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Global Augmented Reality and Virtual Reality Platform Market Research Report 2025
Synopsis
Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. This experience is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment. In this way, augmented reality alters one's ongoing perception of a real-world environment, whereas virtual reality completely replaces the user's real-world environment with a simulated one.
Virtual reality (VR) is a simulated experience that can be similar to or completely different from the real world.
Currently standard virtual reality systems use either virtual reality headsets or multi-projected environments to generate realistic images, sounds and other sensations that simulate a user's physical presence in a virtual environment. A person using virtual reality equipment is able to look around the artificial world, move around in it, and interact with virtual features or items.
This report studies applications that can help users to develop and use applications of augmented reality and virtual reality content.
The global Augmented Reality and Virtual Reality Platform market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for Augmented Reality and Virtual Reality Platform is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Augmented Reality and Virtual Reality Platform is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Augmented Reality and Virtual Reality Platform in Education and Training is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Augmented Reality and Virtual Reality Platform include Augmented Pixels, HP Autonomy, Blippar, Catchoom, Wikitude, Google, ARToolKit, Realmax and Huawei, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Augmented Reality and Virtual Reality Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Augmented Reality and Virtual Reality Platform.
Report Scope
The Augmented Reality and Virtual Reality Platform market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Augmented Reality and Virtual Reality Platform market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Augmented Reality and Virtual Reality Platform companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Augmented Pixels
HP Autonomy
Blippar
Catchoom
Wikitude
Google
ARToolKit
Realmax
Huawei
Magic Leap
Niantic
SenseTime
Facebook
Unity Technologies
EON Reality
Zappar
Infinity Augmented Reality
NexTech AR Solns
LibreStream Technologies
Artivive
Zugara
Segment by Type
AR Platform
VR Platform
Hybrid Technology Platform
Segment by Application
Education and Training
Video Game
Online Shopping
Media
Tourism
Social Media
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Augmented Reality and Virtual Reality Platform companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. This experience is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment. In this way, augmented reality alters one's ongoing perception of a real-world environment, whereas virtual reality completely replaces the user's real-world environment with a simulated one.
Virtual reality (VR) is a simulated experience that can be similar to or completely different from the real world.
Currently standard virtual reality systems use either virtual reality headsets or multi-projected environments to generate realistic images, sounds and other sensations that simulate a user's physical presence in a virtual environment. A person using virtual reality equipment is able to look around the artificial world, move around in it, and interact with virtual features or items.
This report studies applications that can help users to develop and use applications of augmented reality and virtual reality content.
The global Augmented Reality and Virtual Reality Platform market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for Augmented Reality and Virtual Reality Platform is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Augmented Reality and Virtual Reality Platform is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Augmented Reality and Virtual Reality Platform in Education and Training is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Augmented Reality and Virtual Reality Platform include Augmented Pixels, HP Autonomy, Blippar, Catchoom, Wikitude, Google, ARToolKit, Realmax and Huawei, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Augmented Reality and Virtual Reality Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Augmented Reality and Virtual Reality Platform.
Report Scope
The Augmented Reality and Virtual Reality Platform market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Augmented Reality and Virtual Reality Platform market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Augmented Reality and Virtual Reality Platform companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Augmented Pixels
HP Autonomy
Blippar
Catchoom
Wikitude
ARToolKit
Realmax
Huawei
Magic Leap
Niantic
SenseTime
Unity Technologies
EON Reality
Zappar
Infinity Augmented Reality
NexTech AR Solns
LibreStream Technologies
Artivive
Zugara
Segment by Type
AR Platform
VR Platform
Hybrid Technology Platform
Segment by Application
Education and Training
Video Game
Online Shopping
Media
Tourism
Social Media
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Augmented Reality and Virtual Reality Platform companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Augmented Reality and Virtual Reality Platform Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 AR Platform
1.2.3 VR Platform
