Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Marketing Analytics Service Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Cloud-Based
1.2.3 On-Premise
1.3 Market by Application
1.3.1 Global Marketing Analytics Service Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Marketing Analytics Service Market Perspective (2019-2030)
2.2 Marketing Analytics Service Growth Trends by Region
2.2.1 Global Marketing Analytics Service Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Marketing Analytics Service Historic Market Size by Region (2019-2024)
2.2.3 Marketing Analytics Service Forecasted Market Size by Region (2025-2030)
2.3 Marketing Analytics Service Market Dynamics
2.3.1 Marketing Analytics Service Industry Trends
2.3.2 Marketing Analytics Service Market Drivers
2.3.3 Marketing Analytics Service Market Challenges
2.3.4 Marketing Analytics Service Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Marketing Analytics Service Players by Revenue
3.1.1 Global Top Marketing Analytics Service Players by Revenue (2019-2024)
3.1.2 Global Marketing Analytics Service Revenue Market Share by Players (2019-2024)
3.2 Global Marketing Analytics Service Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Marketing Analytics Service Revenue
3.4 Global Marketing Analytics Service Market Concentration Ratio
3.4.1 Global Marketing Analytics Service Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Marketing Analytics Service Revenue in 2023
3.5 Marketing Analytics Service Key Players Head office and Area Served
3.6 Key Players Marketing Analytics Service Product Solution and Service
3.7 Date of Enter into Marketing Analytics Service Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Marketing Analytics Service Breakdown Data by Type
4.1 Global Marketing Analytics Service Historic Market Size by Type (2019-2024)
4.2 Global Marketing Analytics Service Forecasted Market Size by Type (2025-2030)
5 Marketing Analytics Service Breakdown Data by Application
5.1 Global Marketing Analytics Service Historic Market Size by Application (2019-2024)
5.2 Global Marketing Analytics Service Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Marketing Analytics Service Market Size (2019-2030)
6.2 North America Marketing Analytics Service Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Marketing Analytics Service Market Size by Country (2019-2024)
6.4 North America Marketing Analytics Service Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Marketing Analytics Service Market Size (2019-2030)
7.2 Europe Marketing Analytics Service Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Marketing Analytics Service Market Size by Country (2019-2024)
7.4 Europe Marketing Analytics Service Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Marketing Analytics Service Market Size (2019-2030)
8.2 Asia-Pacific Marketing Analytics Service Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Marketing Analytics Service Market Size by Region (2019-2024)
8.4 Asia-Pacific Marketing Analytics Service Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Marketing Analytics Service Market Size (2019-2030)
9.2 Latin America Marketing Analytics Service Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Marketing Analytics Service Market Size by Country (2019-2024)
9.4 Latin America Marketing Analytics Service Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Marketing Analytics Service Market Size (2019-2030)
10.2 Middle East & Africa Marketing Analytics Service Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Marketing Analytics Service Market Size by Country (2019-2024)
10.4 Middle East & Africa Marketing Analytics Service Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Direct Online Marketing
11.1.1 Direct Online Marketing Company Detail
11.1.2 Direct Online Marketing Business Overview
11.1.3 Direct Online Marketing Marketing Analytics Service Introduction
11.1.4 Direct Online Marketing Revenue in Marketing Analytics Service Business (2019-2024)
11.1.5 Direct Online Marketing Recent Development
11.2 Dun & Bradstreet
11.2.1 Dun & Bradstreet Company Detail
11.2.2 Dun & Bradstreet Business Overview
11.2.3 Dun & Bradstreet Marketing Analytics Service Introduction
11.2.4 Dun & Bradstreet Revenue in Marketing Analytics Service Business (2019-2024)
11.2.5 Dun & Bradstreet Recent Development
11.3 ClearPivot
11.3.1 ClearPivot Company Detail
11.3.2 ClearPivot Business Overview
11.3.3 ClearPivot Marketing Analytics Service Introduction
11.3.4 ClearPivot Revenue in Marketing Analytics Service Business (2019-2024)
11.3.5 ClearPivot Recent Development
11.4 Competiscan
11.4.1 Competiscan Company Detail
11.4.2 Competiscan Business Overview
11.4.3 Competiscan Marketing Analytics Service Introduction
11.4.4 Competiscan Revenue in Marketing Analytics Service Business (2019-2024)
11.4.5 Competiscan Recent Development
11.5 Fathom
11.5.1 Fathom Company Detail
11.5.2 Fathom Business Overview
