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Global Brand Licensing Market 2024 by Company, Regions, Type and Application, Forecast to 2029
Synopsis
The global Brand Licensing market size was valued at USD 347380 million in 2022 and is forecast to a readjusted size of USD 459500 million by 2029 with a CAGR of 4.1% during review period.
Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a Licensed Merchandise transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.
Global brand licensing key players include The Walt Disney Company, Meredith Corporation, PVH Corp., Authentic Brands Group, WarnerMedia, etc. Global top 5 manufacturers hold a share about 45%. North America is the largest market, with a share about 57%, followed by Europe and Asia-Pacific, both have a share over 36 percent. In terms of product, apparels is the largest segment, with a share over 17%. And in terms of application, the largest application is entertainment, followed by corporate trademarks/brand.
The Global Info Research report includes an overview of the development of the Brand Licensing industry chain, the market status of Entertainment (Apparels, Toys), Corporate Trademarks/Brand (Apparels, Toys), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Brand Licensing.
Regionally, the report analyzes the Brand Licensing markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Brand Licensing market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the Brand Licensing market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Brand Licensing industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Apparels, Toys).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Brand Licensing market.
Regional Analysis: The report involves examining the Brand Licensing market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Brand Licensing market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to Brand Licensing:
Company Analysis: Report covers individual Brand Licensing players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Brand Licensing This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Entertainment, Corporate Trademarks/Brand).
Technology Analysis: Report covers specific technologies relevant to Brand Licensing. It assesses the current state, advancements, and potential future developments in Brand Licensing areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Brand Licensing market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
Brand Licensing market is split by Type and by Application. For the period 2018-2029, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Market segment by Type
Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others
Market segment by Application
Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others
Market segment by players, this report covers
The Walt Disney Company
Dotdash Meredith
Authentic Brands Group
Warner Bros. Consumer Products (WarnerMedia)
Universal Brand Development (NBC Universal)
PVH Corp.
Hasbro
The Pokémon Company International
Mattel
Bluestar Alliance
Paramount Consumer Products (Paramount Global)
WHP Global
General Motors
Electrolux
Stanley Black & Decker
Sanrio
Iconix Brand Group
Procter & Gamble
BBC Studios
Kathy Ireland Worldwide
Caterpillar
Whirlpool Corporation
Ferrari
Major League Baseball
NFL Players Association
National Football League
Ford Motor Company
Rainbow
Toei Animation
The Hershey Company
National Basketball Association
Sunkist Growers
PGA Tour
WWE
Ralph Lauren
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Brand Licensing product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Brand Licensing, with revenue, gross margin and global market share of Brand Licensing from 2018 to 2023.
Chapter 3, the Brand Licensing competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2018 to 2029.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2018 to 2023.and Brand Licensing market forecast, by regions, type and application, with consumption value, from 2024 to 2029.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War
Chapter 12, the key raw materials and key suppliers, and industry chain of Brand Licensing.
Chapter 13, to describe Brand Licensing research findings and conclusion.
The global Brand Licensing market size was valued at USD 347380 million in 2022 and is forecast to a readjusted size of USD 459500 million by 2029 with a CAGR of 4.1% during review period.
Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a Licensed Merchandise transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.
Global brand licensing key players include The Walt Disney Company, Meredith Corporation, PVH Corp., Authentic Brands Group, WarnerMedia, etc. Global top 5 manufacturers hold a share about 45%. North America is the largest market, with a share about 57%, followed by Europe and Asia-Pacific, both have a share over 36 percent. In terms of product, apparels is the largest segment, with a share over 17%. And in terms of application, the largest application is entertainment, followed by corporate trademarks/brand.
The Global Info Research report includes an overview of the development of the Brand Licensing industry chain, the market status of Entertainment (Apparels, Toys), Corporate Trademarks/Brand (Apparels, Toys), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Brand Licensing.
Regionally, the report analyzes the Brand Licensing markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Brand Licensing market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the Brand Licensing market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Brand Licensing industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Apparels, Toys).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Brand Licensing market.
Regional Analysis: The report involves examining the Brand Licensing market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Brand Licensing market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to Brand Licensing:
Company Analysis: Report covers individual Brand Licensing players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Brand Licensing This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Entertainment, Corporate Trademarks/Brand).
Technology Analysis: Report covers specific technologies relevant to Brand Licensing. It assesses the current state, advancements, and potential future developments in Brand Licensing areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Brand Licensing market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
Brand Licensing market is split by Type and by Application. For the period 2018-2029, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Market segment by Type
Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others
Market segment by Application
Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others
Market segment by players, this report covers
The Walt Disney Company
Dotdash Meredith
Authentic Brands Group
Warner Bros. Consumer Products (WarnerMedia)
Universal Brand Development (NBC Universal)
PVH Corp.
