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Global Audience Measurement Market Research Report 2024
Synopsis
Audience measurement refers to the process of measuring the size and characteristics of an audience, typically used in media industries such as television, radio, and digital platforms. It involves tracking viewership data and demographics of audiences through various methods including surveys, panel data collection, and census-based metrics. This information helps broadcasters, advertisers, and content creators understand who their audience is, how many people are watching/listening/using their content, and how to better reach them. Some common audience measurement systems include Nielsen ratings, comScore, and Google Analytics. These measurements help companies determine the success and potential profitability of their programming and marketing strategies.
Global Audience Measurement market is projected to reach US$ 19180 million in 2029, increasing from US$ 12200 million in 2022, with the CAGR of 6.7% during the period of 2023 to 2029. Influencing issues, such as economy environments, COVID-19 and Russia-Ukraine War, have led to great market fluctuations in the past few years and are considered comprehensively in the whole Audience Measurement market research.
近年来，由于品牌和机构寻求跨媒体渠道洞察消费者行为的需求不断增加，全球受众测量行业出现了显着增长。 由于准确的受众测量对于定向广告活动的重要性日益增加，以及需要精细的受众指标来进行竞争分析和节目决策的流媒体服务的兴起，预计该市场将继续增长。 受众测量领域高度分散，多家参与者提供专注于价值链特定部门的专业解决方案。 随着技术不断快速发展，我们预计随着较大的参与者收购较小的供应商以提供集成解决方案，市场将进一步整合。 总体而言，鉴于受众测量市场在更广泛的媒体生态系统中为决策提供信息的重要作用，其未来前景显得乐观。
Report Scope
This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Audience Measurement market with multiple angles, which provides sufficient supports to readers’ strategy and decision making.
By Company
Nielsen
Tubular
YouGov
GeoPoll
Kantar
Comscore
GfK
RSG Media
DJS Research
AGF Videoforschung
PwC
JCDecaux Group
Contentsquare
Ipsos
Segment by Type
Audio Measurement
Cross-Media Measurement
Digital Measurement
Streaming Measurement
TV Measurement
Segment by Application
Advertisers
Media Company
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
The Audience Measurement report covers below items:
Chapter 1: Product Basic Information (Definition, Type and Application)
Chapter 2: Global market size, regional market size. Market Opportunities and Challenges
Chapter 3: Companies’ Competition Patterns
Chapter 4: Product Type Analysis
Chapter 5: Product Application Analysis
Chapter 6 to 10: Country Level Value Analysis
Chapter 11: Companies’ Outline
Chapter 12: Market Conclusions
Chapter 13: Research Methodology and Data Source
Audience measurement refers to the process of measuring the size and characteristics of an audience, typically used in media industries such as television, radio, and digital platforms. It involves tracking viewership data and demographics of audiences through various methods including surveys, panel data collection, and census-based metrics. This information helps broadcasters, advertisers, and content creators understand who their audience is, how many people are watching/listening/using their content, and how to better reach them. Some common audience measurement systems include Nielsen ratings, comScore, and Google Analytics. These measurements help companies determine the success and potential profitability of their programming and marketing strategies.
Global Audience Measurement market is projected to reach US$ 19180 million in 2029, increasing from US$ 12200 million in 2022, with the CAGR of 6.7% during the period of 2023 to 2029. Influencing issues, such as economy environments, COVID-19 and Russia-Ukraine War, have led to great market fluctuations in the past few years and are considered comprehensively in the whole Audience Measurement market research.
近年来，由于品牌和机构寻求跨媒体渠道洞察消费者行为的需求不断增加，全球受众测量行业出现了显着增长。 由于准确的受众测量对于定向广告活动的重要性日益增加，以及需要精细的受众指标来进行竞争分析和节目决策的流媒体服务的兴起，预计该市场将继续增长。 受众测量领域高度分散，多家参与者提供专注于价值链特定部门的专业解决方案。 随着技术不断快速发展，我们预计随着较大的参与者收购较小的供应商以提供集成解决方案，市场将进一步整合。 总体而言，鉴于受众测量市场在更广泛的媒体生态系统中为决策提供信息的重要作用，其未来前景显得乐观。
Report Scope
This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Audience Measurement market with multiple angles, which provides sufficient supports to readers’ strategy and decision making.