11.5.3 Fathom Marketing Analytics Service Introduction
11.5.4 Fathom Revenue in Marketing Analytics Service Business (2019-2024)
11.5.5 Fathom Recent Development
11.6 The Nielsen Company
11.6.1 The Nielsen Company Company Detail
11.6.2 The Nielsen Company Business Overview
11.6.3 The Nielsen Company Marketing Analytics Service Introduction
11.6.4 The Nielsen Company Revenue in Marketing Analytics Service Business (2019-2024)
11.6.5 The Nielsen Company Recent Development
11.7 6C Marketing
11.7.1 6C Marketing Company Detail
11.7.2 6C Marketing Business Overview
11.7.3 6C Marketing Marketing Analytics Service Introduction
11.7.4 6C Marketing Revenue in Marketing Analytics Service Business (2019-2024)
11.7.5 6C Marketing Recent Development
11.8 Deloitte
11.8.1 Deloitte Company Detail
11.8.2 Deloitte Business Overview
11.8.3 Deloitte Marketing Analytics Service Introduction
11.8.4 Deloitte Revenue in Marketing Analytics Service Business (2019-2024)
11.8.5 Deloitte Recent Development
11.9 Discovery Data
11.9.1 Discovery Data Company Detail
11.9.2 Discovery Data Business Overview
11.9.3 Discovery Data Marketing Analytics Service Introduction
11.9.4 Discovery Data Revenue in Marketing Analytics Service Business (2019-2024)
11.9.5 Discovery Data Recent Development
11.10 Kai Analytics
11.10.1 Kai Analytics Company Detail
11.10.2 Kai Analytics Business Overview
11.10.3 Kai Analytics Marketing Analytics Service Introduction
11.10.4 Kai Analytics Revenue in Marketing Analytics Service Business (2019-2024)
11.10.5 Kai Analytics Recent Development
11.11 Metrixa
11.11.1 Metrixa Company Detail
11.11.2 Metrixa Business Overview
11.11.3 Metrixa Marketing Analytics Service Introduction
11.11.4 Metrixa Revenue in Marketing Analytics Service Business (2019-2024)
11.11.5 Metrixa Recent Development
11.12 Packed Data Services
11.12.1 Packed Data Services Company Detail
11.12.2 Packed Data Services Business Overview
11.12.3 Packed Data Services Marketing Analytics Service Introduction
11.12.4 Packed Data Services Revenue in Marketing Analytics Service Business (2019-2024)
11.12.5 Packed Data Services Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
List of Tables
List of Tables
Table 1. Global Marketing Analytics Service Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030
Table 2. Key Players of Cloud-Based
Table 3. Key Players of On-Premise
Table 4. Global Marketing Analytics Service Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030
Table 5. Global Marketing Analytics Service Market Size by Region (US$ Million): 2019 VS 2023 VS 2030
Table 6. Global Marketing Analytics Service Market Size by Region (2019-2024) & (US$ Million)
Table 7. Global Marketing Analytics Service Market Share by Region (2019-2024)
Table 8. Global Marketing Analytics Service Forecasted Market Size by Region (2025-2030) & (US$ Million)
Table 9. Global Marketing Analytics Service Market Share by Region (2025-2030)
Table 10. Marketing Analytics Service Market Trends
Table 11. Marketing Analytics Service Market Drivers
Table 12. Marketing Analytics Service Market Challenges
Table 13. Marketing Analytics Service Market Restraints
Table 14. Global Marketing Analytics Service Revenue by Players (2019-2024) & (US$ Million)
Table 15. Global Marketing Analytics Service Market Share by Players (2019-2024)
Table 16. Global Top Marketing Analytics Service Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics Service as of 2023)
Table 17. Ranking of Global Top Marketing Analytics Service Companies by Revenue (US$ Million) in 2023
Table 18. Global 5 Largest Players Market Share by Marketing Analytics Service Revenue (CR5 and HHI) & (2019-2024)
Table 19. Key Players Headquarters and Area Served
Table 20. Key Players Marketing Analytics Service Product Solution and Service
Table 21. Date of Enter into Marketing Analytics Service Market
Table 22. Mergers & Acquisitions, Expansion Plans
Table 23. Global Marketing Analytics Service Market Size by Type (2019-2024) & (US$ Million)
Table 24. Global Marketing Analytics Service Revenue Market Share by Type (2019-2024)
Table 25. Global Marketing Analytics Service Forecasted Market Size by Type (2025-2030) & (US$ Million)
Table 26. Global Marketing Analytics Service Revenue Market Share by Type (2025-2030)
Table 27. Global Marketing Analytics Service Market Size by Application (2019-2024) & (US$ Million)
Table 28. Global Marketing Analytics Service Revenue Market Share by Application (2019-2024)
Table 29. Global Marketing Analytics Service Forecasted Market Size by Application (2025-2030) & (US$ Million)
Table 30. Global Marketing Analytics Service Revenue Market Share by Application (2025-2030)
Table 31. North America Marketing Analytics Service Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 32. North America Marketing Analytics Service Market Size by Country (2019-2024) & (US$ Million)
Table 33. North America Marketing Analytics Service Market Size by Country (2025-2030) & (US$ Million)
