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Global App Store Optimization Software Market Research Report 2024
Synopsis
App Store Optimization (ASO) is the process of optimizing a mobile app’s marketing copy (keywords, title, icon, screenshots, description, etc.) to rank it higher on app stores and is often described as app store SEO. ASO (App Store Optimization) is a strategy used to boost an app’s installs, conversion rate, visibility and ranking on various app store platforms. A properly executed ASO strategy can significantly boost app revenue and reduce user acquisition costs.
The global App Store Optimization Software market was valued at US$ 401.8 million in 2023 and is anticipated to reach US$ 934 million by 2030, witnessing a CAGR of 12.5% during the forecast period 2024-2030.
The global top five players of App Store Optimization (ASO) Tools account for about 50% of the market share, including App Annie, Moburst, AppFollow, SensorTower and Gummicube. App Store Intelligence Tools are the main type of products. At present, the most important application is application market research, with a share of 60%.
This report aims to provide a comprehensive presentation of the global market for App Store Optimization Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding App Store Optimization Software.
Report Scope
The App Store Optimization Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global App Store Optimization Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the App Store Optimization Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Gummicube
App Annie
App Radar
Lab Cave
PreApps
Tune
Appfigures
SensorTower
StoreMaven
TheTool
AppTopia
PrioriData
ASODesk
AppCodes
Mobile Action
AppTweak
SearchMan
Keyword Tool
appScatter
SplitMetrics
Reflection.io
RankMyApps
Segment by Type
Data Platforms
Keyword Trackers
Ranking Optimizing
Segment by Application
lifestyle
Social Media
Utilities
Gaming and Entertainment
News and Information
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of App Store Optimization Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
App Store Optimization (ASO) is the process of optimizing a mobile app’s marketing copy (keywords, title, icon, screenshots, description, etc.) to rank it higher on app stores and is often described as app store SEO. ASO (App Store Optimization) is a strategy used to boost an app’s installs, conversion rate, visibility and ranking on various app store platforms. A properly executed ASO strategy can significantly boost app revenue and reduce user acquisition costs.
The global App Store Optimization Software market was valued at US$ 401.8 million in 2023 and is anticipated to reach US$ 934 million by 2030, witnessing a CAGR of 12.5% during the forecast period 2024-2030.
The global top five players of App Store Optimization (ASO) Tools account for about 50% of the market share, including App Annie, Moburst, AppFollow, SensorTower and Gummicube. App Store Intelligence Tools are the main type of products. At present, the most important application is application market research, with a share of 60%.
This report aims to provide a comprehensive presentation of the global market for App Store Optimization Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding App Store Optimization Software.
Report Scope
The App Store Optimization Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global App Store Optimization Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the App Store Optimization Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Gummicube
App Annie
App Radar
Lab Cave
PreApps
Tune
Appfigures
SensorTower
StoreMaven
TheTool
AppTopia
PrioriData
ASODesk
AppCodes
Mobile Action
AppTweak
SearchMan
Keyword Tool
appScatter
SplitMetrics
Reflection.io
RankMyApps
Segment by Type
Data Platforms
Keyword Trackers
Ranking Optimizing
Segment by Application
lifestyle
Social Media
Utilities
Gaming and Entertainment
News and Information
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of App Store Optimization Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global App Store Optimization Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Data Platforms
1.2.3 Keyword Trackers
1.2.4 Ranking Optimizing
1.3 Market by Application
1.3.1 Global App Store Optimization Software Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 lifestyle
1.3.3 Social Media
1.3.4 Utilities
1.3.5 Gaming and Entertainment
1.3.6 News and Information
1.3.7 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global App Store Optimization Software Market Perspective (2019-2030)
2.2 App Store Optimization Software Growth Trends by Region
