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Global Marketing Automation Market Research Report 2024
Synopsis
Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.
The global Marketing Automation market was valued at US$ 2745.6 million in 2023 and is anticipated to reach US$ 4697.1 million by 2030, witnessing a CAGR of 7.9% during the forecast period 2024-2030.
Marketing Automation Software is primarily split into: Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics and Social Media Marketing. And Email Marketing is the most widely used type which takes up about 32.39% % of the global market in 2017.
USA is the largest sales region of Marketing Automation Software in the world in the past few years. USA market took up about 53.95% the global market in 2017, while Europe was 23.84%.
The rise of cloud computing and social platforms enabled the growth of Marketing Automation Software from the earlier software product, and both cloud and social platforms now support much of the Marketing Automation Software capabilities.
This report aims to provide a comprehensive presentation of the global market for Marketing Automation, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Automation.
Report Scope
The Marketing Automation market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Automation market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Marketing Automation companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
GreenRope
Hatchbuck
IContact
LeadSquared
MarcomCentral
Salesfusion
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo
Segment by Type
Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Others
Segment by Application
Large Enterprises
Small and Mid-sized Enterprises (SMEs)
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Automation companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.
The global Marketing Automation market was valued at US$ 2745.6 million in 2023 and is anticipated to reach US$ 4697.1 million by 2030, witnessing a CAGR of 7.9% during the forecast period 2024-2030.
Marketing Automation Software is primarily split into: Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics and Social Media Marketing. And Email Marketing is the most widely used type which takes up about 32.39% % of the global market in 2017.
USA is the largest sales region of Marketing Automation Software in the world in the past few years. USA market took up about 53.95% the global market in 2017, while Europe was 23.84%.
The rise of cloud computing and social platforms enabled the growth of Marketing Automation Software from the earlier software product, and both cloud and social platforms now support much of the Marketing Automation Software capabilities.
This report aims to provide a comprehensive presentation of the global market for Marketing Automation, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Automation.
Report Scope
The Marketing Automation market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Automation market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Marketing Automation companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
GreenRope
Hatchbuck
IContact
LeadSquared
MarcomCentral
Salesfusion
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo
Segment by Type
Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Others
Segment by Application
Large Enterprises
Small and Mid-sized Enterprises (SMEs)
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Automation companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Marketing Automation Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Campaign Management
1.2.3 Email Marketing
1.2.4 Mobile Application
1.2.5 Inbound Marketing
1.2.6 Lead Nurturing and Lead Scoring
1.2.7 Reporting and Analytics
1.2.8 Social Media Marketing
1.2.9 Others
1.3 Market by Application
1.3.1 Global Marketing Automation Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 Small and Mid-sized Enterprises (SMEs)
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Marketing Automation Market Perspective (2019-2030)
2.2 Marketing Automation Growth Trends by Region
2.2.1 Global Marketing Automation Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Marketing Automation Historic Market Size by Region (2019-2024)
2.2.3 Marketing Automation Forecasted Market Size by Region (2025-2030)
2.3 Marketing Automation Market Dynamics
2.3.1 Marketing Automation Industry Trends
2.3.2 Marketing Automation Market Drivers
2.3.3 Marketing Automation Market Challenges
2.3.4 Marketing Automation Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Marketing Automation Players by Revenue
3.1.1 Global Top Marketing Automation Players by Revenue (2019-2024)
3.1.2 Global Marketing Automation Revenue Market Share by Players (2019-2024)
3.2 Global Marketing Automation Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Marketing Automation Revenue
3.4 Global Marketing Automation Market Concentration Ratio
3.4.1 Global Marketing Automation Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Marketing Automation Revenue in 2023
3.5 Marketing Automation Key Players Head office and Area Served
3.6 Key Players Marketing Automation Product Solution and Service
3.7 Date of Enter into Marketing Automation Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Marketing Automation Breakdown Data by Type
4.1 Global Marketing Automation Historic Market Size by Type (2019-2024)
4.2 Global Marketing Automation Forecasted Market Size by Type (2025-2030)
5 Marketing Automation Breakdown Data by Application
5.1 Global Marketing Automation Historic Market Size by Application (2019-2024)
5.2 Global Marketing Automation Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Marketing Automation Market Size (2019-2030)
6.2 North America Marketing Automation Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Marketing Automation Market Size by Country (2019-2024)
6.4 North America Marketing Automation Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Marketing Automation Market Size (2019-2030)
7.2 Europe Marketing Automation Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Marketing Automation Market Size by Country (2019-2024)
