Index
1 Market Overview
1.1 Cognac Introduction
1.2 Market Analysis by Type
1.2.1 Overview: Global Cognac Revenue by Type: 2017 Versus 2021 Versus 2028
1.2.2 VS
1.2.3 VSOP
1.2.4 XO
1.3 Market Analysis by Application
1.3.1 Overview: Global Cognac Revenue by Application: 2017 Versus 2021 Versus 2028
1.3.2 Online
1.3.3 Offline
1.4 Global Cognac Market Size & Forecast
1.4.1 Global Cognac Sales in Value (2017 & 2021 & 2028)
1.4.2 Global Cognac Sales in Volume (2017-2028)
1.4.3 Global Cognac Price (2017-2028)
1.5 Global Cognac Production Capacity Analysis
1.5.1 Global Cognac Total Production Capacity (2017-2028)
1.5.2 Global Cognac Production Capacity by Geographic Region
1.6 Market Drivers, Restraints and Trends
1.6.1 Cognac Market Drivers
1.6.2 Cognac Market Restraints
1.6.3 Cognac Trends Analysis
2 Manufacturers Profiles
2.1 Hennessy
2.1.1 Hennessy Details
2.1.2 Hennessy Major Business
2.1.3 Hennessy Cognac Product and Services
2.1.4 Hennessy Cognac Sales, Price, Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)
2.2 Martell
2.2.1 Martell Details
2.2.2 Martell Major Business
2.2.3 Martell Cognac Product and Services
2.2.4 Martell Cognac Sales, Price, Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)
2.3 Remy Martin
2.3.1 Remy Martin Details
2.3.2 Remy Martin Major Business
2.3.3 Remy Martin Cognac Product and Services
2.3.4 Remy Martin Cognac Sales, Price, Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)
2.4 Hine/EDV SAS
2.4.1 Hine/EDV SAS Details
2.4.2 Hine/EDV SAS Major Business
2.4.3 Hine/EDV SAS Cognac Product and Services
2.4.4 Hine/EDV SAS Cognac Sales, Price, Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)
2.5 Camus
2.5.1 Camus Details
2.5.2 Camus Major Business
2.5.3 Camus Cognac Product and Services
2.5.4 Camus Cognac Sales, Price, Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)
2.6 Louis ROYER
2.6.1 Louis ROYER Details
2.6.2 Louis ROYER Major Business
2.6.3 Louis ROYER Cognac Product and Services
2.6.4 Louis ROYER Cognac Sales, Price, Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)
2.7 Baron Otard
2.7.1 Baron Otard Details
2.7.2 Baron Otard Major Business
2.7.3 Baron Otard Cognac Product and Services
2.7.4 Baron Otard Cognac Sales, Price, Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)
2.8 Bisquit
2.8.1 Bisquit Details
2.8.2 Bisquit Major Business
2.8.3 Bisquit Cognac Product and Services
2.8.4 Bisquit Cognac Sales, Price, Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)
2.9 Courvoisier
2.9.1 Courvoisier Details
2.9.2 Courvoisier Major Business
2.9.3 Courvoisier Cognac Product and Services
2.9.4 Courvoisier Cognac Sales, Price, Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)
2.10 A.E. Dor
2.10.1 A.E. Dor Details
2.10.2 A.E. Dor Major Business
2.10.3 A.E. Dor Cognac Product and Services
2.10.4 A.E. Dor Cognac Sales, Price, Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)
3 Cognac Breakdown Data by Manufacturer
3.1 Global Cognac Sales in Volume by Manufacturer (2019, 2020, 2021, and 2022)
3.2 Global Cognac Revenue by Manufacturer (2019, 2020, 2021, and 2022)
3.3 Key Manufacturer Market Position in Cognac
3.4 Market Concentration Rate
3.4.1 Top 3 Cognac Manufacturer Market Share in 2021
3.4.2 Top 6 Cognac Manufacturer Market Share in 2021
3.5 Global Cognac Production Capacity by Company: 2021 VS 2022
3.6 Manufacturer by Geography: Head Office and Cognac Production Site
3.7 New Entrant and Capacity Expansion Plans
3.8 Mergers & Acquisitions
4 Market Analysis by Region
4.1 Global Cognac Market Size by Region
4.1.1 Global Cognac Sales in Volume by Region (2017-2028)
4.1.2 Global Cognac Revenue by Region (2017-2028)
4.2 North America Cognac Revenue (2017-2028)
4.3 Europe Cognac Revenue (2017-2028)
4.4 Asia-Pacific Cognac Revenue (2017-2028)
4.5 South America Cognac Revenue (2017-2028)
4.6 Middle East and Africa Cognac Revenue (2017-2028)
5 Market Segment by Type
5.1 Global Cognac Sales in Volume by Type (2017-2028)
5.2 Global Cognac Revenue by Type (2017-2028)
5.3 Global Cognac Price by Type (2017-2028)
6 Market Segment by Application
6.1 Global Cognac Sales in Volume by Application (2017-2028)
6.2 Global Cognac Revenue by Application (2017-2028)
