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Global Content Marketing Software Market Research Report 2024
Synopsis
Content marketing software is a software application that helps businesses or individuals to plan, create, distribute, and measure the effectiveness of their content marketing campaigns. Content marketing is a type of marketing that involves creating and sharing valuable, relevant, and engaging content to attract and retain a clearly defined audience and ultimately drive profitable customer action. Content marketing software can provide various features and functionalities to facilitate the content marketing process, such as content creation tools, content management systems, content distribution platforms, content analytics tools, and more.
The global Content Marketing Software market was valued at US$ 3779 million in 2023 and is anticipated to reach US$ 8384.5 million by 2030, witnessing a CAGR of 11.6% during the forecast period 2024-2030.
The industry trend of content marketing software is influenced by several factors such as the development of new technologies, the changing preferences of customers and employees, the impact of the COVID-19 pandemic on the event industry, and the new guidelines introduced by Apple for app creation. Some of the trends to watch in 2023 are:
The rise of hybrid events - Hybrid events are events that combine both virtual and in-person elements to reach a wider audience and offer more flexibility and convenience. Content marketing software can play a crucial role in facilitating hybrid events by providing seamless integration between the online and offline components of the event. For example, content marketing software can enable live streaming of sessions to remote attendees, allow real-time interaction between virtual and physical participants through chat or video calls, provide access to on-demand content after the event, etc.
The adoption of artificial intelligence (AI) - AI is a technology that can enhance the performance and functionality of content marketing software by providing personalized recommendations, insights, and assistance to customers and employees. For example, content marketing software can use AI to analyze customer behavior and preferences to suggest relevant content to consume or create, provide smart matchmaking and networking opportunities based on customer profiles, offer chatbots or voice assistants to answer queries or provide guidance, etc.
The importance of data security and privacy - Data security and privacy are becoming more important for content marketing software users as they share personal and professional information through the app. Content marketing software providers need to ensure that they comply with the data protection regulations and standards in different regions and markets, such as the General Data Protection Regulation (GDPR) in Europe or the California Consumer Privacy Act (CCPA) in the US. They also need to implement measures to prevent data breaches or cyberattacks that could compromise the integrity and confidentiality of the app data.
The innovation of app design and user experience - App design and user experience are key factors that influence the adoption and satisfaction of content marketing software users. Content marketing software providers need to constantly innovate their app design and user experience to meet the changing expectations and needs of their users. Some of the aspects that they need to consider are:
The compatibility of the app with different devices and operating systems
The accessibility of the app for users with different abilities or preferences
The customization of the app for different types of content marketers or users
The simplicity and intuitiveness of the app navigation and interface
The gamification and interactivity of the app features
The feedback mechanism and support system for the app users
This report aims to provide a comprehensive presentation of the global market for Content Marketing Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Content Marketing Software.
Report Scope
The Content Marketing Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Content Marketing Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Content Marketing Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Outgrow
Uberflip
CoSchedule
ContentStudio
GatherContent
ScribbleLive
Outbrain
Skyword
Showpad Content
Oracle
ClearSlide
PathFactory
Tiled
Curata
Segment by Type
Content Creation Software
Content Distribution Software
Content Experience Software
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Content Marketing Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Content marketing software is a software application that helps businesses or individuals to plan, create, distribute, and measure the effectiveness of their content marketing campaigns. Content marketing is a type of marketing that involves creating and sharing valuable, relevant, and engaging content to attract and retain a clearly defined audience and ultimately drive profitable customer action. Content marketing software can provide various features and functionalities to facilitate the content marketing process, such as content creation tools, content management systems, content distribution platforms, content analytics tools, and more.
The global Content Marketing Software market was valued at US$ 3779 million in 2023 and is anticipated to reach US$ 8384.5 million by 2030, witnessing a CAGR of 11.6% during the forecast period 2024-2030.
The industry trend of content marketing software is influenced by several factors such as the development of new technologies, the changing preferences of customers and employees, the impact of the COVID-19 pandemic on the event industry, and the new guidelines introduced by Apple for app creation. Some of the trends to watch in 2023 are:
The rise of hybrid events - Hybrid events are events that combine both virtual and in-person elements to reach a wider audience and offer more flexibility and convenience. Content marketing software can play a crucial role in facilitating hybrid events by providing seamless integration between the online and offline components of the event. For example, content marketing software can enable live streaming of sessions to remote attendees, allow real-time interaction between virtual and physical participants through chat or video calls, provide access to on-demand content after the event, etc.
