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Global Digital Advertising Platforms Market Research Report 2024
Synopsis
Digital Advertising is publicizing on sites or applications through pennants or other advertisement positions made of content, pictures, blaze, video, and sound. The fundamental reason for show publicizing is to convey general ads and brand messages to site guests.
The global Digital Advertising Platforms market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
On the basis of product, this report displays the production, revenue, price, market share and growth rate of each type, primarily split into: Search Advertising Software, Display Advertising Software, Mobile Advertising Software, Social Advertising Software, Video Advertising Software, Cross-Channel Advertising Software. On the basis of the end users/applications, this report focuses on the status and outlook for major applications/end users, consumption (sales), market share and growth rate for each application, including: Industrial, Commercial, Education, Others.
This report aims to provide a comprehensive presentation of the global market for Digital Advertising Platforms, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Digital Advertising Platforms.
Report Scope
The Digital Advertising Platforms market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Digital Advertising Platforms market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Digital Advertising Platforms companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Kenshoo
Adobe
Facebook
Twitter
LinkedIn
Sizmek
Yahoo!
Choozle
MediaMath
AdRoll
Rocket Fuel
Rubicon Project
Google (Alphabet)
ONE by AOL
OpenX
Oath Inc.(BrightRoll)
InMobi Technologies
Sovrn Holdings
Segment by Type
Search Advertising Software
Display Advertising Software
Mobile Advertising Software
Social Advertising Software
Video Advertising Software
Cross-Channel Advertising Software
Segment by Application
Industrial
Commercial
Education
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Digital Advertising Platforms companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Digital Advertising is publicizing on sites or applications through pennants or other advertisement positions made of content, pictures, blaze, video, and sound. The fundamental reason for show publicizing is to convey general ads and brand messages to site guests.
The global Digital Advertising Platforms market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
On the basis of product, this report displays the production, revenue, price, market share and growth rate of each type, primarily split into: Search Advertising Software, Display Advertising Software, Mobile Advertising Software, Social Advertising Software, Video Advertising Software, Cross-Channel Advertising Software. On the basis of the end users/applications, this report focuses on the status and outlook for major applications/end users, consumption (sales), market share and growth rate for each application, including: Industrial, Commercial, Education, Others.
This report aims to provide a comprehensive presentation of the global market for Digital Advertising Platforms, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Digital Advertising Platforms.
Report Scope
The Digital Advertising Platforms market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Digital Advertising Platforms market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Digital Advertising Platforms companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Kenshoo
Adobe
Sizmek
Yahoo!
Choozle
MediaMath
AdRoll
Rocket Fuel
Rubicon Project
Google (Alphabet)
ONE by AOL
OpenX
Oath Inc.(BrightRoll)
InMobi Technologies
Sovrn Holdings
Segment by Type
Search Advertising Software
Display Advertising Software
Mobile Advertising Software
Social Advertising Software
Video Advertising Software
Cross-Channel Advertising Software
Segment by Application
Industrial
Commercial
Education