2.2.1 Global App Store Optimization Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 App Store Optimization Software Historic Market Size by Region (2019-2024)
2.2.3 App Store Optimization Software Forecasted Market Size by Region (2025-2030)
2.3 App Store Optimization Software Market Dynamics
2.3.1 App Store Optimization Software Industry Trends
2.3.2 App Store Optimization Software Market Drivers
2.3.3 App Store Optimization Software Market Challenges
2.3.4 App Store Optimization Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top App Store Optimization Software Players by Revenue
3.1.1 Global Top App Store Optimization Software Players by Revenue (2019-2024)
3.1.2 Global App Store Optimization Software Revenue Market Share by Players (2019-2024)
3.2 Global App Store Optimization Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by App Store Optimization Software Revenue
3.4 Global App Store Optimization Software Market Concentration Ratio
3.4.1 Global App Store Optimization Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by App Store Optimization Software Revenue in 2023
3.5 App Store Optimization Software Key Players Head office and Area Served
3.6 Key Players App Store Optimization Software Product Solution and Service
3.7 Date of Enter into App Store Optimization Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 App Store Optimization Software Breakdown Data by Type
4.1 Global App Store Optimization Software Historic Market Size by Type (2019-2024)
4.2 Global App Store Optimization Software Forecasted Market Size by Type (2025-2030)
5 App Store Optimization Software Breakdown Data by Application
5.1 Global App Store Optimization Software Historic Market Size by Application (2019-2024)
5.2 Global App Store Optimization Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America App Store Optimization Software Market Size (2019-2030)
6.2 North America App Store Optimization Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America App Store Optimization Software Market Size by Country (2019-2024)
6.4 North America App Store Optimization Software Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe App Store Optimization Software Market Size (2019-2030)
7.2 Europe App Store Optimization Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe App Store Optimization Software Market Size by Country (2019-2024)
7.4 Europe App Store Optimization Software Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific App Store Optimization Software Market Size (2019-2030)
8.2 Asia-Pacific App Store Optimization Software Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific App Store Optimization Software Market Size by Region (2019-2024)
8.4 Asia-Pacific App Store Optimization Software Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America App Store Optimization Software Market Size (2019-2030)
9.2 Latin America App Store Optimization Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America App Store Optimization Software Market Size by Country (2019-2024)
9.4 Latin America App Store Optimization Software Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa App Store Optimization Software Market Size (2019-2030)
10.2 Middle East & Africa App Store Optimization Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa App Store Optimization Software Market Size by Country (2019-2024)
10.4 Middle East & Africa App Store Optimization Software Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Gummicube
11.1.1 Gummicube Company Detail
11.1.2 Gummicube Business Overview
11.1.3 Gummicube App Store Optimization Software Introduction
11.1.4 Gummicube Revenue in App Store Optimization Software Business (2019-2024)
11.1.5 Gummicube Recent Development
11.2 App Annie
11.2.1 App Annie Company Detail
11.2.2 App Annie Business Overview
11.2.3 App Annie App Store Optimization Software Introduction
11.2.4 App Annie Revenue in App Store Optimization Software Business (2019-2024)
11.2.5 App Annie Recent Development
11.3 App Radar
11.3.1 App Radar Company Detail
11.3.2 App Radar Business Overview
11.3.3 App Radar App Store Optimization Software Introduction
11.3.4 App Radar Revenue in App Store Optimization Software Business (2019-2024)
11.3.5 App Radar Recent Development
11.4 Lab Cave
11.4.1 Lab Cave Company Detail
11.4.2 Lab Cave Business Overview
11.4.3 Lab Cave App Store Optimization Software Introduction
11.4.4 Lab Cave Revenue in App Store Optimization Software Business (2019-2024)
11.4.5 Lab Cave Recent Development
11.5 PreApps
11.5.1 PreApps Company Detail
11.5.2 PreApps Business Overview
11.5.3 PreApps App Store Optimization Software Introduction
11.5.4 PreApps Revenue in App Store Optimization Software Business (2019-2024)