The adoption of artificial intelligence (AI) - AI is a technology that can enhance the performance and functionality of content marketing software by providing personalized recommendations, insights, and assistance to customers and employees. For example, content marketing software can use AI to analyze customer behavior and preferences to suggest relevant content to consume or create, provide smart matchmaking and networking opportunities based on customer profiles, offer chatbots or voice assistants to answer queries or provide guidance, etc.
The importance of data security and privacy - Data security and privacy are becoming more important for content marketing software users as they share personal and professional information through the app. Content marketing software providers need to ensure that they comply with the data protection regulations and standards in different regions and markets, such as the General Data Protection Regulation (GDPR) in Europe or the California Consumer Privacy Act (CCPA) in the US. They also need to implement measures to prevent data breaches or cyberattacks that could compromise the integrity and confidentiality of the app data.
The innovation of app design and user experience - App design and user experience are key factors that influence the adoption and satisfaction of content marketing software users. Content marketing software providers need to constantly innovate their app design and user experience to meet the changing expectations and needs of their users. Some of the aspects that they need to consider are:
The compatibility of the app with different devices and operating systems
The accessibility of the app for users with different abilities or preferences
The customization of the app for different types of content marketers or users
The simplicity and intuitiveness of the app navigation and interface
The gamification and interactivity of the app features
The feedback mechanism and support system for the app users
This report aims to provide a comprehensive presentation of the global market for Content Marketing Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Content Marketing Software.
Report Scope
The Content Marketing Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Content Marketing Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Content Marketing Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Outgrow
Uberflip
CoSchedule
ContentStudio
GatherContent
ScribbleLive
Outbrain
Skyword
Showpad Content
Oracle
ClearSlide
PathFactory
Tiled
Curata
Segment by Type
Content Creation Software
Content Distribution Software
Content Experience Software
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Content Marketing Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Content Marketing Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Content Creation Software
1.2.3 Content Distribution Software
1.2.4 Content Experience Software
1.3 Market by Application
1.3.1 Global Content Marketing Software Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Content Marketing Software Market Perspective (2019-2030)
2.2 Content Marketing Software Growth Trends by Region
2.2.1 Global Content Marketing Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Content Marketing Software Historic Market Size by Region (2019-2024)
2.2.3 Content Marketing Software Forecasted Market Size by Region (2025-2030)
2.3 Content Marketing Software Market Dynamics
2.3.1 Content Marketing Software Industry Trends
2.3.2 Content Marketing Software Market Drivers
2.3.3 Content Marketing Software Market Challenges
2.3.4 Content Marketing Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Content Marketing Software Players by Revenue
3.1.1 Global Top Content Marketing Software Players by Revenue (2019-2024)
3.1.2 Global Content Marketing Software Revenue Market Share by Players (2019-2024)
3.2 Global Content Marketing Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Content Marketing Software Revenue
3.4 Global Content Marketing Software Market Concentration Ratio
3.4.1 Global Content Marketing Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Content Marketing Software Revenue in 2023
3.5 Content Marketing Software Key Players Head office and Area Served
3.6 Key Players Content Marketing Software Product Solution and Service
3.7 Date of Enter into Content Marketing Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Content Marketing Software Breakdown Data by Type
4.1 Global Content Marketing Software Historic Market Size by Type (2019-2024)
4.2 Global Content Marketing Software Forecasted Market Size by Type (2025-2030)
5 Content Marketing Software Breakdown Data by Application
5.1 Global Content Marketing Software Historic Market Size by Application (2019-2024)
5.2 Global Content Marketing Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Content Marketing Software Market Size (2019-2030)
6.2 North America Content Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Content Marketing Software Market Size by Country (2019-2024)
