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Global Influencer Marketing Software Market Research Report 2024
Synopsis
Influencer Marketing Software is designed to help companies identify and contact social media influencers who have authority in their given industry.
The global Influencer Marketing Software market was valued at US$ 6501.8 million in 2023 and is anticipated to reach US$ 17440 million by 2030, witnessing a CAGR of 15.0% during the forecast period 2024-2030.
Growth of Social Media: The use of social media platforms has increased significantly over the years, and influencer marketing is a natural fit for social media channels. As social media usage continues to grow, the demand for influencer marketing software that can help brands connect with influencers and manage their campaigns on these platforms will also increase.
Rise of Micro-Influencers: Micro-influencers are individuals with a smaller but highly engaged audience. Their influence has increased significantly due to the trust and connection they share with their followers. Micro-influencers are more effective at converting followers into customers, and influencer marketing software helps brands identify and collaborate with these micro-influencers effectively.
This report aims to provide a comprehensive presentation of the global market for Influencer Marketing Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Influencer Marketing Software.
Report Scope
The Influencer Marketing Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Influencer Marketing Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Influencer Marketing Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
BuzzSumo (Brandwatch)
Mention
Marketwired (West)
Buzzstream
Olapic
TrendKite
Traackr
GroupHigh
Meltwater
Agility PR Solutions
Cision
Segment by Type
On-Premises
Cloud Based
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Influencer Marketing Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Influencer Marketing Software is designed to help companies identify and contact social media influencers who have authority in their given industry.
The global Influencer Marketing Software market was valued at US$ 6501.8 million in 2023 and is anticipated to reach US$ 17440 million by 2030, witnessing a CAGR of 15.0% during the forecast period 2024-2030.
Growth of Social Media: The use of social media platforms has increased significantly over the years, and influencer marketing is a natural fit for social media channels. As social media usage continues to grow, the demand for influencer marketing software that can help brands connect with influencers and manage their campaigns on these platforms will also increase.
Rise of Micro-Influencers: Micro-influencers are individuals with a smaller but highly engaged audience. Their influence has increased significantly due to the trust and connection they share with their followers. Micro-influencers are more effective at converting followers into customers, and influencer marketing software helps brands identify and collaborate with these micro-influencers effectively.
This report aims to provide a comprehensive presentation of the global market for Influencer Marketing Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Influencer Marketing Software.
Report Scope
The Influencer Marketing Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Influencer Marketing Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Influencer Marketing Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
BuzzSumo (Brandwatch)
Mention
Marketwired (West)
Buzzstream
Olapic
TrendKite
Traackr
GroupHigh
Meltwater
Agility PR Solutions
Cision
Segment by Type
On-Premises
Cloud Based
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Influencer Marketing Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Influencer Marketing Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 On-Premises
1.2.3 Cloud Based
1.3 Market by Application
1.3.1 Global Influencer Marketing Software Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Influencer Marketing Software Market Perspective (2019-2030)
2.2 Influencer Marketing Software Growth Trends by Region
2.2.1 Global Influencer Marketing Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Influencer Marketing Software Historic Market Size by Region (2019-2024)
2.2.3 Influencer Marketing Software Forecasted Market Size by Region (2025-2030)
2.3 Influencer Marketing Software Market Dynamics
2.3.1 Influencer Marketing Software Industry Trends
2.3.2 Influencer Marketing Software Market Drivers
2.3.3 Influencer Marketing Software Market Challenges
2.3.4 Influencer Marketing Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Influencer Marketing Software Players by Revenue
3.1.1 Global Top Influencer Marketing Software Players by Revenue (2019-2024)
3.1.2 Global Influencer Marketing Software Revenue Market Share by Players (2019-2024)
3.2 Global Influencer Marketing Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Influencer Marketing Software Revenue
3.4 Global Influencer Marketing Software Market Concentration Ratio
3.4.1 Global Influencer Marketing Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Influencer Marketing Software Revenue in 2023
