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Global Demand Side Platform (DSP) System Market Research Report 2024
Synopsis
Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.
The global Demand Side Platform (DSP) System market was valued at US$ 10970 million in 2023 and is anticipated to reach US$ 13930 million by 2030, witnessing a CAGR of 3.4% during the forecast period 2024-2030.
The main DSP (Demand-Side Platform) players include Criteo, Double Click (Google), Facebook Ads Manager, Adobe, etc. The top four DSP (Demand-Side Platform) players account for approximately 35% of the total global market. North America is the largest consumer market for DSP (Demand-Side Platform) accounting for about 45%, followed by Asia-Pacific and Europe. In terms of Type, RTB is the largest segment, with a share about 67%. And in terms of Application, the largest application is Retail, followed by Automotive.
This report aims to provide a comprehensive presentation of the global market for Demand Side Platform (DSP) System, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Demand Side Platform (DSP) System.
Report Scope
The Demand Side Platform (DSP) System market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Demand Side Platform (DSP) System market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Demand Side Platform (DSP) System companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Double Click (Google)
Facebook Ads Manager
Amazon DSP
Trade Desk
Mediamath
Adobe
Oath Inc
Centro Inc
Appnexus
Amobee
Dataxu
LiveRamp
Criteo
SocioMatic
Sizmek
AdForm
Segment by Type
RTB (Real Time Bidding)
PPB (Programmatic Premium Buying)
Segment by Application
Retail
Automotive
Financial
Telecom
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Demand Side Platform (DSP) System companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.
The global Demand Side Platform (DSP) System market was valued at US$ 10970 million in 2023 and is anticipated to reach US$ 13930 million by 2030, witnessing a CAGR of 3.4% during the forecast period 2024-2030.
The main DSP (Demand-Side Platform) players include Criteo, Double Click (Google), Facebook Ads Manager, Adobe, etc. The top four DSP (Demand-Side Platform) players account for approximately 35% of the total global market. North America is the largest consumer market for DSP (Demand-Side Platform) accounting for about 45%, followed by Asia-Pacific and Europe. In terms of Type, RTB is the largest segment, with a share about 67%. And in terms of Application, the largest application is Retail, followed by Automotive.
This report aims to provide a comprehensive presentation of the global market for Demand Side Platform (DSP) System, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Demand Side Platform (DSP) System.
Report Scope
The Demand Side Platform (DSP) System market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Demand Side Platform (DSP) System market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Demand Side Platform (DSP) System companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Double Click (Google)
Facebook Ads Manager
Amazon DSP
Trade Desk
Mediamath
Adobe
Oath Inc
Centro Inc
Appnexus
Amobee
Dataxu
LiveRamp
Criteo
SocioMatic
Sizmek
AdForm
Segment by Type
RTB (Real Time Bidding)
PPB (Programmatic Premium Buying)
Segment by Application
Retail
Automotive
Financial
Telecom
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Demand Side Platform (DSP) System companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Demand Side Platform (DSP) System Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 RTB (Real Time Bidding)
1.2.3 PPB (Programmatic Premium Buying)
1.3 Market by Application
1.3.1 Global Demand Side Platform (DSP) System Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Retail
1.3.3 Automotive
1.3.4 Financial
1.3.5 Telecom
1.3.6 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Demand Side Platform (DSP) System Market Perspective (2019-2030)
