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Global Licensed Merchandise Market Research Report 2025
Synopsis
The global market for Licensed Merchandise was valued at US$ 308370 million in the year 2024 and is projected to reach a revised size of US$ 413170 million by 2031, growing at a CAGR of 4.3% during the forecast period.
Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a Licensed Merchandise transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.
Global key players of licensed merchandise include The Walt Disney Company, Meredith Corporation, PVH Corp., Authentic Brands Group, WarnerMedia, etc. The top five players hold a share about 46%. Service providers are mainly located in Europe, North America and Japan, they occupied for a share over 72%. North America is the largest market, has a share about 58%, followed by Europe and Asia-Pacific, with share 22% and 14%, separately.
This report aims to provide a comprehensive presentation of the global market for Licensed Merchandise, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Licensed Merchandise.
The Licensed Merchandise market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Licensed Merchandise market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Licensed Merchandise companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
The Walt Disney Company
Meredith Corporation
PVH Corp.
Iconix Brand Group
Authentic Brands Group
Universal Brand Development
Nickelodeon (ViacomCBS)
Major League Baseball
Learfield IMG College
Sanrio
Sequential Brands Group
Hasbro
General Motors
National Basketball Association
Electrolux
National Football League
WarnerMedia
The Pokémon Company International
Procter & Gamble
Ferrari
Ralph Lauren
Mattel
Ford Motor Company
BBC Worldwide
The Hershey Company
Stanley Black & Decker
PGA Tour
National Hockey League
Sunkist Growers
WWE
Segment by Type
Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others
Segment by Application
Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Licensed Merchandise company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
The global market for Licensed Merchandise was valued at US$ 308370 million in the year 2024 and is projected to reach a revised size of US$ 413170 million by 2031, growing at a CAGR of 4.3% during the forecast period.
Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a Licensed Merchandise transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.
Global key players of licensed merchandise include The Walt Disney Company, Meredith Corporation, PVH Corp., Authentic Brands Group, WarnerMedia, etc. The top five players hold a share about 46%. Service providers are mainly located in Europe, North America and Japan, they occupied for a share over 72%. North America is the largest market, has a share about 58%, followed by Europe and Asia-Pacific, with share 22% and 14%, separately.
This report aims to provide a comprehensive presentation of the global market for Licensed Merchandise, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Licensed Merchandise.
The Licensed Merchandise market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Licensed Merchandise market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Licensed Merchandise companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
The Walt Disney Company
Meredith Corporation
PVH Corp.
Iconix Brand Group
Authentic Brands Group
Universal Brand Development
Nickelodeon (ViacomCBS)
Major League Baseball
Learfield IMG College
Sanrio
Sequential Brands Group
Hasbro
General Motors
National Basketball Association
Electrolux
National Football League
WarnerMedia
The Pokémon Company International
Procter & Gamble
Ferrari
Ralph Lauren
Mattel
Ford Motor Company
BBC Worldwide
The Hershey Company
Stanley Black & Decker
PGA Tour
National Hockey League
Sunkist Growers
