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Synopsis
Augmented reality (AR) in retail refers to a technology that enables integration of digital information with the users environment in real time through devices such as smartphone or tablet. The need to provide enhanced customer experience, increase in internet penetration, and rise in IoT spending fuel the demand for augmented reality in the retail market.
The global AR in Retail market was valued at US$ 1853.7 million in 2023 and is anticipated to reach US$ 6736.2 million by 2030, witnessing a CAGR of 20.0% during the forecast period 2024-2030.
Based on the system, there are two mainly systems of AR in Retail, including Virtual Fitting Room and Visualizing Software. And Visualizing Software is the main system for AR in Retail, and the Visualizing Based on the application, there are two mainly application s of AR in Retail, including E-commerce and Physic Stores. And E-commerce is the main application for AR in Retail, and the E-commerce reached a market size of approximately 750 million USD in 2019, with 62.58% % of global market size. AR in Retail allows companies to significantly increase online conversion rate and reduce returns rate of products. Most of AR options provide extra information and personal customization that does not only preview product but also help customers ensure that they like it. The ability to visualize a virtual representation of products in 3D, to scale and in their intended environment, enables shoppers to make better judgments, removing the need to measure and verify dimensions. Once they have made their determinations, they may either buy directly online or go to the store to complete their purchase. Not only does this eliminate a point of friction between the consumer viewing and buying the product, but it also maximizes the probability of them being satisfied with their purchase once received, decreasing the number of returned products.Software reached a market size of approximately 734 million USD in 2019, with 61.19% of global market size. Augmented reality can help online retailers significantly reduce returns by providing an engaging ‘try-before-you-buy’ digital experience. Innovative AR solutions allow customers to visualise products in real time, from the comfort of their own homes. Full 3D visualisations give the opportunity for shoppers to see how products could look in their space before they commit to purchase, reducing the temptation to order multiple items to try out before choosing one and returning the others, a practice that is increasingly common.
This report aims to provide a comprehensive presentation of the global market for AR in Retail, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding AR in Retail.
Report Scope
The AR in Retail market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global AR in Retail market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the AR in Retail companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
- PTC
- Apple
- Microsoft
- Wikitude
- DAQRI
- Zugara
- Blippar
- Marxent Labs
- Augment
- ViewAR
- Holition
- Ikea
- Sephora
- Amazon
Segment by Type
- by System
- Virtual Fitting Room
- Visualizing Software
- by Technology
- Marker-based Augmented Reality
- Marker-less Augmented Reality
Segment by Application
- E-commerce
- Physic Stores
Consumption by Region
- North America (United States, Canada)
- Europe (Germany, France, U.K., Italy, Russia)
- Asia-Pacific (China, Japan, South Korea, India, Australia, China Taiwan, Indonesia, Thailand, Malaysia)
- Latin America (Mexico, Brazil, Argentina)
- Middle East & Africa (Turkey, Saudi Arabia, UAE)
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of AR in Retail companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by System
1.2.1 Global AR in Retail Market Size Growth Rate by System: 2019 VS 2023 VS 2030
1.2.2 Virtual Fitting Room
1.2.3 Visualizing Software
1.3 Market by Application
1.3.1 Global AR in Retail Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 E-commerce
1.3.3 Physic Stores
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global AR in Retail Market Perspective (2019-2030)
2.2 AR in Retail Growth Trends by Region
2.2.1 Global AR in Retail Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 AR in Retail Historic Market Size by Region (2019-2024)
2.2.3 AR in Retail Forecasted Market Size by Region (2025-2030)
2.3 AR in Retail Market Dynamics
2.3.1 AR in Retail Industry Trends
2.3.2 AR in Retail Market Drivers
2.3.3 AR in Retail Market Challenges
2.3.4 AR in Retail Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top AR in Retail Players by Revenue
3.1.1 Global Top AR in Retail Players by Revenue (2019-2024)
3.1.2 Global AR in Retail Revenue Market Share by Players (2019-2024)
3.2 Global AR in Retail Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by AR in Retail Revenue
3.4 Global AR in Retail Market Concentration Ratio
3.4.1 Global AR in Retail Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by AR in Retail Revenue in 2023