Hasbro
The Pokémon Company International
Mattel
Bluestar Alliance
Paramount Consumer Products (Paramount Global)
WHP Global
General Motors
Electrolux
Stanley Black & Decker
Sanrio
Iconix Brand Group
Procter & Gamble
BBC Studios
Kathy Ireland Worldwide
Caterpillar
Whirlpool Corporation
Ferrari
Major League Baseball
NFL Players Association
National Football League
Ford Motor Company
Rainbow
Toei Animation
The Hershey Company
National Basketball Association
Sunkist Growers
PGA Tour
WWE
Ralph Lauren
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Brand Licensing product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Brand Licensing, with revenue, gross margin and global market share of Brand Licensing from 2018 to 2023.
Chapter 3, the Brand Licensing competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2018 to 2029.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2018 to 2023.and Brand Licensing market forecast, by regions, type and application, with consumption value, from 2024 to 2029.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War
Chapter 12, the key raw materials and key suppliers, and industry chain of Brand Licensing.
Chapter 13, to describe Brand Licensing research findings and conclusion.
Index1 Market Overview
1.1 Product Overview and Scope of Brand Licensing
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Brand Licensing by Type
1.3.1 Overview: Global Brand Licensing Market Size by Type: 2018 Versus 2022 Versus 2029
1.3.2 Global Brand Licensing Consumption Value Market Share by Type in 2022
1.3.3 Apparels
1.3.4 Toys
1.3.5 Accessories
1.3.6 Home Decoration
1.3.7 Software/Video Games
1.3.8 Food and Beverage
1.3.9 Others
1.4 Global Brand Licensing Market by Application
1.4.1 Overview: Global Brand Licensing Market Size by Application: 2018 Versus 2022 Versus 2029
1.4.2 Entertainment
1.4.3 Corporate Trademarks/Brand
1.4.4 Fashion
1.4.5 Sports
1.4.6 Others
1.5 Global Brand Licensing Market Size & Forecast
1.6 Global Brand Licensing Market Size and Forecast by Region
1.6.1 Global Brand Licensing Market Size by Region: 2018 VS 2022 VS 2029
1.6.2 Global Brand Licensing Market Size by Region, (2018-2029)
1.6.3 North America Brand Licensing Market Size and Prospect (2018-2029)
1.6.4 Europe Brand Licensing Market Size and Prospect (2018-2029)
1.6.5 Asia-Pacific Brand Licensing Market Size and Prospect (2018-2029)
1.6.6 South America Brand Licensing Market Size and Prospect (2018-2029)
1.6.7 Middle East and Africa Brand Licensing Market Size and Prospect (2018-2029)
2 Company Profiles
2.1 The Walt Disney Company
2.1.1 The Walt Disney Company Details
2.1.2 The Walt Disney Company Major Business
2.1.3 The Walt Disney Company Brand Licensing Product and Solutions
2.1.4 The Walt Disney Company Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.1.5 The Walt Disney Company Recent Developments and Future Plans
2.2 Dotdash Meredith
2.2.1 Dotdash Meredith Details
2.2.2 Dotdash Meredith Major Business
2.2.3 Dotdash Meredith Brand Licensing Product and Solutions
2.2.4 Dotdash Meredith Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.2.5 Dotdash Meredith Recent Developments and Future Plans
2.3 Authentic Brands Group
2.3.1 Authentic Brands Group Details
2.3.2 Authentic Brands Group Major Business
2.3.3 Authentic Brands Group Brand Licensing Product and Solutions
2.3.4 Authentic Brands Group Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.3.5 Authentic Brands Group Recent Developments and Future Plans
2.4 Warner Bros. Consumer Products (WarnerMedia)
2.4.1 Warner Bros. Consumer Products (WarnerMedia) Details
2.4.2 Warner Bros. Consumer Products (WarnerMedia) Major Business
2.4.3 Warner Bros. Consumer Products (WarnerMedia) Brand Licensing Product and Solutions
2.4.4 Warner Bros. Consumer Products (WarnerMedia) Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.4.5 Warner Bros. Consumer Products (WarnerMedia) Recent Developments and Future Plans
2.5 Universal Brand Development (NBC Universal)
2.5.1 Universal Brand Development (NBC Universal) Details
2.5.2 Universal Brand Development (NBC Universal) Major Business
2.5.3 Universal Brand Development (NBC Universal) Brand Licensing Product and Solutions
2.5.4 Universal Brand Development (NBC Universal) Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.5.5 Universal Brand Development (NBC Universal) Recent Developments and Future Plans