WWE
Segment by Type
Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others
Segment by Application
Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Licensed Merchandise company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Licensed Merchandise Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Apparels
1.2.3 Toys
1.2.4 Accessories
1.2.5 Home Decoration
1.2.6 Software/Video Games
1.2.7 Food and Beverage
1.2.8 Others
1.3 Market by Application
1.3.1 Global Licensed Merchandise Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Entertainment
1.3.3 Corporate Trademarks/Brand
1.3.4 Fashion
1.3.5 Sports
1.3.6 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Licensed Merchandise Market Perspective (2020-2031)
2.2 Global Licensed Merchandise Growth Trends by Region
2.2.1 Global Licensed Merchandise Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Licensed Merchandise Historic Market Size by Region (2020-2025)
2.2.3 Licensed Merchandise Forecasted Market Size by Region (2026-2031)
2.3 Licensed Merchandise Market Dynamics
2.3.1 Licensed Merchandise Industry Trends
2.3.2 Licensed Merchandise Market Drivers
2.3.3 Licensed Merchandise Market Challenges
2.3.4 Licensed Merchandise Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Licensed Merchandise Players by Revenue
3.1.1 Global Top Licensed Merchandise Players by Revenue (2020-2025)
3.1.2 Global Licensed Merchandise Revenue Market Share by Players (2020-2025)
3.2 Global Licensed Merchandise Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Licensed Merchandise Revenue
3.4 Global Licensed Merchandise Market Concentration Ratio
3.4.1 Global Licensed Merchandise Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Licensed Merchandise Revenue in 2024
3.5 Global Key Players of Licensed Merchandise Head office and Area Served
3.6 Global Key Players of Licensed Merchandise, Product and Application
3.7 Global Key Players of Licensed Merchandise, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Licensed Merchandise Breakdown Data by Type
4.1 Global Licensed Merchandise Historic Market Size by Type (2020-2025)
4.2 Global Licensed Merchandise Forecasted Market Size by Type (2026-2031)
5 Licensed Merchandise Breakdown Data by Application
5.1 Global Licensed Merchandise Historic Market Size by Application (2020-2025)
5.2 Global Licensed Merchandise Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Licensed Merchandise Market Size (2020-2031)
6.2 North America Licensed Merchandise Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Licensed Merchandise Market Size by Country (2020-2025)
6.4 North America Licensed Merchandise Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Licensed Merchandise Market Size (2020-2031)
7.2 Europe Licensed Merchandise Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Licensed Merchandise Market Size by Country (2020-2025)
7.4 Europe Licensed Merchandise Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Licensed Merchandise Market Size (2020-2031)
8.2 Asia-Pacific Licensed Merchandise Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Licensed Merchandise Market Size by Region (2020-2025)
8.4 Asia-Pacific Licensed Merchandise Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Licensed Merchandise Market Size (2020-2031)
9.2 Latin America Licensed Merchandise Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Licensed Merchandise Market Size by Country (2020-2025)
9.4 Latin America Licensed Merchandise Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Licensed Merchandise Market Size (2020-2031)
10.2 Middle East & Africa Licensed Merchandise Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Licensed Merchandise Market Size by Country (2020-2025)
10.4 Middle East & Africa Licensed Merchandise Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 The Walt Disney Company
