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Global Marketing Software Market Research Report 2024
Synopsis
Digital marketing software offers the prospect of improving the customer interaction through various sources such as instant messaging systems, social networking sites, and mobile apps. The rise in adoption of digital marketing software is attributable to the increase in digital marketing budgets in organizations, widespread social media platforms, and increased internet penetration. Moreover, the cloud solutions have also played a prominent role owing to its benefits including minimum IT investments, cost effectiveness, and ease of accessibility.
The global Marketing Software market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for Marketing Software is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Marketing Software is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Marketing Software in Real Estate is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Marketing Software include Adobe Systems, Oracle, SAP, Salesforce, IBM, Marketo, Microsoft, Hubspot and SAS Institute, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Marketing Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Software.
Report Scope
The Marketing Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Marketing Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Adobe Systems
Oracle
SAP
Salesforce
IBM
Marketo
Microsoft
Hubspot
SAS Institute
Act-On Software
AppFolio
BoomTown
Constellation Real Estate Group (CREG)
IXACT Contact
Nestio
CoStar
Placester
rezora
Propertybase
Buildout
Real Geeks
Keller Williams Realty
MRI Software
LeadSquared
IContact
Point2
SpinCar
Dealer.com
Friendemic
PureCars
Segment by Type
Cloud-Based
On-Premise
Segment by Application
Real Estate
Automotive
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Digital marketing software offers the prospect of improving the customer interaction through various sources such as instant messaging systems, social networking sites, and mobile apps. The rise in adoption of digital marketing software is attributable to the increase in digital marketing budgets in organizations, widespread social media platforms, and increased internet penetration. Moreover, the cloud solutions have also played a prominent role owing to its benefits including minimum IT investments, cost effectiveness, and ease of accessibility.
The global Marketing Software market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for Marketing Software is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Marketing Software is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Marketing Software in Real Estate is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Marketing Software include Adobe Systems, Oracle, SAP, Salesforce, IBM, Marketo, Microsoft, Hubspot and SAS Institute, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Marketing Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Software.
Report Scope
The Marketing Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Marketing Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Adobe Systems
Oracle
SAP
Salesforce
IBM
Marketo
Microsoft
Hubspot
SAS Institute
Act-On Software
AppFolio
BoomTown
Constellation Real Estate Group (CREG)
IXACT Contact
Nestio
CoStar
Placester
rezora
Propertybase
Buildout
Real Geeks
Keller Williams Realty
MRI Software
LeadSquared
IContact
Point2
SpinCar
Dealer.com
Friendemic
PureCars
Segment by Type
Cloud-Based
On-Premise
Segment by Application
Real Estate
Automotive
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Marketing Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Cloud-Based
1.2.3 On-Premise
1.3 Market by Application
1.3.1 Global Marketing Software Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Real Estate
1.3.3 Automotive
1.3.4 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Marketing Software Market Perspective (2019-2030)
2.2 Marketing Software Growth Trends by Region
2.2.1 Global Marketing Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Marketing Software Historic Market Size by Region (2019-2024)
2.2.3 Marketing Software Forecasted Market Size by Region (2025-2030)
2.3 Marketing Software Market Dynamics
2.3.1 Marketing Software Industry Trends
2.3.2 Marketing Software Market Drivers
2.3.3 Marketing Software Market Challenges
2.3.4 Marketing Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Marketing Software Players by Revenue
3.1.1 Global Top Marketing Software Players by Revenue (2019-2024)
3.1.2 Global Marketing Software Revenue Market Share by Players (2019-2024)
3.2 Global Marketing Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Marketing Software Revenue
3.4 Global Marketing Software Market Concentration Ratio