Table 34. Europe Marketing Analytics Service Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 35. Europe Marketing Analytics Service Market Size by Country (2019-2024) & (US$ Million)
Table 36. Europe Marketing Analytics Service Market Size by Country (2025-2030) & (US$ Million)
Table 37. Asia-Pacific Marketing Analytics Service Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030
Table 38. Asia-Pacific Marketing Analytics Service Market Size by Region (2019-2024) & (US$ Million)
Table 39. Asia-Pacific Marketing Analytics Service Market Size by Region (2025-2030) & (US$ Million)
Table 40. Latin America Marketing Analytics Service Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 41. Latin America Marketing Analytics Service Market Size by Country (2019-2024) & (US$ Million)
Table 42. Latin America Marketing Analytics Service Market Size by Country (2025-2030) & (US$ Million)
Table 43. Middle East & Africa Marketing Analytics Service Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 44. Middle East & Africa Marketing Analytics Service Market Size by Country (2019-2024) & (US$ Million)
Table 45. Middle East & Africa Marketing Analytics Service Market Size by Country (2025-2030) & (US$ Million)
Table 46. Direct Online Marketing Company Detail
Table 47. Direct Online Marketing Business Overview
Table 48. Direct Online Marketing Marketing Analytics Service Product
Table 49. Direct Online Marketing Revenue in Marketing Analytics Service Business (2019-2024) & (US$ Million)
Table 50. Direct Online Marketing Recent Development
Table 51. Dun & Bradstreet Company Detail
Table 52. Dun & Bradstreet Business Overview
Table 53. Dun & Bradstreet Marketing Analytics Service Product
Table 54. Dun & Bradstreet Revenue in Marketing Analytics Service Business (2019-2024) & (US$ Million)
Table 55. Dun & Bradstreet Recent Development
Table 56. ClearPivot Company Detail
Table 57. ClearPivot Business Overview
Table 58. ClearPivot Marketing Analytics Service Product
Table 59. ClearPivot Revenue in Marketing Analytics Service Business (2019-2024) & (US$ Million)
Table 60. ClearPivot Recent Development
Table 61. Competiscan Company Detail
Table 62. Competiscan Business Overview
Table 63. Competiscan Marketing Analytics Service Product
Table 64. Competiscan Revenue in Marketing Analytics Service Business (2019-2024) & (US$ Million)
Table 65. Competiscan Recent Development
Table 66. Fathom Company Detail
Table 67. Fathom Business Overview
Table 68. Fathom Marketing Analytics Service Product
Table 69. Fathom Revenue in Marketing Analytics Service Business (2019-2024) & (US$ Million)
Table 70. Fathom Recent Development
Table 71. The Nielsen Company Company Detail
Table 72. The Nielsen Company Business Overview
Table 73. The Nielsen Company Marketing Analytics Service Product
Table 74. The Nielsen Company Revenue in Marketing Analytics Service Business (2019-2024) & (US$ Million)
Table 75. The Nielsen Company Recent Development
Table 76. 6C Marketing Company Detail
Table 77. 6C Marketing Business Overview
Table 78. 6C Marketing Marketing Analytics Service Product
Table 79. 6C Marketing Revenue in Marketing Analytics Service Business (2019-2024) & (US$ Million)
Table 80. 6C Marketing Recent Development
Table 81. Deloitte Company Detail
Table 82. Deloitte Business Overview
Table 83. Deloitte Marketing Analytics Service Product
Table 84. Deloitte Revenue in Marketing Analytics Service Business (2019-2024) & (US$ Million)
Table 85. Deloitte Recent Development
Table 86. Discovery Data Company Detail
Table 87. Discovery Data Business Overview
Table 88. Discovery Data Marketing Analytics Service Product
Table 89. Discovery Data Revenue in Marketing Analytics Service Business (2019-2024) & (US$ Million)
Table 90. Discovery Data Recent Development
Table 91. Kai Analytics Company Detail
Table 92. Kai Analytics Business Overview
Table 93. Kai Analytics Marketing Analytics Service Product
Table 94. Kai Analytics Revenue in Marketing Analytics Service Business (2019-2024) & (US$ Million)
Table 95. Kai Analytics Recent Development
Table 96. Metrixa Company Detail
Table 97. Metrixa Business Overview
Table 98. Metrixa Marketing Analytics Service Product
Table 99. Metrixa Revenue in Marketing Analytics Service Business (2019-2024) & (US$ Million)
Table 100. Metrixa Recent Development
Table 101. Packed Data Services Company Detail
Table 102. Packed Data Services Business Overview
Table 103. Packed Data Services Marketing Analytics Service Product
Table 104. Packed Data Services Revenue in Marketing Analytics Service Business (2019-2024) & (US$ Million)
Table 105. Packed Data Services Recent Development
Table 106. Research Programs/Design for This Report
Table 107. Key Data Information from Secondary Sources
Table 108. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Marketing Analytics Service Market Size Comparison by Type (2024-2030) & (US$ Million)