11.1.1 The Walt Disney Company Company Details
11.1.2 The Walt Disney Company Business Overview
11.1.3 The Walt Disney Company Licensed Merchandise Introduction
11.1.4 The Walt Disney Company Revenue in Licensed Merchandise Business (2020-2025)
11.1.5 The Walt Disney Company Recent Development
11.2 Meredith Corporation
11.2.1 Meredith Corporation Company Details
11.2.2 Meredith Corporation Business Overview
11.2.3 Meredith Corporation Licensed Merchandise Introduction
11.2.4 Meredith Corporation Revenue in Licensed Merchandise Business (2020-2025)
11.2.5 Meredith Corporation Recent Development
11.3 PVH Corp.
11.3.1 PVH Corp. Company Details
11.3.2 PVH Corp. Business Overview
11.3.3 PVH Corp. Licensed Merchandise Introduction
11.3.4 PVH Corp. Revenue in Licensed Merchandise Business (2020-2025)
11.3.5 PVH Corp. Recent Development
11.4 Iconix Brand Group
11.4.1 Iconix Brand Group Company Details
11.4.2 Iconix Brand Group Business Overview
11.4.3 Iconix Brand Group Licensed Merchandise Introduction
11.4.4 Iconix Brand Group Revenue in Licensed Merchandise Business (2020-2025)
11.4.5 Iconix Brand Group Recent Development
11.5 Authentic Brands Group
11.5.1 Authentic Brands Group Company Details
11.5.2 Authentic Brands Group Business Overview
11.5.3 Authentic Brands Group Licensed Merchandise Introduction
11.5.4 Authentic Brands Group Revenue in Licensed Merchandise Business (2020-2025)
11.5.5 Authentic Brands Group Recent Development
11.6 Universal Brand Development
11.6.1 Universal Brand Development Company Details
11.6.2 Universal Brand Development Business Overview
11.6.3 Universal Brand Development Licensed Merchandise Introduction
11.6.4 Universal Brand Development Revenue in Licensed Merchandise Business (2020-2025)
11.6.5 Universal Brand Development Recent Development
11.7 Nickelodeon (ViacomCBS)
11.7.1 Nickelodeon (ViacomCBS) Company Details
11.7.2 Nickelodeon (ViacomCBS) Business Overview
11.7.3 Nickelodeon (ViacomCBS) Licensed Merchandise Introduction
11.7.4 Nickelodeon (ViacomCBS) Revenue in Licensed Merchandise Business (2020-2025)
11.7.5 Nickelodeon (ViacomCBS) Recent Development
11.8 Major League Baseball
11.8.1 Major League Baseball Company Details
11.8.2 Major League Baseball Business Overview
11.8.3 Major League Baseball Licensed Merchandise Introduction
11.8.4 Major League Baseball Revenue in Licensed Merchandise Business (2020-2025)
11.8.5 Major League Baseball Recent Development
11.9 Learfield IMG College
11.9.1 Learfield IMG College Company Details
11.9.2 Learfield IMG College Business Overview
11.9.3 Learfield IMG College Licensed Merchandise Introduction
11.9.4 Learfield IMG College Revenue in Licensed Merchandise Business (2020-2025)
11.9.5 Learfield IMG College Recent Development
11.10 Sanrio
11.10.1 Sanrio Company Details
11.10.2 Sanrio Business Overview
11.10.3 Sanrio Licensed Merchandise Introduction
11.10.4 Sanrio Revenue in Licensed Merchandise Business (2020-2025)
11.10.5 Sanrio Recent Development
11.11 Sequential Brands Group
11.11.1 Sequential Brands Group Company Details
11.11.2 Sequential Brands Group Business Overview
11.11.3 Sequential Brands Group Licensed Merchandise Introduction
11.11.4 Sequential Brands Group Revenue in Licensed Merchandise Business (2020-2025)
11.11.5 Sequential Brands Group Recent Development
11.12 Hasbro
11.12.1 Hasbro Company Details
11.12.2 Hasbro Business Overview
11.12.3 Hasbro Licensed Merchandise Introduction
11.12.4 Hasbro Revenue in Licensed Merchandise Business (2020-2025)
11.12.5 Hasbro Recent Development
11.13 General Motors
11.13.1 General Motors Company Details
11.13.2 General Motors Business Overview
11.13.3 General Motors Licensed Merchandise Introduction
11.13.4 General Motors Revenue in Licensed Merchandise Business (2020-2025)
11.13.5 General Motors Recent Development
11.14 National Basketball Association
11.14.1 National Basketball Association Company Details
11.14.2 National Basketball Association Business Overview
11.14.3 National Basketball Association Licensed Merchandise Introduction
11.14.4 National Basketball Association Revenue in Licensed Merchandise Business (2020-2025)
11.14.5 National Basketball Association Recent Development
11.15 Electrolux
11.15.1 Electrolux Company Details
11.15.2 Electrolux Business Overview
11.15.3 Electrolux Licensed Merchandise Introduction
11.15.4 Electrolux Revenue in Licensed Merchandise Business (2020-2025)
11.15.5 Electrolux Recent Development
11.16 National Football League
11.16.1 National Football League Company Details
11.16.2 National Football League Business Overview