7.4 Europe Marketing Automation Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Marketing Automation Market Size (2019-2030)
8.2 Asia-Pacific Marketing Automation Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Marketing Automation Market Size by Region (2019-2024)
8.4 Asia-Pacific Marketing Automation Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Marketing Automation Market Size (2019-2030)
9.2 Latin America Marketing Automation Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Marketing Automation Market Size by Country (2019-2024)
9.4 Latin America Marketing Automation Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Marketing Automation Market Size (2019-2030)
10.2 Middle East & Africa Marketing Automation Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Marketing Automation Market Size by Country (2019-2024)
10.4 Middle East & Africa Marketing Automation Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 HubSpot
11.1.1 HubSpot Company Detail
11.1.2 HubSpot Business Overview
11.1.3 HubSpot Marketing Automation Introduction
11.1.4 HubSpot Revenue in Marketing Automation Business (2019-2024)
11.1.5 HubSpot Recent Development
11.2 Marketo
11.2.1 Marketo Company Detail
11.2.2 Marketo Business Overview
11.2.3 Marketo Marketing Automation Introduction
11.2.4 Marketo Revenue in Marketing Automation Business (2019-2024)
11.2.5 Marketo Recent Development
11.3 Act-On Software
11.3.1 Act-On Software Company Detail
11.3.2 Act-On Software Business Overview
11.3.3 Act-On Software Marketing Automation Introduction
11.3.4 Act-On Software Revenue in Marketing Automation Business (2019-2024)
11.3.5 Act-On Software Recent Development
11.4 Salesforce
11.4.1 Salesforce Company Detail
11.4.2 Salesforce Business Overview
11.4.3 Salesforce Marketing Automation Introduction
11.4.4 Salesforce Revenue in Marketing Automation Business (2019-2024)
11.4.5 Salesforce Recent Development
11.5 Adobe Systems
11.5.1 Adobe Systems Company Detail
11.5.2 Adobe Systems Business Overview
11.5.3 Adobe Systems Marketing Automation Introduction
11.5.4 Adobe Systems Revenue in Marketing Automation Business (2019-2024)
11.5.5 Adobe Systems Recent Development
11.6 Oracle
11.6.1 Oracle Company Detail
11.6.2 Oracle Business Overview
11.6.3 Oracle Marketing Automation Introduction
11.6.4 Oracle Revenue in Marketing Automation Business (2019-2024)
11.6.5 Oracle Recent Development
11.7 Infusionsoft
11.7.1 Infusionsoft Company Detail
11.7.2 Infusionsoft Business Overview
11.7.3 Infusionsoft Marketing Automation Introduction
11.7.4 Infusionsoft Revenue in Marketing Automation Business (2019-2024)
11.7.5 Infusionsoft Recent Development
11.8 IBM
11.8.1 IBM Company Detail
11.8.2 IBM Business Overview
11.8.3 IBM Marketing Automation Introduction
11.8.4 IBM Revenue in Marketing Automation Business (2019-2024)
11.8.5 IBM Recent Development
11.9 Cognizant
11.9.1 Cognizant Company Detail
11.9.2 Cognizant Business Overview
11.9.3 Cognizant Marketing Automation Introduction
11.9.4 Cognizant Revenue in Marketing Automation Business (2019-2024)
11.9.5 Cognizant Recent Development
11.10 ETrigue
11.10.1 ETrigue Company Detail
11.10.2 ETrigue Business Overview
11.10.3 ETrigue Marketing Automation Introduction
11.10.4 ETrigue Revenue in Marketing Automation Business (2019-2024)
11.10.5 ETrigue Recent Development
11.11 GreenRope
11.11.1 GreenRope Company Detail
11.11.2 GreenRope Business Overview
11.11.3 GreenRope Marketing Automation Introduction
11.11.4 GreenRope Revenue in Marketing Automation Business (2019-2024)
11.11.5 GreenRope Recent Development
11.12 Hatchbuck
11.12.1 Hatchbuck Company Detail
11.12.2 Hatchbuck Business Overview
11.12.3 Hatchbuck Marketing Automation Introduction
11.12.4 Hatchbuck Revenue in Marketing Automation Business (2019-2024)
11.12.5 Hatchbuck Recent Development
11.13 IContact
11.13.1 IContact Company Detail
11.13.2 IContact Business Overview
11.13.3 IContact Marketing Automation Introduction
11.13.4 IContact Revenue in Marketing Automation Business (2019-2024)
11.13.5 IContact Recent Development
11.14 LeadSquared
11.14.1 LeadSquared Company Detail
11.14.2 LeadSquared Business Overview
11.14.3 LeadSquared Marketing Automation Introduction
11.14.4 LeadSquared Revenue in Marketing Automation Business (2019-2024)
11.14.5 LeadSquared Recent Development
11.15 MarcomCentral
11.15.1 MarcomCentral Company Detail
11.15.2 MarcomCentral Business Overview
11.15.3 MarcomCentral Marketing Automation Introduction
11.15.4 MarcomCentral Revenue in Marketing Automation Business (2019-2024)
11.15.5 MarcomCentral Recent Development
11.16 Salesfusion
11.16.1 Salesfusion Company Detail
11.16.2 Salesfusion Business Overview
11.16.3 Salesfusion Marketing Automation Introduction
11.16.4 Salesfusion Revenue in Marketing Automation Business (2019-2024)
11.16.5 Salesfusion Recent Development
11.17 SALESmanago
11.17.1 SALESmanago Company Detail
11.17.2 SALESmanago Business Overview
11.17.3 SALESmanago Marketing Automation Introduction
11.17.4 SALESmanago Revenue in Marketing Automation Business (2019-2024)
11.17.5 SALESmanago Recent Development
11.18 SAP
11.18.1 SAP Company Detail
11.18.2 SAP Business Overview
11.18.3 SAP Marketing Automation Introduction
11.18.4 SAP Revenue in Marketing Automation Business (2019-2024)
11.18.5 SAP Recent Development
11.19 SAS Institute
11.19.1 SAS Institute Company Detail
11.19.2 SAS Institute Business Overview
11.19.3 SAS Institute Marketing Automation Introduction
11.19.4 SAS Institute Revenue in Marketing Automation Business (2019-2024)
11.19.5 SAS Institute Recent Development
11.20 SharpSpring
11.20.1 SharpSpring Company Detail
11.20.2 SharpSpring Business Overview
11.20.3 SharpSpring Marketing Automation Introduction
11.20.4 SharpSpring Revenue in Marketing Automation Business (2019-2024)
11.20.5 SharpSpring Recent Development
11.21 Aprimo
11.21.1 Aprimo Company Detail
11.21.2 Aprimo Business Overview
11.21.3 Aprimo Marketing Automation Introduction
11.21.4 Aprimo Revenue in Marketing Automation Business (2019-2024)
11.21.5 Aprimo Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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