By Company
Nielsen
Tubular
YouGov
GeoPoll
Kantar
Comscore
GfK
RSG Media
DJS Research
AGF Videoforschung
PwC
JCDecaux Group
Contentsquare
Ipsos
Segment by Type
Audio Measurement
Cross-Media Measurement
Digital Measurement
Streaming Measurement
TV Measurement
Segment by Application
Advertisers
Media Company
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
The Audience Measurement report covers below items:
Chapter 1: Product Basic Information (Definition, Type and Application)
Chapter 2: Global market size, regional market size. Market Opportunities and Challenges
Chapter 3: Companies’ Competition Patterns
Chapter 4: Product Type Analysis
Chapter 5: Product Application Analysis
Chapter 6 to 10: Country Level Value Analysis
Chapter 11: Companies’ Outline
Chapter 12: Market Conclusions
Chapter 13: Research Methodology and Data Source
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Audience Measurement Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 Audio Measurement
1.2.3 Cross-Media Measurement
1.2.4 Digital Measurement
1.2.5 Streaming Measurement
1.2.6 TV Measurement
1.3 Market by Application
1.3.1 Global Audience Measurement Market Growth by Application: 2018 VS 2022 VS 2029
1.3.2 Advertisers
1.3.3 Media Company
1.3.4 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Audience Measurement Market Perspective (2018-2029)
2.2 Audience Measurement Growth Trends by Region
2.2.1 Global Audience Measurement Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 Audience Measurement Historic Market Size by Region (2018-2023)
2.2.3 Audience Measurement Forecasted Market Size by Region (2024-2029)
2.3 Audience Measurement Market Dynamics
2.3.1 Audience Measurement Industry Trends
2.3.2 Audience Measurement Market Drivers
2.3.3 Audience Measurement Market Challenges
2.3.4 Audience Measurement Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Audience Measurement Players by Revenue
3.1.1 Global Top Audience Measurement Players by Revenue (2018-2023)
3.1.2 Global Audience Measurement Revenue Market Share by Players (2018-2023)
3.2 Global Audience Measurement Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Audience Measurement Revenue
3.4 Global Audience Measurement Market Concentration Ratio
3.4.1 Global Audience Measurement Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Audience Measurement Revenue in 2022
3.5 Audience Measurement Key Players Head office and Area Served
3.6 Key Players Audience Measurement Product Solution and Service
3.7 Date of Enter into Audience Measurement Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Audience Measurement Breakdown Data by Type
4.1 Global Audience Measurement Historic Market Size by Type (2018-2023)
4.2 Global Audience Measurement Forecasted Market Size by Type (2024-2029)
5 Audience Measurement Breakdown Data by Application
5.1 Global Audience Measurement Historic Market Size by Application (2018-2023)
5.2 Global Audience Measurement Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America Audience Measurement Market Size (2018-2029)
6.2 North America Audience Measurement Market Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America Audience Measurement Market Size by Country (2018-2023)
6.4 North America Audience Measurement Market Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Audience Measurement Market Size (2018-2029)
7.2 Europe Audience Measurement Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe Audience Measurement Market Size by Country (2018-2023)
7.4 Europe Audience Measurement Market Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Audience Measurement Market Size (2018-2029)
8.2 Asia-Pacific Audience Measurement Market Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific Audience Measurement Market Size by Region (2018-2023)
8.4 Asia-Pacific Audience Measurement Market Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Audience Measurement Market Size (2018-2029)