6.3 Global Cognac Price by Application (2017-2028)
7 North America by Country, by Type, and by Application
7.1 North America Cognac Sales by Type (2017-2028)
7.2 North America Cognac Sales by Application (2017-2028)
7.3 North America Cognac Market Size by Country
7.3.1 North America Cognac Sales in Volume by Country (2017-2028)
7.3.2 North America Cognac Revenue by Country (2017-2028)
7.3.3 United States Market Size and Forecast (2017-2028)
7.3.4 Canada Market Size and Forecast (2017-2028)
7.3.5 Mexico Market Size and Forecast (2017-2028)
8 Europe by Country, by Type, and by Application
8.1 Europe Cognac Sales by Type (2017-2028)
8.2 Europe Cognac Sales by Application (2017-2028)
8.3 Europe Cognac Market Size by Country
8.3.1 Europe Cognac Sales in Volume by Country (2017-2028)
8.3.2 Europe Cognac Revenue by Country (2017-2028)
8.3.3 Germany Market Size and Forecast (2017-2028)
8.3.4 France Market Size and Forecast (2017-2028)
8.3.5 United Kingdom Market Size and Forecast (2017-2028)
8.3.6 Russia Market Size and Forecast (2017-2028)
8.3.7 Italy Market Size and Forecast (2017-2028)
9 Asia-Pacific by Region, by Type, and by Application
9.1 Asia-Pacific Cognac Sales by Type (2017-2028)
9.2 Asia-Pacific Cognac Sales by Application (2017-2028)
9.3 Asia-Pacific Cognac Market Size by Region
9.3.1 Asia-Pacific Cognac Sales in Volume by Region (2017-2028)
9.3.2 Asia-Pacific Cognac Revenue by Region (2017-2028)
9.3.3 China Market Size and Forecast (2017-2028)
9.3.4 Japan Market Size and Forecast (2017-2028)
9.3.5 Korea Market Size and Forecast (2017-2028)
9.3.6 India Market Size and Forecast (2017-2028)
9.3.7 Southeast Asia Market Size and Forecast (2017-2028)
9.3.8 Australia Market Size and Forecast (2017-2028)
10 South America by Region, by Type, and by Application
10.1 South America Cognac Sales by Type (2017-2028)
10.2 South America Cognac Sales by Application (2017-2028)
10.3 South America Cognac Market Size by Country
10.3.1 South America Cognac Sales in Volume by Country (2017-2028)
10.3.2 South America Cognac Revenue by Country (2017-2028)
10.3.3 Brazil Market Size and Forecast (2017-2028)
10.3.4 Argentina Market Size and Forecast (2017-2028)
11 Middle East & Africa by Country, by Type, and by Application
11.1 Middle East & Africa Cognac Sales by Type (2017-2028)
11.2 Middle East & Africa Cognac Sales by Application (2017-2028)
11.3 Middle East & Africa Cognac Market Size by Country
11.3.1 Middle East & Africa Cognac Sales in Volume by Country (2017-2028)
11.3.2 Middle East & Africa Cognac Revenue by Country (2017-2028)
11.3.3 Turkey Market Size and Forecast (2017-2028)
11.3.4 Egypt Market Size and Forecast (2017-2028)
11.3.5 Saudi Arabia Market Size and Forecast (2017-2028)
11.3.6 South Africa Market Size and Forecast (2017-2028)
12 Raw Material and Industry Chain
12.1 Raw Material of Cognac and Key Manufacturers
12.2 Manufacturing Costs Percentage of Cognac
12.3 Cognac Production Process
12.4 Cognac Industrial Chain
13 Sales Channel, Distributors, Traders and Dealers
13.1 Sales Channel
13.1.1 Direct Marketing
13.1.2 Indirect Marketing
13.2 Cognac Typical Distributors
13.3 Cognac Typical Customers
14 Research Findings and Conclusion
15 Appendix
15.1 Methodology
15.2 Research Process and Data Source
15.3 Disclaimer
List of Tables
List of Tables
Table 1. Global Cognac Revenue by Type, (USD Million), 2017 & 2021 & 2028
Table 2. Global Cognac Revenue by Application, (USD Million), 2017 & 2021 & 2028
Table 3. Hennessy Basic Information, Manufacturing Base and Competitors
Table 4. Hennessy Major Business
Table 5. Hennessy Cognac Product and Services
Table 6. Hennessy Cognac Sales (Million Liters), Price (USD/Liter), Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)
Table 7. Martell Basic Information, Manufacturing Base and Competitors
Table 8. Martell Major Business
Table 9. Martell Cognac Product and Services
Table 10. Martell Cognac Sales (Million Liters), Price (USD/Liter), Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)
Table 11. Remy Martin Basic Information, Manufacturing Base and Competitors
Table 12. Remy Martin Major Business