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Digital Advertising Platforms companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Digital Advertising Platforms Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Search Advertising Software
1.2.3 Display Advertising Software
1.2.4 Mobile Advertising Software
1.2.5 Social Advertising Software
1.2.6 Video Advertising Software
1.2.7 Cross-Channel Advertising Software
1.3 Market by Application
1.3.1 Global Digital Advertising Platforms Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Industrial
1.3.3 Commercial
1.3.4 Education
1.3.5 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Digital Advertising Platforms Market Perspective (2019-2030)
2.2 Digital Advertising Platforms Growth Trends by Region
2.2.1 Global Digital Advertising Platforms Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Digital Advertising Platforms Historic Market Size by Region (2019-2024)
2.2.3 Digital Advertising Platforms Forecasted Market Size by Region (2025-2030)
2.3 Digital Advertising Platforms Market Dynamics
2.3.1 Digital Advertising Platforms Industry Trends
2.3.2 Digital Advertising Platforms Market Drivers
2.3.3 Digital Advertising Platforms Market Challenges
2.3.4 Digital Advertising Platforms Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Digital Advertising Platforms Players by Revenue
3.1.1 Global Top Digital Advertising Platforms Players by Revenue (2019-2024)
3.1.2 Global Digital Advertising Platforms Revenue Market Share by Players (2019-2024)
3.2 Global Digital Advertising Platforms Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Digital Advertising Platforms Revenue
3.4 Global Digital Advertising Platforms Market Concentration Ratio
3.4.1 Global Digital Advertising Platforms Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Digital Advertising Platforms Revenue in 2023
3.5 Digital Advertising Platforms Key Players Head office and Area Served
3.6 Key Players Digital Advertising Platforms Product Solution and Service
3.7 Date of Enter into Digital Advertising Platforms Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Digital Advertising Platforms Breakdown Data by Type
4.1 Global Digital Advertising Platforms Historic Market Size by Type (2019-2024)
4.2 Global Digital Advertising Platforms Forecasted Market Size by Type (2025-2030)
5 Digital Advertising Platforms Breakdown Data by Application
5.1 Global Digital Advertising Platforms Historic Market Size by Application (2019-2024)
5.2 Global Digital Advertising Platforms Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Digital Advertising Platforms Market Size (2019-2030)
6.2 North America Digital Advertising Platforms Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Digital Advertising Platforms Market Size by Country (2019-2024)
6.4 North America Digital Advertising Platforms Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Digital Advertising Platforms Market Size (2019-2030)
7.2 Europe Digital Advertising Platforms Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Digital Advertising Platforms Market Size by Country (2019-2024)
7.4 Europe Digital Advertising Platforms Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Digital Advertising Platforms Market Size (2019-2030)
8.2 Asia-Pacific Digital Advertising Platforms Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Digital Advertising Platforms Market Size by Region (2019-2024)
8.4 Asia-Pacific Digital Advertising Platforms Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Digital Advertising Platforms Market Size (2019-2030)
9.2 Latin America Digital Advertising Platforms Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Digital Advertising Platforms Market Size by Country (2019-2024)
9.4 Latin America Digital Advertising Platforms Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Digital Advertising Platforms Market Size (2019-2030)
10.2 Middle East & Africa Digital Advertising Platforms Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Digital Advertising Platforms Market Size by Country (2019-2024)
