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Global Internet Advertising Market Research Report 2024
Synopsis
The global Internet Advertising market was valued at US$ 110210 million in 2023 and is anticipated to reach US$ 183210 million by 2030, witnessing a CAGR of 7.5% during the forecast period 2024-2030.
The major players in global of internet advertising market include Interpublic Group, WPP and Omnicom. The top three players occupy about 20% shares of the global market. E-commerce ads is the main type, with a share about 26%. Food and Beverage is the main application, which holds a share about 28%.
This report aims to provide a comprehensive presentation of the global market for Internet Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Internet Advertising.
Report Scope
The Internet Advertising market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Internet Advertising market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Internet Advertising companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
WPP
Interpublic Group
Omnicom
Bluefocus Intelligent Communications
PublicisGroupe
Liou Group Digital Technology
Dentsu Inc
Hakuhodo
Guangdong Advertising
Havas Group (Vivendi)
Hylink Digital Solution
Inly Media
ADK Holdings Inc. (Bain Capital)
Simei Media
Beijing Pairui Weixing Advertisin
Guangdong Insight Brand Marketing
Three's Company Media
Fs Development Investment Holdings
Guangdong Guangzhou Daily Media
Segment by Type
E-commerce Ads
Social Platform Ads
Short Video Ads
Search Engine Ads
Others
Segment by Application
Food and Beverage
Auto Industry
Healthcare
Consumer Good
Travel
Education
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Internet Advertising companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
The global Internet Advertising market was valued at US$ 110210 million in 2023 and is anticipated to reach US$ 183210 million by 2030, witnessing a CAGR of 7.5% during the forecast period 2024-2030.
The major players in global of internet advertising market include Interpublic Group, WPP and Omnicom. The top three players occupy about 20% shares of the global market. E-commerce ads is the main type, with a share about 26%. Food and Beverage is the main application, which holds a share about 28%.
This report aims to provide a comprehensive presentation of the global market for Internet Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Internet Advertising.
Report Scope
The Internet Advertising market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Internet Advertising market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Internet Advertising companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
WPP
Interpublic Group
Omnicom
Bluefocus Intelligent Communications
PublicisGroupe
Liou Group Digital Technology
Dentsu Inc
Hakuhodo
Guangdong Advertising
Havas Group (Vivendi)
Hylink Digital Solution
Inly Media
ADK Holdings Inc. (Bain Capital)
Simei Media
Beijing Pairui Weixing Advertisin
Guangdong Insight Brand Marketing
Three's Company Media
Fs Development Investment Holdings
Guangdong Guangzhou Daily Media
Segment by Type
E-commerce Ads
Social Platform Ads
Short Video Ads
Search Engine Ads
Others
Segment by Application
Food and Beverage
Auto Industry
Healthcare
Consumer Good
Travel
Education
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Internet Advertising companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Internet Advertising Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 E-commerce Ads
1.2.3 Social Platform Ads
1.2.4 Short Video Ads
1.2.5 Search Engine Ads
1.2.6 Others
1.3 Market by Application
1.3.1 Global Internet Advertising Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Food and Beverage
1.3.3 Auto Industry
1.3.4 Healthcare
1.3.5 Consumer Good
1.3.6 Travel
1.3.7 Education
1.3.8 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Internet Advertising Market Perspective (2019-2030)
2.2 Internet Advertising Growth Trends by Region
2.2.1 Global Internet Advertising Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Internet Advertising Historic Market Size by Region (2019-2024)
2.2.3 Internet Advertising Forecasted Market Size by Region (2025-2030)
2.3 Internet Advertising Market Dynamics
2.3.1 Internet Advertising Industry Trends
2.3.2 Internet Advertising Market Drivers
