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Global Digital Advertising Technology Services Market Research Report 2024

Global Digital Advertising Technology Services Market Research Report 2024

Publishing Date : Jun, 2023

License Type :
 

Report Code : 1745369

No of Pages : 98

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Synopsis
Advertising technology (AdTech) is an umbrella term that refers to the tools and software advertisers use to reach audiences, run digital ad campaigns, and measure the effectiveness of digital ad campaigns. As the process of buying and selling digital ads has become more complex, ad tech has emerged to simplify the process. Common ad tech tools such as demand-side platforms are the integration of a set of technologies that allow advertisers to buy impressions and select audiences across numerous publisher sites. Now, ad technology enables advertisers and ad agencies to efficiently manage integrated ad campaigns. It also enables brands to get the most out of their budgets and helps maximize return on investment (ROI) on digital advertising. Ultimately, the ad tech environment enables advertisers to strategically plan and optimize their ad campaigns.

Global Digital Advertising Technology Services market is projected to reach US$ million in 2029, increasing from US$ million in 2022, with the CAGR of % during the period of 2023 to 2029. Influencing issues, such as economy environments, COVID-19 and Russia-Ukraine War, have led to great market fluctuations in the past few years and are considered comprehensively in the whole Digital Advertising Technology Services market research.

Key companies engaged in the Digital Advertising Technology Services industry include Adform, Adobe, AdRoll, Amazon (AWS), AT&T (WarnerMedia), CAKE, Choozle, Criteo and Google, etc. Among those companies, the top 3 players guaranteed % supply worldwide in 2022.

When refers to consumption region, % value of Digital Advertising Technology Services were sold to North America, Europe and Asia Pacific in 2022. Moreover, China, plays a key role in the whole Digital Advertising Technology Services market and estimated to attract more attentions from industry insiders and investors.

Report Scope

This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Digital Advertising Technology Services market with multiple angles, which provides sufficient supports to readers’ strategy and decision making.

By Company

  • Adform
  • Adobe
  • AdRoll
  • Amazon (AWS)
  • AT&T (WarnerMedia)
  • CAKE
  • Choozle
  • Criteo
  • Google
  • LiveIntent
  • Marin Software
  • MediaMath
  • Quantcast
  • Singapore Telecommunications (Amobee)
  • Sovrn
  • The Search Monitor
  • The Trade Desk
  • Verizon (Verizon Media)
  • Verve

Segment by Type

  • On-Premise
  • Cloud-Based

Segment by Application

  • Ads Setting
  • Data Analytics
  • Yield Management
  • Others

By Region

  • North America (United States, Canada)
  • Europe (Germany, France, U.K., Italy, Russia, Nordic Countries, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea,Southeast Asia, India, Australia, Rest of Asia)
  • Latin America (Mexico, Brazil, Rest of Latin America)
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)

The Digital Advertising Technology Services report covers below items:

Chapter 1: Product Basic Information (Definition, Type and Application)
Chapter 2: Global market size, regional market size. Market Opportunities and Challenges
Chapter 3: Companies’ Competition Patterns
Chapter 4: Product Type Analysis
Chapter 5: Product Application Analysis
Chapter 6 to 10: Country Level Value Analysis
Chapter 11: Companies’ Outline
Chapter 12: Market Conclusions
Chapter 13: Research Methodology and Data Source