1.2.4 Hybrid Technology Platform
1.3 Market by Application
1.3.1 Global Augmented Reality and Virtual Reality Platform Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Education and Training
1.3.3 Video Game
1.3.4 Online Shopping
1.3.5 Media
1.3.6 Tourism
1.3.7 Social Media
1.3.8 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Augmented Reality and Virtual Reality Platform Market Perspective (2019-2030)
2.2 Augmented Reality and Virtual Reality Platform Growth Trends by Region
2.2.1 Global Augmented Reality and Virtual Reality Platform Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Augmented Reality and Virtual Reality Platform Historic Market Size by Region (2019-2024)
2.2.3 Augmented Reality and Virtual Reality Platform Forecasted Market Size by Region (2025-2030)
2.3 Augmented Reality and Virtual Reality Platform Market Dynamics
2.3.1 Augmented Reality and Virtual Reality Platform Industry Trends
2.3.2 Augmented Reality and Virtual Reality Platform Market Drivers
2.3.3 Augmented Reality and Virtual Reality Platform Market Challenges
2.3.4 Augmented Reality and Virtual Reality Platform Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Augmented Reality and Virtual Reality Platform Players by Revenue
3.1.1 Global Top Augmented Reality and Virtual Reality Platform Players by Revenue (2019-2024)
3.1.2 Global Augmented Reality and Virtual Reality Platform Revenue Market Share by Players (2019-2024)
3.2 Global Augmented Reality and Virtual Reality Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Augmented Reality and Virtual Reality Platform Revenue
3.4 Global Augmented Reality and Virtual Reality Platform Market Concentration Ratio
3.4.1 Global Augmented Reality and Virtual Reality Platform Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Augmented Reality and Virtual Reality Platform Revenue in 2023
3.5 Augmented Reality and Virtual Reality Platform Key Players Head office and Area Served
3.6 Key Players Augmented Reality and Virtual Reality Platform Product Solution and Service
3.7 Date of Enter into Augmented Reality and Virtual Reality Platform Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Augmented Reality and Virtual Reality Platform Breakdown Data by Type
4.1 Global Augmented Reality and Virtual Reality Platform Historic Market Size by Type (2019-2024)
4.2 Global Augmented Reality and Virtual Reality Platform Forecasted Market Size by Type (2025-2030)
5 Augmented Reality and Virtual Reality Platform Breakdown Data by Application
5.1 Global Augmented Reality and Virtual Reality Platform Historic Market Size by Application (2019-2024)
5.2 Global Augmented Reality and Virtual Reality Platform Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Augmented Reality and Virtual Reality Platform Market Size (2019-2030)
6.2 North America Augmented Reality and Virtual Reality Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Augmented Reality and Virtual Reality Platform Market Size by Country (2019-2024)
6.4 North America Augmented Reality and Virtual Reality Platform Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Augmented Reality and Virtual Reality Platform Market Size (2019-2030)
7.2 Europe Augmented Reality and Virtual Reality Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Augmented Reality and Virtual Reality Platform Market Size by Country (2019-2024)
7.4 Europe Augmented Reality and Virtual Reality Platform Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Augmented Reality and Virtual Reality Platform Market Size (2019-2030)
8.2 Asia-Pacific Augmented Reality and Virtual Reality Platform Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Augmented Reality and Virtual Reality Platform Market Size by Region (2019-2024)
8.4 Asia-Pacific Augmented Reality and Virtual Reality Platform Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Augmented Reality and Virtual Reality Platform Market Size (2019-2030)
9.2 Latin America Augmented Reality and Virtual Reality Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Augmented Reality and Virtual Reality Platform Market Size by Country (2019-2024)
9.4 Latin America Augmented Reality and Virtual Reality Platform Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Augmented Reality and Virtual Reality Platform Market Size (2019-2030)
10.2 Middle East & Africa Augmented Reality and Virtual Reality Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Augmented Reality and Virtual Reality Platform Market Size by Country (2019-2024)
10.4 Middle East & Africa Augmented Reality and Virtual Reality Platform Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Augmented Pixels
11.1.1 Augmented Pixels Company Detail
11.1.2 Augmented Pixels Business Overview
11.1.3 Augmented Pixels Augmented Reality and Virtual Reality Platform Introduction
11.1.4 Augmented Pixels Revenue in Augmented Reality and Virtual Reality Platform Business (2019-2024)
11.1.5 Augmented Pixels Recent Development
11.2 HP Autonomy
11.2.1 HP Autonomy Company Detail
11.2.2 HP Autonomy Business Overview
11.2.3 HP Autonomy Augmented Reality and Virtual Reality Platform Introduction
11.2.4 HP Autonomy Revenue in Augmented Reality and Virtual Reality Platform Business (2019-2024)
11.2.5 HP Autonomy Recent Development
11.3 Blippar
11.3.1 Blippar Company Detail
11.3.2 Blippar Business Overview
11.3.3 Blippar Augmented Reality and Virtual Reality Platform Introduction
11.3.4 Blippar Revenue in Augmented Reality and Virtual Reality Platform Business (2019-2024)
11.3.5 Blippar Recent Development
11.4 Catchoom
11.4.1 Catchoom Company Detail