3.5 Influencer Marketing Software Key Players Head office and Area Served
3.6 Key Players Influencer Marketing Software Product Solution and Service
3.7 Date of Enter into Influencer Marketing Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Influencer Marketing Software Breakdown Data by Type
4.1 Global Influencer Marketing Software Historic Market Size by Type (2019-2024)
4.2 Global Influencer Marketing Software Forecasted Market Size by Type (2025-2030)
5 Influencer Marketing Software Breakdown Data by Application
5.1 Global Influencer Marketing Software Historic Market Size by Application (2019-2024)
5.2 Global Influencer Marketing Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Influencer Marketing Software Market Size (2019-2030)
6.2 North America Influencer Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Influencer Marketing Software Market Size by Country (2019-2024)
6.4 North America Influencer Marketing Software Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Influencer Marketing Software Market Size (2019-2030)
7.2 Europe Influencer Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Influencer Marketing Software Market Size by Country (2019-2024)
7.4 Europe Influencer Marketing Software Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Influencer Marketing Software Market Size (2019-2030)
8.2 Asia-Pacific Influencer Marketing Software Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Influencer Marketing Software Market Size by Region (2019-2024)
8.4 Asia-Pacific Influencer Marketing Software Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Influencer Marketing Software Market Size (2019-2030)
9.2 Latin America Influencer Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Influencer Marketing Software Market Size by Country (2019-2024)
9.4 Latin America Influencer Marketing Software Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Influencer Marketing Software Market Size (2019-2030)
10.2 Middle East & Africa Influencer Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Influencer Marketing Software Market Size by Country (2019-2024)
10.4 Middle East & Africa Influencer Marketing Software Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 BuzzSumo (Brandwatch)
11.1.1 BuzzSumo (Brandwatch) Company Detail
11.1.2 BuzzSumo (Brandwatch) Business Overview
11.1.3 BuzzSumo (Brandwatch) Influencer Marketing Software Introduction
11.1.4 BuzzSumo (Brandwatch) Revenue in Influencer Marketing Software Business (2019-2024)
11.1.5 BuzzSumo (Brandwatch) Recent Development
11.2 Mention
11.2.1 Mention Company Detail
11.2.2 Mention Business Overview
11.2.3 Mention Influencer Marketing Software Introduction
11.2.4 Mention Revenue in Influencer Marketing Software Business (2019-2024)
11.2.5 Mention Recent Development
11.3 Marketwired (West)
11.3.1 Marketwired (West) Company Detail
11.3.2 Marketwired (West) Business Overview
11.3.3 Marketwired (West) Influencer Marketing Software Introduction
11.3.4 Marketwired (West) Revenue in Influencer Marketing Software Business (2019-2024)
11.3.5 Marketwired (West) Recent Development
11.4 Buzzstream
11.4.1 Buzzstream Company Detail
11.4.2 Buzzstream Business Overview
11.4.3 Buzzstream Influencer Marketing Software Introduction
11.4.4 Buzzstream Revenue in Influencer Marketing Software Business (2019-2024)
11.4.5 Buzzstream Recent Development
11.5 Olapic
11.5.1 Olapic Company Detail
11.5.2 Olapic Business Overview
11.5.3 Olapic Influencer Marketing Software Introduction
11.5.4 Olapic Revenue in Influencer Marketing Software Business (2019-2024)
11.5.5 Olapic Recent Development
11.6 TrendKite
11.6.1 TrendKite Company Detail
11.6.2 TrendKite Business Overview
11.6.3 TrendKite Influencer Marketing Software Introduction
11.6.4 TrendKite Revenue in Influencer Marketing Software Business (2019-2024)
11.6.5 TrendKite Recent Development
11.7 Traackr
11.7.1 Traackr Company Detail
11.7.2 Traackr Business Overview
11.7.3 Traackr Influencer Marketing Software Introduction
11.7.4 Traackr Revenue in Influencer Marketing Software Business (2019-2024)
11.7.5 Traackr Recent Development
11.8 GroupHigh
11.8.1 GroupHigh Company Detail
11.8.2 GroupHigh Business Overview
11.8.3 GroupHigh Influencer Marketing Software Introduction
11.8.4 GroupHigh Revenue in Influencer Marketing Software Business (2019-2024)
11.8.5 GroupHigh Recent Development
11.9 Meltwater
11.9.1 Meltwater Company Detail
11.9.2 Meltwater Business Overview
11.9.3 Meltwater Influencer Marketing Software Introduction
11.9.4 Meltwater Revenue in Influencer Marketing Software Business (2019-2024)
11.9.5 Meltwater Recent Development
11.10 Agility PR Solutions
11.10.1 Agility PR Solutions Company Detail
11.10.2 Agility PR Solutions Business Overview
11.10.3 Agility PR Solutions Influencer Marketing Software Introduction
11.10.4 Agility PR Solutions Revenue in Influencer Marketing Software Business (2019-2024)
11.10.5 Agility PR Solutions Recent Development
11.11 Cision
11.11.1 Cision Company Detail
11.11.2 Cision Business Overview
11.11.3 Cision Influencer Marketing Software Introduction
11.11.4 Cision Revenue in Influencer Marketing Software Business (2019-2024)
11.11.5 Cision Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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