6.4 North America Content Marketing Software Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Content Marketing Software Market Size (2019-2030)
7.2 Europe Content Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Content Marketing Software Market Size by Country (2019-2024)
7.4 Europe Content Marketing Software Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Content Marketing Software Market Size (2019-2030)
8.2 Asia-Pacific Content Marketing Software Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Content Marketing Software Market Size by Region (2019-2024)
8.4 Asia-Pacific Content Marketing Software Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Content Marketing Software Market Size (2019-2030)
9.2 Latin America Content Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Content Marketing Software Market Size by Country (2019-2024)
9.4 Latin America Content Marketing Software Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Content Marketing Software Market Size (2019-2030)
10.2 Middle East & Africa Content Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Content Marketing Software Market Size by Country (2019-2024)
10.4 Middle East & Africa Content Marketing Software Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Outgrow
11.1.1 Outgrow Company Detail
11.1.2 Outgrow Business Overview
11.1.3 Outgrow Content Marketing Software Introduction
11.1.4 Outgrow Revenue in Content Marketing Software Business (2019-2024)
11.1.5 Outgrow Recent Development
11.2 Uberflip
11.2.1 Uberflip Company Detail
11.2.2 Uberflip Business Overview
11.2.3 Uberflip Content Marketing Software Introduction
11.2.4 Uberflip Revenue in Content Marketing Software Business (2019-2024)
11.2.5 Uberflip Recent Development
11.3 CoSchedule
11.3.1 CoSchedule Company Detail
11.3.2 CoSchedule Business Overview
11.3.3 CoSchedule Content Marketing Software Introduction
11.3.4 CoSchedule Revenue in Content Marketing Software Business (2019-2024)
11.3.5 CoSchedule Recent Development
11.4 ContentStudio
11.4.1 ContentStudio Company Detail
11.4.2 ContentStudio Business Overview
11.4.3 ContentStudio Content Marketing Software Introduction
11.4.4 ContentStudio Revenue in Content Marketing Software Business (2019-2024)
11.4.5 ContentStudio Recent Development
11.5 GatherContent
11.5.1 GatherContent Company Detail
11.5.2 GatherContent Business Overview
11.5.3 GatherContent Content Marketing Software Introduction
11.5.4 GatherContent Revenue in Content Marketing Software Business (2019-2024)
11.5.5 GatherContent Recent Development
11.6 ScribbleLive
11.6.1 ScribbleLive Company Detail
11.6.2 ScribbleLive Business Overview
11.6.3 ScribbleLive Content Marketing Software Introduction
11.6.4 ScribbleLive Revenue in Content Marketing Software Business (2019-2024)
11.6.5 ScribbleLive Recent Development
11.7 Outbrain
11.7.1 Outbrain Company Detail
11.7.2 Outbrain Business Overview
11.7.3 Outbrain Content Marketing Software Introduction
11.7.4 Outbrain Revenue in Content Marketing Software Business (2019-2024)
11.7.5 Outbrain Recent Development
11.8 Skyword
11.8.1 Skyword Company Detail
11.8.2 Skyword Business Overview
11.8.3 Skyword Content Marketing Software Introduction
11.8.4 Skyword Revenue in Content Marketing Software Business (2019-2024)
11.8.5 Skyword Recent Development
11.9 Showpad Content
11.9.1 Showpad Content Company Detail
11.9.2 Showpad Content Business Overview
11.9.3 Showpad Content Content Marketing Software Introduction
11.9.4 Showpad Content Revenue in Content Marketing Software Business (2019-2024)
11.9.5 Showpad Content Recent Development
11.10 Oracle
11.10.1 Oracle Company Detail
11.10.2 Oracle Business Overview
11.10.3 Oracle Content Marketing Software Introduction
11.10.4 Oracle Revenue in Content Marketing Software Business (2019-2024)
11.10.5 Oracle Recent Development
11.11 ClearSlide
11.11.1 ClearSlide Company Detail
11.11.2 ClearSlide Business Overview
11.11.3 ClearSlide Content Marketing Software Introduction
11.11.4 ClearSlide Revenue in Content Marketing Software Business (2019-2024)
11.11.5 ClearSlide Recent Development
11.12 PathFactory
11.12.1 PathFactory Company Detail
11.12.2 PathFactory Business Overview
11.12.3 PathFactory Content Marketing Software Introduction
11.12.4 PathFactory Revenue in Content Marketing Software Business (2019-2024)
11.12.5 PathFactory Recent Development
11.13 Tiled
11.13.1 Tiled Company Detail
11.13.2 Tiled Business Overview
11.13.3 Tiled Content Marketing Software Introduction
11.13.4 Tiled Revenue in Content Marketing Software Business (2019-2024)
11.13.5 Tiled Recent Development
11.14 Curata
11.14.1 Curata Company Detail
11.14.2 Curata Business Overview
11.14.3 Curata Content Marketing Software Introduction
11.14.4 Curata Revenue in Content Marketing Software Business (2019-2024)
11.14.5 Curata Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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