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Global Location Based Marketing Software Market Research Report 2024
Synopsis
Location Based Marketing Software is a category of software that helps businesses target consumers with online or offline messaging based on their physical location. Location Based Marketing Software can use location data from various sources, such as IP addresses, GPS, Wi-Fi, Bluetooth, and RFID, to deliver personalized and relevant offers, promotions, coupons, and notifications to potential customers who are near a store, an event, or a competitor. Location Based Marketing Software can also provide features such as geofencing, geotargeting, beacons, geoconquesting, and analytics.
The global Location Based Marketing Software market was valued at US$ 609 million in 2023 and is anticipated to reach US$ 1066.1 million by 2030, witnessing a CAGR of 8.1% during the forecast period 2024-2030.
The industry trend of Location Based Marketing Software is expected to be positive in the coming years, as more businesses adopt cloud-based and web-based office productivity solutions to cope with the changing work environment and customer demands. The growth of this market is driven by the increasing penetration of smartphones and mobile devices, the rising adoption of location-based applications across various industries, the growing demand for real-time location data and analytics, and the emergence of 5G and IoT technologies . Location Based Marketing Software plays a vital role in supporting these trends by providing innovative tools for enhancing customer experience and loyalty.
This report aims to provide a comprehensive presentation of the global market for Location Based Marketing Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Location Based Marketing Software.
Report Scope
The Location Based Marketing Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Location Based Marketing Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Location Based Marketing Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Xtremepush
Software AG
Swirl
Plot Projects
Rover
MobileBridge
AND LBS Platform
SAP (Emarsys)
Flame Analytics
Cisco
Segment by Type
Cloud Based
Web Based
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Location Based Marketing Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Location Based Marketing Software is a category of software that helps businesses target consumers with online or offline messaging based on their physical location. Location Based Marketing Software can use location data from various sources, such as IP addresses, GPS, Wi-Fi, Bluetooth, and RFID, to deliver personalized and relevant offers, promotions, coupons, and notifications to potential customers who are near a store, an event, or a competitor. Location Based Marketing Software can also provide features such as geofencing, geotargeting, beacons, geoconquesting, and analytics.
The global Location Based Marketing Software market was valued at US$ 609 million in 2023 and is anticipated to reach US$ 1066.1 million by 2030, witnessing a CAGR of 8.1% during the forecast period 2024-2030.
The industry trend of Location Based Marketing Software is expected to be positive in the coming years, as more businesses adopt cloud-based and web-based office productivity solutions to cope with the changing work environment and customer demands. The growth of this market is driven by the increasing penetration of smartphones and mobile devices, the rising adoption of location-based applications across various industries, the growing demand for real-time location data and analytics, and the emergence of 5G and IoT technologies . Location Based Marketing Software plays a vital role in supporting these trends by providing innovative tools for enhancing customer experience and loyalty.
This report aims to provide a comprehensive presentation of the global market for Location Based Marketing Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Location Based Marketing Software.
Report Scope
The Location Based Marketing Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Location Based Marketing Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Location Based Marketing Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Xtremepush
Software AG
Swirl
Plot Projects
Rover
MobileBridge
AND LBS Platform
SAP (Emarsys)
Flame Analytics
Cisco
Segment by Type
Cloud Based
Web Based
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Location Based Marketing Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Location Based Marketing Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Cloud Based
1.2.3 Web Based
1.3 Market by Application
1.3.1 Global Location Based Marketing Software Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Location Based Marketing Software Market Perspective (2019-2030)
2.2 Location Based Marketing Software Growth Trends by Region
2.2.1 Global Location Based Marketing Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Location Based Marketing Software Historic Market Size by Region (2019-2024)
2.2.3 Location Based Marketing Software Forecasted Market Size by Region (2025-2030)
2.3 Location Based Marketing Software Market Dynamics
2.3.1 Location Based Marketing Software Industry Trends
2.3.2 Location Based Marketing Software Market Drivers
2.3.3 Location Based Marketing Software Market Challenges
2.3.4 Location Based Marketing Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Location Based Marketing Software Players by Revenue
3.1.1 Global Top Location Based Marketing Software Players by Revenue (2019-2024)