2.6 PVH Corp.
2.6.1 PVH Corp. Details
2.6.2 PVH Corp. Major Business
2.6.3 PVH Corp. Brand Licensing Product and Solutions
2.6.4 PVH Corp. Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.6.5 PVH Corp. Recent Developments and Future Plans
2.7 Hasbro
2.7.1 Hasbro Details
2.7.2 Hasbro Major Business
2.7.3 Hasbro Brand Licensing Product and Solutions
2.7.4 Hasbro Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.7.5 Hasbro Recent Developments and Future Plans
2.8 The Pokémon Company International
2.8.1 The Pokémon Company International Details
2.8.2 The Pokémon Company International Major Business
2.8.3 The Pokémon Company International Brand Licensing Product and Solutions
2.8.4 The Pokémon Company International Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.8.5 The Pokémon Company International Recent Developments and Future Plans
2.9 Mattel
2.9.1 Mattel Details
2.9.2 Mattel Major Business
2.9.3 Mattel Brand Licensing Product and Solutions
2.9.4 Mattel Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.9.5 Mattel Recent Developments and Future Plans
2.10 Bluestar Alliance
2.10.1 Bluestar Alliance Details
2.10.2 Bluestar Alliance Major Business
2.10.3 Bluestar Alliance Brand Licensing Product and Solutions
2.10.4 Bluestar Alliance Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.10.5 Bluestar Alliance Recent Developments and Future Plans
2.11 Paramount Consumer Products (Paramount Global)
2.11.1 Paramount Consumer Products (Paramount Global) Details
2.11.2 Paramount Consumer Products (Paramount Global) Major Business
2.11.3 Paramount Consumer Products (Paramount Global) Brand Licensing Product and Solutions
2.11.4 Paramount Consumer Products (Paramount Global) Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.11.5 Paramount Consumer Products (Paramount Global) Recent Developments and Future Plans
2.12 WHP Global
2.12.1 WHP Global Details
2.12.2 WHP Global Major Business
2.12.3 WHP Global Brand Licensing Product and Solutions
2.12.4 WHP Global Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.12.5 WHP Global Recent Developments and Future Plans
2.13 General Motors
2.13.1 General Motors Details
2.13.2 General Motors Major Business
2.13.3 General Motors Brand Licensing Product and Solutions
2.13.4 General Motors Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.13.5 General Motors Recent Developments and Future Plans
2.14 Electrolux
2.14.1 Electrolux Details
2.14.2 Electrolux Major Business
2.14.3 Electrolux Brand Licensing Product and Solutions
2.14.4 Electrolux Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.14.5 Electrolux Recent Developments and Future Plans
2.15 Stanley Black & Decker
2.15.1 Stanley Black & Decker Details
2.15.2 Stanley Black & Decker Major Business
2.15.3 Stanley Black & Decker Brand Licensing Product and Solutions
2.15.4 Stanley Black & Decker Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.15.5 Stanley Black & Decker Recent Developments and Future Plans
2.16 Sanrio
2.16.1 Sanrio Details
2.16.2 Sanrio Major Business
2.16.3 Sanrio Brand Licensing Product and Solutions
2.16.4 Sanrio Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.16.5 Sanrio Recent Developments and Future Plans
2.17 Iconix Brand Group
2.17.1 Iconix Brand Group Details
2.17.2 Iconix Brand Group Major Business
2.17.3 Iconix Brand Group Brand Licensing Product and Solutions
2.17.4 Iconix Brand Group Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.17.5 Iconix Brand Group Recent Developments and Future Plans
2.18 Procter & Gamble
2.18.1 Procter & Gamble Details
2.18.2 Procter & Gamble Major Business
2.18.3 Procter & Gamble Brand Licensing Product and Solutions
2.18.4 Procter & Gamble Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.18.5 Procter & Gamble Recent Developments and Future Plans
2.19 BBC Studios
2.19.1 BBC Studios Details
2.19.2 BBC Studios Major Business
2.19.3 BBC Studios Brand Licensing Product and Solutions
2.19.4 BBC Studios Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.19.5 BBC Studios Recent Developments and Future Plans
2.20 Kathy Ireland Worldwide
2.20.1 Kathy Ireland Worldwide Details
2.20.2 Kathy Ireland Worldwide Major Business
2.20.3 Kathy Ireland Worldwide Brand Licensing Product and Solutions
2.20.4 Kathy Ireland Worldwide Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.20.5 Kathy Ireland Worldwide Recent Developments and Future Plans
