global Advertising Market Concentration Ratio
3.4.1 Global Advertising Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Advertising Revenue in 2023
3.5 Advertising Key Players Head office and Area Served
3.6 Key Players Advertising Product Solution and Service
3.7 Date of Enter into Advertising Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Advertising Breakdown Data by Type
4.1 Global Advertising Historic Market Size by Type (2019-2024)
4.2 Global Advertising Forecasted Market Size by Type (2025-2030)
5 Advertising Breakdown Data by Application
5.1 Global Advertising Historic Market Size by Application (2019-2024)
5.2 Global Advertising Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Advertising Market Size (2019-2030)
6.2 North America Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Advertising Market Size by Country (2019-2024)
6.4 North America Advertising Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Advertising Market Size (2019-2030)
7.2 Europe Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Advertising Market Size by Country (2019-2024)
7.4 Europe Advertising Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Advertising Market Size (2019-2030)
8.2 Asia-Pacific Advertising Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Advertising Market Size by Region (2019-2024)
8.4 Asia-Pacific Advertising Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Advertising Market Size (2019-2030)
9.2 Latin America Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Advertising Market Size by Country (2019-2024)
9.4 Latin America Advertising Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Advertising Market Size (2019-2030)
10.2 Middle East & Africa Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Advertising Market Size by Country (2019-2024)
10.4 Middle East & Africa Advertising Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 WPP
11.1.1 WPP Company Detail
11.1.2 WPP Business Overview
11.1.3 WPP Advertising Introduction
11.1.4 WPP Revenue in Advertising Business (2019-2024)
11.1.5 WPP Recent Development
11.2 Interpublic Group
11.2.1 Interpublic Group Company Detail
11.2.2 Interpublic Group Business Overview
11.2.3 Interpublic Group Advertising Introduction
11.2.4 Interpublic Group Revenue in Advertising Business (2019-2024)
11.2.5 Interpublic Group Recent Development
11.3 Omnicom
11.3.1 Omnicom Company Detail
11.3.2 Omnicom Business Overview
11.3.3 Omnicom Advertising Introduction
11.3.4 Omnicom Revenue in Advertising Business (2019-2024)
11.3.5 Omnicom Recent Development
11.4 蓝色光标集团
11.4.1 蓝色光标集团 Company Detail
11.4.2 蓝色光标集团 Business Overview
11.4.3 蓝色光标集团 Advertising Introduction
11.4.4 蓝色光标集团 Revenue in Advertising Business (2019-2024)
11.4.5 蓝色光标集团 Recent Development
11.5 PublicisGroupe
11.5.1 PublicisGroupe Company Detail
11.5.2 PublicisGroupe Business Overview
11.5.3 PublicisGroupe Advertising Introduction
11.5.4 PublicisGroupe Revenue in Advertising Business (2019-2024)
11.5.5 PublicisGroupe Recent Development
11.6 利欧数字
11.6.1 利欧数字 Company Detail
11.6.2 利欧数字 Business Overview
11.6.3 利欧数字 Advertising Introduction
11.6.4 利欧数字 Revenue in Advertising Business (2019-2024)
11.6.5 利欧数字 Recent Development
11.7 Dentsu Inc
11.7.1 Dentsu Inc Company Detail
11.7.2 Dentsu Inc Business Overview
11.7.3 Dentsu Inc Advertising Introduction
11.7.4 Dentsu Inc Revenue in Advertising Business (2019-2024)
11.7.5 Dentsu Inc Recent Development
11.8 Hakuhodo
11.8.1 Hakuhodo Company Detail
11.8.2 Hakuhodo Business Overview
11.8.3 Hakuhodo Advertising Introduction
11.8.4 Hakuhodo Revenue in Advertising Business (2019-2024)
11.8.5 Hakuhodo Recent Development
11.9 广东省广告集团股份有限公司
11.9.1 广东省广告集团股份有限公司 Company Detail
11.9.2 广东省广告集团股份有限公司 Business Overview