2.3.3 Internet Advertising Market Challenges
2.3.4 Internet Advertising Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Internet Advertising Players by Revenue
3.1.1 Global Top Internet Advertising Players by Revenue (2019-2024)
3.1.2 Global Internet Advertising Revenue Market Share by Players (2019-2024)
3.2 Global Internet Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Internet Advertising Revenue
3.4 Global Internet Advertising Market Concentration Ratio
3.4.1 Global Internet Advertising Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Internet Advertising Revenue in 2023
3.5 Internet Advertising Key Players Head office and Area Served
3.6 Key Players Internet Advertising Product Solution and Service
3.7 Date of Enter into Internet Advertising Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Internet Advertising Breakdown Data by Type
4.1 Global Internet Advertising Historic Market Size by Type (2019-2024)
4.2 Global Internet Advertising Forecasted Market Size by Type (2025-2030)
5 Internet Advertising Breakdown Data by Application
5.1 Global Internet Advertising Historic Market Size by Application (2019-2024)
5.2 Global Internet Advertising Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Internet Advertising Market Size (2019-2030)
6.2 North America Internet Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Internet Advertising Market Size by Country (2019-2024)
6.4 North America Internet Advertising Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Internet Advertising Market Size (2019-2030)
7.2 Europe Internet Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Internet Advertising Market Size by Country (2019-2024)
7.4 Europe Internet Advertising Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Internet Advertising Market Size (2019-2030)
8.2 Asia-Pacific Internet Advertising Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Internet Advertising Market Size by Region (2019-2024)
8.4 Asia-Pacific Internet Advertising Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Internet Advertising Market Size (2019-2030)
9.2 Latin America Internet Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Internet Advertising Market Size by Country (2019-2024)
9.4 Latin America Internet Advertising Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Internet Advertising Market Size (2019-2030)
10.2 Middle East & Africa Internet Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Internet Advertising Market Size by Country (2019-2024)
10.4 Middle East & Africa Internet Advertising Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 WPP
11.1.1 WPP Company Detail
11.1.2 WPP Business Overview
11.1.3 WPP Internet Advertising Introduction
11.1.4 WPP Revenue in Internet Advertising Business (2019-2024)
11.1.5 WPP Recent Development
11.2 Interpublic Group
11.2.1 Interpublic Group Company Detail
11.2.2 Interpublic Group Business Overview
11.2.3 Interpublic Group Internet Advertising Introduction
11.2.4 Interpublic Group Revenue in Internet Advertising Business (2019-2024)
11.2.5 Interpublic Group Recent Development
11.3 Omnicom
11.3.1 Omnicom Company Detail
11.3.2 Omnicom Business Overview
11.3.3 Omnicom Internet Advertising Introduction
11.3.4 Omnicom Revenue in Internet Advertising Business (2019-2024)
11.3.5 Omnicom Recent Development
11.4 Bluefocus Intelligent Communications
11.4.1 Bluefocus Intelligent Communications Company Detail
11.4.2 Bluefocus Intelligent Communications Business Overview
11.4.3 Bluefocus Intelligent Communications Internet Advertising Introduction
11.4.4 Bluefocus Intelligent Communications Revenue in Internet Advertising Business (2019-2024)
11.4.5 Bluefocus Intelligent Communications Recent Development
11.5 PublicisGroupe
11.5.1 PublicisGroupe Company Detail
11.5.2 PublicisGroupe Business Overview
11.5.3 PublicisGroupe Internet Advertising Introduction
11.5.4 PublicisGroupe Revenue in Internet Advertising Business (2019-2024)
11.5.5 PublicisGroupe Recent Development
11.6 Liou Group Digital Technology
11.6.1 Liou Group Digital Technology Company Detail
11.6.2 Liou Group Digital Technology Business Overview
11.6.3 Liou Group Digital Technology Internet Advertising Introduction
11.6.4 Liou Group Digital Technology Revenue in Internet Advertising Business (2019-2024)
