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Global Licensed Merchandise Market Research Report 2024
Synopsis
Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a Licensed Merchandise transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.
The global Licensed Merchandise market was valued at US$ 275940 million in 2023 and is anticipated to reach US$ 382760 million by 2030, witnessing a CAGR of 4.3% during the forecast period 2024-2030.
Global key players of licensed merchandise include The Walt Disney Company, Meredith Corporation, PVH Corp., Authentic Brands Group, WarnerMedia, etc. The top five players hold a share about 46%. Service providers are mainly located in Europe, North America and Japan, they occupied for a share over 72%. North America is the largest market, has a share about 58%, followed by Europe and Asia-Pacific, with share 22% and 14%, separately.
This report aims to provide a comprehensive presentation of the global market for Licensed Merchandise, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Licensed Merchandise.
Report Scope
The Licensed Merchandise market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Licensed Merchandise market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Licensed Merchandise companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
The Walt Disney Company
Meredith Corporation
PVH Corp.
Iconix Brand Group
Authentic Brands Group
Universal Brand Development
Nickelodeon (ViacomCBS)
Major League Baseball
Learfield IMG College
Sanrio
Sequential Brands Group
Hasbro
General Motors
National Basketball Association
Electrolux
National Football League
WarnerMedia
The Pokémon Company International
Procter & Gamble
Ferrari
Ralph Lauren
Mattel
Ford Motor Company
BBC Worldwide
The Hershey Company
Stanley Black & Decker
PGA Tour
National Hockey League
Sunkist Growers
WWE
Segment by Type
Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others
Segment by Application
Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Licensed Merchandise companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a Licensed Merchandise transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.
The global Licensed Merchandise market was valued at US$ 275940 million in 2023 and is anticipated to reach US$ 382760 million by 2030, witnessing a CAGR of 4.3% during the forecast period 2024-2030.
Global key players of licensed merchandise include The Walt Disney Company, Meredith Corporation, PVH Corp., Authentic Brands Group, WarnerMedia, etc. The top five players hold a share about 46%. Service providers are mainly located in Europe, North America and Japan, they occupied for a share over 72%. North America is the largest market, has a share about 58%, followed by Europe and Asia-Pacific, with share 22% and 14%, separately.
This report aims to provide a comprehensive presentation of the global market for Licensed Merchandise, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Licensed Merchandise.
Report Scope
The Licensed Merchandise market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Licensed Merchandise market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Licensed Merchandise companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
The Walt Disney Company
Meredith Corporation
PVH Corp.
Iconix Brand Group
Authentic Brands Group
Universal Brand Development
Nickelodeon (ViacomCBS)
Major League Baseball
Learfield IMG College
Sanrio
Sequential Brands Group
Hasbro
General Motors
National Basketball Association
Electrolux
National Football League
WarnerMedia
The Pokémon Company International
Procter & Gamble
Ferrari
Ralph Lauren
Mattel
Ford Motor Company
BBC Worldwide
The Hershey Company
Stanley Black & Decker
PGA Tour
National Hockey League
Sunkist Growers
WWE
Segment by Type
Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others
Segment by Application
Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Licensed Merchandise companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Licensed Merchandise Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Apparels
1.2.3 Toys
1.2.4 Accessories
1.2.5 Home Decoration
1.2.6 Software/Video Games
1.2.7 Food and Beverage
1.2.8 Others
1.3 Market by Application
1.3.1 Global Licensed Merchandise Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Entertainment
1.3.3 Corporate Trademarks/Brand
1.3.4 Fashion
1.3.5 Sports
1.3.6 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Licensed Merchandise Market Perspective (2019-2030)
2.2 Licensed Merchandise Growth Trends by Region
2.2.1 Global Licensed Merchandise Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Licensed Merchandise Historic Market Size by Region (2019-2024)
2.2.3 Licensed Merchandise Forecasted Market Size by Region (2025-2030)
2.3 Licensed Merchandise Market Dynamics
2.3.1 Licensed Merchandise Industry Trends
2.3.2 Licensed Merchandise Market Drivers
2.3.3 Licensed Merchandise Market Challenges
2.3.4 Licensed Merchandise Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Licensed Merchandise Players by Revenue
3.1.1 Global Top Licensed Merchandise Players by Revenue (2019-2024)
3.1.2 Global Licensed Merchandise Revenue Market Share by Players (2019-2024)
3.2 Global Licensed Merchandise Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Licensed Merchandise Revenue
3.4 Global Licensed Merchandise Market Concentration Ratio
3.4.1 Global Licensed Merchandise Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Licensed Merchandise Revenue in 2023
3.5 Licensed Merchandise Key Players Head office and Area Served
3.6 Key Players Licensed Merchandise Product Solution and Service
3.7 Date of Enter into Licensed Merchandise Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Licensed Merchandise Breakdown Data by Type
4.1 Global Licensed Merchandise Historic Market Size by Type (2019-2024)
4.2 Global Licensed Merchandise Forecasted Market Size by Type (2025-2030)
5 Licensed Merchandise Breakdown Data by Application
5.1 Global Licensed Merchandise Historic Market Size by Application (2019-2024)
5.2 Global Licensed Merchandise Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Licensed Merchandise Market Size (2019-2030)
6.2 North America Licensed Merchandise Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Licensed Merchandise Market Size by Country (2019-2024)
6.4 North America Licensed Merchandise Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Licensed Merchandise Market Size (2019-2030)
7.2 Europe Licensed Merchandise Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Licensed Merchandise Market Size by Country (2019-2024)
7.4 Europe Licensed Merchandise Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Licensed Merchandise Market Size (2019-2030)
8.2 Asia-Pacific Licensed Merchandise Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Licensed Merchandise Market Size by Region (2019-2024)
8.4 Asia-Pacific Licensed Merchandise Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Licensed Merchandise Market Size (2019-2030)
9.2 Latin America Licensed Merchandise Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Licensed Merchandise Market Size by Country (2019-2024)
9.4 Latin America Licensed Merchandise Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Licensed Merchandise Market Size (2019-2030)
10.2 Middle East & Africa Licensed Merchandise Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Licensed Merchandise Market Size by Country (2019-2024)
10.4 Middle East & Africa Licensed Merchandise Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 The Walt Disney Company