2.21 Caterpillar
2.21.1 Caterpillar Details
2.21.2 Caterpillar Major Business
2.21.3 Caterpillar Brand Licensing Product and Solutions
2.21.4 Caterpillar Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.21.5 Caterpillar Recent Developments and Future Plans
2.22 Whirlpool Corporation
2.22.1 Whirlpool Corporation Details
2.22.2 Whirlpool Corporation Major Business
2.22.3 Whirlpool Corporation Brand Licensing Product and Solutions
2.22.4 Whirlpool Corporation Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.22.5 Whirlpool Corporation Recent Developments and Future Plans
2.23 Ferrari
2.23.1 Ferrari Details
2.23.2 Ferrari Major Business
2.23.3 Ferrari Brand Licensing Product and Solutions
2.23.4 Ferrari Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.23.5 Ferrari Recent Developments and Future Plans
2.24 Major League Baseball
2.24.1 Major League Baseball Details
2.24.2 Major League Baseball Major Business
2.24.3 Major League Baseball Brand Licensing Product and Solutions
2.24.4 Major League Baseball Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.24.5 Major League Baseball Recent Developments and Future Plans
2.25 NFL Players Association
2.25.1 NFL Players Association Details
2.25.2 NFL Players Association Major Business
2.25.3 NFL Players Association Brand Licensing Product and Solutions
2.25.4 NFL Players Association Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.25.5 NFL Players Association Recent Developments and Future Plans
2.26 National Football League
2.26.1 National Football League Details
2.26.2 National Football League Major Business
2.26.3 National Football League Brand Licensing Product and Solutions
2.26.4 National Football League Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.26.5 National Football League Recent Developments and Future Plans
2.27 Ford Motor Company
2.27.1 Ford Motor Company Details
2.27.2 Ford Motor Company Major Business
2.27.3 Ford Motor Company Brand Licensing Product and Solutions
2.27.4 Ford Motor Company Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.27.5 Ford Motor Company Recent Developments and Future Plans
2.28 Rainbow
2.28.1 Rainbow Details
2.28.2 Rainbow Major Business
2.28.3 Rainbow Brand Licensing Product and Solutions
2.28.4 Rainbow Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.28.5 Rainbow Recent Developments and Future Plans
2.29 Toei Animation
2.29.1 Toei Animation Details
2.29.2 Toei Animation Major Business
2.29.3 Toei Animation Brand Licensing Product and Solutions
2.29.4 Toei Animation Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.29.5 Toei Animation Recent Developments and Future Plans
2.30 The Hershey Company
2.30.1 The Hershey Company Details
2.30.2 The Hershey Company Major Business
2.30.3 The Hershey Company Brand Licensing Product and Solutions
2.30.4 The Hershey Company Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.30.5 The Hershey Company Recent Developments and Future Plans
2.31 National Basketball Association
2.31.1 National Basketball Association Details
2.31.2 National Basketball Association Major Business
2.31.3 National Basketball Association Brand Licensing Product and Solutions
2.31.4 National Basketball Association Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.31.5 National Basketball Association Recent Developments and Future Plans
2.32 Sunkist Growers
2.32.1 Sunkist Growers Details
2.32.2 Sunkist Growers Major Business
2.32.3 Sunkist Growers Brand Licensing Product and Solutions
2.32.4 Sunkist Growers Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.32.5 Sunkist Growers Recent Developments and Future Plans
2.33 PGA Tour
2.33.1 PGA Tour Details
2.33.2 PGA Tour Major Business
2.33.3 PGA Tour Brand Licensing Product and Solutions
2.33.4 PGA Tour Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.33.5 PGA Tour Recent Developments and Future Plans
2.34 WWE
2.34.1 WWE Details
2.34.2 WWE Major Business
2.34.3 WWE Brand Licensing Product and Solutions
2.34.4 WWE Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.34.5 WWE Recent Developments and Future Plans
2.35 Ralph Lauren
2.35.1 Ralph Lauren Details
2.35.2 Ralph Lauren Major Business
2.35.3 Ralph Lauren Brand Licensing Product and Solutions
2.35.4 Ralph Lauren Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.35.5 Ralph Lauren Recent Developments and Future Plans