11.4.2 Catchoom Business Overview
11.4.3 Catchoom Augmented Reality and Virtual Reality Platform Introduction
11.4.4 Catchoom Revenue in Augmented Reality and Virtual Reality Platform Business (2019-2024)
11.4.5 Catchoom Recent Development
11.5 Wikitude
11.5.1 Wikitude Company Detail
11.5.2 Wikitude Business Overview
11.5.3 Wikitude Augmented Reality and Virtual Reality Platform Introduction
11.5.4 Wikitude Revenue in Augmented Reality and Virtual Reality Platform Business (2019-2024)
11.5.5 Wikitude Recent Development
11.6 Google
11.6.1 Google Company Detail
11.6.2 Google Business Overview
11.6.3 Google Augmented Reality and Virtual Reality Platform Introduction
11.6.4 Google Revenue in Augmented Reality and Virtual Reality Platform Business (2019-2024)
11.6.5 Google Recent Development
11.7 ARToolKit
11.7.1 ARToolKit Company Detail
11.7.2 ARToolKit Business Overview
11.7.3 ARToolKit Augmented Reality and Virtual Reality Platform Introduction
11.7.4 ARToolKit Revenue in Augmented Reality and Virtual Reality Platform Business (2019-2024)
11.7.5 ARToolKit Recent Development
11.8 Realmax
11.8.1 Realmax Company Detail
11.8.2 Realmax Business Overview
11.8.3 Realmax Augmented Reality and Virtual Reality Platform Introduction
11.8.4 Realmax Revenue in Augmented Reality and Virtual Reality Platform Business (2019-2024)
11.8.5 Realmax Recent Development
11.9 Huawei
11.9.1 Huawei Company Detail
11.9.2 Huawei Business Overview
11.9.3 Huawei Augmented Reality and Virtual Reality Platform Introduction
11.9.4 Huawei Revenue in Augmented Reality and Virtual Reality Platform Business (2019-2024)
11.9.5 Huawei Recent Development
11.10 Magic Leap
11.10.1 Magic Leap Company Detail
11.10.2 Magic Leap Business Overview
11.10.3 Magic Leap Augmented Reality and Virtual Reality Platform Introduction
11.10.4 Magic Leap Revenue in Augmented Reality and Virtual Reality Platform Business (2019-2024)
11.10.5 Magic Leap Recent Development
11.11 Niantic
11.11.1 Niantic Company Detail
11.11.2 Niantic Business Overview
11.11.3 Niantic Augmented Reality and Virtual Reality Platform Introduction
11.11.4 Niantic Revenue in Augmented Reality and Virtual Reality Platform Business (2019-2024)
11.11.5 Niantic Recent Development
11.12 SenseTime
11.12.1 SenseTime Company Detail
11.12.2 SenseTime Business Overview
11.12.3 SenseTime Augmented Reality and Virtual Reality Platform Introduction
11.12.4 SenseTime Revenue in Augmented Reality and Virtual Reality Platform Business (2019-2024)
11.12.5 SenseTime Recent Development
11.13 Facebook
11.13.1 Facebook Company Detail
11.13.2 Facebook Business Overview
11.13.3 Facebook Augmented Reality and Virtual Reality Platform Introduction
11.13.4 Facebook Revenue in Augmented Reality and Virtual Reality Platform Business (2019-2024)
11.13.5 Facebook Recent Development
11.14 Unity Technologies
11.14.1 Unity Technologies Company Detail
11.14.2 Unity Technologies Business Overview
11.14.3 Unity Technologies Augmented Reality and Virtual Reality Platform Introduction
11.14.4 Unity Technologies Revenue in Augmented Reality and Virtual Reality Platform Business (2019-2024)
11.14.5 Unity Technologies Recent Development
11.15 EON Reality
11.15.1 EON Reality Company Detail
11.15.2 EON Reality Business Overview
11.15.3 EON Reality Augmented Reality and Virtual Reality Platform Introduction
11.15.4 EON Reality Revenue in Augmented Reality and Virtual Reality Platform Business (2019-2024)
11.15.5 EON Reality Recent Development
11.16 Zappar
11.16.1 Zappar Company Detail
11.16.2 Zappar Business Overview
11.16.3 Zappar Augmented Reality and Virtual Reality Platform Introduction
11.16.4 Zappar Revenue in Augmented Reality and Virtual Reality Platform Business (2019-2024)
11.16.5 Zappar Recent Development
11.17 Infinity Augmented Reality
11.17.1 Infinity Augmented Reality Company Detail
11.17.2 Infinity Augmented Reality Business Overview
11.17.3 Infinity Augmented Reality Augmented Reality and Virtual Reality Platform Introduction
11.17.4 Infinity Augmented Reality Revenue in Augmented Reality and Virtual Reality Platform Business (2019-2024)
11.17.5 Infinity Augmented Reality Recent Development
11.18 NexTech AR Solns
11.18.1 NexTech AR Solns Company Detail
11.18.2 NexTech AR Solns Business Overview
11.18.3 NexTech AR Solns Augmented Reality and Virtual Reality Platform Introduction
11.18.4 NexTech AR Solns Revenue in Augmented Reality and Virtual Reality Platform Business (2019-2024)
11.18.5 NexTech AR Solns Recent Development
11.19 LibreStream Technologies
11.19.1 LibreStream Technologies Company Detail
11.19.2 LibreStream Technologies Business Overview
11.19.3 LibreStream Technologies Augmented Reality and Virtual Reality Platform Introduction
11.19.4 LibreStream Technologies Revenue in Augmented Reality and Virtual Reality Platform Business (2019-2024)
11.19.5 LibreStream Technologies Recent Development
11.20 Artivive
11.20.1 Artivive Company Detail
11.20.2 Artivive Business Overview
11.20.3 Artivive Augmented Reality and Virtual Reality Platform Introduction
11.20.4 Artivive Revenue in Augmented Reality and Virtual Reality Platform Business (2019-2024)
11.20.5 Artivive Recent Development
11.21 Zugara
11.21.1 Zugara Company Detail
11.21.2 Zugara Business Overview
11.21.3 Zugara Augmented Reality and Virtual Reality Platform Introduction
11.21.4 Zugara Revenue in Augmented Reality and Virtual Reality Platform Business (2019-2024)
11.21.5 Zugara Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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