11.9.3 广东省广告集团股份有限公司 Advertising Introduction
11.9.4 广东省广告集团股份有限公司 Revenue in Advertising Business (2019-2024)
11.9.5 广东省广告集团股份有限公司 Recent Development
11.10 Havas Group (Vivendi)
11.10.1 Havas Group (Vivendi) Company Detail
11.10.2 Havas Group (Vivendi) Business Overview
11.10.3 Havas Group (Vivendi) Advertising Introduction
11.10.4 Havas Group (Vivendi) Revenue in Advertising Business (2019-2024)
11.10.5 Havas Group (Vivendi) Recent Development
11.11 华扬联众
11.11.1 华扬联众 Company Detail
11.11.2 华扬联众 Business Overview
11.11.3 华扬联众 Advertising Introduction
11.11.4 华扬联众 Revenue in Advertising Business (2019-2024)
11.11.5 华扬联众 Recent Development
11.12 引力传媒
11.12.1 引力传媒 Company Detail
11.12.2 引力传媒 Business Overview
11.12.3 引力传媒 Advertising Introduction
11.12.4 引力传媒 Revenue in Advertising Business (2019-2024)
11.12.5 引力传媒 Recent Development
11.13 ADK Holdings Inc. (Bain Capital)
11.13.1 ADK Holdings Inc. (Bain Capital) Company Detail
11.13.2 ADK Holdings Inc. (Bain Capital) Business Overview
11.13.3 ADK Holdings Inc. (Bain Capital) Advertising Introduction
11.13.4 ADK Holdings Inc. (Bain Capital) Revenue in Advertising Business (2019-2024)
11.13.5 ADK Holdings Inc. (Bain Capital) Recent Development
11.14 思美传媒
11.14.1 思美传媒 Company Detail
11.14.2 思美传媒 Business Overview
11.14.3 思美传媒 Advertising Introduction
11.14.4 思美传媒 Revenue in Advertising Business (2019-2024)
11.14.5 思美传媒 Recent Development
11.15 派瑞威行（浙文互联集团）
11.15.1 派瑞威行（浙文互联集团） Company Detail
11.15.2 派瑞威行（浙文互联集团） Business Overview
11.15.3 派瑞威行（浙文互联集团） Advertising Introduction
11.15.4 派瑞威行（浙文互联集团） Revenue in Advertising Business (2019-2024)
11.15.5 派瑞威行（浙文互联集团） Recent Development
11.16 因赛集团
11.16.1 因赛集团 Company Detail
11.16.2 因赛集团 Business Overview
11.16.3 因赛集团 Advertising Introduction
11.16.4 因赛集团 Revenue in Advertising Business (2019-2024)
11.16.5 因赛集团 Recent Development
11.17 三人行传媒集团
11.17.1 三人行传媒集团 Company Detail
11.17.2 三人行传媒集团 Business Overview
11.17.3 三人行传媒集团 Advertising Introduction
11.17.4 三人行传媒集团 Revenue in Advertising Business (2019-2024)
11.17.5 三人行传媒集团 Recent Development
11.18 福石控股
11.18.1 福石控股 Company Detail
11.18.2 福石控股 Business Overview
11.18.3 福石控股 Advertising Introduction
11.18.4 福石控股 Revenue in Advertising Business (2019-2024)
11.18.5 福石控股 Recent Development
11.19 广东广州日报传媒
11.19.1 广东广州日报传媒 Company Detail
11.19.2 广东广州日报传媒 Business Overview
11.19.3 广东广州日报传媒 Advertising Introduction
11.19.4 广东广州日报传媒 Revenue in Advertising Business (2019-2024)
11.19.5 广东广州日报传媒 Recent Development
11.20 北京巴士传媒
11.20.1 北京巴士传媒 Company Detail
11.20.2 北京巴士传媒 Business Overview
11.20.3 北京巴士传媒 Advertising Introduction
11.20.4 北京巴士传媒 Revenue in Advertising Business (2019-2024)
11.20.5 北京巴士传媒 Recent Development
11.21 中视传媒
11.21.1 中视传媒 Company Detail
11.21.2 中视传媒 Business Overview
11.21.3 中视传媒 Advertising Introduction
11.21.4 中视传媒 Revenue in Advertising Business (2019-2024)
11.21.5 中视传媒 Recent Development
11.22 博瑞传播
11.22.1 博瑞传播 Company Detail
11.22.2 博瑞传播 Business Overview
11.22.3 博瑞传播 Advertising Introduction
11.22.4 博瑞传播 Revenue in Advertising Business (2019-2024)
11.22.5 博瑞传播 Recent Development
11.23 分众传媒
11.23.1 分众传媒 Company Detail
11.23.2 分众传媒 Business Overview
11.23.3 分众传媒 Advertising Introduction
11.23.4 分众传媒 Revenue in Advertising Business (2019-2024)
11.23.5 分众传媒 Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
Why ‘The Market Reports’
In Business:
Pre Sales Support:
Post Sales Support:
Turn Around Time:
Clients Served:
Clients Assisted:
Client Types:
Payment:
- Accept global payments [Credit Card / PayPal / Wire Transfer]
- Accept local payments in South Korea, Germany, China and India [Can pay in local currency]
Latest IT & Electronics Market Reports
Payments Accepted From
Connect with us at
Complete Secure Website
