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Global Marketing Resource Management (MRM) Market Research Report 2024
Synopsis
There has been a substantial transformation in the procedures involved in the marketing activities of various companies. With the rise in complexity of marketing activities, organizations are fortified to adopt Marketing Resource Management (MRM) solution for the realization of their marketing endeavors. Further, the businesses are confronted with multifaceted assortment of consumer segments, products/brands channels, regions, and marketing programs, which further necessitates the appropriate resource distribution for attaining high commercial profitability. Moreover, in today's dynamic business environment, several marketing personnel are considering the expansion in business competencies and workflows to professionally manage their marketing resources in a more simplified manner.
The global Marketing Resource Management (MRM) market was valued at US$ 3124.4 million in 2023 and is anticipated to reach US$ 5809.6 million by 2030, witnessing a CAGR of 9.1% during the forecast period 2024-2030.
The escalating digitization of content and the emergence of novel models of distribution among organizations have enlarged the prospect of MRM across diverse industry verticals. From content generation to its distribution, providers across the marketing solutions ecology are gaining the advantages of MRM market progressions. Further, the new video formats and data delivery approaches such as mobile and social media have generated prospects for MRM vendors. Thereby, this increases the demand for marketing solutions that can cater to expansive marketing needs such as resource performance, multi-channels, and brand management among various others.
This report aims to provide a comprehensive presentation of the global market for Marketing Resource Management (MRM), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Resource Management (MRM).
Report Scope
The Marketing Resource Management (MRM) market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Resource Management (MRM) market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Marketing Resource Management (MRM) companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
SAP
SAS Institute
Infor
Brandmaker
IBM
Microsoft
Adobe Systems
North Plains Systems
Workfront
Segment by Type
Marketing Reporting and Analytics
Financial Management
Creative Production Management
Project Management
Brand and Advertising Management
Others
Segment by Application
Retail Market
IT and Telecom
BFSI Market
Media and Entertainment
Manufacturing
Healthcare
Public Sector
Marketing Agencies
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Resource Management (MRM) companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
There has been a substantial transformation in the procedures involved in the marketing activities of various companies. With the rise in complexity of marketing activities, organizations are fortified to adopt Marketing Resource Management (MRM) solution for the realization of their marketing endeavors. Further, the businesses are confronted with multifaceted assortment of consumer segments, products/brands channels, regions, and marketing programs, which further necessitates the appropriate resource distribution for attaining high commercial profitability. Moreover, in today's dynamic business environment, several marketing personnel are considering the expansion in business competencies and workflows to professionally manage their marketing resources in a more simplified manner.
The global Marketing Resource Management (MRM) market was valued at US$ 3124.4 million in 2023 and is anticipated to reach US$ 5809.6 million by 2030, witnessing a CAGR of 9.1% during the forecast period 2024-2030.
The escalating digitization of content and the emergence of novel models of distribution among organizations have enlarged the prospect of MRM across diverse industry verticals. From content generation to its distribution, providers across the marketing solutions ecology are gaining the advantages of MRM market progressions. Further, the new video formats and data delivery approaches such as mobile and social media have generated prospects for MRM vendors. Thereby, this increases the demand for marketing solutions that can cater to expansive marketing needs such as resource performance, multi-channels, and brand management among various others.
This report aims to provide a comprehensive presentation of the global market for Marketing Resource Management (MRM), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Resource Management (MRM).
Report Scope
The Marketing Resource Management (MRM) market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Resource Management (MRM) market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Marketing Resource Management (MRM) companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
SAP
SAS Institute
Infor
Brandmaker
IBM
Microsoft
Adobe Systems
North Plains Systems
Workfront
Segment by Type
Marketing Reporting and Analytics
Financial Management
Creative Production Management
Project Management
Brand and Advertising Management
Others
Segment by Application
Retail Market
IT and Telecom
BFSI Market
Media and Entertainment
Manufacturing
Healthcare
Public Sector
Marketing Agencies
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Resource Management (MRM) companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Marketing Resource Management (MRM) Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Marketing Reporting and Analytics
1.2.3 Financial Management
1.2.4 Creative Production Management
1.2.5 Project Management
1.2.6 Brand and Advertising Management
1.2.7 Others
1.3 Market by Application
1.3.1 Global Marketing Resource Management (MRM) Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Retail Market
1.3.3 IT and Telecom
1.3.4 BFSI Market
1.3.5 Media and Entertainment
1.3.6 Manufacturing
1.3.7 Healthcare
1.3.8 Public Sector
1.3.9 Marketing Agencies
1.3.10 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Marketing Resource Management (MRM) Market Perspective (2019-2030)
2.2 Marketing Resource Management (MRM) Growth Trends by Region
