Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Marketing Resource Management (MRM) Solutions Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Planning and Spend Management
1.2.3 Asset Management
1.2.4 Channel Marketing Management
1.2.5 Performance Management
1.3 Market by Application
1.3.1 Global Marketing Resource Management (MRM) Solutions Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Banking, Financial Services, and Insurance (BFSI)
1.3.3 Consumer Goods and Retail
1.3.4 Manufacturing
1.3.5 Information Technology (IT) and ITeS (Information Technology Enabled Services)
1.3.6 Telecommunications
1.3.7 Healthcare and Life Sciences
1.3.8 Media and Entertainment
1.3.9 Travel and Hospitality
1.3.10 Education
1.3.11 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Marketing Resource Management (MRM) Solutions Market Perspective (2019-2030)
2.2 Marketing Resource Management (MRM) Solutions Growth Trends by Region
2.2.1 Global Marketing Resource Management (MRM) Solutions Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Marketing Resource Management (MRM) Solutions Historic Market Size by Region (2019-2024)
2.2.3 Marketing Resource Management (MRM) Solutions Forecasted Market Size by Region (2025-2030)
2.3 Marketing Resource Management (MRM) Solutions Market Dynamics
2.3.1 Marketing Resource Management (MRM) Solutions Industry Trends
2.3.2 Marketing Resource Management (MRM) Solutions Market Drivers
2.3.3 Marketing Resource Management (MRM) Solutions Market Challenges
2.3.4 Marketing Resource Management (MRM) Solutions Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Marketing Resource Management (MRM) Solutions Players by Revenue
3.1.1 Global Top Marketing Resource Management (MRM) Solutions Players by Revenue (2019-2024)
3.1.2 Global Marketing Resource Management (MRM) Solutions Revenue Market Share by Players (2019-2024)
3.2 Global Marketing Resource Management (MRM) Solutions Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Marketing Resource Management (MRM) Solutions Revenue
3.4 Global Marketing Resource Management (MRM) Solutions Market Concentration Ratio
3.4.1 Global Marketing Resource Management (MRM) Solutions Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Marketing Resource Management (MRM) Solutions Revenue in 2023
3.5 Marketing Resource Management (MRM) Solutions Key Players Head office and Area Served
3.6 Key Players Marketing Resource Management (MRM) Solutions Product Solution and Service
3.7 Date of Enter into Marketing Resource Management (MRM) Solutions Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Marketing Resource Management (MRM) Solutions Breakdown Data by Type
4.1 Global Marketing Resource Management (MRM) Solutions Historic Market Size by Type (2019-2024)
4.2 Global Marketing Resource Management (MRM) Solutions Forecasted Market Size by Type (2025-2030)
5 Marketing Resource Management (MRM) Solutions Breakdown Data by Application
5.1 Global Marketing Resource Management (MRM) Solutions Historic Market Size by Application (2019-2024)
5.2 Global Marketing Resource Management (MRM) Solutions Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Marketing Resource Management (MRM) Solutions Market Size (2019-2030)
6.2 North America Marketing Resource Management (MRM) Solutions Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Marketing Resource Management (MRM) Solutions Market Size by Country (2019-2024)
6.4 North America Marketing Resource Management (MRM) Solutions Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Marketing Resource Management (MRM) Solutions Market Size (2019-2030)
7.2 Europe Marketing Resource Management (MRM) Solutions Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Marketing Resource Management (MRM) Solutions Market Size by Country (2019-2024)
7.4 Europe Marketing Resource Management (MRM) Solutions Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Marketing Resource Management (MRM) Solutions Market Size (2019-2030)
8.2 Asia-Pacific Marketing Resource Management (MRM) Solutions Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Marketing Resource Management (MRM) Solutions Market Size by Region (2019-2024)