11.6.5 Liou Group Digital Technology Recent Development
11.7 Dentsu Inc
11.7.1 Dentsu Inc Company Detail
11.7.2 Dentsu Inc Business Overview
11.7.3 Dentsu Inc Internet Advertising Introduction
11.7.4 Dentsu Inc Revenue in Internet Advertising Business (2019-2024)
11.7.5 Dentsu Inc Recent Development
11.8 Hakuhodo
11.8.1 Hakuhodo Company Detail
11.8.2 Hakuhodo Business Overview
11.8.3 Hakuhodo Internet Advertising Introduction
11.8.4 Hakuhodo Revenue in Internet Advertising Business (2019-2024)
11.8.5 Hakuhodo Recent Development
11.9 Guangdong Advertising
11.9.1 Guangdong Advertising Company Detail
11.9.2 Guangdong Advertising Business Overview
11.9.3 Guangdong Advertising Internet Advertising Introduction
11.9.4 Guangdong Advertising Revenue in Internet Advertising Business (2019-2024)
11.9.5 Guangdong Advertising Recent Development
11.10 Havas Group (Vivendi)
11.10.1 Havas Group (Vivendi) Company Detail
11.10.2 Havas Group (Vivendi) Business Overview
11.10.3 Havas Group (Vivendi) Internet Advertising Introduction
11.10.4 Havas Group (Vivendi) Revenue in Internet Advertising Business (2019-2024)
11.10.5 Havas Group (Vivendi) Recent Development
11.11 Hylink Digital Solution
11.11.1 Hylink Digital Solution Company Detail
11.11.2 Hylink Digital Solution Business Overview
11.11.3 Hylink Digital Solution Internet Advertising Introduction
11.11.4 Hylink Digital Solution Revenue in Internet Advertising Business (2019-2024)
11.11.5 Hylink Digital Solution Recent Development
11.12 Inly Media
11.12.1 Inly Media Company Detail
11.12.2 Inly Media Business Overview
11.12.3 Inly Media Internet Advertising Introduction
11.12.4 Inly Media Revenue in Internet Advertising Business (2019-2024)
11.12.5 Inly Media Recent Development
11.13 ADK Holdings Inc. (Bain Capital)
11.13.1 ADK Holdings Inc. (Bain Capital) Company Detail
11.13.2 ADK Holdings Inc. (Bain Capital) Business Overview
11.13.3 ADK Holdings Inc. (Bain Capital) Internet Advertising Introduction
11.13.4 ADK Holdings Inc. (Bain Capital) Revenue in Internet Advertising Business (2019-2024)
11.13.5 ADK Holdings Inc. (Bain Capital) Recent Development
11.14 Simei Media
11.14.1 Simei Media Company Detail
11.14.2 Simei Media Business Overview
11.14.3 Simei Media Internet Advertising Introduction
11.14.4 Simei Media Revenue in Internet Advertising Business (2019-2024)
11.14.5 Simei Media Recent Development
11.15 Beijing Pairui Weixing Advertisin
11.15.1 Beijing Pairui Weixing Advertisin Company Detail
11.15.2 Beijing Pairui Weixing Advertisin Business Overview
11.15.3 Beijing Pairui Weixing Advertisin Internet Advertising Introduction
11.15.4 Beijing Pairui Weixing Advertisin Revenue in Internet Advertising Business (2019-2024)
11.15.5 Beijing Pairui Weixing Advertisin Recent Development
11.16 Guangdong Insight Brand Marketing
11.16.1 Guangdong Insight Brand Marketing Company Detail
11.16.2 Guangdong Insight Brand Marketing Business Overview
11.16.3 Guangdong Insight Brand Marketing Internet Advertising Introduction
11.16.4 Guangdong Insight Brand Marketing Revenue in Internet Advertising Business (2019-2024)
11.16.5 Guangdong Insight Brand Marketing Recent Development
11.17 Three's Company Media
11.17.1 Three's Company Media Company Detail
11.17.2 Three's Company Media Business Overview
11.17.3 Three's Company Media Internet Advertising Introduction
11.17.4 Three's Company Media Revenue in Internet Advertising Business (2019-2024)
11.17.5 Three's Company Media Recent Development
11.18 Fs Development Investment Holdings
11.18.1 Fs Development Investment Holdings Company Detail
11.18.2 Fs Development Investment Holdings Business Overview
11.18.3 Fs Development Investment Holdings Internet Advertising Introduction
11.18.4 Fs Development Investment Holdings Revenue in Internet Advertising Business (2019-2024)
11.18.5 Fs Development Investment Holdings Recent Development
11.19 Guangdong Guangzhou Daily Media
11.19.1 Guangdong Guangzhou Daily Media Company Detail
11.19.2 Guangdong Guangzhou Daily Media Business Overview
11.19.3 Guangdong Guangzhou Daily Media Internet Advertising Introduction
11.19.4 Guangdong Guangzhou Daily Media Revenue in Internet Advertising Business (2019-2024)
11.19.5 Guangdong Guangzhou Daily Media Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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