3.1.2 Global Location Based Marketing Software Revenue Market Share by Players (2019-2024)
3.2 Global Location Based Marketing Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Location Based Marketing Software Revenue
3.4 Global Location Based Marketing Software Market Concentration Ratio
3.4.1 Global Location Based Marketing Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Location Based Marketing Software Revenue in 2023
3.5 Location Based Marketing Software Key Players Head office and Area Served
3.6 Key Players Location Based Marketing Software Product Solution and Service
3.7 Date of Enter into Location Based Marketing Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Location Based Marketing Software Breakdown Data by Type
4.1 Global Location Based Marketing Software Historic Market Size by Type (2019-2024)
4.2 Global Location Based Marketing Software Forecasted Market Size by Type (2025-2030)
5 Location Based Marketing Software Breakdown Data by Application
5.1 Global Location Based Marketing Software Historic Market Size by Application (2019-2024)
5.2 Global Location Based Marketing Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Location Based Marketing Software Market Size (2019-2030)
6.2 North America Location Based Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Location Based Marketing Software Market Size by Country (2019-2024)
6.4 North America Location Based Marketing Software Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Location Based Marketing Software Market Size (2019-2030)
7.2 Europe Location Based Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Location Based Marketing Software Market Size by Country (2019-2024)
7.4 Europe Location Based Marketing Software Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Location Based Marketing Software Market Size (2019-2030)
8.2 Asia-Pacific Location Based Marketing Software Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Location Based Marketing Software Market Size by Region (2019-2024)
8.4 Asia-Pacific Location Based Marketing Software Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Location Based Marketing Software Market Size (2019-2030)
9.2 Latin America Location Based Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Location Based Marketing Software Market Size by Country (2019-2024)
9.4 Latin America Location Based Marketing Software Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Location Based Marketing Software Market Size (2019-2030)
10.2 Middle East & Africa Location Based Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Location Based Marketing Software Market Size by Country (2019-2024)
10.4 Middle East & Africa Location Based Marketing Software Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Xtremepush
11.1.1 Xtremepush Company Detail
11.1.2 Xtremepush Business Overview
11.1.3 Xtremepush Location Based Marketing Software Introduction
11.1.4 Xtremepush Revenue in Location Based Marketing Software Business (2019-2024)
11.1.5 Xtremepush Recent Development
11.2 Software AG
11.2.1 Software AG Company Detail
11.2.2 Software AG Business Overview
11.2.3 Software AG Location Based Marketing Software Introduction
11.2.4 Software AG Revenue in Location Based Marketing Software Business (2019-2024)
11.2.5 Software AG Recent Development
11.3 Swirl
11.3.1 Swirl Company Detail
11.3.2 Swirl Business Overview
11.3.3 Swirl Location Based Marketing Software Introduction
11.3.4 Swirl Revenue in Location Based Marketing Software Business (2019-2024)
11.3.5 Swirl Recent Development
11.4 Plot Projects
11.4.1 Plot Projects Company Detail
11.4.2 Plot Projects Business Overview
11.4.3 Plot Projects Location Based Marketing Software Introduction
11.4.4 Plot Projects Revenue in Location Based Marketing Software Business (2019-2024)
11.4.5 Plot Projects Recent Development
11.5 Rover
11.5.1 Rover Company Detail
11.5.2 Rover Business Overview
11.5.3 Rover Location Based Marketing Software Introduction
11.5.4 Rover Revenue in Location Based Marketing Software Business (2019-2024)
11.5.5 Rover Recent Development
11.6 MobileBridge
11.6.1 MobileBridge Company Detail
11.6.2 MobileBridge Business Overview
11.6.3 MobileBridge Location Based Marketing Software Introduction
11.6.4 MobileBridge Revenue in Location Based Marketing Software Business (2019-2024)
11.6.5 MobileBridge Recent Development
11.7 AND LBS Platform
11.7.1 AND LBS Platform Company Detail
11.7.2 AND LBS Platform Business Overview
11.7.3 AND LBS Platform Location Based Marketing Software Introduction
11.7.4 AND LBS Platform Revenue in Location Based Marketing Software Business (2019-2024)
11.7.5 AND LBS Platform Recent Development
11.8 SAP (Emarsys)
11.8.1 SAP (Emarsys) Company Detail
11.8.2 SAP (Emarsys) Business Overview
11.8.3 SAP (Emarsys) Location Based Marketing Software Introduction
11.8.4 SAP (Emarsys) Revenue in Location Based Marketing Software Business (2019-2024)
11.8.5 SAP (Emarsys) Recent Development
11.9 Flame Analytics
11.9.1 Flame Analytics Company Detail
11.9.2 Flame Analytics Business Overview
11.9.3 Flame Analytics Location Based Marketing Software Introduction
11.9.4 Flame Analytics Revenue in Location Based Marketing Software Business (2019-2024)
11.9.5 Flame Analytics Recent Development
11.10 Cisco
11.10.1 Cisco Company Detail
11.10.2 Cisco Business Overview
11.10.3 Cisco Location Based Marketing Software Introduction
11.10.4 Cisco Revenue in Location Based Marketing Software Business (2019-2024)
11.10.5 Cisco Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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