8.4 Asia-Pacific Marketing Resource Management (MRM) Solutions Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Marketing Resource Management (MRM) Solutions Market Size (2019-2030)
9.2 Latin America Marketing Resource Management (MRM) Solutions Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Marketing Resource Management (MRM) Solutions Market Size by Country (2019-2024)
9.4 Latin America Marketing Resource Management (MRM) Solutions Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Marketing Resource Management (MRM) Solutions Market Size (2019-2030)
10.2 Middle East & Africa Marketing Resource Management (MRM) Solutions Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Marketing Resource Management (MRM) Solutions Market Size by Country (2019-2024)
10.4 Middle East & Africa Marketing Resource Management (MRM) Solutions Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 SAP
11.1.1 SAP Company Detail
11.1.2 SAP Business Overview
11.1.3 SAP Marketing Resource Management (MRM) Solutions Introduction
11.1.4 SAP Revenue in Marketing Resource Management (MRM) Solutions Business (2019-2024)
11.1.5 SAP Recent Development
11.2 SAS
11.2.1 SAS Company Detail
11.2.2 SAS Business Overview
11.2.3 SAS Marketing Resource Management (MRM) Solutions Introduction
11.2.4 SAS Revenue in Marketing Resource Management (MRM) Solutions Business (2019-2024)
11.2.5 SAS Recent Development
11.3 Aprimo
11.3.1 Aprimo Company Detail
11.3.2 Aprimo Business Overview
11.3.3 Aprimo Marketing Resource Management (MRM) Solutions Introduction
11.3.4 Aprimo Revenue in Marketing Resource Management (MRM) Solutions Business (2019-2024)
11.3.5 Aprimo Recent Development
11.4 BrandMaker
11.4.1 BrandMaker Company Detail
11.4.2 BrandMaker Business Overview
11.4.3 BrandMaker Marketing Resource Management (MRM) Solutions Introduction
11.4.4 BrandMaker Revenue in Marketing Resource Management (MRM) Solutions Business (2019-2024)
11.4.5 BrandMaker Recent Development
11.5 Workfront
11.5.1 Workfront Company Detail
11.5.2 Workfront Business Overview
11.5.3 Workfront Marketing Resource Management (MRM) Solutions Introduction
11.5.4 Workfront Revenue in Marketing Resource Management (MRM) Solutions Business (2019-2024)
11.5.5 Workfront Recent Development
11.6 HCL Technologies
11.6.1 HCL Technologies Company Detail
11.6.2 HCL Technologies Business Overview
11.6.3 HCL Technologies Marketing Resource Management (MRM) Solutions Introduction
11.6.4 HCL Technologies Revenue in Marketing Resource Management (MRM) Solutions Business (2019-2024)
11.6.5 HCL Technologies Recent Development
11.7 Oracle
11.7.1 Oracle Company Detail
11.7.2 Oracle Business Overview
11.7.3 Oracle Marketing Resource Management (MRM) Solutions Introduction
11.7.4 Oracle Revenue in Marketing Resource Management (MRM) Solutions Business (2019-2024)
11.7.5 Oracle Recent Development
11.8 Northplains
11.8.1 Northplains Company Detail
11.8.2 Northplains Business Overview
11.8.3 Northplains Marketing Resource Management (MRM) Solutions Introduction
11.8.4 Northplains Revenue in Marketing Resource Management (MRM) Solutions Business (2019-2024)
11.8.5 Northplains Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
List of Tables
List of Tables
Table 1. Global Marketing Resource Management (MRM) Solutions Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030
Table 2. Key Players of Planning and Spend Management
Table 3. Key Players of Asset Management
Table 4. Key Players of Channel Marketing Management
Table 5. Key Players of Performance Management
Table 6. Global Marketing Resource Management (MRM) Solutions Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030
Table 7. Global Marketing Resource Management (MRM) Solutions Market Size by Region (US$ Million): 2019 VS 2023 VS 2030
Table 8. Global Marketing Resource Management (MRM) Solutions Market Size by Region (2019-2024) & (US$ Million)
Table 9. Global Marketing Resource Management (MRM) Solutions Market Share by Region (2019-2024)
Table 10. Global Marketing Resource Management (MRM) Solutions Forecasted Market Size by Region (2025-2030) & (US$ Million)
Table 11. Global Marketing Resource Management (MRM) Solutions Market Share by Region (2025-2030)