3.4.1 Global Marketing Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Marketing Software Revenue in 2023
3.5 Marketing Software Key Players Head office and Area Served
3.6 Key Players Marketing Software Product Solution and Service
3.7 Date of Enter into Marketing Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Marketing Software Breakdown Data by Type
4.1 Global Marketing Software Historic Market Size by Type (2019-2024)
4.2 Global Marketing Software Forecasted Market Size by Type (2025-2030)
5 Marketing Software Breakdown Data by Application
5.1 Global Marketing Software Historic Market Size by Application (2019-2024)
5.2 Global Marketing Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Marketing Software Market Size (2019-2030)
6.2 North America Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Marketing Software Market Size by Country (2019-2024)
6.4 North America Marketing Software Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Marketing Software Market Size (2019-2030)
7.2 Europe Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Marketing Software Market Size by Country (2019-2024)
7.4 Europe Marketing Software Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Marketing Software Market Size (2019-2030)
8.2 Asia-Pacific Marketing Software Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Marketing Software Market Size by Region (2019-2024)
8.4 Asia-Pacific Marketing Software Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Marketing Software Market Size (2019-2030)
9.2 Latin America Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Marketing Software Market Size by Country (2019-2024)
9.4 Latin America Marketing Software Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Marketing Software Market Size (2019-2030)
10.2 Middle East & Africa Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Marketing Software Market Size by Country (2019-2024)
10.4 Middle East & Africa Marketing Software Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Adobe Systems
11.1.1 Adobe Systems Company Detail
11.1.2 Adobe Systems Business Overview
11.1.3 Adobe Systems Marketing Software Introduction
11.1.4 Adobe Systems Revenue in Marketing Software Business (2019-2024)
11.1.5 Adobe Systems Recent Development
11.2 Oracle
11.2.1 Oracle Company Detail
11.2.2 Oracle Business Overview
11.2.3 Oracle Marketing Software Introduction
11.2.4 Oracle Revenue in Marketing Software Business (2019-2024)
11.2.5 Oracle Recent Development
11.3 SAP
11.3.1 SAP Company Detail
11.3.2 SAP Business Overview
11.3.3 SAP Marketing Software Introduction
11.3.4 SAP Revenue in Marketing Software Business (2019-2024)
11.3.5 SAP Recent Development
11.4 Salesforce
11.4.1 Salesforce Company Detail
11.4.2 Salesforce Business Overview
11.4.3 Salesforce Marketing Software Introduction
11.4.4 Salesforce Revenue in Marketing Software Business (2019-2024)
11.4.5 Salesforce Recent Development
11.5 IBM
11.5.1 IBM Company Detail
11.5.2 IBM Business Overview
11.5.3 IBM Marketing Software Introduction
11.5.4 IBM Revenue in Marketing Software Business (2019-2024)
11.5.5 IBM Recent Development
11.6 Marketo
11.6.1 Marketo Company Detail
11.6.2 Marketo Business Overview
11.6.3 Marketo Marketing Software Introduction
11.6.4 Marketo Revenue in Marketing Software Business (2019-2024)
11.6.5 Marketo Recent Development
11.7 Microsoft
11.7.1 Microsoft Company Detail
11.7.2 Microsoft Business Overview
11.7.3 Microsoft Marketing Software Introduction
11.7.4 Microsoft Revenue in Marketing Software Business (2019-2024)
11.7.5 Microsoft Recent Development
11.8 Hubspot
11.8.1 Hubspot Company Detail
11.8.2 Hubspot Business Overview
11.8.3 Hubspot Marketing Software Introduction
11.8.4 Hubspot Revenue in Marketing Software Business (2019-2024)
11.8.5 Hubspot Recent Development
11.9 SAS Institute
11.9.1 SAS Institute Company Detail
11.9.2 SAS Institute Business Overview
11.9.3 SAS Institute Marketing Software Introduction
11.9.4 SAS Institute Revenue in Marketing Software Business (2019-2024)
11.9.5 SAS Institute Recent Development
11.10 Act-On Software
11.10.1 Act-On Software Company Detail
11.10.2 Act-On Software Business Overview
11.10.3 Act-On Software Marketing Software Introduction
11.10.4 Act-On Software Revenue in Marketing Software Business (2019-2024)
11.10.5 Act-On Software Recent Development
11.11 AppFolio
11.11.1 AppFolio Company Detail
11.11.2 AppFolio Business Overview
11.11.3 AppFolio Marketing Software Introduction
11.11.4 AppFolio Revenue in Marketing Software Business (2019-2024)
11.11.5 AppFolio Recent Development
11.12 BoomTown
11.12.1 BoomTown Company Detail
11.12.2 BoomTown Business Overview
11.12.3 BoomTown Marketing Software Introduction
