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Global Customer Analytics Applications Market Research Report 2024
Synopsis
Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management.
The global Customer Analytics Applications market was valued at US$ 12140 million in 2023 and is anticipated to reach US$ 33390 million by 2030, witnessing a CAGR of 15.3% during the forecast period 2024-2030.
Market vendors are increasingly incorporating AI technology to enhance productivity and the ability to provide fast and accurate results of their products. The high automation, personalization, and speed offered by AI-powered customer analytics applications allow customers to analyze customer data and improve customer experiences. AI compiles data from multiple sources to predict customer’s preferred actions and accordingly provide the required services to the customers. It also tracks, analyzes, and predicts customer behavior to develop prediction models. This will enable enterprises to conduct targeted marketing campaigns and provide personalized product offerings to targeted customers. Moreover, AI-powered customer analytics applications increase the speed of internal processes and operations.
This report aims to provide a comprehensive presentation of the global market for Customer Analytics Applications, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Customer Analytics Applications.
Report Scope
The Customer Analytics Applications market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Customer Analytics Applications market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Customer Analytics Applications companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Adobe Inc.
IBM Corp.
Oracle Corp.
Salesforce.com Inc.
SAS Institute Inc.
Segment by Type
Customer Behavior Analysis
Customer Behavior Forecast
Segment by Application
Retail
BFSI
Telecom and IT
Healthcare
Manufacturing
Other
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Customer Analytics Applications companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management.
The global Customer Analytics Applications market was valued at US$ 12140 million in 2023 and is anticipated to reach US$ 33390 million by 2030, witnessing a CAGR of 15.3% during the forecast period 2024-2030.
Market vendors are increasingly incorporating AI technology to enhance productivity and the ability to provide fast and accurate results of their products. The high automation, personalization, and speed offered by AI-powered customer analytics applications allow customers to analyze customer data and improve customer experiences. AI compiles data from multiple sources to predict customer’s preferred actions and accordingly provide the required services to the customers. It also tracks, analyzes, and predicts customer behavior to develop prediction models. This will enable enterprises to conduct targeted marketing campaigns and provide personalized product offerings to targeted customers. Moreover, AI-powered customer analytics applications increase the speed of internal processes and operations.
This report aims to provide a comprehensive presentation of the global market for Customer Analytics Applications, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Customer Analytics Applications.
Report Scope
The Customer Analytics Applications market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Customer Analytics Applications market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Customer Analytics Applications companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Adobe Inc.
IBM Corp.
Oracle Corp.
Salesforce.com Inc.
SAS Institute Inc.
Segment by Type
Customer Behavior Analysis
Customer Behavior Forecast
Segment by Application
Retail
BFSI
Telecom and IT
Healthcare
Manufacturing
Other
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Customer Analytics Applications companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Customer Analytics Applications Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Customer Behavior Analysis
1.2.3 Customer Behavior Forecast
1.3 Market by Application
1.3.1 Global Customer Analytics Applications Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Retail
1.3.3 BFSI
1.3.4 Telecom and IT
1.3.5 Healthcare
1.3.6 Manufacturing
1.3.7 Other
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Customer Analytics Applications Market Perspective (2019-2030)
2.2 Customer Analytics Applications Growth Trends by Region
2.2.1 Global Customer Analytics Applications Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Customer Analytics Applications Historic Market Size by Region (2019-2024)
2.2.3 Customer Analytics Applications Forecasted Market Size by Region (2025-2030)
