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Global Location Based Marketing Market Research Report 2024
Synopsis
Location-based marketing (LMS) is a direct marketing strategy that uses a mobile device's location to alert the device's owner about an offering from a near-by business. Typically, location-based alerts are delivered to smartphones through SMS text messages. An alert may include information about a local business' deal of the day or include a purchasing incentive, such as a discount coupon code.
The global Location Based Marketing market was valued at US$ 46700 million in 2023 and is anticipated to reach US$ 144870 million by 2030, witnessing a CAGR of 17.2% during the forecast period 2024-2030.
North American market for Location Based Marketing is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Location Based Marketing is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Location Based Marketing in Retail is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Location Based Marketing include Google, Groupon, Groundtruth, Placecast, PlaceIQ, Scanbuy, Shopkick, Telenity and AdMoove, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Location Based Marketing, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Location Based Marketing.
Report Scope
The Location Based Marketing market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Location Based Marketing market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Location Based Marketing companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Google
Groupon
Groundtruth
Placecast
PlaceIQ
Scanbuy
Shopkick
Telenity
AdMoove
AdNear
Foursquare
Segment by Type
Banner Display/Pop ups
Video
Search Result
E-mail and Message
Social Media Content
Voice Calling
Segment by Application
Retail
Hospitality
Healthcare
BFSI
Education
Technology and Media
Transportation and Logistics
Automotive
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Location Based Marketing companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Location-based marketing (LMS) is a direct marketing strategy that uses a mobile device's location to alert the device's owner about an offering from a near-by business. Typically, location-based alerts are delivered to smartphones through SMS text messages. An alert may include information about a local business' deal of the day or include a purchasing incentive, such as a discount coupon code.
The global Location Based Marketing market was valued at US$ 46700 million in 2023 and is anticipated to reach US$ 144870 million by 2030, witnessing a CAGR of 17.2% during the forecast period 2024-2030.
North American market for Location Based Marketing is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Location Based Marketing is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Location Based Marketing in Retail is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Location Based Marketing include Google, Groupon, Groundtruth, Placecast, PlaceIQ, Scanbuy, Shopkick, Telenity and AdMoove, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Location Based Marketing, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Location Based Marketing.
Report Scope
The Location Based Marketing market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Location Based Marketing market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Location Based Marketing companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Groupon
Groundtruth
Placecast
PlaceIQ
Scanbuy
Shopkick
Telenity
AdMoove
AdNear
Foursquare
Segment by Type
Banner Display/Pop ups
Video
Search Result
E-mail and Message
Social Media Content
Voice Calling
Segment by Application
Retail
Hospitality
Healthcare
BFSI
Education
Technology and Media
Transportation and Logistics
Automotive
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Location Based Marketing companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Location Based Marketing Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Banner Display/Pop ups
1.2.3 Video
1.2.4 Search Result
1.2.5 E-mail and Message
1.2.6 Social Media Content
1.2.7 Voice Calling
1.3 Market by Application
1.3.1 Global Location Based Marketing Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Retail
1.3.3 Hospitality
1.3.4 Healthcare
1.3.5 BFSI
1.3.6 Education
1.3.7 Technology and Media
1.3.8 Transportation and Logistics
1.3.9 Automotive
1.3.10 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Location Based Marketing Market Perspective (2019-2030)
2.2 Location Based Marketing Growth Trends by Region
2.2.1 Global Location Based Marketing Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Location Based Marketing Historic Market Size by Region (2019-2024)
2.2.3 Location Based Marketing Forecasted Market Size by Region (2025-2030)
2.3 Location Based Marketing Market Dynamics
2.3.1 Location Based Marketing Industry Trends
2.3.2 Location Based Marketing Market Drivers
2.3.3 Location Based Marketing Market Challenges
2.3.4 Location Based Marketing Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Location Based Marketing Players by Revenue
3.1.1 Global Top Location Based Marketing Players by Revenue (2019-2024)
3.1.2 Global Location Based Marketing Revenue Market Share by Players (2019-2024)
