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Synopsis
Interactive advertising can be defined as a form of advertising that uses a feedback information from the users for whom advertisement is made. The feedback information from the users helps the advertiser to improve their advertising techniques. Interactive advertising can be referred to as online advertising but can be implied to offline advertising as well.
The global Interactive Advertising market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
The key trends in interactive advertising market includes reaching to mass audience in less time, invention of latest technology that are convenient for users, emergence of innovative ideas that are going to benefit users and proficient use of smartphone to generate money. The study indicates, the factors such as increase in mobile users owing to usage of multiple channels and device that boost the interactive advertising market. The efficient use of media technologies and creation of personalization media portals are one of the most significant factors fuelling interactive advertising market. According to the study, the growing social media networks and online and offline internet integration are the prime factors boosting interactive advertising market.The interactive advertising market can be segmented on the basis of type, organization size and vertical. By type the interactive advertising market consists of mobile advertising, videos, internet, social media marketing, email marketing, sponsorship, blogging, widgets, and offline activation. Social media marketing is the most cost efficient digital marketing technique. It enhances business by increasing brand awareness. It helps enterprises to get engage with broad range of audience and increase the business visibility.
This report aims to provide a comprehensive presentation of the global market for Interactive Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Interactive Advertising.
Report Scope
The Interactive Advertising market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Interactive Advertising market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Interactive Advertising companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
- Grey Advertising
- Wieden+Kennedy
- Butler
- Shine
- Stern & Partners
- Ogilvy & Mather
- BBDO
- Crispin Porter + Bogusky
- The Martin Agency
- Deutsch
- Droga5
- Mullen Advertising
Segment by Type
- Online Interactive Advertising
- Offline Interactive Advertising
Segment by Application
- Retail and Consumer Goods
- BFSI
- IT & Telecommunication
- Media and Entertainment
- Travel
- Transportation
- Supply Chain and Logistics
- Healthcare
- Energy & Power and Utilities
By Region
- North America (United States, Canada)
- Europe (Germany, France, U.K., Italy, Russia)
- Asia-Pacific (China, Japan, South Korea, India, Australia, China Taiwan, Indonesia, Thailand, Malaysia)
- Latin America (Mexico, Brazil, Argentina)
- Middle East & Africa (Turkey, Saudi Arabia, UAE)
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Interactive Advertising companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Interactive Advertising Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Online Interactive Advertising
1.2.3 Offline Interactive Advertising
1.3 Market by Application
1.3.1 Global Interactive Advertising Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Retail and Consumer Goods
1.3.3 BFSI
1.3.4 IT & Telecommunication
1.3.5 Media and Entertainment
1.3.6 Travel
1.3.7 Transportation
1.3.8 Supply Chain and Logistics
1.3.9 Healthcare
1.3.10 Energy & Power and Utilities
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Interactive Advertising Market Perspective (2019-2030)
2.2 Interactive Advertising Growth Trends by Region
2.2.1 Global Interactive Advertising Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Interactive Advertising Historic Market Size by Region (2019-2024)
2.2.3 Interactive Advertising Forecasted Market Size by Region (2025-2030)
2.3 Interactive Advertising Market Dynamics
2.3.1 Interactive Advertising Industry Trends
2.3.2 Interactive Advertising Market Drivers
2.3.3 Interactive Advertising Market Challenges
2.3.4 Interactive Advertising Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Interactive Advertising Players by Revenue
3.1.1 Global Top Interactive Advertising Players by Revenue (2019-2024)
3.1.2 Global Interactive Advertising Revenue Market Share by Players (2019-2024)
3.2 Global Interactive Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Interactive Advertising Revenue
3.4 Global Interactive Advertising Market Concentration Ratio
3.4.1 Global Interactive Advertising Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Interactive Advertising Revenue in 2023
3.5 Interactive Advertising Key Players Head office and Area Served
3.6 Key Players Interactive Advertising Product Solution and Service
3.7 Date of Enter into Interactive Advertising Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Interactive Advertising Breakdown Data by Type
