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Global Direct Marketing Services Market Research Report 2024
Synopsis
This report studies the direct marketing services market, direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media.
The global Direct Marketing Services market was valued at US$ 5765.9 million in 2023 and is anticipated to reach US$ 6820.7 million by 2030, witnessing a CAGR of 2.4% during the forecast period 2024-2030.
The major players in global Direct Marketing Services market include Wunderman, Epsilon, OgilvyOne, etc. The top 3 players occupy about 25% shares of the global market. North America and Europe are main markets, they occupy over 70% of the global market. Direct Mail and Telemarketing are two main types, with a share about 50% altogether. Business to Business is the key application, which holds over 55% shares.
This report aims to provide a comprehensive presentation of the global market for Direct Marketing Services, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Direct Marketing Services.
Report Scope
The Direct Marketing Services market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Direct Marketing Services market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Direct Marketing Services companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Rapp
Epsilon
Wunderman
FCB
Acxiom
Harte-Hanks Direct
OgilvyOne
Merkle
Harland Clarke Corp
MRM//McCann
DigitasLBi
Aimia
SourceLink
BBDO
SapientNitro
Leo Burnett
Segment by Type
Direct Mail
Telemarketing
Email Marketing
Text (SMS) Marketing
Handouts
Social Media Marketing
Direct Selling
Others
Segment by Application
Business to Business
Business to Government
Business to Consumers
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Direct Marketing Services companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
This report studies the direct marketing services market, direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media.
The global Direct Marketing Services market was valued at US$ 5765.9 million in 2023 and is anticipated to reach US$ 6820.7 million by 2030, witnessing a CAGR of 2.4% during the forecast period 2024-2030.
The major players in global Direct Marketing Services market include Wunderman, Epsilon, OgilvyOne, etc. The top 3 players occupy about 25% shares of the global market. North America and Europe are main markets, they occupy over 70% of the global market. Direct Mail and Telemarketing are two main types, with a share about 50% altogether. Business to Business is the key application, which holds over 55% shares.
This report aims to provide a comprehensive presentation of the global market for Direct Marketing Services, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Direct Marketing Services.
Report Scope
The Direct Marketing Services market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Direct Marketing Services market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Direct Marketing Services companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Rapp
Epsilon
Wunderman
FCB
Acxiom
Harte-Hanks Direct
OgilvyOne
Merkle
Harland Clarke Corp
MRM//McCann
DigitasLBi
Aimia
SourceLink
BBDO
SapientNitro
Leo Burnett
Segment by Type
Direct Mail
Telemarketing
Email Marketing
Text (SMS) Marketing
Handouts
Social Media Marketing
Direct Selling
Others
Segment by Application
Business to Business
Business to Government
Business to Consumers
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Direct Marketing Services companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Direct Marketing Services Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Direct Mail
1.2.3 Telemarketing
1.2.4 Email Marketing
1.2.5 Text (SMS) Marketing
1.2.6 Handouts
1.2.7 Social Media Marketing
1.2.8 Direct Selling
1.2.9 Others
1.3 Market by Application
1.3.1 Global Direct Marketing Services Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Business to Business
1.3.3 Business to Government
1.3.4 Business to Consumers
1.3.5 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Direct Marketing Services Market Perspective (2019-2030)
2.2 Direct Marketing Services Growth Trends by Region
2.2.1 Global Direct Marketing Services Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Direct Marketing Services Historic Market Size by Region (2019-2024)
2.2.3 Direct Marketing Services Forecasted Market Size by Region (2025-2030)
2.3 Direct Marketing Services Market Dynamics
2.3.1 Direct Marketing Services Industry Trends
2.3.2 Direct Marketing Services Market Drivers
2.3.3 Direct Marketing Services Market Challenges
2.3.4 Direct Marketing Services Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Direct Marketing Services Players by Revenue
3.1.1 Global Top Direct Marketing Services Players by Revenue (2019-2024)
3.1.2 Global Direct Marketing Services Revenue Market Share by Players (2019-2024)
3.2 Global Direct Marketing Services Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Direct Marketing Services Revenue
3.4 Global Direct Marketing Services Market Concentration Ratio
3.4.1 Global Direct Marketing Services Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Direct Marketing Services Revenue in 2023
3.5 Direct Marketing Services Key Players Head office and Area Served
3.6 Key Players Direct Marketing Services Product Solution and Service
3.7 Date of Enter into Direct Marketing Services Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Direct Marketing Services Breakdown Data by Type
4.1 Global Direct Marketing Services Historic Market Size by Type (2019-2024)
4.2 Global Direct Marketing Services Forecasted Market Size by Type (2025-2030)
5 Direct Marketing Services Breakdown Data by Application
5.1 Global Direct Marketing Services Historic Market Size by Application (2019-2024)