Table 13. Remy Martin Cognac Product and Services
Table 14. Remy Martin Cognac Sales (Million Liters), Price (USD/Liter), Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)
Table 15. Hine/EDV SAS Basic Information, Manufacturing Base and Competitors
Table 16. Hine/EDV SAS Major Business
Table 17. Hine/EDV SAS Cognac Product and Services
Table 18. Hine/EDV SAS Cognac Sales (Million Liters), Price (USD/Liter), Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)
Table 19. Camus Basic Information, Manufacturing Base and Competitors
Table 20. Camus Major Business
Table 21. Camus Cognac Product and Services
Table 22. Camus Cognac Sales (Million Liters), Price (USD/Liter), Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)
Table 23. Louis ROYER Basic Information, Manufacturing Base and Competitors
Table 24. Louis ROYER Major Business
Table 25. Louis ROYER Cognac Product and Services
Table 26. Louis ROYER Cognac Sales (Million Liters), Price (USD/Liter), Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)
Table 27. Baron Otard Basic Information, Manufacturing Base and Competitors
Table 28. Baron Otard Major Business
Table 29. Baron Otard Cognac Product and Services
Table 30. Baron Otard Cognac Sales (Million Liters), Price (USD/Liter), Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)
Table 31. Bisquit Basic Information, Manufacturing Base and Competitors
Table 32. Bisquit Major Business
Table 33. Bisquit Cognac Product and Services
Table 34. Bisquit Cognac Sales (Million Liters), Price (USD/Liter), Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)
Table 35. Courvoisier Basic Information, Manufacturing Base and Competitors
Table 36. Courvoisier Major Business
Table 37. Courvoisier Cognac Product and Services
Table 38. Courvoisier Cognac Sales (Million Liters), Price (USD/Liter), Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)
Table 39. A.E. Dor Basic Information, Manufacturing Base and Competitors
Table 40. A.E. Dor Major Business
Table 41. A.E. Dor Cognac Product and Services
Table 42. A.E. Dor Cognac Sales (Million Liters), Price (USD/Liter), Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)
Table 43. Global Cognac Sales by Manufacturer (2019, 2020, 2021, and 2022) & (Million Liters)
Table 44. Global Cognac Revenue by Manufacturer (2019, 2020, 2021, and 2022) & (USD Million)
Table 45. Market Position of Manufacturers in Cognac, (Tier 1, Tier 2, and Tier 3), Based on Revenue in 2021
Table 46. Global Cognac Production Capacity by Company, (Million Liters): 2020 VS 2021
Table 47. Head Office and Cognac Production Site of Key Manufacturer
Table 48. Cognac New Entrant and Capacity Expansion Plans
Table 49. Cognac Mergers & Acquisitions in the Past Five Years
Table 50. Global Cognac Sales by Region (2017-2022) & (Million Liters)
Table 51. Global Cognac Sales by Region (2023-2028) & (Million Liters)
Table 52. Global Cognac Revenue by Region (2017-2022) & (USD Million)
Table 53. Global Cognac Revenue by Region (2023-2028) & (USD Million)
Table 54. Global Cognac Sales by Type (2017-2022) & (Million Liters)
Table 55. Global Cognac Sales by Type (2023-2028) & (Million Liters)
Table 56. Global Cognac Revenue by Type (2017-2022) & (USD Million)
Table 57. Global Cognac Revenue by Type (2023-2028) & (USD Million)
Table 58. Global Cognac Price by Type (2017-2022) & (USD/Liter)
Table 59. Global Cognac Price by Type (2023-2028) & (USD/Liter)
Table 60. Global Cognac Sales by Application (2017-2022) & (Million Liters)
Table 61. Global Cognac Sales by Application (2023-2028) & (Million Liters)
Table 62. Global Cognac Revenue by Application (2017-2022) & (USD Million)
Table 63. Global Cognac Revenue by Application (2023-2028) & (USD Million)
Table 64. Global Cognac Price by Application (2017-2022) & (USD/Liter)
Table 65. Global Cognac Price by Application (2023-2028) & (USD/Liter)
Table 66. North America Cognac Sales by Country (2017-2022) & (Million Liters)
Table 67. North America Cognac Sales by Country (2023-2028) & (Million Liters)
Table 68. North America Cognac Revenue by Country (2017-2022) & (USD Million)
Table 69. North America Cognac Revenue by Country (2023-2028) & (USD Million)