11.5.5 PreApps Recent Development
11.6 Tune
11.6.1 Tune Company Detail
11.6.2 Tune Business Overview
11.6.3 Tune App Store Optimization Software Introduction
11.6.4 Tune Revenue in App Store Optimization Software Business (2019-2024)
11.6.5 Tune Recent Development
11.7 Appfigures
11.7.1 Appfigures Company Detail
11.7.2 Appfigures Business Overview
11.7.3 Appfigures App Store Optimization Software Introduction
11.7.4 Appfigures Revenue in App Store Optimization Software Business (2019-2024)
11.7.5 Appfigures Recent Development
11.8 SensorTower
11.8.1 SensorTower Company Detail
11.8.2 SensorTower Business Overview
11.8.3 SensorTower App Store Optimization Software Introduction
11.8.4 SensorTower Revenue in App Store Optimization Software Business (2019-2024)
11.8.5 SensorTower Recent Development
11.9 StoreMaven
11.9.1 StoreMaven Company Detail
11.9.2 StoreMaven Business Overview
11.9.3 StoreMaven App Store Optimization Software Introduction
11.9.4 StoreMaven Revenue in App Store Optimization Software Business (2019-2024)
11.9.5 StoreMaven Recent Development
11.10 TheTool
11.10.1 TheTool Company Detail
11.10.2 TheTool Business Overview
11.10.3 TheTool App Store Optimization Software Introduction
11.10.4 TheTool Revenue in App Store Optimization Software Business (2019-2024)
11.10.5 TheTool Recent Development
11.11 AppTopia
11.11.1 AppTopia Company Detail
11.11.2 AppTopia Business Overview
11.11.3 AppTopia App Store Optimization Software Introduction
11.11.4 AppTopia Revenue in App Store Optimization Software Business (2019-2024)
11.11.5 AppTopia Recent Development
11.12 PrioriData
11.12.1 PrioriData Company Detail
11.12.2 PrioriData Business Overview
11.12.3 PrioriData App Store Optimization Software Introduction
11.12.4 PrioriData Revenue in App Store Optimization Software Business (2019-2024)
11.12.5 PrioriData Recent Development
11.13 ASODesk
11.13.1 ASODesk Company Detail
11.13.2 ASODesk Business Overview
11.13.3 ASODesk App Store Optimization Software Introduction
11.13.4 ASODesk Revenue in App Store Optimization Software Business (2019-2024)
11.13.5 ASODesk Recent Development
11.14 AppCodes
11.14.1 AppCodes Company Detail
11.14.2 AppCodes Business Overview
11.14.3 AppCodes App Store Optimization Software Introduction
11.14.4 AppCodes Revenue in App Store Optimization Software Business (2019-2024)
11.14.5 AppCodes Recent Development
11.15 Mobile Action
11.15.1 Mobile Action Company Detail
11.15.2 Mobile Action Business Overview
11.15.3 Mobile Action App Store Optimization Software Introduction
11.15.4 Mobile Action Revenue in App Store Optimization Software Business (2019-2024)
11.15.5 Mobile Action Recent Development
11.16 AppTweak
11.16.1 AppTweak Company Detail
11.16.2 AppTweak Business Overview
11.16.3 AppTweak App Store Optimization Software Introduction
11.16.4 AppTweak Revenue in App Store Optimization Software Business (2019-2024)
11.16.5 AppTweak Recent Development
11.17 SearchMan
11.17.1 SearchMan Company Detail
11.17.2 SearchMan Business Overview
11.17.3 SearchMan App Store Optimization Software Introduction
11.17.4 SearchMan Revenue in App Store Optimization Software Business (2019-2024)
11.17.5 SearchMan Recent Development
11.18 Keyword Tool
11.18.1 Keyword Tool Company Detail
11.18.2 Keyword Tool Business Overview
11.18.3 Keyword Tool App Store Optimization Software Introduction
11.18.4 Keyword Tool Revenue in App Store Optimization Software Business (2019-2024)
11.18.5 Keyword Tool Recent Development
11.19 appScatter
11.19.1 appScatter Company Detail
11.19.2 appScatter Business Overview
11.19.3 appScatter App Store Optimization Software Introduction
11.19.4 appScatter Revenue in App Store Optimization Software Business (2019-2024)
11.19.5 appScatter Recent Development
11.20 SplitMetrics
11.20.1 SplitMetrics Company Detail
11.20.2 SplitMetrics Business Overview
11.20.3 SplitMetrics App Store Optimization Software Introduction
11.20.4 SplitMetrics Revenue in App Store Optimization Software Business (2019-2024)
11.20.5 SplitMetrics Recent Development
11.21 Reflection.io
11.21.1 Reflection.io Company Detail
11.21.2 Reflection.io Business Overview
11.21.3 Reflection.io App Store Optimization Software Introduction
11.21.4 Reflection.io Revenue in App Store Optimization Software Business (2019-2024)
11.21.5 Reflection.io Recent Development
11.22 RankMyApps
11.22.1 RankMyApps Company Detail
11.22.2 RankMyApps Business Overview
11.22.3 RankMyApps App Store Optimization Software Introduction
11.22.4 RankMyApps Revenue in App Store Optimization Software Business (2019-2024)
11.22.5 RankMyApps Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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