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Global Marketing Resource Management Software Market Research Report 2024
Synopsis
Marketing Resource Management Software is a type of software that can help users to manage their marketing assets and better plan and budget for marketing initiatives.
The global Marketing Resource Management Software market was valued at US$ 6856 million in 2023 and is anticipated to reach US$ 10170 million by 2030, witnessing a CAGR of 5.7% during the forecast period 2024-2030.
The industry trend of Structured Data Archiving and Application Retirement Software is driven by the increasing demand for digital transformation, cloud adoption, remote work, and edge computing. Some of the key factors that influence the market growth are:
The need for agile and scalable networks that can support diverse applications and devices across multiple locations.
The desire for cost savings and operational efficiency by reducing the reliance on expensive MPLS circuits and simplifying WAN management.
The demand for improved user experience and application performance by leveraging intelligent path selection, traffic optimization, and quality of service (QoS).
The requirement for enhanced security and compliance by integrating Structured Data Archiving and Application Retirement Software with firewall, encryption, segmentation, and zero-trust policies.
The adoption of SASE (Secure Access Service Edge) as a converged model that combines Structured Data Archiving and Application Retirement Software with cloud-based security services.
This report aims to provide a comprehensive presentation of the global market for Marketing Resource Management Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Resource Management Software.
Report Scope
The Marketing Resource Management Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Resource Management Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Marketing Resource Management Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Bynder
Oracle
Adgistics
SAP
Strata Company
SAS Institute
Hive9
BrandMaker
Allocadia
Bizible
MarcomCentral
Infor
Segment by Type
Cloud Based
Web Based
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Resource Management Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Marketing Resource Management Software is a type of software that can help users to manage their marketing assets and better plan and budget for marketing initiatives.
The global Marketing Resource Management Software market was valued at US$ 6856 million in 2023 and is anticipated to reach US$ 10170 million by 2030, witnessing a CAGR of 5.7% during the forecast period 2024-2030.
The industry trend of Structured Data Archiving and Application Retirement Software is driven by the increasing demand for digital transformation, cloud adoption, remote work, and edge computing. Some of the key factors that influence the market growth are:
The need for agile and scalable networks that can support diverse applications and devices across multiple locations.
The desire for cost savings and operational efficiency by reducing the reliance on expensive MPLS circuits and simplifying WAN management.
The demand for improved user experience and application performance by leveraging intelligent path selection, traffic optimization, and quality of service (QoS).
The requirement for enhanced security and compliance by integrating Structured Data Archiving and Application Retirement Software with firewall, encryption, segmentation, and zero-trust policies.
The adoption of SASE (Secure Access Service Edge) as a converged model that combines Structured Data Archiving and Application Retirement Software with cloud-based security services.
This report aims to provide a comprehensive presentation of the global market for Marketing Resource Management Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Resource Management Software.
Report Scope
The Marketing Resource Management Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Resource Management Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Marketing Resource Management Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Bynder
Oracle
Adgistics
SAP
Strata Company
SAS Institute
Hive9
BrandMaker
Allocadia
Bizible
MarcomCentral
Infor
Segment by Type
Cloud Based
Web Based
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Resource Management Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Marketing Resource Management Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Cloud Based
1.2.3 Web Based
1.3 Market by Application
1.3.1 Global Marketing Resource Management Software Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Marketing Resource Management Software Market Perspective (2019-2030)
2.2 Marketing Resource Management Software Growth Trends by Region
2.2.1 Global Marketing Resource Management Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Marketing Resource Management Software Historic Market Size by Region (2019-2024)
2.2.3 Marketing Resource Management Software Forecasted Market Size by Region (2025-2030)
2.3 Marketing Resource Management Software Market Dynamics
2.3.1 Marketing Resource Management Software Industry Trends
2.3.2 Marketing Resource Management Software Market Drivers
2.3.3 Marketing Resource Management Software Market Challenges
2.3.4 Marketing Resource Management Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Marketing Resource Management Software Players by Revenue
3.1.1 Global Top Marketing Resource Management Software Players by Revenue (2019-2024)
3.1.2 Global Marketing Resource Management Software Revenue Market Share by Players (2019-2024)
3.2 Global Marketing Resource Management Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Marketing Resource Management Software Revenue
3.4 Global Marketing Resource Management Software Market Concentration Ratio