Table 70. North America Cognac Sales by Type (2017-2022) & (Million Liters)
Table 71. North America Cognac Sales by Type (2023-2028) & (Million Liters)
Table 72. North America Cognac Sales by Application (2017-2022) & (Million Liters)
Table 73. North America Cognac Sales by Application (2023-2028) & (Million Liters)
Table 74. Europe Cognac Sales by Country (2017-2022) & (Million Liters)
Table 75. Europe Cognac Sales by Country (2023-2028) & (Million Liters)
Table 76. Europe Cognac Revenue by Country (2017-2022) & (USD Million)
Table 77. Europe Cognac Revenue by Country (2023-2028) & (USD Million)
Table 78. Europe Cognac Sales by Type (2017-2022) & (Million Liters)
Table 79. Europe Cognac Sales by Type (2023-2028) & (Million Liters)
Table 80. Europe Cognac Sales by Application (2017-2022) & (Million Liters)
Table 81. Europe Cognac Sales by Application (2023-2028) & (Million Liters)
Table 82. Asia-Pacific Cognac Sales by Region (2017-2022) & (Million Liters)
Table 83. Asia-Pacific Cognac Sales by Region (2023-2028) & (Million Liters)
Table 84. Asia-Pacific Cognac Revenue by Region (2017-2022) & (USD Million)
Table 85. Asia-Pacific Cognac Revenue by Region (2023-2028) & (USD Million)
Table 86. Asia-Pacific Cognac Sales by Type (2017-2022) & (Million Liters)
Table 87. Asia-Pacific Cognac Sales by Type (2023-2028) & (Million Liters)
Table 88. Asia-Pacific Cognac Sales by Application (2017-2022) & (Million Liters)
Table 89. Asia-Pacific Cognac Sales by Application (2023-2028) & (Million Liters)
Table 90. South America Cognac Sales by Country (2017-2022) & (Million Liters)
Table 91. South America Cognac Sales by Country (2023-2028) & (Million Liters)
Table 92. South America Cognac Revenue by Country (2017-2022) & (USD Million)
Table 93. South America Cognac Revenue by Country (2023-2028) & (USD Million)
Table 94. South America Cognac Sales by Type (2017-2022) & (Million Liters)
Table 95. South America Cognac Sales by Type (2023-2028) & (Million Liters)
Table 96. South America Cognac Sales by Application (2017-2022) & (Million Liters)
Table 97. South America Cognac Sales by Application (2023-2028) & (Million Liters)
Table 98. Middle East & Africa Cognac Sales by Region (2017-2022) & (Million Liters)
Table 99. Middle East & Africa Cognac Sales by Region (2023-2028) & (Million Liters)
Table 100. Middle East & Africa Cognac Revenue by Region (2017-2022) & (USD Million)
Table 101. Middle East & Africa Cognac Revenue by Region (2023-2028) & (USD Million)
Table 102. Middle East & Africa Cognac Sales by Type (2017-2022) & (Million Liters)
Table 103. Middle East & Africa Cognac Sales by Type (2023-2028) & (Million Liters)
Table 104. Middle East & Africa Cognac Sales by Application (2017-2022) & (Million Liters)
Table 105. Middle East & Africa Cognac Sales by Application (2023-2028) & (Million Liters)
Table 106. Cognac Raw Material
Table 107. Key Manufacturers of Cognac Raw Materials
Table 108. Direct Channel Pros & Cons
Table 109. Indirect Channel Pros & Cons
Table 110. Cognac Typical Distributors
Table 111. Cognac Typical Customers
List of Figures
Figure 1. Cognac Picture
Figure 2. Global Cognac Revenue Market Share by Type in 2021
Figure 3. VS
Figure 4. VSOP
Figure 5. XO
Figure 6. Global Cognac Revenue Market Share by Application in 2021
Figure 7. Online
Figure 8. Offline
Figure 9. Global Cognac Revenue, (USD Million) & (Million Liters): 2017 & 2021 & 2028
Figure 10. Global Cognac Revenue and Forecast (2017-2028) & (USD Million)
Figure 11. Global Cognac Sales (2017-2028) & (Million Liters)
Figure 12. Global Cognac Price (2017-2028) & (USD/Liter)
Figure 13. Global Cognac Production Capacity (2017-2028) & (Million Liters)
Figure 14. Global Cognac Production Capacity by Geographic Region: 2022 VS 2028
Figure 15. Cognac Market Drivers
Figure 16. Cognac Market Restraints
Figure 17. Cognac Market Trends
Figure 18. Global Cognac Sales Market Share by Manufacturer in 2021
Figure 19. Global Cognac Revenue Market Share by Manufacturer in 2021
Figure 20. Cognac Market Share by Company Type (Tier 1, Tier 2, and Tier 3) in 2021
Figure 21. Top 3 Cognac Manufacturer (Revenue) Market Share in 2021