5.2 Global Direct Marketing Services Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Direct Marketing Services Market Size (2019-2030)
6.2 North America Direct Marketing Services Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Direct Marketing Services Market Size by Country (2019-2024)
6.4 North America Direct Marketing Services Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Direct Marketing Services Market Size (2019-2030)
7.2 Europe Direct Marketing Services Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Direct Marketing Services Market Size by Country (2019-2024)
7.4 Europe Direct Marketing Services Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Direct Marketing Services Market Size (2019-2030)
8.2 Asia-Pacific Direct Marketing Services Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Direct Marketing Services Market Size by Region (2019-2024)
8.4 Asia-Pacific Direct Marketing Services Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Direct Marketing Services Market Size (2019-2030)
9.2 Latin America Direct Marketing Services Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Direct Marketing Services Market Size by Country (2019-2024)
9.4 Latin America Direct Marketing Services Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Direct Marketing Services Market Size (2019-2030)
10.2 Middle East & Africa Direct Marketing Services Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Direct Marketing Services Market Size by Country (2019-2024)
10.4 Middle East & Africa Direct Marketing Services Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Rapp
11.1.1 Rapp Company Detail
11.1.2 Rapp Business Overview
11.1.3 Rapp Direct Marketing Services Introduction
11.1.4 Rapp Revenue in Direct Marketing Services Business (2019-2024)
11.1.5 Rapp Recent Development
11.2 Epsilon
11.2.1 Epsilon Company Detail
11.2.2 Epsilon Business Overview
11.2.3 Epsilon Direct Marketing Services Introduction
11.2.4 Epsilon Revenue in Direct Marketing Services Business (2019-2024)
11.2.5 Epsilon Recent Development
11.3 Wunderman
11.3.1 Wunderman Company Detail
11.3.2 Wunderman Business Overview
11.3.3 Wunderman Direct Marketing Services Introduction
11.3.4 Wunderman Revenue in Direct Marketing Services Business (2019-2024)
11.3.5 Wunderman Recent Development
11.4 FCB
11.4.1 FCB Company Detail
11.4.2 FCB Business Overview
11.4.3 FCB Direct Marketing Services Introduction
11.4.4 FCB Revenue in Direct Marketing Services Business (2019-2024)
11.4.5 FCB Recent Development
11.5 Acxiom
11.5.1 Acxiom Company Detail
11.5.2 Acxiom Business Overview
11.5.3 Acxiom Direct Marketing Services Introduction
11.5.4 Acxiom Revenue in Direct Marketing Services Business (2019-2024)
11.5.5 Acxiom Recent Development
11.6 Harte-Hanks Direct
11.6.1 Harte-Hanks Direct Company Detail
11.6.2 Harte-Hanks Direct Business Overview
11.6.3 Harte-Hanks Direct Direct Marketing Services Introduction
11.6.4 Harte-Hanks Direct Revenue in Direct Marketing Services Business (2019-2024)
11.6.5 Harte-Hanks Direct Recent Development
11.7 OgilvyOne
11.7.1 OgilvyOne Company Detail
11.7.2 OgilvyOne Business Overview
11.7.3 OgilvyOne Direct Marketing Services Introduction
11.7.4 OgilvyOne Revenue in Direct Marketing Services Business (2019-2024)
11.7.5 OgilvyOne Recent Development
11.8 Merkle
11.8.1 Merkle Company Detail
11.8.2 Merkle Business Overview
11.8.3 Merkle Direct Marketing Services Introduction
11.8.4 Merkle Revenue in Direct Marketing Services Business (2019-2024)
11.8.5 Merkle Recent Development
11.9 Harland Clarke Corp
11.9.1 Harland Clarke Corp Company Detail
11.9.2 Harland Clarke Corp Business Overview
11.9.3 Harland Clarke Corp Direct Marketing Services Introduction
11.9.4 Harland Clarke Corp Revenue in Direct Marketing Services Business (2019-2024)
11.9.5 Harland Clarke Corp Recent Development
11.10 MRM//McCann
11.10.1 MRM//McCann Company Detail
11.10.2 MRM//McCann Business Overview
11.10.3 MRM//McCann Direct Marketing Services Introduction
11.10.4 MRM//McCann Revenue in Direct Marketing Services Business (2019-2024)
11.10.5 MRM//McCann Recent Development
11.11 DigitasLBi
11.11.1 DigitasLBi Company Detail
11.11.2 DigitasLBi Business Overview
11.11.3 DigitasLBi Direct Marketing Services Introduction
11.11.4 DigitasLBi Revenue in Direct Marketing Services Business (2019-2024)
11.11.5 DigitasLBi Recent Development
11.12 Aimia
11.12.1 Aimia Company Detail
11.12.2 Aimia Business Overview
11.12.3 Aimia Direct Marketing Services Introduction
11.12.4 Aimia Revenue in Direct Marketing Services Business (2019-2024)
11.12.5 Aimia Recent Development
11.13 SourceLink
11.13.1 SourceLink Company Detail
11.13.2 SourceLink Business Overview
11.13.3 SourceLink Direct Marketing Services Introduction
11.13.4 SourceLink Revenue in Direct Marketing Services Business (2019-2024)
11.13.5 SourceLink Recent Development
11.14 BBDO
11.14.1 BBDO Company Detail
11.14.2 BBDO Business Overview
11.14.3 BBDO Direct Marketing Services Introduction
11.14.4 BBDO Revenue in Direct Marketing Services Business (2019-2024)
11.14.5 BBDO Recent Development
11.15 SapientNitro
11.15.1 SapientNitro Company Detail
11.15.2 SapientNitro Business Overview
11.15.3 SapientNitro Direct Marketing Services Introduction
11.15.4 SapientNitro Revenue in Direct Marketing Services Business (2019-2024)
11.15.5 SapientNitro Recent Development
11.16 Leo Burnett
11.16.1 Leo Burnett Company Detail
11.16.2 Leo Burnett Business Overview
11.16.3 Leo Burnett Direct Marketing Services Introduction
11.16.4 Leo Burnett Revenue in Direct Marketing Services Business (2019-2024)
11.16.5 Leo Burnett Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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