11.16.3 National Football League Licensed Merchandise Introduction
11.16.4 National Football League Revenue in Licensed Merchandise Business (2020-2025)
11.16.5 National Football League Recent Development
11.17 WarnerMedia
11.17.1 WarnerMedia Company Details
11.17.2 WarnerMedia Business Overview
11.17.3 WarnerMedia Licensed Merchandise Introduction
11.17.4 WarnerMedia Revenue in Licensed Merchandise Business (2020-2025)
11.17.5 WarnerMedia Recent Development
11.18 The Pokémon Company International
11.18.1 The Pokémon Company International Company Details
11.18.2 The Pokémon Company International Business Overview
11.18.3 The Pokémon Company International Licensed Merchandise Introduction
11.18.4 The Pokémon Company International Revenue in Licensed Merchandise Business (2020-2025)
11.18.5 The Pokémon Company International Recent Development
11.19 Procter & Gamble
11.19.1 Procter & Gamble Company Details
11.19.2 Procter & Gamble Business Overview
11.19.3 Procter & Gamble Licensed Merchandise Introduction
11.19.4 Procter & Gamble Revenue in Licensed Merchandise Business (2020-2025)
11.19.5 Procter & Gamble Recent Development
11.20 Ferrari
11.20.1 Ferrari Company Details
11.20.2 Ferrari Business Overview
11.20.3 Ferrari Licensed Merchandise Introduction
11.20.4 Ferrari Revenue in Licensed Merchandise Business (2020-2025)
11.20.5 Ferrari Recent Development
11.21 Ralph Lauren
11.21.1 Ralph Lauren Company Details
11.21.2 Ralph Lauren Business Overview
11.21.3 Ralph Lauren Licensed Merchandise Introduction
11.21.4 Ralph Lauren Revenue in Licensed Merchandise Business (2020-2025)
11.21.5 Ralph Lauren Recent Development
11.22 Mattel
11.22.1 Mattel Company Details
11.22.2 Mattel Business Overview
11.22.3 Mattel Licensed Merchandise Introduction
11.22.4 Mattel Revenue in Licensed Merchandise Business (2020-2025)
11.22.5 Mattel Recent Development
11.23 Ford Motor Company
11.23.1 Ford Motor Company Company Details
11.23.2 Ford Motor Company Business Overview
11.23.3 Ford Motor Company Licensed Merchandise Introduction
11.23.4 Ford Motor Company Revenue in Licensed Merchandise Business (2020-2025)
11.23.5 Ford Motor Company Recent Development
11.24 BBC Worldwide
11.24.1 BBC Worldwide Company Details
11.24.2 BBC Worldwide Business Overview
11.24.3 BBC Worldwide Licensed Merchandise Introduction
11.24.4 BBC Worldwide Revenue in Licensed Merchandise Business (2020-2025)
11.24.5 BBC Worldwide Recent Development
11.25 The Hershey Company
11.25.1 The Hershey Company Company Details
11.25.2 The Hershey Company Business Overview
11.25.3 The Hershey Company Licensed Merchandise Introduction
11.25.4 The Hershey Company Revenue in Licensed Merchandise Business (2020-2025)
11.25.5 The Hershey Company Recent Development
11.26 Stanley Black & Decker
11.26.1 Stanley Black & Decker Company Details
11.26.2 Stanley Black & Decker Business Overview
11.26.3 Stanley Black & Decker Licensed Merchandise Introduction
11.26.4 Stanley Black & Decker Revenue in Licensed Merchandise Business (2020-2025)
11.26.5 Stanley Black & Decker Recent Development
11.27 PGA Tour
11.27.1 PGA Tour Company Details
11.27.2 PGA Tour Business Overview
11.27.3 PGA Tour Licensed Merchandise Introduction
11.27.4 PGA Tour Revenue in Licensed Merchandise Business (2020-2025)
11.27.5 PGA Tour Recent Development
11.28 National Hockey League
11.28.1 National Hockey League Company Details
11.28.2 National Hockey League Business Overview
11.28.3 National Hockey League Licensed Merchandise Introduction
11.28.4 National Hockey League Revenue in Licensed Merchandise Business (2020-2025)
11.28.5 National Hockey League Recent Development
11.29 Sunkist Growers
11.29.1 Sunkist Growers Company Details
11.29.2 Sunkist Growers Business Overview
11.29.3 Sunkist Growers Licensed Merchandise Introduction
11.29.4 Sunkist Growers Revenue in Licensed Merchandise Business (2020-2025)
11.29.5 Sunkist Growers Recent Development
11.30 WWE
11.30.1 WWE Company Details
11.30.2 WWE Business Overview
11.30.3 WWE Licensed Merchandise Introduction
11.30.4 WWE Revenue in Licensed Merchandise Business (2020-2025)
11.30.5 WWE Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
List of TablesList of Tables
Table 1. Global Licensed Merchandise Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
Table 2. Key Players of Apparels
Table 3. Key Players of Toys
Table 4. Key Players of Accessories
Table 5. Key Players of Home Decoration
Table 6. Key Players of Software/Video Games
Table 7. Key Players of Food and Beverage
Table 8. Key Players of Others
Table 9. Global Licensed Merchandise Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