Table 12. Marketing Resource Management (MRM) Solutions Market Trends
Table 13. Marketing Resource Management (MRM) Solutions Market Drivers
Table 14. Marketing Resource Management (MRM) Solutions Market Challenges
Table 15. Marketing Resource Management (MRM) Solutions Market Restraints
Table 16. Global Marketing Resource Management (MRM) Solutions Revenue by Players (2019-2024) & (US$ Million)
Table 17. Global Marketing Resource Management (MRM) Solutions Market Share by Players (2019-2024)
Table 18. Global Top Marketing Resource Management (MRM) Solutions Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Resource Management (MRM) Solutions as of 2023)
Table 19. Ranking of Global Top Marketing Resource Management (MRM) Solutions Companies by Revenue (US$ Million) in 2023
Table 20. Global 5 Largest Players Market Share by Marketing Resource Management (MRM) Solutions Revenue (CR5 and HHI) & (2019-2024)
Table 21. Key Players Headquarters and Area Served
Table 22. Key Players Marketing Resource Management (MRM) Solutions Product Solution and Service
Table 23. Date of Enter into Marketing Resource Management (MRM) Solutions Market
Table 24. Mergers & Acquisitions, Expansion Plans
Table 25. Global Marketing Resource Management (MRM) Solutions Market Size by Type (2019-2024) & (US$ Million)
Table 26. Global Marketing Resource Management (MRM) Solutions Revenue Market Share by Type (2019-2024)
Table 27. Global Marketing Resource Management (MRM) Solutions Forecasted Market Size by Type (2025-2030) & (US$ Million)
Table 28. Global Marketing Resource Management (MRM) Solutions Revenue Market Share by Type (2025-2030)
Table 29. Global Marketing Resource Management (MRM) Solutions Market Size by Application (2019-2024) & (US$ Million)
Table 30. Global Marketing Resource Management (MRM) Solutions Revenue Market Share by Application (2019-2024)
Table 31. Global Marketing Resource Management (MRM) Solutions Forecasted Market Size by Application (2025-2030) & (US$ Million)
Table 32. Global Marketing Resource Management (MRM) Solutions Revenue Market Share by Application (2025-2030)
Table 33. North America Marketing Resource Management (MRM) Solutions Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 34. North America Marketing Resource Management (MRM) Solutions Market Size by Country (2019-2024) & (US$ Million)
Table 35. North America Marketing Resource Management (MRM) Solutions Market Size by Country (2025-2030) & (US$ Million)
Table 36. Europe Marketing Resource Management (MRM) Solutions Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 37. Europe Marketing Resource Management (MRM) Solutions Market Size by Country (2019-2024) & (US$ Million)
Table 38. Europe Marketing Resource Management (MRM) Solutions Market Size by Country (2025-2030) & (US$ Million)
Table 39. Asia-Pacific Marketing Resource Management (MRM) Solutions Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030
Table 40. Asia-Pacific Marketing Resource Management (MRM) Solutions Market Size by Region (2019-2024) & (US$ Million)
Table 41. Asia-Pacific Marketing Resource Management (MRM) Solutions Market Size by Region (2025-2030) & (US$ Million)
Table 42. Latin America Marketing Resource Management (MRM) Solutions Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 43. Latin America Marketing Resource Management (MRM) Solutions Market Size by Country (2019-2024) & (US$ Million)
Table 44. Latin America Marketing Resource Management (MRM) Solutions Market Size by Country (2025-2030) & (US$ Million)
Table 45. Middle East & Africa Marketing Resource Management (MRM) Solutions Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 46. Middle East & Africa Marketing Resource Management (MRM) Solutions Market Size by Country (2019-2024) & (US$ Million)
Table 47. Middle East & Africa Marketing Resource Management (MRM) Solutions Market Size by Country (2025-2030) & (US$ Million)
Table 48. SAP Company Detail
Table 49. SAP Business Overview
Table 50. SAP Marketing Resource Management (MRM) Solutions Product
Table 51. SAP Revenue in Marketing Resource Management (MRM) Solutions Business (2019-2024) & (US$ Million)