2.2.1 Global Marketing Resource Management (MRM) Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Marketing Resource Management (MRM) Historic Market Size by Region (2019-2024)
2.2.3 Marketing Resource Management (MRM) Forecasted Market Size by Region (2025-2030)
2.3 Marketing Resource Management (MRM) Market Dynamics
2.3.1 Marketing Resource Management (MRM) Industry Trends
2.3.2 Marketing Resource Management (MRM) Market Drivers
2.3.3 Marketing Resource Management (MRM) Market Challenges
2.3.4 Marketing Resource Management (MRM) Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Marketing Resource Management (MRM) Players by Revenue
3.1.1 Global Top Marketing Resource Management (MRM) Players by Revenue (2019-2024)
3.1.2 Global Marketing Resource Management (MRM) Revenue Market Share by Players (2019-2024)
3.2 Global Marketing Resource Management (MRM) Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Marketing Resource Management (MRM) Revenue
3.4 Global Marketing Resource Management (MRM) Market Concentration Ratio
3.4.1 Global Marketing Resource Management (MRM) Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Marketing Resource Management (MRM) Revenue in 2023
3.5 Marketing Resource Management (MRM) Key Players Head office and Area Served
3.6 Key Players Marketing Resource Management (MRM) Product Solution and Service
3.7 Date of Enter into Marketing Resource Management (MRM) Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Marketing Resource Management (MRM) Breakdown Data by Type
4.1 Global Marketing Resource Management (MRM) Historic Market Size by Type (2019-2024)
4.2 Global Marketing Resource Management (MRM) Forecasted Market Size by Type (2025-2030)
5 Marketing Resource Management (MRM) Breakdown Data by Application
5.1 Global Marketing Resource Management (MRM) Historic Market Size by Application (2019-2024)
5.2 Global Marketing Resource Management (MRM) Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Marketing Resource Management (MRM) Market Size (2019-2030)
6.2 North America Marketing Resource Management (MRM) Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Marketing Resource Management (MRM) Market Size by Country (2019-2024)
6.4 North America Marketing Resource Management (MRM) Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Marketing Resource Management (MRM) Market Size (2019-2030)
7.2 Europe Marketing Resource Management (MRM) Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Marketing Resource Management (MRM) Market Size by Country (2019-2024)
7.4 Europe Marketing Resource Management (MRM) Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Marketing Resource Management (MRM) Market Size (2019-2030)
8.2 Asia-Pacific Marketing Resource Management (MRM) Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Marketing Resource Management (MRM) Market Size by Region (2019-2024)
8.4 Asia-Pacific Marketing Resource Management (MRM) Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Marketing Resource Management (MRM) Market Size (2019-2030)
9.2 Latin America Marketing Resource Management (MRM) Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Marketing Resource Management (MRM) Market Size by Country (2019-2024)
9.4 Latin America Marketing Resource Management (MRM) Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Marketing Resource Management (MRM) Market Size (2019-2030)
10.2 Middle East & Africa Marketing Resource Management (MRM) Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Marketing Resource Management (MRM) Market Size by Country (2019-2024)
10.4 Middle East & Africa Marketing Resource Management (MRM) Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 SAP
11.1.1 SAP Company Detail
11.1.2 SAP Business Overview
11.1.3 SAP Marketing Resource Management (MRM) Introduction
11.1.4 SAP Revenue in Marketing Resource Management (MRM) Business (2019-2024)
11.1.5 SAP Recent Development
11.2 SAS Institute
11.2.1 SAS Institute Company Detail
11.2.2 SAS Institute Business Overview
11.2.3 SAS Institute Marketing Resource Management (MRM) Introduction
11.2.4 SAS Institute Revenue in Marketing Resource Management (MRM) Business (2019-2024)
11.2.5 SAS Institute Recent Development
11.3 Infor
11.3.1 Infor Company Detail
11.3.2 Infor Business Overview
11.3.3 Infor Marketing Resource Management (MRM) Introduction
11.3.4 Infor Revenue in Marketing Resource Management (MRM) Business (2019-2024)
11.3.5 Infor Recent Development
11.4 Brandmaker
11.4.1 Brandmaker Company Detail
11.4.2 Brandmaker Business Overview
11.4.3 Brandmaker Marketing Resource Management (MRM) Introduction
11.4.4 Brandmaker Revenue in Marketing Resource Management (MRM) Business (2019-2024)
11.4.5 Brandmaker Recent Development
11.5 IBM
11.5.1 IBM Company Detail
11.5.2 IBM Business Overview
11.5.3 IBM Marketing Resource Management (MRM) Introduction
11.5.4 IBM Revenue in Marketing Resource Management (MRM) Business (2019-2024)
11.5.5 IBM Recent Development
11.6 Microsoft
11.6.1 Microsoft Company Detail
11.6.2 Microsoft Business Overview
11.6.3 Microsoft Marketing Resource Management (MRM) Introduction
11.6.4 Microsoft Revenue in Marketing Resource Management (MRM) Business (2019-2024)
11.6.5 Microsoft Recent Development
11.7 Adobe Systems
11.7.1 Adobe Systems Company Detail
11.7.2 Adobe Systems Business Overview
11.7.3 Adobe Systems Marketing Resource Management (MRM) Introduction
11.7.4 Adobe Systems Revenue in Marketing Resource Management (MRM) Business (2019-2024)
11.7.5 Adobe Systems Recent Development
11.8 North Plains Systems
11.8.1 North Plains Systems Company Detail
11.8.2 North Plains Systems Business Overview
11.8.3 North Plains Systems Marketing Resource Management (MRM) Introduction
11.8.4 North Plains Systems Revenue in Marketing Resource Management (MRM) Business (2019-2024)
11.8.5 North Plains Systems Recent Development
11.9 Workfront
11.9.1 Workfront Company Detail
11.9.2 Workfront Business Overview
11.9.3 Workfront Marketing Resource Management (MRM) Introduction
11.9.4 Workfront Revenue in Marketing Resource Management (MRM) Business (2019-2024)
11.9.5 Workfront Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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