3.4.1 Global Marketing Resource Management Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Marketing Resource Management Software Revenue in 2023
3.5 Marketing Resource Management Software Key Players Head office and Area Served
3.6 Key Players Marketing Resource Management Software Product Solution and Service
3.7 Date of Enter into Marketing Resource Management Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Marketing Resource Management Software Breakdown Data by Type
4.1 Global Marketing Resource Management Software Historic Market Size by Type (2019-2024)
4.2 Global Marketing Resource Management Software Forecasted Market Size by Type (2025-2030)
5 Marketing Resource Management Software Breakdown Data by Application
5.1 Global Marketing Resource Management Software Historic Market Size by Application (2019-2024)
5.2 Global Marketing Resource Management Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Marketing Resource Management Software Market Size (2019-2030)
6.2 North America Marketing Resource Management Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Marketing Resource Management Software Market Size by Country (2019-2024)
6.4 North America Marketing Resource Management Software Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Marketing Resource Management Software Market Size (2019-2030)
7.2 Europe Marketing Resource Management Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Marketing Resource Management Software Market Size by Country (2019-2024)
7.4 Europe Marketing Resource Management Software Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Marketing Resource Management Software Market Size (2019-2030)
8.2 Asia-Pacific Marketing Resource Management Software Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Marketing Resource Management Software Market Size by Region (2019-2024)
8.4 Asia-Pacific Marketing Resource Management Software Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Marketing Resource Management Software Market Size (2019-2030)
9.2 Latin America Marketing Resource Management Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Marketing Resource Management Software Market Size by Country (2019-2024)
9.4 Latin America Marketing Resource Management Software Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Marketing Resource Management Software Market Size (2019-2030)
10.2 Middle East & Africa Marketing Resource Management Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Marketing Resource Management Software Market Size by Country (2019-2024)
10.4 Middle East & Africa Marketing Resource Management Software Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Bynder
11.1.1 Bynder Company Detail
11.1.2 Bynder Business Overview
11.1.3 Bynder Marketing Resource Management Software Introduction
11.1.4 Bynder Revenue in Marketing Resource Management Software Business (2019-2024)
11.1.5 Bynder Recent Development
11.2 Oracle
11.2.1 Oracle Company Detail
11.2.2 Oracle Business Overview
11.2.3 Oracle Marketing Resource Management Software Introduction
11.2.4 Oracle Revenue in Marketing Resource Management Software Business (2019-2024)
11.2.5 Oracle Recent Development
11.3 Adgistics
11.3.1 Adgistics Company Detail
11.3.2 Adgistics Business Overview
11.3.3 Adgistics Marketing Resource Management Software Introduction
11.3.4 Adgistics Revenue in Marketing Resource Management Software Business (2019-2024)
11.3.5 Adgistics Recent Development
11.4 SAP
11.4.1 SAP Company Detail
11.4.2 SAP Business Overview
11.4.3 SAP Marketing Resource Management Software Introduction
11.4.4 SAP Revenue in Marketing Resource Management Software Business (2019-2024)
11.4.5 SAP Recent Development
11.5 Strata Company
11.5.1 Strata Company Company Detail
11.5.2 Strata Company Business Overview
11.5.3 Strata Company Marketing Resource Management Software Introduction
11.5.4 Strata Company Revenue in Marketing Resource Management Software Business (2019-2024)
11.5.5 Strata Company Recent Development
11.6 SAS Institute
11.6.1 SAS Institute Company Detail
11.6.2 SAS Institute Business Overview
11.6.3 SAS Institute Marketing Resource Management Software Introduction
11.6.4 SAS Institute Revenue in Marketing Resource Management Software Business (2019-2024)
11.6.5 SAS Institute Recent Development
11.7 Hive9
11.7.1 Hive9 Company Detail
11.7.2 Hive9 Business Overview
11.7.3 Hive9 Marketing Resource Management Software Introduction
11.7.4 Hive9 Revenue in Marketing Resource Management Software Business (2019-2024)
11.7.5 Hive9 Recent Development
11.8 BrandMaker
11.8.1 BrandMaker Company Detail
11.8.2 BrandMaker Business Overview
11.8.3 BrandMaker Marketing Resource Management Software Introduction
11.8.4 BrandMaker Revenue in Marketing Resource Management Software Business (2019-2024)
11.8.5 BrandMaker Recent Development
11.9 Allocadia
11.9.1 Allocadia Company Detail
11.9.2 Allocadia Business Overview
11.9.3 Allocadia Marketing Resource Management Software Introduction
11.9.4 Allocadia Revenue in Marketing Resource Management Software Business (2019-2024)
11.9.5 Allocadia Recent Development
11.10 Bizible
11.10.1 Bizible Company Detail
11.10.2 Bizible Business Overview
11.10.3 Bizible Marketing Resource Management Software Introduction
11.10.4 Bizible Revenue in Marketing Resource Management Software Business (2019-2024)
11.10.5 Bizible Recent Development
11.11 MarcomCentral
11.11.1 MarcomCentral Company Detail
11.11.2 MarcomCentral Business Overview
11.11.3 MarcomCentral Marketing Resource Management Software Introduction
11.11.4 MarcomCentral Revenue in Marketing Resource Management Software Business (2019-2024)
11.11.5 MarcomCentral Recent Development
11.12 Infor
11.12.1 Infor Company Detail
11.12.2 Infor Business Overview
11.12.3 Infor Marketing Resource Management Software Introduction
11.12.4 Infor Revenue in Marketing Resource Management Software Business (2019-2024)
11.12.5 Infor Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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