Figure 22. Top 6 Cognac Manufacturer (Revenue) Market Share in 2021
Figure 23. Global Cognac Sales Market Share by Region (2017-2028)
Figure 24. Global Cognac Revenue Market Share by Region (2017-2028)
Figure 25. North America Cognac Revenue (2017-2028) & (USD Million)
Figure 26. Europe Cognac Revenue (2017-2028) & (USD Million)
Figure 27. Asia-Pacific Cognac Revenue (2017-2028) & (USD Million)
Figure 28. South America Cognac Revenue (2017-2028) & (USD Million)
Figure 29. Middle East & Africa Cognac Revenue (2017-2028) & (USD Million)
Figure 30. Global Cognac Sales Market Share by Type (2017-2028)
Figure 31. Global Cognac Revenue Market Share by Type (2017-2028)
Figure 32. Global Cognac Price by Type (2017-2028) & (USD/Liter)
Figure 33. Global Cognac Sales Market Share by Application (2017-2028)
Figure 34. Global Cognac Revenue Market Share by Application (2017-2028)
Figure 35. Global Cognac Price by Application (2017-2028) & (USD/Liter)
Figure 36. North America Cognac Sales Market Share by Type (2017-2028)
Figure 37. North America Cognac Sales Market Share by Application (2017-2028)
Figure 38. North America Cognac Sales Market Share by Country (2017-2028)
Figure 39. North America Cognac Revenue Market Share by Country (2017-2028)
Figure 40. United States Cognac Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 41. Canada Cognac Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 42. Mexico Cognac Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 43. Europe Cognac Sales Market Share by Type (2017-2028)
Figure 44. Europe Cognac Sales Market Share by Application (2017-2028)
Figure 45. Europe Cognac Sales Market Share by Country (2017-2028)
Figure 46. Europe Cognac Revenue Market Share by Country (2017-2028)
Figure 47. Germany Cognac Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 48. France Cognac Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 49. United Kingdom Cognac Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 50. Russia Cognac Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 51. Italy Cognac Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 52. Asia-Pacific Cognac Sales Market Share by Region (2017-2028)
Figure 53. Asia-Pacific Cognac Sales Market Share by Application (2017-2028)
Figure 54. Asia-Pacific Cognac Sales Market Share by Region (2017-2028)
Figure 55. Asia-Pacific Cognac Revenue Market Share by Region (2017-2028)
Figure 56. China Cognac Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 57. Japan Cognac Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 58. Korea Cognac Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 59. India Cognac Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 60. Southeast Asia Cognac Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 61. Australia Cognac Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 62. South America Cognac Sales Market Share by Type (2017-2028)
Figure 63. South America Cognac Sales Market Share by Application (2017-2028)
Figure 64. South America Cognac Sales Market Share by Country (2017-2028)
Figure 65. South America Cognac Revenue Market Share by Country (2017-2028)
Figure 66. Brazil Cognac Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 67. Argentina Cognac Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 68. Middle East & Africa Cognac Sales Market Share by Type (2017-2028)
Figure 69. Middle East & Africa Cognac Sales Market Share by Application (2017-2028)
Figure 70. Middle East & Africa Cognac Sales Market Share by Region (2017-2028)
Figure 71. Middle East & Africa Cognac Revenue Market Share by Region (2017-2028)
Figure 72. Turkey Cognac Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 73. Egypt Cognac Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 74. Saudi Arabia Cognac Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 75. South Africa Cognac Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 76. Manufacturing Cost Structure Analysis of Cognac in 2021
Figure 77. Manufacturing Process Analysis of Cognac
Figure 78. Cognac Industrial Chain
Figure 79. Sales Channel: Direct Channel vs Indirect Channel
Figure 80. Methodology
Figure 81. Research Process and Data Source