4.1 Global Interactive Advertising Historic Market Size by Type (2019-2024)
4.2 Global Interactive Advertising Forecasted Market Size by Type (2025-2030)
5 Interactive Advertising Breakdown Data by Application
5.1 Global Interactive Advertising Historic Market Size by Application (2019-2024)
5.2 Global Interactive Advertising Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Interactive Advertising Market Size (2019-2030)
6.2 North America Interactive Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Interactive Advertising Market Size by Country (2019-2024)
6.4 North America Interactive Advertising Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Interactive Advertising Market Size (2019-2030)
7.2 Europe Interactive Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Interactive Advertising Market Size by Country (2019-2024)
7.4 Europe Interactive Advertising Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Interactive Advertising Market Size (2019-2030)
8.2 Asia-Pacific Interactive Advertising Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Interactive Advertising Market Size by Region (2019-2024)
8.4 Asia-Pacific Interactive Advertising Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Interactive Advertising Market Size (2019-2030)
9.2 Latin America Interactive Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Interactive Advertising Market Size by Country (2019-2024)
9.4 Latin America Interactive Advertising Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Interactive Advertising Market Size (2019-2030)
10.2 Middle East & Africa Interactive Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Interactive Advertising Market Size by Country (2019-2024)
10.4 Middle East & Africa Interactive Advertising Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Grey Advertising
11.1.1 Grey Advertising Company Detail
11.1.2 Grey Advertising Business Overview
11.1.3 Grey Advertising Interactive Advertising Introduction
11.1.4 Grey Advertising Revenue in Interactive Advertising Business (2019-2024)
11.1.5 Grey Advertising Recent Development
11.2 Wieden+Kennedy
11.2.1 Wieden+Kennedy Company Detail
11.2.2 Wieden+Kennedy Business Overview
11.2.3 Wieden+Kennedy Interactive Advertising Introduction
11.2.4 Wieden+Kennedy Revenue in Interactive Advertising Business (2019-2024)
11.2.5 Wieden+Kennedy Recent Development
11.3 Butler
11.3.1 Butler Company Detail
11.3.2 Butler Business Overview
11.3.3 Butler Interactive Advertising Introduction
11.3.4 Butler Revenue in Interactive Advertising Business (2019-2024)
11.3.5 Butler Recent Development
11.4 Shine
11.4.1 Shine Company Detail
11.4.2 Shine Business Overview
11.4.3 Shine Interactive Advertising Introduction
11.4.4 Shine Revenue in Interactive Advertising Business (2019-2024)
11.4.5 Shine Recent Development
11.5 Stern & Partners
11.5.1 Stern & Partners Company Detail
11.5.2 Stern & Partners Business Overview
11.5.3 Stern & Partners Interactive Advertising Introduction
11.5.4 Stern & Partners Revenue in Interactive Advertising Business (2019-2024)
11.5.5 Stern & Partners Recent Development
11.6 Ogilvy & Mather
11.6.1 Ogilvy & Mather Company Detail
11.6.2 Ogilvy & Mather Business Overview
11.6.3 Ogilvy & Mather Interactive Advertising Introduction
11.6.4 Ogilvy & Mather Revenue in Interactive Advertising Business (2019-2024)
11.6.5 Ogilvy & Mather Recent Development
11.7 BBDO
11.7.1 BBDO Company Detail
11.7.2 BBDO Business Overview
11.7.3 BBDO Interactive Advertising Introduction
11.7.4 BBDO Revenue in Interactive Advertising Business (2019-2024)
11.7.5 BBDO Recent Development
11.8 Crispin Porter + Bogusky
11.8.1 Crispin Porter + Bogusky Company Detail
11.8.2 Crispin Porter + Bogusky Business Overview
11.8.3 Crispin Porter + Bogusky Interactive Advertising Introduction
11.8.4 Crispin Porter + Bogusky Revenue in Interactive Advertising Business (2019-2024)
11.8.5 Crispin Porter + Bogusky Recent Development
11.9 The Martin Agency
11.9.1 The Martin Agency Company Detail
11.9.2 The Martin Agency Business Overview
11.9.3 The Martin Agency Interactive Advertising Introduction
11.9.4 The Martin Agency Revenue in Interactive Advertising Business (2019-2024)
11.9.5 The Martin Agency Recent Development
11.10 Deutsch
11.10.1 Deutsch Company Detail
11.10.2 Deutsch Business Overview
11.10.3 Deutsch Interactive Advertising Introduction
11.10.4 Deutsch Revenue in Interactive Advertising Business (2019-2024)
11.10.5 Deutsch Recent Development
11.11 Droga5
11.11.1 Droga5 Company Detail
11.11.2 Droga5 Business Overview
11.11.3 Droga5 Interactive Advertising Introduction
11.11.4 Droga5 Revenue in Interactive Advertising Business (2019-2024)
11.11.5 Droga5 Recent Development
11.12 Mullen Advertising
11.12.1 Mullen Advertising Company Detail
11.12.2 Mullen Advertising Business Overview
11.12.3 Mullen Advertising Interactive Advertising Introduction
11.12.4 Mullen Advertising Revenue in Interactive Advertising Business (2019-2024)
11.12.5 Mullen Advertising Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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