9.2 Latin America Audience Measurement Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America Audience Measurement Market Size by Country (2018-2023)
9.4 Latin America Audience Measurement Market Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Audience Measurement Market Size (2018-2029)
10.2 Middle East & Africa Audience Measurement Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa Audience Measurement Market Size by Country (2018-2023)
10.4 Middle East & Africa Audience Measurement Market Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Nielsen
11.1.1 Nielsen Company Detail
11.1.2 Nielsen Business Overview
11.1.3 Nielsen Audience Measurement Introduction
11.1.4 Nielsen Revenue in Audience Measurement Business (2018-2023)
11.1.5 Nielsen Recent Development
11.2 Tubular
11.2.1 Tubular Company Detail
11.2.2 Tubular Business Overview
11.2.3 Tubular Audience Measurement Introduction
11.2.4 Tubular Revenue in Audience Measurement Business (2018-2023)
11.2.5 Tubular Recent Development
11.3 YouGov
11.3.1 YouGov Company Detail
11.3.2 YouGov Business Overview
11.3.3 YouGov Audience Measurement Introduction
11.3.4 YouGov Revenue in Audience Measurement Business (2018-2023)
11.3.5 YouGov Recent Development
11.4 GeoPoll
11.4.1 GeoPoll Company Detail
11.4.2 GeoPoll Business Overview
11.4.3 GeoPoll Audience Measurement Introduction
11.4.4 GeoPoll Revenue in Audience Measurement Business (2018-2023)
11.4.5 GeoPoll Recent Development
11.5 Kantar
11.5.1 Kantar Company Detail
11.5.2 Kantar Business Overview
11.5.3 Kantar Audience Measurement Introduction
11.5.4 Kantar Revenue in Audience Measurement Business (2018-2023)
11.5.5 Kantar Recent Development
11.6 Comscore
11.6.1 Comscore Company Detail
11.6.2 Comscore Business Overview
11.6.3 Comscore Audience Measurement Introduction
11.6.4 Comscore Revenue in Audience Measurement Business (2018-2023)
11.6.5 Comscore Recent Development
11.7 GfK
11.7.1 GfK Company Detail
11.7.2 GfK Business Overview
11.7.3 GfK Audience Measurement Introduction
11.7.4 GfK Revenue in Audience Measurement Business (2018-2023)
11.7.5 GfK Recent Development
11.8 RSG Media
11.8.1 RSG Media Company Detail
11.8.2 RSG Media Business Overview
11.8.3 RSG Media Audience Measurement Introduction
11.8.4 RSG Media Revenue in Audience Measurement Business (2018-2023)
11.8.5 RSG Media Recent Development
11.9 DJS Research
11.9.1 DJS Research Company Detail
11.9.2 DJS Research Business Overview
11.9.3 DJS Research Audience Measurement Introduction
11.9.4 DJS Research Revenue in Audience Measurement Business (2018-2023)
11.9.5 DJS Research Recent Development
11.10 AGF Videoforschung
11.10.1 AGF Videoforschung Company Detail
11.10.2 AGF Videoforschung Business Overview
11.10.3 AGF Videoforschung Audience Measurement Introduction
11.10.4 AGF Videoforschung Revenue in Audience Measurement Business (2018-2023)
11.10.5 AGF Videoforschung Recent Development
11.11 PwC
11.11.1 PwC Company Detail
11.11.2 PwC Business Overview
11.11.3 PwC Audience Measurement Introduction
11.11.4 PwC Revenue in Audience Measurement Business (2018-2023)
11.11.5 PwC Recent Development
11.12 JCDecaux Group
11.12.1 JCDecaux Group Company Detail
11.12.2 JCDecaux Group Business Overview
11.12.3 JCDecaux Group Audience Measurement Introduction
11.12.4 JCDecaux Group Revenue in Audience Measurement Business (2018-2023)
11.12.5 JCDecaux Group Recent Development
11.13 Contentsquare
11.13.1 Contentsquare Company Detail
11.13.2 Contentsquare Business Overview
11.13.3 Contentsquare Audience Measurement Introduction
11.13.4 Contentsquare Revenue in Audience Measurement Business (2018-2023)
11.13.5 Contentsquare Recent Development
11.14 Ipsos
11.14.1 Ipsos Company Detail
11.14.2 Ipsos Business Overview
11.14.3 Ipsos Audience Measurement Introduction
11.14.4 Ipsos Revenue in Audience Measurement Business (2018-2023)
11.14.5 Ipsos Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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