11.12.4 BoomTown Revenue in Marketing Software Business (2019-2024)
11.12.5 BoomTown Recent Development
11.13 Constellation Real Estate Group (CREG)
11.13.1 Constellation Real Estate Group (CREG) Company Detail
11.13.2 Constellation Real Estate Group (CREG) Business Overview
11.13.3 Constellation Real Estate Group (CREG) Marketing Software Introduction
11.13.4 Constellation Real Estate Group (CREG) Revenue in Marketing Software Business (2019-2024)
11.13.5 Constellation Real Estate Group (CREG) Recent Development
11.14 IXACT Contact
11.14.1 IXACT Contact Company Detail
11.14.2 IXACT Contact Business Overview
11.14.3 IXACT Contact Marketing Software Introduction
11.14.4 IXACT Contact Revenue in Marketing Software Business (2019-2024)
11.14.5 IXACT Contact Recent Development
11.15 Nestio
11.15.1 Nestio Company Detail
11.15.2 Nestio Business Overview
11.15.3 Nestio Marketing Software Introduction
11.15.4 Nestio Revenue in Marketing Software Business (2019-2024)
11.15.5 Nestio Recent Development
11.16 CoStar
11.16.1 CoStar Company Detail
11.16.2 CoStar Business Overview
11.16.3 CoStar Marketing Software Introduction
11.16.4 CoStar Revenue in Marketing Software Business (2019-2024)
11.16.5 CoStar Recent Development
11.17 Placester
11.17.1 Placester Company Detail
11.17.2 Placester Business Overview
11.17.3 Placester Marketing Software Introduction
11.17.4 Placester Revenue in Marketing Software Business (2019-2024)
11.17.5 Placester Recent Development
11.18 rezora
11.18.1 rezora Company Detail
11.18.2 rezora Business Overview
11.18.3 rezora Marketing Software Introduction
11.18.4 rezora Revenue in Marketing Software Business (2019-2024)
11.18.5 rezora Recent Development
11.19 Propertybase
11.19.1 Propertybase Company Detail
11.19.2 Propertybase Business Overview
11.19.3 Propertybase Marketing Software Introduction
11.19.4 Propertybase Revenue in Marketing Software Business (2019-2024)
11.19.5 Propertybase Recent Development
11.20 Buildout
11.20.1 Buildout Company Detail
11.20.2 Buildout Business Overview
11.20.3 Buildout Marketing Software Introduction
11.20.4 Buildout Revenue in Marketing Software Business (2019-2024)
11.20.5 Buildout Recent Development
11.21 Real Geeks
11.21.1 Real Geeks Company Detail
11.21.2 Real Geeks Business Overview
11.21.3 Real Geeks Marketing Software Introduction
11.21.4 Real Geeks Revenue in Marketing Software Business (2019-2024)
11.21.5 Real Geeks Recent Development
11.22 Keller Williams Realty
11.22.1 Keller Williams Realty Company Detail
11.22.2 Keller Williams Realty Business Overview
11.22.3 Keller Williams Realty Marketing Software Introduction
11.22.4 Keller Williams Realty Revenue in Marketing Software Business (2019-2024)
11.22.5 Keller Williams Realty Recent Development
11.23 MRI Software
11.23.1 MRI Software Company Detail
11.23.2 MRI Software Business Overview
11.23.3 MRI Software Marketing Software Introduction
11.23.4 MRI Software Revenue in Marketing Software Business (2019-2024)
11.23.5 MRI Software Recent Development
11.24 LeadSquared
11.24.1 LeadSquared Company Detail
11.24.2 LeadSquared Business Overview
11.24.3 LeadSquared Marketing Software Introduction
11.24.4 LeadSquared Revenue in Marketing Software Business (2019-2024)
11.24.5 LeadSquared Recent Development
11.25 IContact
11.25.1 IContact Company Detail
11.25.2 IContact Business Overview
11.25.3 IContact Marketing Software Introduction
11.25.4 IContact Revenue in Marketing Software Business (2019-2024)
11.25.5 IContact Recent Development
11.26 Point2
11.26.1 Point2 Company Detail
11.26.2 Point2 Business Overview
11.26.3 Point2 Marketing Software Introduction
11.26.4 Point2 Revenue in Marketing Software Business (2019-2024)
11.26.5 Point2 Recent Development
11.27 SpinCar
11.27.1 SpinCar Company Detail
11.27.2 SpinCar Business Overview
11.27.3 SpinCar Marketing Software Introduction
11.27.4 SpinCar Revenue in Marketing Software Business (2019-2024)
11.27.5 SpinCar Recent Development
11.28 Dealer.com
11.28.1 Dealer.com Company Detail
11.28.2 Dealer.com Business Overview
11.28.3 Dealer.com Marketing Software Introduction
11.28.4 Dealer.com Revenue in Marketing Software Business (2019-2024)
11.28.5 Dealer.com Recent Development
11.29 Friendemic
11.29.1 Friendemic Company Detail
11.29.2 Friendemic Business Overview
11.29.3 Friendemic Marketing Software Introduction
11.29.4 Friendemic Revenue in Marketing Software Business (2019-2024)
11.29.5 Friendemic Recent Development
11.30 PureCars
11.30.1 PureCars Company Detail
11.30.2 PureCars Business Overview
11.30.3 PureCars Marketing Software Introduction
11.30.4 PureCars Revenue in Marketing Software Business (2019-2024)
11.30.5 PureCars Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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