10.4 Middle East & Africa Digital Advertising Platforms Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Kenshoo
11.1.1 Kenshoo Company Detail
11.1.2 Kenshoo Business Overview
11.1.3 Kenshoo Digital Advertising Platforms Introduction
11.1.4 Kenshoo Revenue in Digital Advertising Platforms Business (2019-2024)
11.1.5 Kenshoo Recent Development
11.2 Adobe
11.2.1 Adobe Company Detail
11.2.2 Adobe Business Overview
11.2.3 Adobe Digital Advertising Platforms Introduction
11.2.4 Adobe Revenue in Digital Advertising Platforms Business (2019-2024)
11.2.5 Adobe Recent Development
11.3 Facebook
11.3.1 Facebook Company Detail
11.3.2 Facebook Business Overview
11.3.3 Facebook Digital Advertising Platforms Introduction
11.3.4 Facebook Revenue in Digital Advertising Platforms Business (2019-2024)
11.3.5 Facebook Recent Development
11.4 Twitter
11.4.1 Twitter Company Detail
11.4.2 Twitter Business Overview
11.4.3 Twitter Digital Advertising Platforms Introduction
11.4.4 Twitter Revenue in Digital Advertising Platforms Business (2019-2024)
11.4.5 Twitter Recent Development
11.5 LinkedIn
11.5.1 LinkedIn Company Detail
11.5.2 LinkedIn Business Overview
11.5.3 LinkedIn Digital Advertising Platforms Introduction
11.5.4 LinkedIn Revenue in Digital Advertising Platforms Business (2019-2024)
11.5.5 LinkedIn Recent Development
11.6 Sizmek
11.6.1 Sizmek Company Detail
11.6.2 Sizmek Business Overview
11.6.3 Sizmek Digital Advertising Platforms Introduction
11.6.4 Sizmek Revenue in Digital Advertising Platforms Business (2019-2024)
11.6.5 Sizmek Recent Development
11.7 Yahoo!
11.7.1 Yahoo! Company Detail
11.7.2 Yahoo! Business Overview
11.7.3 Yahoo! Digital Advertising Platforms Introduction
11.7.4 Yahoo! Revenue in Digital Advertising Platforms Business (2019-2024)
11.7.5 Yahoo! Recent Development
11.8 Choozle
11.8.1 Choozle Company Detail
11.8.2 Choozle Business Overview
11.8.3 Choozle Digital Advertising Platforms Introduction
11.8.4 Choozle Revenue in Digital Advertising Platforms Business (2019-2024)
11.8.5 Choozle Recent Development
11.9 MediaMath
11.9.1 MediaMath Company Detail
11.9.2 MediaMath Business Overview
11.9.3 MediaMath Digital Advertising Platforms Introduction
11.9.4 MediaMath Revenue in Digital Advertising Platforms Business (2019-2024)
11.9.5 MediaMath Recent Development
11.10 AdRoll
11.10.1 AdRoll Company Detail
11.10.2 AdRoll Business Overview
11.10.3 AdRoll Digital Advertising Platforms Introduction
11.10.4 AdRoll Revenue in Digital Advertising Platforms Business (2019-2024)
11.10.5 AdRoll Recent Development
11.11 Rocket Fuel
11.11.1 Rocket Fuel Company Detail
11.11.2 Rocket Fuel Business Overview
11.11.3 Rocket Fuel Digital Advertising Platforms Introduction
11.11.4 Rocket Fuel Revenue in Digital Advertising Platforms Business (2019-2024)
11.11.5 Rocket Fuel Recent Development
11.12 Rubicon Project
11.12.1 Rubicon Project Company Detail
11.12.2 Rubicon Project Business Overview
11.12.3 Rubicon Project Digital Advertising Platforms Introduction
11.12.4 Rubicon Project Revenue in Digital Advertising Platforms Business (2019-2024)
11.12.5 Rubicon Project Recent Development
11.13 Google (Alphabet)
11.13.1 Google (Alphabet) Company Detail
11.13.2 Google (Alphabet) Business Overview
11.13.3 Google (Alphabet) Digital Advertising Platforms Introduction
11.13.4 Google (Alphabet) Revenue in Digital Advertising Platforms Business (2019-2024)
11.13.5 Google (Alphabet) Recent Development
11.14 ONE by AOL
11.14.1 ONE by AOL Company Detail
11.14.2 ONE by AOL Business Overview
11.14.3 ONE by AOL Digital Advertising Platforms Introduction
11.14.4 ONE by AOL Revenue in Digital Advertising Platforms Business (2019-2024)
11.14.5 ONE by AOL Recent Development
11.15 OpenX
11.15.1 OpenX Company Detail
11.15.2 OpenX Business Overview
11.15.3 OpenX Digital Advertising Platforms Introduction
11.15.4 OpenX Revenue in Digital Advertising Platforms Business (2019-2024)
11.15.5 OpenX Recent Development
11.16 Oath Inc.(BrightRoll)
11.16.1 Oath Inc.(BrightRoll) Company Detail
11.16.2 Oath Inc.(BrightRoll) Business Overview
11.16.3 Oath Inc.(BrightRoll) Digital Advertising Platforms Introduction
11.16.4 Oath Inc.(BrightRoll) Revenue in Digital Advertising Platforms Business (2019-2024)
11.16.5 Oath Inc.(BrightRoll) Recent Development
11.17 InMobi Technologies
11.17.1 InMobi Technologies Company Detail
11.17.2 InMobi Technologies Business Overview
11.17.3 InMobi Technologies Digital Advertising Platforms Introduction
11.17.4 InMobi Technologies Revenue in Digital Advertising Platforms Business (2019-2024)
11.17.5 InMobi Technologies Recent Development
11.18 Sovrn Holdings
11.18.1 Sovrn Holdings Company Detail
11.18.2 Sovrn Holdings Business Overview
11.18.3 Sovrn Holdings Digital Advertising Platforms Introduction
11.18.4 Sovrn Holdings Revenue in Digital Advertising Platforms Business (2019-2024)
11.18.5 Sovrn Holdings Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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