Table 10. Global Licensed Merchandise Market Size by Region (US$ Million): 2020 VS 2024 VS 2031
Table 11. Global Licensed Merchandise Market Size by Region (2020-2025) & (US$ Million)
Table 12. Global Licensed Merchandise Market Share by Region (2020-2025)
Table 13. Global Licensed Merchandise Forecasted Market Size by Region (2026-2031) & (US$ Million)
Table 14. Global Licensed Merchandise Market Share by Region (2026-2031)
Table 15. Licensed Merchandise Market Trends
Table 16. Licensed Merchandise Market Drivers
Table 17. Licensed Merchandise Market Challenges
Table 18. Licensed Merchandise Market Restraints
Table 19. Global Licensed Merchandise Revenue by Players (2020-2025) & (US$ Million)
Table 20. Global Licensed Merchandise Market Share by Players (2020-2025)
Table 21. Global Top Licensed Merchandise Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Licensed Merchandise as of 2024)
Table 22. Ranking of Global Top Licensed Merchandise Companies by Revenue (US$ Million) in 2024
Table 23. Global 5 Largest Players Market Share by Licensed Merchandise Revenue (CR5 and HHI) & (2020-2025)
Table 24. Global Key Players of Licensed Merchandise, Headquarters and Area Served
Table 25. Global Key Players of Licensed Merchandise, Product and Application
Table 26. Global Key Players of Licensed Merchandise, Date of Enter into This Industry
Table 27. Mergers & Acquisitions, Expansion Plans
Table 28. Global Licensed Merchandise Market Size by Type (2020-2025) & (US$ Million)
Table 29. Global Licensed Merchandise Revenue Market Share by Type (2020-2025)
Table 30. Global Licensed Merchandise Forecasted Market Size by Type (2026-2031) & (US$ Million)
Table 31. Global Licensed Merchandise Revenue Market Share by Type (2026-2031)
Table 32. Global Licensed Merchandise Market Size by Application (2020-2025) & (US$ Million)
Table 33. Global Licensed Merchandise Revenue Market Share by Application (2020-2025)
Table 34. Global Licensed Merchandise Forecasted Market Size by Application (2026-2031) & (US$ Million)
Table 35. Global Licensed Merchandise Revenue Market Share by Application (2026-2031)
Table 36. North America Licensed Merchandise Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 37. North America Licensed Merchandise Market Size by Country (2020-2025) & (US$ Million)
Table 38. North America Licensed Merchandise Market Size by Country (2026-2031) & (US$ Million)
Table 39. Europe Licensed Merchandise Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 40. Europe Licensed Merchandise Market Size by Country (2020-2025) & (US$ Million)
Table 41. Europe Licensed Merchandise Market Size by Country (2026-2031) & (US$ Million)
Table 42. Asia-Pacific Licensed Merchandise Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031
Table 43. Asia-Pacific Licensed Merchandise Market Size by Region (2020-2025) & (US$ Million)
Table 44. Asia-Pacific Licensed Merchandise Market Size by Region (2026-2031) & (US$ Million)
Table 45. Latin America Licensed Merchandise Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 46. Latin America Licensed Merchandise Market Size by Country (2020-2025) & (US$ Million)
Table 47. Latin America Licensed Merchandise Market Size by Country (2026-2031) & (US$ Million)
Table 48. Middle East & Africa Licensed Merchandise Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 49. Middle East & Africa Licensed Merchandise Market Size by Country (2020-2025) & (US$ Million)
Table 50. Middle East & Africa Licensed Merchandise Market Size by Country (2026-2031) & (US$ Million)
Table 51. The Walt Disney Company Company Details
Table 52. The Walt Disney Company Business Overview
Table 53. The Walt Disney Company Licensed Merchandise Product
Table 54. The Walt Disney Company Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 55. The Walt Disney Company Recent Development
Table 56. Meredith Corporation Company Details
Table 57. Meredith Corporation Business Overview
Table 58. Meredith Corporation Licensed Merchandise Product
Table 59. Meredith Corporation Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 60. Meredith Corporation Recent Development
Table 61. PVH Corp. Company Details
Table 62. PVH Corp. Business Overview
Table 63. PVH Corp. Licensed Merchandise Product
Table 64. PVH Corp. Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 65. PVH Corp. Recent Development
Table 66. Iconix Brand Group Company Details
Table 67. Iconix Brand Group Business Overview
Table 68. Iconix Brand Group Licensed Merchandise Product