Table 52. SAP Recent Development
Table 53. SAS Company Detail
Table 54. SAS Business Overview
Table 55. SAS Marketing Resource Management (MRM) Solutions Product
Table 56. SAS Revenue in Marketing Resource Management (MRM) Solutions Business (2019-2024) & (US$ Million)
Table 57. SAS Recent Development
Table 58. Aprimo Company Detail
Table 59. Aprimo Business Overview
Table 60. Aprimo Marketing Resource Management (MRM) Solutions Product
Table 61. Aprimo Revenue in Marketing Resource Management (MRM) Solutions Business (2019-2024) & (US$ Million)
Table 62. Aprimo Recent Development
Table 63. BrandMaker Company Detail
Table 64. BrandMaker Business Overview
Table 65. BrandMaker Marketing Resource Management (MRM) Solutions Product
Table 66. BrandMaker Revenue in Marketing Resource Management (MRM) Solutions Business (2019-2024) & (US$ Million)
Table 67. BrandMaker Recent Development
Table 68. Workfront Company Detail
Table 69. Workfront Business Overview
Table 70. Workfront Marketing Resource Management (MRM) Solutions Product
Table 71. Workfront Revenue in Marketing Resource Management (MRM) Solutions Business (2019-2024) & (US$ Million)
Table 72. Workfront Recent Development
Table 73. HCL Technologies Company Detail
Table 74. HCL Technologies Business Overview
Table 75. HCL Technologies Marketing Resource Management (MRM) Solutions Product
Table 76. HCL Technologies Revenue in Marketing Resource Management (MRM) Solutions Business (2019-2024) & (US$ Million)
Table 77. HCL Technologies Recent Development
Table 78. Oracle Company Detail
Table 79. Oracle Business Overview
Table 80. Oracle Marketing Resource Management (MRM) Solutions Product
Table 81. Oracle Revenue in Marketing Resource Management (MRM) Solutions Business (2019-2024) & (US$ Million)
Table 82. Oracle Recent Development
Table 83. Northplains Company Detail
Table 84. Northplains Business Overview
Table 85. Northplains Marketing Resource Management (MRM) Solutions Product
Table 86. Northplains Revenue in Marketing Resource Management (MRM) Solutions Business (2019-2024) & (US$ Million)
Table 87. Northplains Recent Development
Table 88. Research Programs/Design for This Report
Table 89. Key Data Information from Secondary Sources
Table 90. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Marketing Resource Management (MRM) Solutions Market Size Comparison by Type (2024-2030) & (US$ Million)
Figure 2. Global Marketing Resource Management (MRM) Solutions Market Share by Type: 2023 VS 2030
Figure 3. Planning and Spend Management Features
Figure 4. Asset Management Features
Figure 5. Channel Marketing Management Features
Figure 6. Performance Management Features
Figure 7. Global Marketing Resource Management (MRM) Solutions Market Size Comparison by Application (2024-2030) & (US$ Million)
Figure 8. Global Marketing Resource Management (MRM) Solutions Market Share by Application: 2023 VS 2030
Figure 9. Banking, Financial Services, and Insurance (BFSI) Case Studies
Figure 10. Consumer Goods and Retail Case Studies
Figure 11. Manufacturing Case Studies
Figure 12. Information Technology (IT) and ITeS (Information Technology Enabled Services) Case Studies
Figure 13. Telecommunications Case Studies
Figure 14. Healthcare and Life Sciences Case Studies
Figure 15. Media and Entertainment Case Studies
Figure 16. Travel and Hospitality Case Studies
Figure 17. Education Case Studies
Figure 18. Others Case Studies
Figure 19. Marketing Resource Management (MRM) Solutions Report Years Considered
Figure 20. Global Marketing Resource Management (MRM) Solutions Market Size (US$ Million), Year-over-Year: 2019-2030
Figure 21. Global Marketing Resource Management (MRM) Solutions Market Size, (US$ Million), 2019 VS 2023 VS 2030
Figure 22. Global Marketing Resource Management (MRM) Solutions Market Share by Region: 2023 VS 2030
Figure 23. Global Marketing Resource Management (MRM) Solutions Market Share by Players in 2023
Figure 24. Global Top Marketing Resource Management (MRM) Solutions Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Resource Management (MRM) Solutions as of 2023)
Figure 25. The Top 10 and 5 Players Market Share by Marketing Resource Management (MRM) Solutions Revenue in 2023