Index

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Digital Advertising Technology Services Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 On-Premise
1.2.3 Cloud-Based
1.3 Market by Application
1.3.1 Global Digital Advertising Technology Services Market Growth by Application: 2018 VS 2022 VS 2029
1.3.2 Ads Setting
1.3.3 Data Analytics
1.3.4 Yield Management
1.3.5 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Digital Advertising Technology Services Market Perspective (2018-2029)
2.2 Digital Advertising Technology Services Growth Trends by Region
2.2.1 Global Digital Advertising Technology Services Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 Digital Advertising Technology Services Historic Market Size by Region (2018-2023)
2.2.3 Digital Advertising Technology Services Forecasted Market Size by Region (2024-2029)
2.3 Digital Advertising Technology Services Market Dynamics
2.3.1 Digital Advertising Technology Services Industry Trends
2.3.2 Digital Advertising Technology Services Market Drivers
2.3.3 Digital Advertising Technology Services Market Challenges
2.3.4 Digital Advertising Technology Services Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Digital Advertising Technology Services Players by Revenue
3.1.1 Global Top Digital Advertising Technology Services Players by Revenue (2018-2023)
3.1.2 Global Digital Advertising Technology Services Revenue Market Share by Players (2018-2023)
3.2 Global Digital Advertising Technology Services Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Digital Advertising Technology Services Revenue
3.4 Global Digital Advertising Technology Services Market Concentration Ratio
3.4.1 Global Digital Advertising Technology Services Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Digital Advertising Technology Services Revenue in 2022
3.5 Digital Advertising Technology Services Key Players Head office and Area Served
3.6 Key Players Digital Advertising Technology Services Product Solution and Service
3.7 Date of Enter into Digital Advertising Technology Services Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Digital Advertising Technology Services Breakdown Data by Type
4.1 Global Digital Advertising Technology Services Historic Market Size by Type (2018-2023)
4.2 Global Digital Advertising Technology Services Forecasted Market Size by Type (2024-2029)
5 Digital Advertising Technology Services Breakdown Data by Application
5.1 Global Digital Advertising Technology Services Historic Market Size by Application (2018-2023)
5.2 Global Digital Advertising Technology Services Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America Digital Advertising Technology Services Market Size (2018-2029)
6.2 North America Digital Advertising Technology Services Market Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America Digital Advertising Technology Services Market Size by Country (2018-2023)
6.4 North America Digital Advertising Technology Services Market Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Digital Advertising Technology Services Market Size (2018-2029)
7.2 Europe Digital Advertising Technology Services Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe Digital Advertising Technology Services Market Size by Country (2018-2023)
7.4 Europe Digital Advertising Technology Services Market Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Digital Advertising Technology Services Market Size (2018-2029)
8.2 Asia-Pacific Digital Advertising Technology Services Market Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific Digital Advertising Technology Services Market Size by Region (2018-2023)
8.4 Asia-Pacific Digital Advertising Technology Services Market Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Digital Advertising Technology Services Market Size (2018-2029)
9.2 Latin America Digital Advertising Technology Services Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America Digital Advertising Technology Services Market Size by Country (2018-2023)
9.4 Latin America Digital Advertising Technology Services Market Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Digital Advertising Technology Services Market Size (2018-2029)
10.2 Middle East & Africa Digital Advertising Technology Services Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa Digital Advertising Technology Services Market Size by Country (2018-2023)
10.4 Middle East & Africa Digital Advertising Technology Services Market Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Adform
11.1.1 Adform Company Detail
11.1.2 Adform Business Overview
11.1.3 Adform Digital Advertising Technology Services Introduction
11.1.4 Adform Revenue in Digital Advertising Technology Services Business (2018-2023)
11.1.5 Adform Recent Development
11.2 Adobe
11.2.1 Adobe Company Detail
11.2.2 Adobe Business Overview
11.2.3 Adobe Digital Advertising Technology Services Introduction
11.2.4 Adobe Revenue in Digital Advertising Technology Services Business (2018-2023)
11.2.5 Adobe Recent Development
11.3 AdRoll
11.3.1 AdRoll Company Detail
11.3.2 AdRoll Business Overview