Table 69. Iconix Brand Group Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 70. Iconix Brand Group Recent Development
Table 71. Authentic Brands Group Company Details
Table 72. Authentic Brands Group Business Overview
Table 73. Authentic Brands Group Licensed Merchandise Product
Table 74. Authentic Brands Group Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 75. Authentic Brands Group Recent Development
Table 76. Universal Brand Development Company Details
Table 77. Universal Brand Development Business Overview
Table 78. Universal Brand Development Licensed Merchandise Product
Table 79. Universal Brand Development Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 80. Universal Brand Development Recent Development
Table 81. Nickelodeon (ViacomCBS) Company Details
Table 82. Nickelodeon (ViacomCBS) Business Overview
Table 83. Nickelodeon (ViacomCBS) Licensed Merchandise Product
Table 84. Nickelodeon (ViacomCBS) Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 85. Nickelodeon (ViacomCBS) Recent Development
Table 86. Major League Baseball Company Details
Table 87. Major League Baseball Business Overview
Table 88. Major League Baseball Licensed Merchandise Product
Table 89. Major League Baseball Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 90. Major League Baseball Recent Development
Table 91. Learfield IMG College Company Details
Table 92. Learfield IMG College Business Overview
Table 93. Learfield IMG College Licensed Merchandise Product
Table 94. Learfield IMG College Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 95. Learfield IMG College Recent Development
Table 96. Sanrio Company Details
Table 97. Sanrio Business Overview
Table 98. Sanrio Licensed Merchandise Product
Table 99. Sanrio Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 100. Sanrio Recent Development
Table 101. Sequential Brands Group Company Details
Table 102. Sequential Brands Group Business Overview
Table 103. Sequential Brands Group Licensed Merchandise Product
Table 104. Sequential Brands Group Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 105. Sequential Brands Group Recent Development
Table 106. Hasbro Company Details
Table 107. Hasbro Business Overview
Table 108. Hasbro Licensed Merchandise Product
Table 109. Hasbro Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 110. Hasbro Recent Development
Table 111. General Motors Company Details
Table 112. General Motors Business Overview
Table 113. General Motors Licensed Merchandise Product
Table 114. General Motors Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 115. General Motors Recent Development
Table 116. National Basketball Association Company Details
Table 117. National Basketball Association Business Overview
Table 118. National Basketball Association Licensed Merchandise Product
Table 119. National Basketball Association Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 120. National Basketball Association Recent Development
Table 121. Electrolux Company Details
Table 122. Electrolux Business Overview
Table 123. Electrolux Licensed Merchandise Product
Table 124. Electrolux Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 125. Electrolux Recent Development
Table 126. National Football League Company Details
Table 127. National Football League Business Overview
Table 128. National Football League Licensed Merchandise Product
Table 129. National Football League Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 130. National Football League Recent Development
Table 131. WarnerMedia Company Details
Table 132. WarnerMedia Business Overview
Table 133. WarnerMedia Licensed Merchandise Product
Table 134. WarnerMedia Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 135. WarnerMedia Recent Development
Table 136. The Pokémon Company International Company Details
Table 137. The Pokémon Company International Business Overview
Table 138. The Pokémon Company International Licensed Merchandise Product
Table 139. The Pokémon Company International Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 140. The Pokémon Company International Recent Development
Table 141. Procter & Gamble Company Details
Table 142. Procter & Gamble Business Overview
Table 143. Procter & Gamble Licensed Merchandise Product
Table 144. Procter & Gamble Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 145. Procter & Gamble Recent Development
Table 146. Ferrari Company Details
Table 147. Ferrari Business Overview
Table 148. Ferrari Licensed Merchandise Product
Table 149. Ferrari Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 150. Ferrari Recent Development
Table 151. Ralph Lauren Company Details