2.2 Demand Side Platform (DSP) System Growth Trends by Region
2.2.1 Global Demand Side Platform (DSP) System Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Demand Side Platform (DSP) System Historic Market Size by Region (2019-2024)
2.2.3 Demand Side Platform (DSP) System Forecasted Market Size by Region (2025-2030)
2.3 Demand Side Platform (DSP) System Market Dynamics
2.3.1 Demand Side Platform (DSP) System Industry Trends
2.3.2 Demand Side Platform (DSP) System Market Drivers
2.3.3 Demand Side Platform (DSP) System Market Challenges
2.3.4 Demand Side Platform (DSP) System Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Demand Side Platform (DSP) System Players by Revenue
3.1.1 Global Top Demand Side Platform (DSP) System Players by Revenue (2019-2024)
3.1.2 Global Demand Side Platform (DSP) System Revenue Market Share by Players (2019-2024)
3.2 Global Demand Side Platform (DSP) System Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Demand Side Platform (DSP) System Revenue
3.4 Global Demand Side Platform (DSP) System Market Concentration Ratio
3.4.1 Global Demand Side Platform (DSP) System Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Demand Side Platform (DSP) System Revenue in 2023
3.5 Demand Side Platform (DSP) System Key Players Head office and Area Served
3.6 Key Players Demand Side Platform (DSP) System Product Solution and Service
3.7 Date of Enter into Demand Side Platform (DSP) System Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Demand Side Platform (DSP) System Breakdown Data by Type
4.1 Global Demand Side Platform (DSP) System Historic Market Size by Type (2019-2024)
4.2 Global Demand Side Platform (DSP) System Forecasted Market Size by Type (2025-2030)
5 Demand Side Platform (DSP) System Breakdown Data by Application
5.1 Global Demand Side Platform (DSP) System Historic Market Size by Application (2019-2024)
5.2 Global Demand Side Platform (DSP) System Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Demand Side Platform (DSP) System Market Size (2019-2030)
6.2 North America Demand Side Platform (DSP) System Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Demand Side Platform (DSP) System Market Size by Country (2019-2024)
6.4 North America Demand Side Platform (DSP) System Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Demand Side Platform (DSP) System Market Size (2019-2030)
7.2 Europe Demand Side Platform (DSP) System Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Demand Side Platform (DSP) System Market Size by Country (2019-2024)
7.4 Europe Demand Side Platform (DSP) System Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Demand Side Platform (DSP) System Market Size (2019-2030)
8.2 Asia-Pacific Demand Side Platform (DSP) System Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Demand Side Platform (DSP) System Market Size by Region (2019-2024)
8.4 Asia-Pacific Demand Side Platform (DSP) System Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Demand Side Platform (DSP) System Market Size (2019-2030)
9.2 Latin America Demand Side Platform (DSP) System Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Demand Side Platform (DSP) System Market Size by Country (2019-2024)
9.4 Latin America Demand Side Platform (DSP) System Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Demand Side Platform (DSP) System Market Size (2019-2030)
10.2 Middle East & Africa Demand Side Platform (DSP) System Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Demand Side Platform (DSP) System Market Size by Country (2019-2024)
10.4 Middle East & Africa Demand Side Platform (DSP) System Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Double Click (Google)
11.1.1 Double Click (Google) Company Detail
11.1.2 Double Click (Google) Business Overview
11.1.3 Double Click (Google) Demand Side Platform (DSP) System Introduction
11.1.4 Double Click (Google) Revenue in Demand Side Platform (DSP) System Business (2019-2024)
11.1.5 Double Click (Google) Recent Development
11.2 Facebook Ads Manager
11.2.1 Facebook Ads Manager Company Detail