Figure 26. North America Marketing Resource Management (MRM) Solutions Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 27. North America Marketing Resource Management (MRM) Solutions Market Share by Country (2019-2030)
Figure 28. United States Marketing Resource Management (MRM) Solutions Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 29. Canada Marketing Resource Management (MRM) Solutions Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 30. Europe Marketing Resource Management (MRM) Solutions Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 31. Europe Marketing Resource Management (MRM) Solutions Market Share by Country (2019-2030)
Figure 32. Germany Marketing Resource Management (MRM) Solutions Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 33. France Marketing Resource Management (MRM) Solutions Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 34. U.K. Marketing Resource Management (MRM) Solutions Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 35. Italy Marketing Resource Management (MRM) Solutions Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 36. Russia Marketing Resource Management (MRM) Solutions Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 37. Nordic Countries Marketing Resource Management (MRM) Solutions Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 38. Asia-Pacific Marketing Resource Management (MRM) Solutions Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 39. Asia-Pacific Marketing Resource Management (MRM) Solutions Market Share by Region (2019-2030)
Figure 40. China Marketing Resource Management (MRM) Solutions Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 41. Japan Marketing Resource Management (MRM) Solutions Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 42. South Korea Marketing Resource Management (MRM) Solutions Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 43. Southeast Asia Marketing Resource Management (MRM) Solutions Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 44. India Marketing Resource Management (MRM) Solutions Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 45. Australia Marketing Resource Management (MRM) Solutions Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 46. Latin America Marketing Resource Management (MRM) Solutions Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 47. Latin America Marketing Resource Management (MRM) Solutions Market Share by Country (2019-2030)
Figure 48. Mexico Marketing Resource Management (MRM) Solutions Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 49. Brazil Marketing Resource Management (MRM) Solutions Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 50. Middle East & Africa Marketing Resource Management (MRM) Solutions Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 51. Middle East & Africa Marketing Resource Management (MRM) Solutions Market Share by Country (2019-2030)
Figure 52. Turkey Marketing Resource Management (MRM) Solutions Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 53. Saudi Arabia Marketing Resource Management (MRM) Solutions Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 54. SAP Revenue Growth Rate in Marketing Resource Management (MRM) Solutions Business (2019-2024)
Figure 55. SAS Revenue Growth Rate in Marketing Resource Management (MRM) Solutions Business (2019-2024)
Figure 56. Aprimo Revenue Growth Rate in Marketing Resource Management (MRM) Solutions Business (2019-2024)
Figure 57. BrandMaker Revenue Growth Rate in Marketing Resource Management (MRM) Solutions Business (2019-2024)
Figure 58. Workfront Revenue Growth Rate in Marketing Resource Management (MRM) Solutions Business (2019-2024)
Figure 59. HCL Technologies Revenue Growth Rate in Marketing Resource Management (MRM) Solutions Business (2019-2024)
Figure 60. Oracle Revenue Growth Rate in Marketing Resource Management (MRM) Solutions Business (2019-2024)
Figure 61. Northplains Revenue Growth Rate in Marketing Resource Management (MRM) Solutions Business (2019-2024)
Figure 62. Bottom-up and Top-down Approaches for This Report
Figure 63. Data Triangulation
Figure 64. Key Executives Interviewed