Table 152. Ralph Lauren Business Overview
Table 153. Ralph Lauren Licensed Merchandise Product
Table 154. Ralph Lauren Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 155. Ralph Lauren Recent Development
Table 156. Mattel Company Details
Table 157. Mattel Business Overview
Table 158. Mattel Licensed Merchandise Product
Table 159. Mattel Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 160. Mattel Recent Development
Table 161. Ford Motor Company Company Details
Table 162. Ford Motor Company Business Overview
Table 163. Ford Motor Company Licensed Merchandise Product
Table 164. Ford Motor Company Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 165. Ford Motor Company Recent Development
Table 166. BBC Worldwide Company Details
Table 167. BBC Worldwide Business Overview
Table 168. BBC Worldwide Licensed Merchandise Product
Table 169. BBC Worldwide Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 170. BBC Worldwide Recent Development
Table 171. The Hershey Company Company Details
Table 172. The Hershey Company Business Overview
Table 173. The Hershey Company Licensed Merchandise Product
Table 174. The Hershey Company Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 175. The Hershey Company Recent Development
Table 176. Stanley Black & Decker Company Details
Table 177. Stanley Black & Decker Business Overview
Table 178. Stanley Black & Decker Licensed Merchandise Product
Table 179. Stanley Black & Decker Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 180. Stanley Black & Decker Recent Development
Table 181. PGA Tour Company Details
Table 182. PGA Tour Business Overview
Table 183. PGA Tour Licensed Merchandise Product
Table 184. PGA Tour Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 185. PGA Tour Recent Development
Table 186. National Hockey League Company Details
Table 187. National Hockey League Business Overview
Table 188. National Hockey League Licensed Merchandise Product
Table 189. National Hockey League Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 190. National Hockey League Recent Development
Table 191. Sunkist Growers Company Details
Table 192. Sunkist Growers Business Overview
Table 193. Sunkist Growers Licensed Merchandise Product
Table 194. Sunkist Growers Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 195. Sunkist Growers Recent Development
Table 196. WWE Company Details
Table 197. WWE Business Overview
Table 198. WWE Licensed Merchandise Product
Table 199. WWE Revenue in Licensed Merchandise Business (2020-2025) & (US$ Million)
Table 200. WWE Recent Development
Table 201. Research Programs/Design for This Report
Table 202. Key Data Information from Secondary Sources
Table 203. Key Data Information from Primary Sources
Table 204. Authors List of This Report
List of Figures
Figure 1. Licensed Merchandise Picture
Figure 2. Global Licensed Merchandise Market Size Comparison by Type (2020-2031) & (US$ Million)
Figure 3. Global Licensed Merchandise Market Share by Type: 2024 VS 2031
Figure 4. Apparels Features
Figure 5. Toys Features
Figure 6. Accessories Features
Figure 7. Home Decoration Features
Figure 8. Software/Video Games Features
Figure 9. Food and Beverage Features
Figure 10. Others Features
Figure 11. Global Licensed Merchandise Market Size by Application (2020-2031) & (US$ Million)
Figure 12. Global Licensed Merchandise Market Share by Application: 2024 VS 2031
Figure 13. Entertainment Case Studies
Figure 14. Corporate Trademarks/Brand Case Studies
Figure 15. Fashion Case Studies
Figure 16. Sports Case Studies
Figure 17. Others Case Studies
Figure 18. Licensed Merchandise Report Years Considered
Figure 19. Global Licensed Merchandise Market Size (US$ Million), Year-over-Year: 2020-2031
Figure 20. Global Licensed Merchandise Market Size, (US$ Million), 2020 VS 2024 VS 2031
Figure 21. Global Licensed Merchandise Market Share by Region: 2024 VS 2031
Figure 22. Global Licensed Merchandise Market Share by Players in 2024
Figure 23. Global Top Licensed Merchandise Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Licensed Merchandise as of 2024)
Figure 24. The Top 10 and 5 Players Market Share by Licensed Merchandise Revenue in 2024
Figure 25. North America Licensed Merchandise Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 26. North America Licensed Merchandise Market Share by Country (2020-2031)
Figure 27. United States Licensed Merchandise Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 28. Canada Licensed Merchandise Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 29. Europe Licensed Merchandise Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 30. Europe Licensed Merchandise Market Share by Country (2020-2031)