3.5 AR in Retail Key Players Head office and Area Served
3.6 Key Players AR in Retail Product Solution and Service
3.7 Date of Enter into AR in Retail Market
3.8 Mergers & Acquisitions, Expansion Plans
4 AR in Retail Breakdown Data by Type
4.1 Global AR in Retail Historic Market Size by Type (2019-2024)
4.2 Global AR in Retail Forecasted Market Size by Type (2025-2030)
5 AR in Retail Breakdown Data by Application
5.1 Global AR in Retail Historic Market Size by Application (2019-2024)
5.2 Global AR in Retail Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America AR in Retail Market Size (2019-2030)
6.2 North America AR in Retail Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America AR in Retail Market Size by Country (2019-2024)
6.4 North America AR in Retail Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe AR in Retail Market Size (2019-2030)
7.2 Europe AR in Retail Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe AR in Retail Market Size by Country (2019-2024)
7.4 Europe AR in Retail Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific AR in Retail Market Size (2019-2030)
8.2 Asia-Pacific AR in Retail Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific AR in Retail Market Size by Region (2019-2024)
8.4 Asia-Pacific AR in Retail Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America AR in Retail Market Size (2019-2030)
9.2 Latin America AR in Retail Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America AR in Retail Market Size by Country (2019-2024)
9.4 Latin America AR in Retail Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa AR in Retail Market Size (2019-2030)
10.2 Middle East & Africa AR in Retail Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa AR in Retail Market Size by Country (2019-2024)
10.4 Middle East & Africa AR in Retail Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Google
11.1.1 Google Company Detail
11.1.2 Google Business Overview
11.1.3 Google AR in Retail Introduction
11.1.4 Google Revenue in AR in Retail Business (2019-2024)
11.1.5 Google Recent Development
11.2 PTC
11.2.1 PTC Company Detail
11.2.2 PTC Business Overview
11.2.3 PTC AR in Retail Introduction
11.2.4 PTC Revenue in AR in Retail Business (2019-2024)
11.2.5 PTC Recent Development
11.3 Apple
11.3.1 Apple Company Detail
11.3.2 Apple Business Overview
11.3.3 Apple AR in Retail Introduction
11.3.4 Apple Revenue in AR in Retail Business (2019-2024)
11.3.5 Apple Recent Development
11.4 Microsoft
11.4.1 Microsoft Company Detail
11.4.2 Microsoft Business Overview
11.4.3 Microsoft AR in Retail Introduction
11.4.4 Microsoft Revenue in AR in Retail Business (2019-2024)
11.4.5 Microsoft Recent Development
11.5 Wikitude
11.5.1 Wikitude Company Detail
11.5.2 Wikitude Business Overview
11.5.3 Wikitude AR in Retail Introduction
11.5.4 Wikitude Revenue in AR in Retail Business (2019-2024)
11.5.5 Wikitude Recent Development
11.6 DAQRI
11.6.1 DAQRI Company Detail
11.6.2 DAQRI Business Overview
11.6.3 DAQRI AR in Retail Introduction
11.6.4 DAQRI Revenue in AR in Retail Business (2019-2024)
11.6.5 DAQRI Recent Development
11.7 Zugara
11.7.1 Zugara Company Detail
11.7.2 Zugara Business Overview
11.7.3 Zugara AR in Retail Introduction
11.7.4 Zugara Revenue in AR in Retail Business (2019-2024)
11.7.5 Zugara Recent Development
11.8 Blippar
11.8.1 Blippar Company Detail
11.8.2 Blippar Business Overview
11.8.3 Blippar AR in Retail Introduction
11.8.4 Blippar Revenue in AR in Retail Business (2019-2024)
11.8.5 Blippar Recent Development
11.9 Marxent Labs
11.9.1 Marxent Labs Company Detail
11.9.2 Marxent Labs Business Overview
11.9.3 Marxent Labs AR in Retail Introduction
11.9.4 Marxent Labs Revenue in AR in Retail Business (2019-2024)
11.9.5 Marxent Labs Recent Development
11.10 Augment
11.10.1 Augment Company Detail
11.10.2 Augment Business Overview
11.10.3 Augment AR in Retail Introduction
11.10.4 Augment Revenue in AR in Retail Business (2019-2024)
11.10.5 Augment Recent Development
11.11 ViewAR
11.11.1 ViewAR Company Detail
11.11.2 ViewAR Business Overview
11.11.3 ViewAR AR in Retail Introduction
11.11.4 ViewAR Revenue in AR in Retail Business (2019-2024)
11.11.5 ViewAR Recent Development
11.12 Holition
11.12.1 Holition Company Detail
11.12.2 Holition Business Overview
11.12.3 Holition AR in Retail Introduction
11.12.4 Holition Revenue in AR in Retail Business (2019-2024)
11.12.5 Holition Recent Development
11.13 Ikea
11.13.1 Ikea Company Detail
11.13.2 Ikea Business Overview
11.13.3 Ikea AR in Retail Introduction
11.13.4 Ikea Revenue in AR in Retail Business (2019-2024)
11.13.5 Ikea Recent Development
11.14 Sephora
11.14.1 Sephora Company Detail
11.14.2 Sephora Business Overview
11.14.3 Sephora AR in Retail Introduction
11.14.4 Sephora Revenue in AR in Retail Business (2019-2024)
11.14.5 Sephora Recent Development
11.15 Amazon
11.15.1 Amazon Company Detail
11.15.2 Amazon Business Overview
11.15.3 Amazon AR in Retail Introduction
11.15.4 Amazon Revenue in AR in Retail Business (2019-2024)
11.15.5 Amazon Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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