2.3 Customer Analytics Applications Market Dynamics
2.3.1 Customer Analytics Applications Industry Trends
2.3.2 Customer Analytics Applications Market Drivers
2.3.3 Customer Analytics Applications Market Challenges
2.3.4 Customer Analytics Applications Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Customer Analytics Applications Players by Revenue
3.1.1 Global Top Customer Analytics Applications Players by Revenue (2019-2024)
3.1.2 Global Customer Analytics Applications Revenue Market Share by Players (2019-2024)
3.2 Global Customer Analytics Applications Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Customer Analytics Applications Revenue
3.4 Global Customer Analytics Applications Market Concentration Ratio
3.4.1 Global Customer Analytics Applications Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Customer Analytics Applications Revenue in 2023
3.5 Customer Analytics Applications Key Players Head office and Area Served
3.6 Key Players Customer Analytics Applications Product Solution and Service
3.7 Date of Enter into Customer Analytics Applications Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Customer Analytics Applications Breakdown Data by Type
4.1 Global Customer Analytics Applications Historic Market Size by Type (2019-2024)
4.2 Global Customer Analytics Applications Forecasted Market Size by Type (2025-2030)
5 Customer Analytics Applications Breakdown Data by Application
5.1 Global Customer Analytics Applications Historic Market Size by Application (2019-2024)
5.2 Global Customer Analytics Applications Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Customer Analytics Applications Market Size (2019-2030)
6.2 North America Customer Analytics Applications Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Customer Analytics Applications Market Size by Country (2019-2024)
6.4 North America Customer Analytics Applications Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Customer Analytics Applications Market Size (2019-2030)
7.2 Europe Customer Analytics Applications Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Customer Analytics Applications Market Size by Country (2019-2024)
7.4 Europe Customer Analytics Applications Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Customer Analytics Applications Market Size (2019-2030)
8.2 Asia-Pacific Customer Analytics Applications Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Customer Analytics Applications Market Size by Region (2019-2024)
8.4 Asia-Pacific Customer Analytics Applications Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Customer Analytics Applications Market Size (2019-2030)
9.2 Latin America Customer Analytics Applications Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Customer Analytics Applications Market Size by Country (2019-2024)
9.4 Latin America Customer Analytics Applications Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Customer Analytics Applications Market Size (2019-2030)
10.2 Middle East & Africa Customer Analytics Applications Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Customer Analytics Applications Market Size by Country (2019-2024)
10.4 Middle East & Africa Customer Analytics Applications Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Adobe Inc.
11.1.1 Adobe Inc. Company Detail
11.1.2 Adobe Inc. Business Overview
11.1.3 Adobe Inc. Customer Analytics Applications Introduction
11.1.4 Adobe Inc. Revenue in Customer Analytics Applications Business (2019-2024)
11.1.5 Adobe Inc. Recent Development
11.2 IBM Corp.
11.2.1 IBM Corp. Company Detail
11.2.2 IBM Corp. Business Overview
11.2.3 IBM Corp. Customer Analytics Applications Introduction
11.2.4 IBM Corp. Revenue in Customer Analytics Applications Business (2019-2024)
11.2.5 IBM Corp. Recent Development
11.3 Oracle Corp.
11.3.1 Oracle Corp. Company Detail
11.3.2 Oracle Corp. Business Overview
11.3.3 Oracle Corp. Customer Analytics Applications Introduction
11.3.4 Oracle Corp. Revenue in Customer Analytics Applications Business (2019-2024)
11.3.5 Oracle Corp. Recent Development
11.4 Salesforce.com Inc.
11.4.1 Salesforce.com Inc. Company Detail
11.4.2 Salesforce.com Inc. Business Overview
11.4.3 Salesforce.com Inc. Customer Analytics Applications Introduction
11.4.4 Salesforce.com Inc. Revenue in Customer Analytics Applications Business (2019-2024)
11.4.5 Salesforce.com Inc. Recent Development
11.5 SAS Institute Inc.
11.5.1 SAS Institute Inc. Company Detail
11.5.2 SAS Institute Inc. Business Overview
11.5.3 SAS Institute Inc. Customer Analytics Applications Introduction
11.5.4 SAS Institute Inc. Revenue in Customer Analytics Applications Business (2019-2024)
11.5.5 SAS Institute Inc. Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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