Figure 31. Germany Licensed Merchandise Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 32. France Licensed Merchandise Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 33. U.K. Licensed Merchandise Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 34. Italy Licensed Merchandise Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 35. Russia Licensed Merchandise Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 36. Nordic Countries Licensed Merchandise Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 37. Asia-Pacific Licensed Merchandise Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 38. Asia-Pacific Licensed Merchandise Market Share by Region (2020-2031)
Figure 39. China Licensed Merchandise Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 40. Japan Licensed Merchandise Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 41. South Korea Licensed Merchandise Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 42. Southeast Asia Licensed Merchandise Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 43. India Licensed Merchandise Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 44. Australia Licensed Merchandise Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 45. Latin America Licensed Merchandise Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 46. Latin America Licensed Merchandise Market Share by Country (2020-2031)
Figure 47. Mexico Licensed Merchandise Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 48. Brazil Licensed Merchandise Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 49. Middle East & Africa Licensed Merchandise Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 50. Middle East & Africa Licensed Merchandise Market Share by Country (2020-2031)
Figure 51. Turkey Licensed Merchandise Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 52. Saudi Arabia Licensed Merchandise Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 53. UAE Licensed Merchandise Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 54. The Walt Disney Company Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 55. Meredith Corporation Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 56. PVH Corp. Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 57. Iconix Brand Group Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 58. Authentic Brands Group Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 59. Universal Brand Development Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 60. Nickelodeon (ViacomCBS) Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 61. Major League Baseball Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 62. Learfield IMG College Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 63. Sanrio Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 64. Sequential Brands Group Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 65. Hasbro Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 66. General Motors Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 67. National Basketball Association Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 68. Electrolux Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 69. National Football League Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 70. WarnerMedia Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 71. The Pokémon Company International Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 72. Procter & Gamble Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 73. Ferrari Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 74. Ralph Lauren Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 75. Mattel Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 76. Ford Motor Company Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 77. BBC Worldwide Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 78. The Hershey Company Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 79. Stanley Black & Decker Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 80. PGA Tour Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 81. National Hockey League Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 82. Sunkist Growers Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 83. WWE Revenue Growth Rate in Licensed Merchandise Business (2020-2025)
Figure 84. Bottom-up and Top-down Approaches for This Report
Figure 85. Data Triangulation
Figure 86. Key Executives Interviewed
Published By : QY Research
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