11.1.1 The Walt Disney Company Company Detail
11.1.2 The Walt Disney Company Business Overview
11.1.3 The Walt Disney Company Licensed Merchandise Introduction
11.1.4 The Walt Disney Company Revenue in Licensed Merchandise Business (2019-2024)
11.1.5 The Walt Disney Company Recent Development
11.2 Meredith Corporation
11.2.1 Meredith Corporation Company Detail
11.2.2 Meredith Corporation Business Overview
11.2.3 Meredith Corporation Licensed Merchandise Introduction
11.2.4 Meredith Corporation Revenue in Licensed Merchandise Business (2019-2024)
11.2.5 Meredith Corporation Recent Development
11.3 PVH Corp.
11.3.1 PVH Corp. Company Detail
11.3.2 PVH Corp. Business Overview
11.3.3 PVH Corp. Licensed Merchandise Introduction
11.3.4 PVH Corp. Revenue in Licensed Merchandise Business (2019-2024)
11.3.5 PVH Corp. Recent Development
11.4 Iconix Brand Group
11.4.1 Iconix Brand Group Company Detail
11.4.2 Iconix Brand Group Business Overview
11.4.3 Iconix Brand Group Licensed Merchandise Introduction
11.4.4 Iconix Brand Group Revenue in Licensed Merchandise Business (2019-2024)
11.4.5 Iconix Brand Group Recent Development
11.5 Authentic Brands Group
11.5.1 Authentic Brands Group Company Detail
11.5.2 Authentic Brands Group Business Overview
11.5.3 Authentic Brands Group Licensed Merchandise Introduction
11.5.4 Authentic Brands Group Revenue in Licensed Merchandise Business (2019-2024)
11.5.5 Authentic Brands Group Recent Development
11.6 Universal Brand Development
11.6.1 Universal Brand Development Company Detail
11.6.2 Universal Brand Development Business Overview
11.6.3 Universal Brand Development Licensed Merchandise Introduction
11.6.4 Universal Brand Development Revenue in Licensed Merchandise Business (2019-2024)
11.6.5 Universal Brand Development Recent Development
11.7 Nickelodeon (ViacomCBS)
11.7.1 Nickelodeon (ViacomCBS) Company Detail
11.7.2 Nickelodeon (ViacomCBS) Business Overview
11.7.3 Nickelodeon (ViacomCBS) Licensed Merchandise Introduction
11.7.4 Nickelodeon (ViacomCBS) Revenue in Licensed Merchandise Business (2019-2024)
11.7.5 Nickelodeon (ViacomCBS) Recent Development
11.8 Major League Baseball
11.8.1 Major League Baseball Company Detail
11.8.2 Major League Baseball Business Overview
11.8.3 Major League Baseball Licensed Merchandise Introduction
11.8.4 Major League Baseball Revenue in Licensed Merchandise Business (2019-2024)
11.8.5 Major League Baseball Recent Development
11.9 Learfield IMG College
11.9.1 Learfield IMG College Company Detail
11.9.2 Learfield IMG College Business Overview
11.9.3 Learfield IMG College Licensed Merchandise Introduction
11.9.4 Learfield IMG College Revenue in Licensed Merchandise Business (2019-2024)
11.9.5 Learfield IMG College Recent Development
11.10 Sanrio
11.10.1 Sanrio Company Detail
11.10.2 Sanrio Business Overview
11.10.3 Sanrio Licensed Merchandise Introduction
11.10.4 Sanrio Revenue in Licensed Merchandise Business (2019-2024)
11.10.5 Sanrio Recent Development
11.11 Sequential Brands Group
11.11.1 Sequential Brands Group Company Detail
11.11.2 Sequential Brands Group Business Overview
11.11.3 Sequential Brands Group Licensed Merchandise Introduction
11.11.4 Sequential Brands Group Revenue in Licensed Merchandise Business (2019-2024)
11.11.5 Sequential Brands Group Recent Development
11.12 Hasbro
11.12.1 Hasbro Company Detail
11.12.2 Hasbro Business Overview
11.12.3 Hasbro Licensed Merchandise Introduction
11.12.4 Hasbro Revenue in Licensed Merchandise Business (2019-2024)
11.12.5 Hasbro Recent Development
11.13 General Motors
11.13.1 General Motors Company Detail
11.13.2 General Motors Business Overview
11.13.3 General Motors Licensed Merchandise Introduction
11.13.4 General Motors Revenue in Licensed Merchandise Business (2019-2024)
11.13.5 General Motors Recent Development
11.14 National Basketball Association
11.14.1 National Basketball Association Company Detail
11.14.2 National Basketball Association Business Overview
11.14.3 National Basketball Association Licensed Merchandise Introduction
11.14.4 National Basketball Association Revenue in Licensed Merchandise Business (2019-2024)
11.14.5 National Basketball Association Recent Development
11.15 Electrolux
11.15.1 Electrolux Company Detail
11.15.2 Electrolux Business Overview
11.15.3 Electrolux Licensed Merchandise Introduction
11.15.4 Electrolux Revenue in Licensed Merchandise Business (2019-2024)
