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Global Marketing Intelligence Software Market Research Report 2024
Synopsis
Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These software can take data from disparate data sources, such as web analytics, business intelligence, call center and sales data and puts them into a single environment.
The global Marketing Intelligence Software market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for Marketing Intelligence Software is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Marketing Intelligence Software is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Marketing Intelligence Software in Large Enterprises is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Marketing Intelligence Software include ZoomInfo, DiscoverOrg, InsideView, Chartio, TapClicks, Lead411, D&B Hoovers, Datorama and Bizible, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Marketing Intelligence Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Intelligence Software.
Report Scope
The Marketing Intelligence Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Intelligence Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Marketing Intelligence Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
ZoomInfo
DiscoverOrg
InsideView
Chartio
TapClicks
Lead411
D&B Hoovers
Datorama
Bizible
V12 Data
Marketo
Metadata.io
DataFox
Demandbase
FullContact
Segment by Type
On-Premises
Cloud Based
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Intelligence Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These software can take data from disparate data sources, such as web analytics, business intelligence, call center and sales data and puts them into a single environment.
The global Marketing Intelligence Software market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for Marketing Intelligence Software is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Marketing Intelligence Software is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Marketing Intelligence Software in Large Enterprises is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Marketing Intelligence Software include ZoomInfo, DiscoverOrg, InsideView, Chartio, TapClicks, Lead411, D&B Hoovers, Datorama and Bizible, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Marketing Intelligence Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Intelligence Software.
Report Scope
The Marketing Intelligence Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Intelligence Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Marketing Intelligence Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
ZoomInfo
DiscoverOrg
InsideView
Chartio
TapClicks
Lead411
D&B Hoovers
Datorama
Bizible
V12 Data
Marketo
Metadata.io
DataFox
Demandbase
FullContact
Segment by Type
On-Premises
Cloud Based
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Intelligence Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Marketing Intelligence Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 On-Premises
1.2.3 Cloud Based
1.3 Market by Application
1.3.1 Global Marketing Intelligence Software Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Marketing Intelligence Software Market Perspective (2019-2030)
2.2 Marketing Intelligence Software Growth Trends by Region
2.2.1 Global Marketing Intelligence Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Marketing Intelligence Software Historic Market Size by Region (2019-2024)
2.2.3 Marketing Intelligence Software Forecasted Market Size by Region (2025-2030)
2.3 Marketing Intelligence Software Market Dynamics
2.3.1 Marketing Intelligence Software Industry Trends
2.3.2 Marketing Intelligence Software Market Drivers
2.3.3 Marketing Intelligence Software Market Challenges
2.3.4 Marketing Intelligence Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Marketing Intelligence Software Players by Revenue
3.1.1 Global Top Marketing Intelligence Software Players by Revenue (2019-2024)
3.1.2 Global Marketing Intelligence Software Revenue Market Share by Players (2019-2024)
3.2 Global Marketing Intelligence Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Marketing Intelligence Software Revenue
3.4 Global Marketing Intelligence Software Market Concentration Ratio
3.4.1 Global Marketing Intelligence Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Marketing Intelligence Software Revenue in 2023
3.5 Marketing Intelligence Software Key Players Head office and Area Served
3.6 Key Players Marketing Intelligence Software Product Solution and Service
3.7 Date of Enter into Marketing Intelligence Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Marketing Intelligence Software Breakdown Data by Type
4.1 Global Marketing Intelligence Software Historic Market Size by Type (2019-2024)
4.2 Global Marketing Intelligence Software Forecasted Market Size by Type (2025-2030)
5 Marketing Intelligence Software Breakdown Data by Application
5.1 Global Marketing Intelligence Software Historic Market Size by Application (2019-2024)
5.2 Global Marketing Intelligence Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Marketing Intelligence Software Market Size (2019-2030)
6.2 North America Marketing Intelligence Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Marketing Intelligence Software Market Size by Country (2019-2024)