Figure 2. Global Marketing Analytics Service Market Share by Type: 2023 VS 2030
Figure 3. Cloud-Based Features
Figure 4. On-Premise Features
Figure 5. Global Marketing Analytics Service Market Size Comparison by Application (2024-2030) & (US$ Million)
Figure 6. Global Marketing Analytics Service Market Share by Application: 2023 VS 2030
Figure 7. Large Enterprises Case Studies
Figure 8. SMEs Case Studies
Figure 9. Marketing Analytics Service Report Years Considered
Figure 10. Global Marketing Analytics Service Market Size (US$ Million), Year-over-Year: 2019-2030
Figure 11. Global Marketing Analytics Service Market Size, (US$ Million), 2019 VS 2023 VS 2030
Figure 12. Global Marketing Analytics Service Market Share by Region: 2023 VS 2030
Figure 13. Global Marketing Analytics Service Market Share by Players in 2023
Figure 14. Global Top Marketing Analytics Service Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics Service as of 2023)
Figure 15. The Top 10 and 5 Players Market Share by Marketing Analytics Service Revenue in 2023
Figure 16. North America Marketing Analytics Service Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 17. North America Marketing Analytics Service Market Share by Country (2019-2030)
Figure 18. United States Marketing Analytics Service Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 19. Canada Marketing Analytics Service Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 20. Europe Marketing Analytics Service Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 21. Europe Marketing Analytics Service Market Share by Country (2019-2030)
Figure 22. Germany Marketing Analytics Service Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 23. France Marketing Analytics Service Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 24. U.K. Marketing Analytics Service Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 25. Italy Marketing Analytics Service Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 26. Russia Marketing Analytics Service Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 27. Nordic Countries Marketing Analytics Service Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 28. Asia-Pacific Marketing Analytics Service Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 29. Asia-Pacific Marketing Analytics Service Market Share by Region (2019-2030)
Figure 30. China Marketing Analytics Service Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 31. Japan Marketing Analytics Service Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 32. South Korea Marketing Analytics Service Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 33. Southeast Asia Marketing Analytics Service Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 34. India Marketing Analytics Service Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 35. Australia Marketing Analytics Service Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 36. Latin America Marketing Analytics Service Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 37. Latin America Marketing Analytics Service Market Share by Country (2019-2030)
Figure 38. Mexico Marketing Analytics Service Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 39. Brazil Marketing Analytics Service Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 40. Middle East & Africa Marketing Analytics Service Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 41. Middle East & Africa Marketing Analytics Service Market Share by Country (2019-2030)
Figure 42. Turkey Marketing Analytics Service Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 43. Saudi Arabia Marketing Analytics Service Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 44. Direct Online Marketing Revenue Growth Rate in Marketing Analytics Service Business (2019-2024)
Figure 45. Dun & Bradstreet Revenue Growth Rate in Marketing Analytics Service Business (2019-2024)
Figure 46. ClearPivot Revenue Growth Rate in Marketing Analytics Service Business (2019-2024)
Figure 47. Competiscan Revenue Growth Rate in Marketing Analytics Service Business (2019-2024)
Figure 48. Fathom Revenue Growth Rate in Marketing Analytics Service Business (2019-2024)
Figure 49. The Nielsen Company Revenue Growth Rate in Marketing Analytics Service Business (2019-2024)
Figure 50. 6C Marketing Revenue Growth Rate in Marketing Analytics Service Business (2019-2024)
Figure 51. Deloitte Revenue Growth Rate in Marketing Analytics Service Business (2019-2024)
Figure 52. Discovery Data Revenue Growth Rate in Marketing Analytics Service Business (2019-2024)
Figure 53. Kai Analytics Revenue Growth Rate in Marketing Analytics Service Business (2019-2024)
Figure 54. Metrixa Revenue Growth Rate in Marketing Analytics Service Business (2019-2024)
Figure 55. Packed Data Services Revenue Growth Rate in Marketing Analytics Service Business (2019-2024)
Figure 56. Bottom-up and Top-down Approaches for This Report
Figure 57. Data Triangulation
Figure 58. Key Executives Interviewed