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Global Marketing Analytics Tools Market Research Report 2024
Synopsis
The global Marketing Analytics Tools market was valued at US$ 2959.1 million in 2023 and is anticipated to reach US$ 6162 million by 2030, witnessing a CAGR of 10.9% during the forecast period 2024-2030.
North American market for Marketing Analytics Tools is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Marketing Analytics Tools is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Marketing Analytics Tools in Large Enterprises is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Marketing Analytics Tools include NINJACAT INC, Improvado，Inc, Alooma，Inc(Google Cloud), AgencyAnalytics, Adverity, SEMrush, Mixpanel, InsightSquared and Datorama, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Marketing Analytics Tools, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Analytics Tools.
Report Scope
The Marketing Analytics Tools market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Analytics Tools market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Marketing Analytics Tools companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
NINJACAT INC
Improvado，Inc
Alooma，Inc(Google Cloud)
AgencyAnalytics
Adverity
SEMrush
Mixpanel
InsightSquared
Datorama
Domo
Funnel.io
Fivetran，Inc
Supermetrics Oy
TapClicks
AdStage
Segment by Type
Cloud, SaaS, Web
Mobile-Android Native
Mobile-iOS Native
Installed
Segment by Application
Large Enterprises
Small and Medium-sized Enterprises (SMEs)
Other
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Analytics Tools companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
The global Marketing Analytics Tools market was valued at US$ 2959.1 million in 2023 and is anticipated to reach US$ 6162 million by 2030, witnessing a CAGR of 10.9% during the forecast period 2024-2030.
North American market for Marketing Analytics Tools is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Marketing Analytics Tools is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Marketing Analytics Tools in Large Enterprises is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Marketing Analytics Tools include NINJACAT INC, Improvado，Inc, Alooma，Inc(Google Cloud), AgencyAnalytics, Adverity, SEMrush, Mixpanel, InsightSquared and Datorama, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Marketing Analytics Tools, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Analytics Tools.
Report Scope
The Marketing Analytics Tools market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Analytics Tools market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Marketing Analytics Tools companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
NINJACAT INC
Improvado，Inc
Alooma，Inc(Google Cloud)
AgencyAnalytics
Adverity
SEMrush
Mixpanel
InsightSquared
Datorama
Domo
Funnel.io
Fivetran，Inc
Supermetrics Oy
TapClicks
AdStage
Segment by Type
Cloud, SaaS, Web
Mobile-Android Native
Mobile-iOS Native
Installed
Segment by Application
Large Enterprises
Small and Medium-sized Enterprises (SMEs)
Other
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Analytics Tools companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Marketing Analytics Tools Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Cloud, SaaS, Web
1.2.3 Mobile-Android Native
1.2.4 Mobile-iOS Native
1.2.5 Installed
1.3 Market by Application
1.3.1 Global Marketing Analytics Tools Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 Small and Medium-sized Enterprises (SMEs)
1.3.4 Other
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Marketing Analytics Tools Market Perspective (2019-2030)
2.2 Marketing Analytics Tools Growth Trends by Region
2.2.1 Global Marketing Analytics Tools Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Marketing Analytics Tools Historic Market Size by Region (2019-2024)
2.2.3 Marketing Analytics Tools Forecasted Market Size by Region (2025-2030)
2.3 Marketing Analytics Tools Market Dynamics
2.3.1 Marketing Analytics Tools Industry Trends
2.3.2 Marketing Analytics Tools Market Drivers
2.3.3 Marketing Analytics Tools Market Challenges
2.3.4 Marketing Analytics Tools Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Marketing Analytics Tools Players by Revenue
3.1.1 Global Top Marketing Analytics Tools Players by Revenue (2019-2024)
3.1.2 Global Marketing Analytics Tools Revenue Market Share by Players (2019-2024)
3.2 Global Marketing Analytics Tools Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Marketing Analytics Tools Revenue
3.4 Global Marketing Analytics Tools Market Concentration Ratio
3.4.1 Global Marketing Analytics Tools Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Marketing Analytics Tools Revenue in 2023
3.5 Marketing Analytics Tools Key Players Head office and Area Served
3.6 Key Players Marketing Analytics Tools Product Solution and Service
3.7 Date of Enter into Marketing Analytics Tools Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Marketing Analytics Tools Breakdown Data by Type
4.1 Global Marketing Analytics Tools Historic Market Size by Type (2019-2024)
4.2 Global Marketing Analytics Tools Forecasted Market Size by Type (2025-2030)
5 Marketing Analytics Tools Breakdown Data by Application
5.1 Global Marketing Analytics Tools Historic Market Size by Application (2019-2024)
5.2 Global Marketing Analytics Tools Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Marketing Analytics Tools Market Size (2019-2030)