3.2 Global Location Based Marketing Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Location Based Marketing Revenue
3.4 Global Location Based Marketing Market Concentration Ratio
3.4.1 Global Location Based Marketing Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Location Based Marketing Revenue in 2023
3.5 Location Based Marketing Key Players Head office and Area Served
3.6 Key Players Location Based Marketing Product Solution and Service
3.7 Date of Enter into Location Based Marketing Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Location Based Marketing Breakdown Data by Type
4.1 Global Location Based Marketing Historic Market Size by Type (2019-2024)
4.2 Global Location Based Marketing Forecasted Market Size by Type (2025-2030)
5 Location Based Marketing Breakdown Data by Application
5.1 Global Location Based Marketing Historic Market Size by Application (2019-2024)
5.2 Global Location Based Marketing Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Location Based Marketing Market Size (2019-2030)
6.2 North America Location Based Marketing Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Location Based Marketing Market Size by Country (2019-2024)
6.4 North America Location Based Marketing Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Location Based Marketing Market Size (2019-2030)
7.2 Europe Location Based Marketing Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Location Based Marketing Market Size by Country (2019-2024)
7.4 Europe Location Based Marketing Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Location Based Marketing Market Size (2019-2030)
8.2 Asia-Pacific Location Based Marketing Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Location Based Marketing Market Size by Region (2019-2024)
8.4 Asia-Pacific Location Based Marketing Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Location Based Marketing Market Size (2019-2030)
9.2 Latin America Location Based Marketing Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Location Based Marketing Market Size by Country (2019-2024)
9.4 Latin America Location Based Marketing Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Location Based Marketing Market Size (2019-2030)
10.2 Middle East & Africa Location Based Marketing Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Location Based Marketing Market Size by Country (2019-2024)
10.4 Middle East & Africa Location Based Marketing Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Google
11.1.1 Google Company Detail
11.1.2 Google Business Overview
11.1.3 Google Location Based Marketing Introduction
11.1.4 Google Revenue in Location Based Marketing Business (2019-2024)
11.1.5 Google Recent Development
11.2 Groupon
11.2.1 Groupon Company Detail
11.2.2 Groupon Business Overview
11.2.3 Groupon Location Based Marketing Introduction
11.2.4 Groupon Revenue in Location Based Marketing Business (2019-2024)
11.2.5 Groupon Recent Development
11.3 Groundtruth
11.3.1 Groundtruth Company Detail
11.3.2 Groundtruth Business Overview
11.3.3 Groundtruth Location Based Marketing Introduction
11.3.4 Groundtruth Revenue in Location Based Marketing Business (2019-2024)
11.3.5 Groundtruth Recent Development
11.4 Placecast
11.4.1 Placecast Company Detail
11.4.2 Placecast Business Overview
11.4.3 Placecast Location Based Marketing Introduction
11.4.4 Placecast Revenue in Location Based Marketing Business (2019-2024)
11.4.5 Placecast Recent Development
11.5 PlaceIQ
11.5.1 PlaceIQ Company Detail
11.5.2 PlaceIQ Business Overview
11.5.3 PlaceIQ Location Based Marketing Introduction
11.5.4 PlaceIQ Revenue in Location Based Marketing Business (2019-2024)
11.5.5 PlaceIQ Recent Development
11.6 Scanbuy
11.6.1 Scanbuy Company Detail
11.6.2 Scanbuy Business Overview
11.6.3 Scanbuy Location Based Marketing Introduction
11.6.4 Scanbuy Revenue in Location Based Marketing Business (2019-2024)
11.6.5 Scanbuy Recent Development
11.7 Shopkick
11.7.1 Shopkick Company Detail
11.7.2 Shopkick Business Overview
11.7.3 Shopkick Location Based Marketing Introduction
11.7.4 Shopkick Revenue in Location Based Marketing Business (2019-2024)
11.7.5 Shopkick Recent Development
11.8 Telenity
11.8.1 Telenity Company Detail
11.8.2 Telenity Business Overview
11.8.3 Telenity Location Based Marketing Introduction
11.8.4 Telenity Revenue in Location Based Marketing Business (2019-2024)
11.8.5 Telenity Recent Development
11.9 AdMoove
11.9.1 AdMoove Company Detail
11.9.2 AdMoove Business Overview
11.9.3 AdMoove Location Based Marketing Introduction
11.9.4 AdMoove Revenue in Location Based Marketing Business (2019-2024)
11.9.5 AdMoove Recent Development
11.10 AdNear
11.10.1 AdNear Company Detail
11.10.2 AdNear Business Overview
11.10.3 AdNear Location Based Marketing Introduction
11.10.4 AdNear Revenue in Location Based Marketing Business (2019-2024)
11.10.5 AdNear Recent Development
11.11 Foursquare
11.11.1 Foursquare Company Detail
11.11.2 Foursquare Business Overview
11.11.3 Foursquare Location Based Marketing Introduction
11.11.4 Foursquare Revenue in Location Based Marketing Business (2019-2024)
11.11.5 Foursquare Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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