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Global Digital Marketing Analytics Market Research Report 2024
Synopsis
The global Digital Marketing Analytics market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for Digital Marketing Analytics is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Digital Marketing Analytics is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Digital Marketing Analytics in SME (Small and Medium Enterprises) is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Digital Marketing Analytics include Google, Adobe, Oracle, Datorama, SAP, SAS, AT Internet, IBM and Optimove, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Digital Marketing Analytics, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Digital Marketing Analytics.
Report Scope
The Digital Marketing Analytics market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Digital Marketing Analytics market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Digital Marketing Analytics companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Google
Adobe
Oracle
Datorama
SAP
SAS
AT Internet
IBM
Optimove
Thunderhead
AgilOne
ClickFox
Tinyclues
FICO
Pitney Bowes
Origami Logic
Segment by Type
Social Platform
Mobile Video
E-commerce Platform
Mobile Search
Others
Segment by Application
SME (Small and Medium Enterprises)
Large Enterprise
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Digital Marketing Analytics companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
The global Digital Marketing Analytics market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for Digital Marketing Analytics is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Digital Marketing Analytics is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Digital Marketing Analytics in SME (Small and Medium Enterprises) is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Digital Marketing Analytics include Google, Adobe, Oracle, Datorama, SAP, SAS, AT Internet, IBM and Optimove, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Digital Marketing Analytics, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Digital Marketing Analytics.
Report Scope
The Digital Marketing Analytics market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Digital Marketing Analytics market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Digital Marketing Analytics companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Adobe
Oracle
Datorama
SAP
SAS
AT Internet
IBM
Optimove
Thunderhead
AgilOne
ClickFox
Tinyclues
FICO
Pitney Bowes
Origami Logic
Segment by Type
Social Platform
Mobile Video
E-commerce Platform
Mobile Search
Others
Segment by Application
SME (Small and Medium Enterprises)
Large Enterprise
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Digital Marketing Analytics companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Digital Marketing Analytics Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Social Platform
1.2.3 Mobile Video
1.2.4 E-commerce Platform
1.2.5 Mobile Search
1.2.6 Others
1.3 Market by Application
1.3.1 Global Digital Marketing Analytics Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 SME (Small and Medium Enterprises)
1.3.3 Large Enterprise
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Digital Marketing Analytics Market Perspective (2019-2030)
2.2 Digital Marketing Analytics Growth Trends by Region
2.2.1 Global Digital Marketing Analytics Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Digital Marketing Analytics Historic Market Size by Region (2019-2024)
2.2.3 Digital Marketing Analytics Forecasted Market Size by Region (2025-2030)
2.3 Digital Marketing Analytics Market Dynamics
2.3.1 Digital Marketing Analytics Industry Trends
2.3.2 Digital Marketing Analytics Market Drivers
2.3.3 Digital Marketing Analytics Market Challenges
2.3.4 Digital Marketing Analytics Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Digital Marketing Analytics Players by Revenue
3.1.1 Global Top Digital Marketing Analytics Players by Revenue (2019-2024)
3.1.2 Global Digital Marketing Analytics Revenue Market Share by Players (2019-2024)
3.2 Global Digital Marketing Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Digital Marketing Analytics Revenue
3.4 Global Digital Marketing Analytics Market Concentration Ratio
3.4.1 Global Digital Marketing Analytics Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Digital Marketing Analytics Revenue in 2023
3.5 Digital Marketing Analytics Key Players Head office and Area Served
3.6 Key Players Digital Marketing Analytics Product Solution and Service
3.7 Date of Enter into Digital Marketing Analytics Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Digital Marketing Analytics Breakdown Data by Type
4.1 Global Digital Marketing Analytics Historic Market Size by Type (2019-2024)
4.2 Global Digital Marketing Analytics Forecasted Market Size by Type (2025-2030)
5 Digital Marketing Analytics Breakdown Data by Application
5.1 Global Digital Marketing Analytics Historic Market Size by Application (2019-2024)
5.2 Global Digital Marketing Analytics Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Digital Marketing Analytics Market Size (2019-2030)
6.2 North America Digital Marketing Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Digital Marketing Analytics Market Size by Country (2019-2024)