6.4 North America Marketing Intelligence Software Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Marketing Intelligence Software Market Size (2019-2030)
7.2 Europe Marketing Intelligence Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Marketing Intelligence Software Market Size by Country (2019-2024)
7.4 Europe Marketing Intelligence Software Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Marketing Intelligence Software Market Size (2019-2030)
8.2 Asia-Pacific Marketing Intelligence Software Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Marketing Intelligence Software Market Size by Region (2019-2024)
8.4 Asia-Pacific Marketing Intelligence Software Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Marketing Intelligence Software Market Size (2019-2030)
9.2 Latin America Marketing Intelligence Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Marketing Intelligence Software Market Size by Country (2019-2024)
9.4 Latin America Marketing Intelligence Software Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Marketing Intelligence Software Market Size (2019-2030)
10.2 Middle East & Africa Marketing Intelligence Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Marketing Intelligence Software Market Size by Country (2019-2024)
10.4 Middle East & Africa Marketing Intelligence Software Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 ZoomInfo
11.1.1 ZoomInfo Company Detail
11.1.2 ZoomInfo Business Overview
11.1.3 ZoomInfo Marketing Intelligence Software Introduction
11.1.4 ZoomInfo Revenue in Marketing Intelligence Software Business (2019-2024)
11.1.5 ZoomInfo Recent Development
11.2 DiscoverOrg
11.2.1 DiscoverOrg Company Detail
11.2.2 DiscoverOrg Business Overview
11.2.3 DiscoverOrg Marketing Intelligence Software Introduction
11.2.4 DiscoverOrg Revenue in Marketing Intelligence Software Business (2019-2024)
11.2.5 DiscoverOrg Recent Development
11.3 InsideView
11.3.1 InsideView Company Detail
11.3.2 InsideView Business Overview
11.3.3 InsideView Marketing Intelligence Software Introduction
11.3.4 InsideView Revenue in Marketing Intelligence Software Business (2019-2024)
11.3.5 InsideView Recent Development
11.4 Chartio
11.4.1 Chartio Company Detail
11.4.2 Chartio Business Overview
11.4.3 Chartio Marketing Intelligence Software Introduction
11.4.4 Chartio Revenue in Marketing Intelligence Software Business (2019-2024)
11.4.5 Chartio Recent Development
11.5 TapClicks
11.5.1 TapClicks Company Detail
11.5.2 TapClicks Business Overview
11.5.3 TapClicks Marketing Intelligence Software Introduction
11.5.4 TapClicks Revenue in Marketing Intelligence Software Business (2019-2024)
11.5.5 TapClicks Recent Development
11.6 Lead411
11.6.1 Lead411 Company Detail
11.6.2 Lead411 Business Overview
11.6.3 Lead411 Marketing Intelligence Software Introduction
11.6.4 Lead411 Revenue in Marketing Intelligence Software Business (2019-2024)
11.6.5 Lead411 Recent Development
11.7 D&B Hoovers
11.7.1 D&B Hoovers Company Detail
11.7.2 D&B Hoovers Business Overview
11.7.3 D&B Hoovers Marketing Intelligence Software Introduction
11.7.4 D&B Hoovers Revenue in Marketing Intelligence Software Business (2019-2024)
11.7.5 D&B Hoovers Recent Development
11.8 Datorama
11.8.1 Datorama Company Detail
11.8.2 Datorama Business Overview
11.8.3 Datorama Marketing Intelligence Software Introduction
11.8.4 Datorama Revenue in Marketing Intelligence Software Business (2019-2024)
11.8.5 Datorama Recent Development
11.9 Bizible
11.9.1 Bizible Company Detail
11.9.2 Bizible Business Overview
11.9.3 Bizible Marketing Intelligence Software Introduction
11.9.4 Bizible Revenue in Marketing Intelligence Software Business (2019-2024)
11.9.5 Bizible Recent Development
11.10 V12 Data
11.10.1 V12 Data Company Detail
11.10.2 V12 Data Business Overview
11.10.3 V12 Data Marketing Intelligence Software Introduction
11.10.4 V12 Data Revenue in Marketing Intelligence Software Business (2019-2024)
11.10.5 V12 Data Recent Development
11.11 Marketo
11.11.1 Marketo Company Detail
11.11.2 Marketo Business Overview
11.11.3 Marketo Marketing Intelligence Software Introduction
11.11.4 Marketo Revenue in Marketing Intelligence Software Business (2019-2024)
11.11.5 Marketo Recent Development
11.12 Metadata.io
11.12.1 Metadata.io Company Detail
11.12.2 Metadata.io Business Overview
11.12.3 Metadata.io Marketing Intelligence Software Introduction
11.12.4 Metadata.io Revenue in Marketing Intelligence Software Business (2019-2024)
11.12.5 Metadata.io Recent Development
11.13 DataFox
11.13.1 DataFox Company Detail
11.13.2 DataFox Business Overview
11.13.3 DataFox Marketing Intelligence Software Introduction
11.13.4 DataFox Revenue in Marketing Intelligence Software Business (2019-2024)
11.13.5 DataFox Recent Development
11.14 Demandbase
11.14.1 Demandbase Company Detail
11.14.2 Demandbase Business Overview
11.14.3 Demandbase Marketing Intelligence Software Introduction
11.14.4 Demandbase Revenue in Marketing Intelligence Software Business (2019-2024)
11.14.5 Demandbase Recent Development
11.15 FullContact
11.15.1 FullContact Company Detail
11.15.2 FullContact Business Overview
11.15.3 FullContact Marketing Intelligence Software Introduction
11.15.4 FullContact Revenue in Marketing Intelligence Software Business (2019-2024)
11.15.5 FullContact Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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