11.2.2 Facebook Ads Manager Business Overview
11.2.3 Facebook Ads Manager Demand Side Platform (DSP) System Introduction
11.2.4 Facebook Ads Manager Revenue in Demand Side Platform (DSP) System Business (2019-2024)
11.2.5 Facebook Ads Manager Recent Development
11.3 Amazon DSP
11.3.1 Amazon DSP Company Detail
11.3.2 Amazon DSP Business Overview
11.3.3 Amazon DSP Demand Side Platform (DSP) System Introduction
11.3.4 Amazon DSP Revenue in Demand Side Platform (DSP) System Business (2019-2024)
11.3.5 Amazon DSP Recent Development
11.4 Trade Desk
11.4.1 Trade Desk Company Detail
11.4.2 Trade Desk Business Overview
11.4.3 Trade Desk Demand Side Platform (DSP) System Introduction
11.4.4 Trade Desk Revenue in Demand Side Platform (DSP) System Business (2019-2024)
11.4.5 Trade Desk Recent Development
11.5 Mediamath
11.5.1 Mediamath Company Detail
11.5.2 Mediamath Business Overview
11.5.3 Mediamath Demand Side Platform (DSP) System Introduction
11.5.4 Mediamath Revenue in Demand Side Platform (DSP) System Business (2019-2024)
11.5.5 Mediamath Recent Development
11.6 Adobe
11.6.1 Adobe Company Detail
11.6.2 Adobe Business Overview
11.6.3 Adobe Demand Side Platform (DSP) System Introduction
11.6.4 Adobe Revenue in Demand Side Platform (DSP) System Business (2019-2024)
11.6.5 Adobe Recent Development
11.7 Oath Inc
11.7.1 Oath Inc Company Detail
11.7.2 Oath Inc Business Overview
11.7.3 Oath Inc Demand Side Platform (DSP) System Introduction
11.7.4 Oath Inc Revenue in Demand Side Platform (DSP) System Business (2019-2024)
11.7.5 Oath Inc Recent Development
11.8 Centro Inc
11.8.1 Centro Inc Company Detail
11.8.2 Centro Inc Business Overview
11.8.3 Centro Inc Demand Side Platform (DSP) System Introduction
11.8.4 Centro Inc Revenue in Demand Side Platform (DSP) System Business (2019-2024)
11.8.5 Centro Inc Recent Development
11.9 Appnexus
11.9.1 Appnexus Company Detail
11.9.2 Appnexus Business Overview
11.9.3 Appnexus Demand Side Platform (DSP) System Introduction
11.9.4 Appnexus Revenue in Demand Side Platform (DSP) System Business (2019-2024)
11.9.5 Appnexus Recent Development
11.10 Amobee
11.10.1 Amobee Company Detail
11.10.2 Amobee Business Overview
11.10.3 Amobee Demand Side Platform (DSP) System Introduction
11.10.4 Amobee Revenue in Demand Side Platform (DSP) System Business (2019-2024)
11.10.5 Amobee Recent Development
11.11 Dataxu
11.11.1 Dataxu Company Detail
11.11.2 Dataxu Business Overview
11.11.3 Dataxu Demand Side Platform (DSP) System Introduction
11.11.4 Dataxu Revenue in Demand Side Platform (DSP) System Business (2019-2024)
11.11.5 Dataxu Recent Development
11.12 LiveRamp
11.12.1 LiveRamp Company Detail
11.12.2 LiveRamp Business Overview
11.12.3 LiveRamp Demand Side Platform (DSP) System Introduction
11.12.4 LiveRamp Revenue in Demand Side Platform (DSP) System Business (2019-2024)
11.12.5 LiveRamp Recent Development
11.13 Criteo
11.13.1 Criteo Company Detail
11.13.2 Criteo Business Overview
11.13.3 Criteo Demand Side Platform (DSP) System Introduction
11.13.4 Criteo Revenue in Demand Side Platform (DSP) System Business (2019-2024)
11.13.5 Criteo Recent Development
11.14 SocioMatic
11.14.1 SocioMatic Company Detail
11.14.2 SocioMatic Business Overview
11.14.3 SocioMatic Demand Side Platform (DSP) System Introduction
11.14.4 SocioMatic Revenue in Demand Side Platform (DSP) System Business (2019-2024)
11.14.5 SocioMatic Recent Development
11.15 Sizmek
11.15.1 Sizmek Company Detail
11.15.2 Sizmek Business Overview
11.15.3 Sizmek Demand Side Platform (DSP) System Introduction
11.15.4 Sizmek Revenue in Demand Side Platform (DSP) System Business (2019-2024)
11.15.5 Sizmek Recent Development
11.16 AdForm
11.16.1 AdForm Company Detail
11.16.2 AdForm Business Overview
11.16.3 AdForm Demand Side Platform (DSP) System Introduction
11.16.4 AdForm Revenue in Demand Side Platform (DSP) System Business (2019-2024)
11.16.5 AdForm Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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