The Market Reports
Call: +1-631-407-1315 / +91-750-729-1479
Email: sales@themarketreports.com
Synopsis
Audience analytics provide insight into the characteristics of individuals, groups, users and/or responders who were exposed or engaged with a marketer’s advertising communications.
The global Audience Analytics market was valued at US$ 3277.2 million in 2023 and is anticipated to reach US$ 5183.1 million by 2030, witnessing a CAGR of 6.7% during the forecast period 2024-2030.
North American market for Audience Analytics is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Audience Analytics is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Audience Analytics in Media and Entertainment is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Audience Analytics include Adobe, IBM, Google, Oracle, SAS, Akamai, Comscore, Cxense and Netbase Solutions, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Audience Analytics, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Audience Analytics.
Report Scope
The Audience Analytics market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Audience Analytics market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Audience Analytics companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
- Adobe
- IBM
- Oracle
- SAS
- Akamai
- Comscore
- Cxense
- Netbase Solutions
Segment by Type
- Sales and Marketing Management
- Customer Experience Management
- Competitive Intelligence
Segment by Application
- Media and Entertainment
- Retail and Consumer Goods
- Telecommunication and ITES
- Travel and Hospitality
- BFSI
- Healthcare and Life Sciences
- Manufacturing
- Others
Consumption by Region
- North America (United States, Canada)
- Europe (Germany, France, U.K., Italy, Russia)
- Asia-Pacific (China, Japan, South Korea, India, Australia, China Taiwan, Indonesia, Thailand, Malaysia)
- Latin America (Mexico, Brazil, Argentina)
- Middle East & Africa (Turkey, Saudi Arabia, UAE)
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Audience Analytics companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Audience Analytics Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Sales and Marketing Management
1.2.3 Customer Experience Management
1.2.4 Competitive Intelligence
1.3 Market by Application
1.3.1 Global Audience Analytics Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Media and Entertainment
1.3.3 Retail and Consumer Goods
1.3.4 Telecommunication and ITES
1.3.5 Travel and Hospitality
1.3.6 BFSI
1.3.7 Healthcare and Life Sciences
1.3.8 Manufacturing
1.3.9 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Audience Analytics Market Perspective (2019-2030)
2.2 Audience Analytics Growth Trends by Region
2.2.1 Global Audience Analytics Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Audience Analytics Historic Market Size by Region (2019-2024)
2.2.3 Audience Analytics Forecasted Market Size by Region (2025-2030)
2.3 Audience Analytics Market Dynamics
2.3.1 Audience Analytics Industry Trends
2.3.2 Audience Analytics Market Drivers
2.3.3 Audience Analytics Market Challenges
2.3.4 Audience Analytics Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Audience Analytics Players by Revenue
3.1.1 Global Top Audience Analytics Players by Revenue (2019-2024)
3.1.2 Global Audience Analytics Revenue Market Share by Players (2019-2024)
3.2 Global Audience Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Audience Analytics Revenue
3.4 Global Audience Analytics Market Concentration Ratio
3.4.1 Global Audience Analytics Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Audience Analytics Revenue in 2023
3.5 Audience Analytics Key Players Head office and Area Served
3.6 Key Players Audience Analytics Product Solution and Service
3.7 Date of Enter into Audience Analytics Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Audience Analytics Breakdown Data by Type
4.1 Global Audience Analytics Historic Market Size by Type (2019-2024)
4.2 Global Audience Analytics Forecasted Market Size by Type (2025-2030)
5 Audience Analytics Breakdown Data by Application
5.1 Global Audience Analytics Historic Market Size by Application (2019-2024)
5.2 Global Audience Analytics Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Audience Analytics Market Size (2019-2030)
6.2 North America Audience Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Audience Analytics Market Size by Country (2019-2024)
6.4 North America Audience Analytics Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Audience Analytics Market Size (2019-2030)
7.2 Europe Audience Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Audience Analytics Market Size by Country (2019-2024)
7.4 Europe Audience Analytics Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Audience Analytics Market Size (2019-2030)
8.2 Asia-Pacific Audience Analytics Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Audience Analytics Market Size by Region (2019-2024)
8.4 Asia-Pacific Audience Analytics Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Audience Analytics Market Size (2019-2030)
9.2 Latin America Audience Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Audience Analytics Market Size by Country (2019-2024)
9.4 Latin America Audience Analytics Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Audience Analytics Market Size (2019-2030)
10.2 Middle East & Africa Audience Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Audience Analytics Market Size by Country (2019-2024)
10.4 Middle East & Africa Audience Analytics Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Adobe
11.1.1 Adobe Company Detail
11.1.2 Adobe Business Overview
11.1.3 Adobe Audience Analytics Introduction
11.1.4 Adobe Revenue in Audience Analytics Business (2019-2024)
11.1.5 Adobe Recent Development
11.2 IBM
11.2.1 IBM Company Detail
11.2.2 IBM Business Overview
11.2.3 IBM Audience Analytics Introduction
11.2.4 IBM Revenue in Audience Analytics Business (2019-2024)
11.2.5 IBM Recent Development
11.3 Google
11.3.1 Google Company Detail
11.3.2 Google Business Overview
11.3.3 Google Audience Analytics Introduction
11.3.4 Google Revenue in Audience Analytics Business (2019-2024)
11.3.5 Google Recent Development
11.4 Oracle
11.4.1 Oracle Company Detail
11.4.2 Oracle Business Overview
11.4.3 Oracle Audience Analytics Introduction
11.4.4 Oracle Revenue in Audience Analytics Business (2019-2024)
11.4.5 Oracle Recent Development
11.5 SAS
11.5.1 SAS Company Detail
11.5.2 SAS Business Overview
11.5.3 SAS Audience Analytics Introduction
11.5.4 SAS Revenue in Audience Analytics Business (2019-2024)
11.5.5 SAS Recent Development
11.6 Akamai
11.6.1 Akamai Company Detail
11.6.2 Akamai Business Overview
11.6.3 Akamai Audience Analytics Introduction
11.6.4 Akamai Revenue in Audience Analytics Business (2019-2024)
11.6.5 Akamai Recent Development
11.7 Comscore
11.7.1 Comscore Company Detail
11.7.2 Comscore Business Overview
11.7.3 Comscore Audience Analytics Introduction
11.7.4 Comscore Revenue in Audience Analytics Business (2019-2024)
11.7.5 Comscore Recent Development
11.8 Cxense
11.8.1 Cxense Company Detail
11.8.2 Cxense Business Overview
11.8.3 Cxense Audience Analytics Introduction
11.8.4 Cxense Revenue in Audience Analytics Business (2019-2024)
11.8.5 Cxense Recent Development
11.9 Netbase Solutions
11.9.1 Netbase Solutions Company Detail
11.9.2 Netbase Solutions Business Overview
11.9.3 Netbase Solutions Audience Analytics Introduction
11.9.4 Netbase Solutions Revenue in Audience Analytics Business (2019-2024)
11.9.5 Netbase Solutions Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
Why ‘The Market Reports’
- Accept global payments [Credit Card / PayPal / Wire Transfer]
- Accept local payments in South Korea, Germany, China and India [Can pay in local currency]
Latest IT & Electronics Market Reports
Payments Accepted From
Connect with us at
Complete Secure Website