11.3.3 AdRoll Digital Advertising Technology Services Introduction
11.3.4 AdRoll Revenue in Digital Advertising Technology Services Business (2018-2023)
11.3.5 AdRoll Recent Development
11.4 Amazon (AWS)
11.4.1 Amazon (AWS) Company Detail
11.4.2 Amazon (AWS) Business Overview
11.4.3 Amazon (AWS) Digital Advertising Technology Services Introduction
11.4.4 Amazon (AWS) Revenue in Digital Advertising Technology Services Business (2018-2023)
11.4.5 Amazon (AWS) Recent Development
11.5 AT&T (WarnerMedia)
11.5.1 AT&T (WarnerMedia) Company Detail
11.5.2 AT&T (WarnerMedia) Business Overview
11.5.3 AT&T (WarnerMedia) Digital Advertising Technology Services Introduction
11.5.4 AT&T (WarnerMedia) Revenue in Digital Advertising Technology Services Business (2018-2023)
11.5.5 AT&T (WarnerMedia) Recent Development
11.6 CAKE
11.6.1 CAKE Company Detail
11.6.2 CAKE Business Overview
11.6.3 CAKE Digital Advertising Technology Services Introduction
11.6.4 CAKE Revenue in Digital Advertising Technology Services Business (2018-2023)
11.6.5 CAKE Recent Development
11.7 Choozle
11.7.1 Choozle Company Detail
11.7.2 Choozle Business Overview
11.7.3 Choozle Digital Advertising Technology Services Introduction
11.7.4 Choozle Revenue in Digital Advertising Technology Services Business (2018-2023)
11.7.5 Choozle Recent Development
11.8 Criteo
11.8.1 Criteo Company Detail
11.8.2 Criteo Business Overview
11.8.3 Criteo Digital Advertising Technology Services Introduction
11.8.4 Criteo Revenue in Digital Advertising Technology Services Business (2018-2023)
11.8.5 Criteo Recent Development
11.9 Google
11.9.1 Google Company Detail
11.9.2 Google Business Overview
11.9.3 Google Digital Advertising Technology Services Introduction
11.9.4 Google Revenue in Digital Advertising Technology Services Business (2018-2023)
11.9.5 Google Recent Development
11.10 LiveIntent
11.10.1 LiveIntent Company Detail
11.10.2 LiveIntent Business Overview
11.10.3 LiveIntent Digital Advertising Technology Services Introduction
11.10.4 LiveIntent Revenue in Digital Advertising Technology Services Business (2018-2023)
11.10.5 LiveIntent Recent Development
11.11 Marin Software
11.11.1 Marin Software Company Detail
11.11.2 Marin Software Business Overview
11.11.3 Marin Software Digital Advertising Technology Services Introduction
11.11.4 Marin Software Revenue in Digital Advertising Technology Services Business (2018-2023)
11.11.5 Marin Software Recent Development
11.12 MediaMath
11.12.1 MediaMath Company Detail
11.12.2 MediaMath Business Overview
11.12.3 MediaMath Digital Advertising Technology Services Introduction
11.12.4 MediaMath Revenue in Digital Advertising Technology Services Business (2018-2023)
11.12.5 MediaMath Recent Development
11.13 Quantcast
11.13.1 Quantcast Company Detail
11.13.2 Quantcast Business Overview
11.13.3 Quantcast Digital Advertising Technology Services Introduction
11.13.4 Quantcast Revenue in Digital Advertising Technology Services Business (2018-2023)
11.13.5 Quantcast Recent Development
11.14 Singapore Telecommunications (Amobee)
11.14.1 Singapore Telecommunications (Amobee) Company Detail
11.14.2 Singapore Telecommunications (Amobee) Business Overview
11.14.3 Singapore Telecommunications (Amobee) Digital Advertising Technology Services Introduction
11.14.4 Singapore Telecommunications (Amobee) Revenue in Digital Advertising Technology Services Business (2018-2023)
11.14.5 Singapore Telecommunications (Amobee) Recent Development
11.15 Sovrn
11.15.1 Sovrn Company Detail
11.15.2 Sovrn Business Overview
11.15.3 Sovrn Digital Advertising Technology Services Introduction
11.15.4 Sovrn Revenue in Digital Advertising Technology Services Business (2018-2023)
11.15.5 Sovrn Recent Development
11.16 The Search Monitor
11.16.1 The Search Monitor Company Detail
11.16.2 The Search Monitor Business Overview
11.16.3 The Search Monitor Digital Advertising Technology Services Introduction
11.16.4 The Search Monitor Revenue in Digital Advertising Technology Services Business (2018-2023)
11.16.5 The Search Monitor Recent Development
11.17 The Trade Desk
11.17.1 The Trade Desk Company Detail
11.17.2 The Trade Desk Business Overview
11.17.3 The Trade Desk Digital Advertising Technology Services Introduction
11.17.4 The Trade Desk Revenue in Digital Advertising Technology Services Business (2018-2023)
11.17.5 The Trade Desk Recent Development
11.18 Verizon (Verizon Media)
11.18.1 Verizon (Verizon Media) Company Detail
11.18.2 Verizon (Verizon Media) Business Overview
11.18.3 Verizon (Verizon Media) Digital Advertising Technology Services Introduction
11.18.4 Verizon (Verizon Media) Revenue in Digital Advertising Technology Services Business (2018-2023)
11.18.5 Verizon (Verizon Media) Recent Development
11.19 Verve
11.19.1 Verve Company Detail
11.19.2 Verve Business Overview
11.19.3 Verve Digital Advertising Technology Services Introduction
11.19.4 Verve Revenue in Digital Advertising Technology Services Business (2018-2023)
11.19.5 Verve Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details

Published By : QY Research

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