3 Market Competition, by Players
3.1 Global Brand Licensing Revenue and Share by Players (2018-2023)
3.2 Market Share Analysis (2022)
3.2.1 Market Share of Brand Licensing by Company Revenue
3.2.2 Top 3 Brand Licensing Players Market Share in 2022
3.2.3 Top 6 Brand Licensing Players Market Share in 2022
3.3 Brand Licensing Market: Overall Company Footprint Analysis
3.3.1 Brand Licensing Market: Region Footprint
3.3.2 Brand Licensing Market: Company Product Type Footprint
3.3.3 Brand Licensing Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
4.1 Global Brand Licensing Consumption Value and Market Share by Type (2018-2023)
4.2 Global Brand Licensing Market Forecast by Type (2024-2029)
5 Market Size Segment by Application
5.1 Global Brand Licensing Consumption Value Market Share by Application (2018-2023)
5.2 Global Brand Licensing Market Forecast by Application (2024-2029)
6 North America
6.1 North America Brand Licensing Consumption Value by Type (2018-2029)
6.2 North America Brand Licensing Consumption Value by Application (2018-2029)
6.3 North America Brand Licensing Market Size by Country
6.3.1 North America Brand Licensing Consumption Value by Country (2018-2029)
6.3.2 United States Brand Licensing Market Size and Forecast (2018-2029)
6.3.3 Canada Brand Licensing Market Size and Forecast (2018-2029)
6.3.4 Mexico Brand Licensing Market Size and Forecast (2018-2029)
7 Europe
7.1 Europe Brand Licensing Consumption Value by Type (2018-2029)
7.2 Europe Brand Licensing Consumption Value by Application (2018-2029)
7.3 Europe Brand Licensing Market Size by Country
7.3.1 Europe Brand Licensing Consumption Value by Country (2018-2029)
7.3.2 Germany Brand Licensing Market Size and Forecast (2018-2029)
7.3.3 France Brand Licensing Market Size and Forecast (2018-2029)
7.3.4 United Kingdom Brand Licensing Market Size and Forecast (2018-2029)
7.3.5 Russia Brand Licensing Market Size and Forecast (2018-2029)
7.3.6 Italy Brand Licensing Market Size and Forecast (2018-2029)
8 Asia-Pacific
8.1 Asia-Pacific Brand Licensing Consumption Value by Type (2018-2029)
8.2 Asia-Pacific Brand Licensing Consumption Value by Application (2018-2029)
8.3 Asia-Pacific Brand Licensing Market Size by Region
8.3.1 Asia-Pacific Brand Licensing Consumption Value by Region (2018-2029)
8.3.2 China Brand Licensing Market Size and Forecast (2018-2029)
8.3.3 Japan Brand Licensing Market Size and Forecast (2018-2029)
8.3.4 South Korea Brand Licensing Market Size and Forecast (2018-2029)
8.3.5 India Brand Licensing Market Size and Forecast (2018-2029)
8.3.6 Southeast Asia Brand Licensing Market Size and Forecast (2018-2029)
8.3.7 Australia Brand Licensing Market Size and Forecast (2018-2029)
9 South America
9.1 South America Brand Licensing Consumption Value by Type (2018-2029)
9.2 South America Brand Licensing Consumption Value by Application (2018-2029)
9.3 South America Brand Licensing Market Size by Country
9.3.1 South America Brand Licensing Consumption Value by Country (2018-2029)
9.3.2 Brazil Brand Licensing Market Size and Forecast (2018-2029)
9.3.3 Argentina Brand Licensing Market Size and Forecast (2018-2029)
10 Middle East & Africa
10.1 Middle East & Africa Brand Licensing Consumption Value by Type (2018-2029)
10.2 Middle East & Africa Brand Licensing Consumption Value by Application (2018-2029)
10.3 Middle East & Africa Brand Licensing Market Size by Country
10.3.1 Middle East & Africa Brand Licensing Consumption Value by Country (2018-2029)
10.3.2 Turkey Brand Licensing Market Size and Forecast (2018-2029)
10.3.3 Saudi Arabia Brand Licensing Market Size and Forecast (2018-2029)
10.3.4 UAE Brand Licensing Market Size and Forecast (2018-2029)
11 Market Dynamics
11.1 Brand Licensing Market Drivers
11.2 Brand Licensing Market Restraints
11.3 Brand Licensing Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
11.5 Influence of COVID-19 and Russia-Ukraine War
11.5.1 Influence of COVID-19
11.5.2 Influence of Russia-Ukraine War
12 Industry Chain Analysis
12.1 Brand Licensing Industry Chain
12.2 Brand Licensing Upstream Analysis
12.3 Brand Licensing Midstream Analysis
12.4 Brand Licensing Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
Published By : GlobalInfoResearch
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