6.4 North America Digital Marketing Analytics Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Digital Marketing Analytics Market Size (2019-2030)
7.2 Europe Digital Marketing Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Digital Marketing Analytics Market Size by Country (2019-2024)
7.4 Europe Digital Marketing Analytics Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Digital Marketing Analytics Market Size (2019-2030)
8.2 Asia-Pacific Digital Marketing Analytics Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Digital Marketing Analytics Market Size by Region (2019-2024)
8.4 Asia-Pacific Digital Marketing Analytics Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Digital Marketing Analytics Market Size (2019-2030)
9.2 Latin America Digital Marketing Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Digital Marketing Analytics Market Size by Country (2019-2024)
9.4 Latin America Digital Marketing Analytics Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Digital Marketing Analytics Market Size (2019-2030)
10.2 Middle East & Africa Digital Marketing Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Digital Marketing Analytics Market Size by Country (2019-2024)
10.4 Middle East & Africa Digital Marketing Analytics Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Google
11.1.1 Google Company Detail
11.1.2 Google Business Overview
11.1.3 Google Digital Marketing Analytics Introduction
11.1.4 Google Revenue in Digital Marketing Analytics Business (2019-2024)
11.1.5 Google Recent Development
11.2 Adobe
11.2.1 Adobe Company Detail
11.2.2 Adobe Business Overview
11.2.3 Adobe Digital Marketing Analytics Introduction
11.2.4 Adobe Revenue in Digital Marketing Analytics Business (2019-2024)
11.2.5 Adobe Recent Development
11.3 Oracle
11.3.1 Oracle Company Detail
11.3.2 Oracle Business Overview
11.3.3 Oracle Digital Marketing Analytics Introduction
11.3.4 Oracle Revenue in Digital Marketing Analytics Business (2019-2024)
11.3.5 Oracle Recent Development
11.4 Datorama
11.4.1 Datorama Company Detail
11.4.2 Datorama Business Overview
11.4.3 Datorama Digital Marketing Analytics Introduction
11.4.4 Datorama Revenue in Digital Marketing Analytics Business (2019-2024)
11.4.5 Datorama Recent Development
11.5 SAP
11.5.1 SAP Company Detail
11.5.2 SAP Business Overview
11.5.3 SAP Digital Marketing Analytics Introduction
11.5.4 SAP Revenue in Digital Marketing Analytics Business (2019-2024)
11.5.5 SAP Recent Development
11.6 SAS
11.6.1 SAS Company Detail
11.6.2 SAS Business Overview
11.6.3 SAS Digital Marketing Analytics Introduction
11.6.4 SAS Revenue in Digital Marketing Analytics Business (2019-2024)
11.6.5 SAS Recent Development
11.7 AT Internet
11.7.1 AT Internet Company Detail
11.7.2 AT Internet Business Overview
11.7.3 AT Internet Digital Marketing Analytics Introduction
11.7.4 AT Internet Revenue in Digital Marketing Analytics Business (2019-2024)
11.7.5 AT Internet Recent Development
11.8 IBM
11.8.1 IBM Company Detail
11.8.2 IBM Business Overview
11.8.3 IBM Digital Marketing Analytics Introduction
11.8.4 IBM Revenue in Digital Marketing Analytics Business (2019-2024)
11.8.5 IBM Recent Development
11.9 Optimove
11.9.1 Optimove Company Detail
11.9.2 Optimove Business Overview
11.9.3 Optimove Digital Marketing Analytics Introduction
11.9.4 Optimove Revenue in Digital Marketing Analytics Business (2019-2024)
11.9.5 Optimove Recent Development
11.10 Thunderhead
11.10.1 Thunderhead Company Detail
11.10.2 Thunderhead Business Overview
11.10.3 Thunderhead Digital Marketing Analytics Introduction
11.10.4 Thunderhead Revenue in Digital Marketing Analytics Business (2019-2024)
11.10.5 Thunderhead Recent Development
11.11 AgilOne
11.11.1 AgilOne Company Detail
11.11.2 AgilOne Business Overview
11.11.3 AgilOne Digital Marketing Analytics Introduction
11.11.4 AgilOne Revenue in Digital Marketing Analytics Business (2019-2024)
11.11.5 AgilOne Recent Development
11.12 ClickFox
11.12.1 ClickFox Company Detail
11.12.2 ClickFox Business Overview
11.12.3 ClickFox Digital Marketing Analytics Introduction
11.12.4 ClickFox Revenue in Digital Marketing Analytics Business (2019-2024)
11.12.5 ClickFox Recent Development
11.13 Tinyclues
11.13.1 Tinyclues Company Detail
11.13.2 Tinyclues Business Overview
11.13.3 Tinyclues Digital Marketing Analytics Introduction
11.13.4 Tinyclues Revenue in Digital Marketing Analytics Business (2019-2024)
11.13.5 Tinyclues Recent Development
11.14 FICO
11.14.1 FICO Company Detail
11.14.2 FICO Business Overview
11.14.3 FICO Digital Marketing Analytics Introduction
11.14.4 FICO Revenue in Digital Marketing Analytics Business (2019-2024)
11.14.5 FICO Recent Development
11.15 Pitney Bowes
11.15.1 Pitney Bowes Company Detail
11.15.2 Pitney Bowes Business Overview
11.15.3 Pitney Bowes Digital Marketing Analytics Introduction
11.15.4 Pitney Bowes Revenue in Digital Marketing Analytics Business (2019-2024)
11.15.5 Pitney Bowes Recent Development
11.16 Origami Logic
11.16.1 Origami Logic Company Detail
11.16.2 Origami Logic Business Overview
11.16.3 Origami Logic Digital Marketing Analytics Introduction
11.16.4 Origami Logic Revenue in Digital Marketing Analytics Business (2019-2024)
11.16.5 Origami Logic Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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