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Global Marketing Cloud Platform Market Research Report 2024
Synopsis
The marketing cloud platform provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The marketing cloud platform connects different marketing channels, such as social media, e-mail, and content marketing, to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develop appropriate marketing patterns, and integrate marketing channels to deliver better customer experience.
The global Marketing Cloud Platform market was valued at US$ 6637.1 million in 2023 and is anticipated to reach US$ 10560 million by 2030, witnessing a CAGR of 6.4% during the forecast period 2024-2030.
Rise in use of content marketing is driving the market.
This report aims to provide a comprehensive presentation of the global market for Marketing Cloud Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Cloud Platform.
Report Scope
The Marketing Cloud Platform market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Cloud Platform market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Marketing Cloud Platform companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Adobe Systems
Oracle
Salesforce
IBM
Act-On Software
Cision
Etrigue
GreenRope
Hatchbuck
HubSpot
Infusionsoft
LeadSquared
Salesfusion
SAP
Segment by Type
Public Cloud
Private Cloud
Hybrid Cloud
Segment by Application
Healthcare
Retail
Government
BFSI
IT
Media&Entertainment
Energy & Power
Manufacturing
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Cloud Platform companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
The marketing cloud platform provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The marketing cloud platform connects different marketing channels, such as social media, e-mail, and content marketing, to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develop appropriate marketing patterns, and integrate marketing channels to deliver better customer experience.
The global Marketing Cloud Platform market was valued at US$ 6637.1 million in 2023 and is anticipated to reach US$ 10560 million by 2030, witnessing a CAGR of 6.4% during the forecast period 2024-2030.
Rise in use of content marketing is driving the market.
This report aims to provide a comprehensive presentation of the global market for Marketing Cloud Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Cloud Platform.
Report Scope
The Marketing Cloud Platform market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Cloud Platform market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Marketing Cloud Platform companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Adobe Systems
Oracle
Salesforce
IBM
Act-On Software
Cision
Etrigue
GreenRope
Hatchbuck
HubSpot
Infusionsoft
LeadSquared
Salesfusion
SAP
Segment by Type
Public Cloud
Private Cloud
Hybrid Cloud
Segment by Application
Healthcare
Retail
Government
BFSI
IT
Media&Entertainment
Energy & Power
Manufacturing
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Cloud Platform companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Marketing Cloud Platform Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Public Cloud
1.2.3 Private Cloud
1.2.4 Hybrid Cloud
1.3 Market by Application
1.3.1 Global Marketing Cloud Platform Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Healthcare
1.3.3 Retail
1.3.4 Government
1.3.5 BFSI
1.3.6 IT
1.3.7 Media&Entertainment
1.3.8 Energy & Power
1.3.9 Manufacturing
1.3.10 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Marketing Cloud Platform Market Perspective (2019-2030)
2.2 Marketing Cloud Platform Growth Trends by Region
2.2.1 Global Marketing Cloud Platform Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Marketing Cloud Platform Historic Market Size by Region (2019-2024)
2.2.3 Marketing Cloud Platform Forecasted Market Size by Region (2025-2030)
2.3 Marketing Cloud Platform Market Dynamics
2.3.1 Marketing Cloud Platform Industry Trends
2.3.2 Marketing Cloud Platform Market Drivers
2.3.3 Marketing Cloud Platform Market Challenges
2.3.4 Marketing Cloud Platform Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Marketing Cloud Platform Players by Revenue
3.1.1 Global Top Marketing Cloud Platform Players by Revenue (2019-2024)
3.1.2 Global Marketing Cloud Platform Revenue Market Share by Players (2019-2024)
3.2 Global Marketing Cloud Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Marketing Cloud Platform Revenue
3.4 Global Marketing Cloud Platform Market Concentration Ratio
3.4.1 Global Marketing Cloud Platform Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Marketing Cloud Platform Revenue in 2023
3.5 Marketing Cloud Platform Key Players Head office and Area Served
3.6 Key Players Marketing Cloud Platform Product Solution and Service
3.7 Date of Enter into Marketing Cloud Platform Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Marketing Cloud Platform Breakdown Data by Type
4.1 Global Marketing Cloud Platform Historic Market Size by Type (2019-2024)
4.2 Global Marketing Cloud Platform Forecasted Market Size by Type (2025-2030)
5 Marketing Cloud Platform Breakdown Data by Application