6.2 North America Marketing Analytics Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Marketing Analytics Tools Market Size by Country (2019-2024)
6.4 North America Marketing Analytics Tools Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Marketing Analytics Tools Market Size (2019-2030)
7.2 Europe Marketing Analytics Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Marketing Analytics Tools Market Size by Country (2019-2024)
7.4 Europe Marketing Analytics Tools Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Marketing Analytics Tools Market Size (2019-2030)
8.2 Asia-Pacific Marketing Analytics Tools Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Marketing Analytics Tools Market Size by Region (2019-2024)
8.4 Asia-Pacific Marketing Analytics Tools Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Marketing Analytics Tools Market Size (2019-2030)
9.2 Latin America Marketing Analytics Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Marketing Analytics Tools Market Size by Country (2019-2024)
9.4 Latin America Marketing Analytics Tools Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Marketing Analytics Tools Market Size (2019-2030)
10.2 Middle East & Africa Marketing Analytics Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Marketing Analytics Tools Market Size by Country (2019-2024)
10.4 Middle East & Africa Marketing Analytics Tools Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 NINJACAT INC
11.1.1 NINJACAT INC Company Detail
11.1.2 NINJACAT INC Business Overview
11.1.3 NINJACAT INC Marketing Analytics Tools Introduction
11.1.4 NINJACAT INC Revenue in Marketing Analytics Tools Business (2019-2024)
11.1.5 NINJACAT INC Recent Development
11.2 Improvado，Inc
11.2.1 Improvado，Inc Company Detail
11.2.2 Improvado，Inc Business Overview
11.2.3 Improvado，Inc Marketing Analytics Tools Introduction
11.2.4 Improvado，Inc Revenue in Marketing Analytics Tools Business (2019-2024)
11.2.5 Improvado，Inc Recent Development
11.3 Alooma，Inc(Google Cloud)
11.3.1 Alooma，Inc(Google Cloud) Company Detail
11.3.2 Alooma，Inc(Google Cloud) Business Overview
11.3.3 Alooma，Inc(Google Cloud) Marketing Analytics Tools Introduction
11.3.4 Alooma，Inc(Google Cloud) Revenue in Marketing Analytics Tools Business (2019-2024)
11.3.5 Alooma，Inc(Google Cloud) Recent Development
11.4 AgencyAnalytics
11.4.1 AgencyAnalytics Company Detail
11.4.2 AgencyAnalytics Business Overview
11.4.3 AgencyAnalytics Marketing Analytics Tools Introduction
11.4.4 AgencyAnalytics Revenue in Marketing Analytics Tools Business (2019-2024)
11.4.5 AgencyAnalytics Recent Development
11.5 Adverity
11.5.1 Adverity Company Detail
11.5.2 Adverity Business Overview
11.5.3 Adverity Marketing Analytics Tools Introduction
11.5.4 Adverity Revenue in Marketing Analytics Tools Business (2019-2024)
11.5.5 Adverity Recent Development
11.6 SEMrush
11.6.1 SEMrush Company Detail
11.6.2 SEMrush Business Overview
11.6.3 SEMrush Marketing Analytics Tools Introduction
11.6.4 SEMrush Revenue in Marketing Analytics Tools Business (2019-2024)
11.6.5 SEMrush Recent Development
11.7 Mixpanel
11.7.1 Mixpanel Company Detail
11.7.2 Mixpanel Business Overview
11.7.3 Mixpanel Marketing Analytics Tools Introduction
11.7.4 Mixpanel Revenue in Marketing Analytics Tools Business (2019-2024)
11.7.5 Mixpanel Recent Development
11.8 InsightSquared
11.8.1 InsightSquared Company Detail
11.8.2 InsightSquared Business Overview
11.8.3 InsightSquared Marketing Analytics Tools Introduction
11.8.4 InsightSquared Revenue in Marketing Analytics Tools Business (2019-2024)
11.8.5 InsightSquared Recent Development
11.9 Datorama
11.9.1 Datorama Company Detail
11.9.2 Datorama Business Overview
11.9.3 Datorama Marketing Analytics Tools Introduction
11.9.4 Datorama Revenue in Marketing Analytics Tools Business (2019-2024)
11.9.5 Datorama Recent Development
11.10 Domo
11.10.1 Domo Company Detail
11.10.2 Domo Business Overview
11.10.3 Domo Marketing Analytics Tools Introduction
11.10.4 Domo Revenue in Marketing Analytics Tools Business (2019-2024)
11.10.5 Domo Recent Development
11.11 Funnel.io
11.11.1 Funnel.io Company Detail
11.11.2 Funnel.io Business Overview
11.11.3 Funnel.io Marketing Analytics Tools Introduction
11.11.4 Funnel.io Revenue in Marketing Analytics Tools Business (2019-2024)
11.11.5 Funnel.io Recent Development
11.12 Fivetran，Inc
11.12.1 Fivetran，Inc Company Detail
11.12.2 Fivetran，Inc Business Overview
11.12.3 Fivetran，Inc Marketing Analytics Tools Introduction
11.12.4 Fivetran，Inc Revenue in Marketing Analytics Tools Business (2019-2024)
11.12.5 Fivetran，Inc Recent Development
11.13 Supermetrics Oy
11.13.1 Supermetrics Oy Company Detail
11.13.2 Supermetrics Oy Business Overview
11.13.3 Supermetrics Oy Marketing Analytics Tools Introduction
11.13.4 Supermetrics Oy Revenue in Marketing Analytics Tools Business (2019-2024)
11.13.5 Supermetrics Oy Recent Development
11.14 TapClicks
11.14.1 TapClicks Company Detail
11.14.2 TapClicks Business Overview
11.14.3 TapClicks Marketing Analytics Tools Introduction
11.14.4 TapClicks Revenue in Marketing Analytics Tools Business (2019-2024)
11.14.5 TapClicks Recent Development
11.15 AdStage
11.15.1 AdStage Company Detail
11.15.2 AdStage Business Overview
11.15.3 AdStage Marketing Analytics Tools Introduction
11.15.4 AdStage Revenue in Marketing Analytics Tools Business (2019-2024)
11.15.5 AdStage Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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