11.15.5 Electrolux Recent Development
11.16 National Football League
11.16.1 National Football League Company Detail
11.16.2 National Football League Business Overview
11.16.3 National Football League Licensed Merchandise Introduction
11.16.4 National Football League Revenue in Licensed Merchandise Business (2019-2024)
11.16.5 National Football League Recent Development
11.17 WarnerMedia
11.17.1 WarnerMedia Company Detail
11.17.2 WarnerMedia Business Overview
11.17.3 WarnerMedia Licensed Merchandise Introduction
11.17.4 WarnerMedia Revenue in Licensed Merchandise Business (2019-2024)
11.17.5 WarnerMedia Recent Development
11.18 The Pokémon Company International
11.18.1 The Pokémon Company International Company Detail
11.18.2 The Pokémon Company International Business Overview
11.18.3 The Pokémon Company International Licensed Merchandise Introduction
11.18.4 The Pokémon Company International Revenue in Licensed Merchandise Business (2019-2024)
11.18.5 The Pokémon Company International Recent Development
11.19 Procter & Gamble
11.19.1 Procter & Gamble Company Detail
11.19.2 Procter & Gamble Business Overview
11.19.3 Procter & Gamble Licensed Merchandise Introduction
11.19.4 Procter & Gamble Revenue in Licensed Merchandise Business (2019-2024)
11.19.5 Procter & Gamble Recent Development
11.20 Ferrari
11.20.1 Ferrari Company Detail
11.20.2 Ferrari Business Overview
11.20.3 Ferrari Licensed Merchandise Introduction
11.20.4 Ferrari Revenue in Licensed Merchandise Business (2019-2024)
11.20.5 Ferrari Recent Development
11.21 Ralph Lauren
11.21.1 Ralph Lauren Company Detail
11.21.2 Ralph Lauren Business Overview
11.21.3 Ralph Lauren Licensed Merchandise Introduction
11.21.4 Ralph Lauren Revenue in Licensed Merchandise Business (2019-2024)
11.21.5 Ralph Lauren Recent Development
11.22 Mattel
11.22.1 Mattel Company Detail
11.22.2 Mattel Business Overview
11.22.3 Mattel Licensed Merchandise Introduction
11.22.4 Mattel Revenue in Licensed Merchandise Business (2019-2024)
11.22.5 Mattel Recent Development
11.23 Ford Motor Company
11.23.1 Ford Motor Company Company Detail
11.23.2 Ford Motor Company Business Overview
11.23.3 Ford Motor Company Licensed Merchandise Introduction
11.23.4 Ford Motor Company Revenue in Licensed Merchandise Business (2019-2024)
11.23.5 Ford Motor Company Recent Development
11.24 BBC Worldwide
11.24.1 BBC Worldwide Company Detail
11.24.2 BBC Worldwide Business Overview
11.24.3 BBC Worldwide Licensed Merchandise Introduction
11.24.4 BBC Worldwide Revenue in Licensed Merchandise Business (2019-2024)
11.24.5 BBC Worldwide Recent Development
11.25 The Hershey Company
11.25.1 The Hershey Company Company Detail
11.25.2 The Hershey Company Business Overview
11.25.3 The Hershey Company Licensed Merchandise Introduction
11.25.4 The Hershey Company Revenue in Licensed Merchandise Business (2019-2024)
11.25.5 The Hershey Company Recent Development
11.26 Stanley Black & Decker
11.26.1 Stanley Black & Decker Company Detail
11.26.2 Stanley Black & Decker Business Overview
11.26.3 Stanley Black & Decker Licensed Merchandise Introduction
11.26.4 Stanley Black & Decker Revenue in Licensed Merchandise Business (2019-2024)
11.26.5 Stanley Black & Decker Recent Development
11.27 PGA Tour
11.27.1 PGA Tour Company Detail
11.27.2 PGA Tour Business Overview
11.27.3 PGA Tour Licensed Merchandise Introduction
11.27.4 PGA Tour Revenue in Licensed Merchandise Business (2019-2024)
11.27.5 PGA Tour Recent Development
11.28 National Hockey League
11.28.1 National Hockey League Company Detail
11.28.2 National Hockey League Business Overview
11.28.3 National Hockey League Licensed Merchandise Introduction
11.28.4 National Hockey League Revenue in Licensed Merchandise Business (2019-2024)
11.28.5 National Hockey League Recent Development
11.29 Sunkist Growers
11.29.1 Sunkist Growers Company Detail
11.29.2 Sunkist Growers Business Overview
11.29.3 Sunkist Growers Licensed Merchandise Introduction
11.29.4 Sunkist Growers Revenue in Licensed Merchandise Business (2019-2024)
11.29.5 Sunkist Growers Recent Development
11.30 WWE
11.30.1 WWE Company Detail
11.30.2 WWE Business Overview
11.30.3 WWE Licensed Merchandise Introduction
11.30.4 WWE Revenue in Licensed Merchandise Business (2019-2024)
11.30.5 WWE Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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