5.1 Global Marketing Cloud Platform Historic Market Size by Application (2019-2024)
5.2 Global Marketing Cloud Platform Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Marketing Cloud Platform Market Size (2019-2030)
6.2 North America Marketing Cloud Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Marketing Cloud Platform Market Size by Country (2019-2024)
6.4 North America Marketing Cloud Platform Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Marketing Cloud Platform Market Size (2019-2030)
7.2 Europe Marketing Cloud Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Marketing Cloud Platform Market Size by Country (2019-2024)
7.4 Europe Marketing Cloud Platform Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Marketing Cloud Platform Market Size (2019-2030)
8.2 Asia-Pacific Marketing Cloud Platform Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Marketing Cloud Platform Market Size by Region (2019-2024)
8.4 Asia-Pacific Marketing Cloud Platform Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Marketing Cloud Platform Market Size (2019-2030)
9.2 Latin America Marketing Cloud Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Marketing Cloud Platform Market Size by Country (2019-2024)
9.4 Latin America Marketing Cloud Platform Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Marketing Cloud Platform Market Size (2019-2030)
10.2 Middle East & Africa Marketing Cloud Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Marketing Cloud Platform Market Size by Country (2019-2024)
10.4 Middle East & Africa Marketing Cloud Platform Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Adobe Systems
11.1.1 Adobe Systems Company Detail
11.1.2 Adobe Systems Business Overview
11.1.3 Adobe Systems Marketing Cloud Platform Introduction
11.1.4 Adobe Systems Revenue in Marketing Cloud Platform Business (2019-2024)
11.1.5 Adobe Systems Recent Development
11.2 Oracle
11.2.1 Oracle Company Detail
11.2.2 Oracle Business Overview
11.2.3 Oracle Marketing Cloud Platform Introduction
11.2.4 Oracle Revenue in Marketing Cloud Platform Business (2019-2024)
11.2.5 Oracle Recent Development
11.3 Salesforce
11.3.1 Salesforce Company Detail
11.3.2 Salesforce Business Overview
11.3.3 Salesforce Marketing Cloud Platform Introduction
11.3.4 Salesforce Revenue in Marketing Cloud Platform Business (2019-2024)
11.3.5 Salesforce Recent Development
11.4 IBM
11.4.1 IBM Company Detail
11.4.2 IBM Business Overview
11.4.3 IBM Marketing Cloud Platform Introduction
11.4.4 IBM Revenue in Marketing Cloud Platform Business (2019-2024)
11.4.5 IBM Recent Development
11.5 Act-On Software
11.5.1 Act-On Software Company Detail
11.5.2 Act-On Software Business Overview
11.5.3 Act-On Software Marketing Cloud Platform Introduction
11.5.4 Act-On Software Revenue in Marketing Cloud Platform Business (2019-2024)
11.5.5 Act-On Software Recent Development
11.6 Cision
11.6.1 Cision Company Detail
11.6.2 Cision Business Overview
11.6.3 Cision Marketing Cloud Platform Introduction
11.6.4 Cision Revenue in Marketing Cloud Platform Business (2019-2024)
11.6.5 Cision Recent Development
11.7 Etrigue
11.7.1 Etrigue Company Detail
11.7.2 Etrigue Business Overview
11.7.3 Etrigue Marketing Cloud Platform Introduction
11.7.4 Etrigue Revenue in Marketing Cloud Platform Business (2019-2024)
11.7.5 Etrigue Recent Development
11.8 GreenRope
11.8.1 GreenRope Company Detail
11.8.2 GreenRope Business Overview
11.8.3 GreenRope Marketing Cloud Platform Introduction
11.8.4 GreenRope Revenue in Marketing Cloud Platform Business (2019-2024)
11.8.5 GreenRope Recent Development
11.9 Hatchbuck
11.9.1 Hatchbuck Company Detail
11.9.2 Hatchbuck Business Overview
11.9.3 Hatchbuck Marketing Cloud Platform Introduction
11.9.4 Hatchbuck Revenue in Marketing Cloud Platform Business (2019-2024)
11.9.5 Hatchbuck Recent Development
11.10 HubSpot
11.10.1 HubSpot Company Detail
11.10.2 HubSpot Business Overview
11.10.3 HubSpot Marketing Cloud Platform Introduction
11.10.4 HubSpot Revenue in Marketing Cloud Platform Business (2019-2024)
11.10.5 HubSpot Recent Development
11.11 Infusionsoft
11.11.1 Infusionsoft Company Detail
11.11.2 Infusionsoft Business Overview
11.11.3 Infusionsoft Marketing Cloud Platform Introduction
11.11.4 Infusionsoft Revenue in Marketing Cloud Platform Business (2019-2024)
11.11.5 Infusionsoft Recent Development
11.12 LeadSquared
11.12.1 LeadSquared Company Detail
11.12.2 LeadSquared Business Overview
11.12.3 LeadSquared Marketing Cloud Platform Introduction
11.12.4 LeadSquared Revenue in Marketing Cloud Platform Business (2019-2024)
11.12.5 LeadSquared Recent Development
11.13 Salesfusion
11.13.1 Salesfusion Company Detail
11.13.2 Salesfusion Business Overview
11.13.3 Salesfusion Marketing Cloud Platform Introduction
11.13.4 Salesfusion Revenue in Marketing Cloud Platform Business (2019-2024)
11.13.5 Salesfusion Recent Development
11.14 SAP
11.14.1 SAP Company Detail
11.14.2 SAP Business Overview
11.14.3 SAP Marketing Cloud Platform Introduction
11.14.4 SAP Revenue in Marketing Cloud Platform Business (2019-2024)
11.14.5 SAP Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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